The global market for Emotion Analytics was estimated to be worth US$ 1225 million in 2024 and is forecast to a readjusted size of US$ 2633 million by 2031 with a CAGR of 12.2% during the forecast period 2025-2031.
Emotion Analytics (EA) is a new field that analysis of a person's verbal and non-verbal communication in order to understand the person's mood or attitude, then can be used in CRM (Customer Relationship Management) area, such as to identify how a customer perceives a product, the presentation of a product or an interaction with a representative.
Emotion Analytics (also known as Emotion AI or Affective Computing) is a field of technology that uses artificial intelligence, machine learning, and advanced sensors to recognize, interpret, and respond to human emotions. The market is experiencing rapid growth, driven by demand across numerous industries.
Market Drivers
1. Technological Advancements
This is the foundational driver enabling all others. The accuracy and feasibility of emotion analytics have skyrocketed recently.
AI and Machine Learning (ML): Advanced ML algorithms, particularly deep learning, can now process vast datasets (images, audio, text) to detect subtle, complex emotional cues with high accuracy.
Natural Language Processing (NLP): Sophisticated NLP goes beyond keyword spotting to understand sentiment, sarcasm, intent, and emotion in written and spoken language.
Improved Sensor Technology: The proliferation of high-resolution cameras, high-fidelity microphones, and even specialized sensors (like infrared for heart rate) provides richer data inputs for analysis.
Computing Power & Cloud Storage: The availability of affordable cloud computing and storage allows companies to process massive amounts of emotional data without massive upfront investment in infrastructure.
2. The Rising Demand for Enhanced Customer Experience (CX)
This is arguably the single largest driver, especially in competitive B2C sectors. Companies are obsessed with moving beyond simple NPS scores to understand the why behind customer feelings.
Real-Time Feedback: Analyze customer calls, live chats, and in-person interactions to gauge frustration, satisfaction, or confusion in real-time, allowing for immediate intervention.
Personalization at Scale: Emotion data allows brands to tailor product recommendations, marketing messages, and support interactions based on a user's current emotional state, creating a deeply personalized experience.
Product Development: By analyzing emotional responses to products, ads, or user interfaces, companies can refine their designs to better resonate with their target audience.
This report aims to provide a comprehensive presentation of the global market for Emotion Analytics, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Emotion Analytics by region & country, by Type, and by Application.
The Emotion Analytics market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Emotion Analytics.
Market Segmentation
By Company
- Microsoft
- IBM
- iMotions
- Kairos
- Affectiva
- Eyeris
- Realeyes
- Yuyidata
- Adoreboard
- Heartbeat AI
- Deloitte
- SAS Institute
- Qualtrics
- Brandwatch
- Berkshire Media
- Dentsu
- Sensemitter
- Imentiv AI
Segment by Type
- Facial Analytics
- Speech Analytics
- Video Analytics
- Others
Segment by Application
- Media & Entertainment
- Retail and Education
- Financial Services
- Healthcare
- Others
By Region
- North America
- Asia-Pacific
- China
- Japan
- South Korea
- Southeast Asia
- India
- Australia
- Rest of Asia-Pacific
- Europe
- Germany
- France
- U.K.
- Italy
- Netherlands
- Nordic Countries
- Rest of Europe
- Latin America
- Mexico
- Brazil
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Emotion Analytics company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Emotion Analytics in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Emotion Analytics in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.
Table of Contents
1 Market Overview
- 1.1 Emotion Analytics Product Introduction
- 1.2 Global Emotion Analytics Market Size Forecast (2020-2031)
- 1.3 Emotion Analytics Market Trends & Drivers
- 1.3.1 Emotion Analytics Industry Trends
- 1.3.2 Emotion Analytics Market Drivers & Opportunity
- 1.3.3 Emotion Analytics Market Challenges
- 1.3.4 Emotion Analytics Market Restraints
- 1.4 Assumptions and Limitations
- 1.5 Study Objectives
- 1.6 Years Considered
2 Competitive Analysis by Company
- 2.1 Global Emotion Analytics Players Revenue Ranking (2024)
- 2.2 Global Emotion Analytics Revenue by Company (2020-2025)
- 2.3 Key Companies Emotion Analytics Manufacturing Base Distribution and Headquarters
- 2.4 Key Companies Emotion Analytics Product Offered
- 2.5 Key Companies Time to Begin Mass Production of Emotion Analytics
- 2.6 Emotion Analytics Market Competitive Analysis
- 2.6.1 Emotion Analytics Market Concentration Rate (2020-2025)
- 2.6.2 Global 5 and 10 Largest Companies by Emotion Analytics Revenue in 2024
- 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Emotion Analytics as of 2024)
- 2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
- 3.1 Introduction by Type
- 3.1.1 Facial Analytics
- 3.1.2 Speech Analytics
- 3.1.3 Video Analytics
- 3.1.4 Others
- 3.2 Global Emotion Analytics Sales Value by Type
- 3.2.1 Global Emotion Analytics Sales Value by Type (2020 VS 2024 VS 2031)
- 3.2.2 Global Emotion Analytics Sales Value, by Type (2020-2031)
- 3.2.3 Global Emotion Analytics Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
- 4.1 Introduction by Application
- 4.1.1 Media & Entertainment
- 4.1.2 Retail and Education
- 4.1.3 Financial Services
- 4.1.4 Healthcare
- 4.1.5 Others
- 4.2 Global Emotion Analytics Sales Value by Application
- 4.2.1 Global Emotion Analytics Sales Value by Application (2020 VS 2024 VS 2031)
- 4.2.2 Global Emotion Analytics Sales Value, by Application (2020-2031)
- 4.2.3 Global Emotion Analytics Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
- 5.1 Global Emotion Analytics Sales Value by Region
- 5.1.1 Global Emotion Analytics Sales Value by Region: 2020 VS 2024 VS 2031
- 5.1.2 Global Emotion Analytics Sales Value by Region (2020-2025)
- 5.1.3 Global Emotion Analytics Sales Value by Region (2026-2031)
- 5.1.4 Global Emotion Analytics Sales Value by Region (%), (2020-2031)
- 5.2 North America
- 5.2.1 North America Emotion Analytics Sales Value, 2020-2031
- 5.2.2 North America Emotion Analytics Sales Value by Country (%), 2024 VS 2031
- 5.3 Europe
- 5.3.1 Europe Emotion Analytics Sales Value, 2020-2031
- 5.3.2 Europe Emotion Analytics Sales Value by Country (%), 2024 VS 2031
- 5.4 Asia Pacific
- 5.4.1 Asia Pacific Emotion Analytics Sales Value, 2020-2031
- 5.4.2 Asia Pacific Emotion Analytics Sales Value by Region (%), 2024 VS 2031
- 5.5 South America
- 5.5.1 South America Emotion Analytics Sales Value, 2020-2031
- 5.5.2 South America Emotion Analytics Sales Value by Country (%), 2024 VS 2031
- 5.6 Middle East & Africa
- 5.6.1 Middle East & Africa Emotion Analytics Sales Value, 2020-2031
- 5.6.2 Middle East & Africa Emotion Analytics Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
- 6.1 Key Countries/Regions Emotion Analytics Sales Value Growth Trends, 2020 VS 2024 VS 2031
- 6.2 Key Countries/Regions Emotion Analytics Sales Value, 2020-2031
- 6.3 United States
- 6.3.1 United States Emotion Analytics Sales Value, 2020-2031
- 6.3.2 United States Emotion Analytics Sales Value by Type (%), 2024 VS 2031
- 6.3.3 United States Emotion Analytics Sales Value by Application, 2024 VS 2031
- 6.4 Europe
- 6.4.1 Europe Emotion Analytics Sales Value, 2020-2031
- 6.4.2 Europe Emotion Analytics Sales Value by Type (%), 2024 VS 2031
- 6.4.3 Europe Emotion Analytics Sales Value by Application, 2024 VS 2031
- 6.5 China
- 6.5.1 China Emotion Analytics Sales Value, 2020-2031
- 6.5.2 China Emotion Analytics Sales Value by Type (%), 2024 VS 2031
- 6.5.3 China Emotion Analytics Sales Value by Application, 2024 VS 2031
- 6.6 Japan
- 6.6.1 Japan Emotion Analytics Sales Value, 2020-2031
- 6.6.2 Japan Emotion Analytics Sales Value by Type (%), 2024 VS 2031
- 6.6.3 Japan Emotion Analytics Sales Value by Application, 2024 VS 2031
- 6.7 South Korea
- 6.7.1 South Korea Emotion Analytics Sales Value, 2020-2031
- 6.7.2 South Korea Emotion Analytics Sales Value by Type (%), 2024 VS 2031
- 6.7.3 South Korea Emotion Analytics Sales Value by Application, 2024 VS 2031
- 6.8 Southeast Asia
- 6.8.1 Southeast Asia Emotion Analytics Sales Value, 2020-2031
- 6.8.2 Southeast Asia Emotion Analytics Sales Value by Type (%), 2024 VS 2031
- 6.8.3 Southeast Asia Emotion Analytics Sales Value by Application, 2024 VS 2031
- 6.9 India
- 6.9.1 India Emotion Analytics Sales Value, 2020-2031
- 6.9.2 India Emotion Analytics Sales Value by Type (%), 2024 VS 2031
- 6.9.3 India Emotion Analytics Sales Value by Application, 2024 VS 2031
7 Company Profiles
- 7.1 Microsoft
- 7.1.1 Microsoft Profile
- 7.1.2 Microsoft Main Business
- 7.1.3 Microsoft Emotion Analytics Products, Services and Solutions
- 7.1.4 Microsoft Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.1.5 Microsoft Recent Developments
- 7.2 IBM
- 7.2.1 IBM Profile
- 7.2.2 IBM Main Business
- 7.2.3 IBM Emotion Analytics Products, Services and Solutions
- 7.2.4 IBM Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.2.5 IBM Recent Developments
- 7.3 iMotions
- 7.3.1 iMotions Profile
- 7.3.2 iMotions Main Business
- 7.3.3 iMotions Emotion Analytics Products, Services and Solutions
- 7.3.4 iMotions Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.3.5 iMotions Recent Developments
- 7.4 Kairos
- 7.4.1 Kairos Profile
- 7.4.2 Kairos Main Business
- 7.4.3 Kairos Emotion Analytics Products, Services and Solutions
- 7.4.4 Kairos Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.4.5 Kairos Recent Developments
- 7.5 Affectiva
- 7.5.1 Affectiva Profile
- 7.5.2 Affectiva Main Business
- 7.5.3 Affectiva Emotion Analytics Products, Services and Solutions
- 7.5.4 Affectiva Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.5.5 Affectiva Recent Developments
- 7.6 Eyeris
- 7.6.1 Eyeris Profile
- 7.6.2 Eyeris Main Business
- 7.6.3 Eyeris Emotion Analytics Products, Services and Solutions
- 7.6.4 Eyeris Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.6.5 Eyeris Recent Developments
- 7.7 Realeyes
- 7.7.1 Realeyes Profile
- 7.7.2 Realeyes Main Business
- 7.7.3 Realeyes Emotion Analytics Products, Services and Solutions
- 7.7.4 Realeyes Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.7.5 Realeyes Recent Developments
- 7.8 Yuyidata
- 7.8.1 Yuyidata Profile
- 7.8.2 Yuyidata Main Business
- 7.8.3 Yuyidata Emotion Analytics Products, Services and Solutions
- 7.8.4 Yuyidata Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.8.5 Yuyidata Recent Developments
- 7.9 Adoreboard
- 7.9.1 Adoreboard Profile
- 7.9.2 Adoreboard Main Business
- 7.9.3 Adoreboard Emotion Analytics Products, Services and Solutions
- 7.9.4 Adoreboard Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.9.5 Adoreboard Recent Developments
- 7.10 Heartbeat AI
- 7.10.1 Heartbeat AI Profile
- 7.10.2 Heartbeat AI Main Business
- 7.10.3 Heartbeat AI Emotion Analytics Products, Services and Solutions
- 7.10.4 Heartbeat AI Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.10.5 Heartbeat AI Recent Developments
- 7.11 Deloitte
- 7.11.1 Deloitte Profile
- 7.11.2 Deloitte Main Business
- 7.11.3 Deloitte Emotion Analytics Products, Services and Solutions
- 7.11.4 Deloitte Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.11.5 Deloitte Recent Developments
- 7.12 SAS Institute
- 7.12.1 SAS Institute Profile
- 7.12.2 SAS Institute Main Business
- 7.12.3 SAS Institute Emotion Analytics Products, Services and Solutions
- 7.12.4 SAS Institute Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.12.5 SAS Institute Recent Developments
- 7.13 Qualtrics
- 7.13.1 Qualtrics Profile
- 7.13.2 Qualtrics Main Business
- 7.13.3 Qualtrics Emotion Analytics Products, Services and Solutions
- 7.13.4 Qualtrics Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.13.5 Qualtrics Recent Developments
- 7.14 Brandwatch
- 7.14.1 Brandwatch Profile
- 7.14.2 Brandwatch Main Business
- 7.14.3 Brandwatch Emotion Analytics Products, Services and Solutions
- 7.14.4 Brandwatch Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.14.5 Brandwatch Recent Developments
- 7.15 Berkshire Media
- 7.15.1 Berkshire Media Profile
- 7.15.2 Berkshire Media Main Business
- 7.15.3 Berkshire Media Emotion Analytics Products, Services and Solutions
- 7.15.4 Berkshire Media Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.15.5 Berkshire Media Recent Developments
- 7.16 Dentsu
- 7.16.1 Dentsu Profile
- 7.16.2 Dentsu Main Business
- 7.16.3 Dentsu Emotion Analytics Products, Services and Solutions
- 7.16.4 Dentsu Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.16.5 Dentsu Recent Developments
- 7.17 Sensemitter
- 7.17.1 Sensemitter Profile
- 7.17.2 Sensemitter Main Business
- 7.17.3 Sensemitter Emotion Analytics Products, Services and Solutions
- 7.17.4 Sensemitter Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.17.5 Sensemitter Recent Developments
- 7.18 Imentiv AI
- 7.18.1 Imentiv AI Profile
- 7.18.2 Imentiv AI Main Business
- 7.18.3 Imentiv AI Emotion Analytics Products, Services and Solutions
- 7.18.4 Imentiv AI Emotion Analytics Revenue (US$ Million) & (2020-2025)
- 7.18.5 Imentiv AI Recent Developments
8 Industry Chain Analysis
- 8.1 Emotion Analytics Industrial Chain
- 8.2 Emotion Analytics Upstream Analysis
- 8.2.1 Key Raw Materials
- 8.2.2 Raw Materials Key Suppliers
- 8.2.3 Manufacturing Cost Structure
- 8.3 Midstream Analysis
- 8.4 Downstream Analysis (Customers Analysis)
- 8.5 Sales Model and Sales Channels
- 8.5.1 Emotion Analytics Sales Model
- 8.5.2 Sales Channel
- 8.5.3 Emotion Analytics Distributors
9 Research Findings and Conclusion
10 Appendix
- 10.1 Research Methodology
- 10.1.1 Methodology/Research Approach
- 10.1.1.1 Research Programs/Design
- 10.1.1.2 Market Size Estimation
- 10.1.1.3 Market Breakdown and Data Triangulation
- 10.1.2 Data Source
- 10.1.2.1 Secondary Sources
- 10.1.2.2 Primary Sources
- 10.2 Author Details
- 10.3 Disclaimer