抹茶市場規模、佔有率和成長分析（按產品類型、種類、混合比例、等級、分銷管道、應用和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，全球抹茶市場規模將達到 36 億美元，到 2025 年將成長至 38.6 億美元，到 2033 年將成長至 67.9 億美元，在預測期（2026-2033 年）內複合年成長率為 7.3%。

消費者健康意識的不斷提升是推動全球抹茶市場發展的關鍵因素，越來越多的消費者尋求富含維生素和抗氧化劑的營養豐富的天然有機飲料。抹茶是一種優質的綠茶粉，是日本傳統茶道中不可或缺的原料，因其健康益處和獨特風味而備受關注。抹茶在烹飪領域的廣泛應用，例如用於雞尾酒、拿鐵和甜點等，進一步提升了其市場潛力。此外，抹茶的高抗氧化特性也逐漸在美容領域獲得認可。抹茶對包括促進新陳代謝和提升思維清晰度在內的多種健康益處，加上人們日益追求健康的生活方式和養生習慣，以及不斷湧現的創新產品，預計將推動這一新興市場未來的需求成長。

全球抹茶市場成長要素

全球抹茶市場的成長主要得益於人們對其健康益處的日益關注，包括其豐富的抗氧化成分、排毒功效和舒緩壓力的功效。抹茶沖泡簡單、方便攜帶，使其成為忙碌人士追求健康飲品的理想之選。此外，抹茶在各種烹飪應用中的廣泛用途，例如烘焙點心、冰沙和甜點，也進一步推動了其受歡迎程度和需求。超級市場、健康食品商店和線上平台的廣泛銷售，提高了消費者的購買管道，使抹茶成為注重健康的消費者將其融入日常飲食中的熱門選擇。

抑制全球抹茶市場的因素

全球抹茶市場面臨許多限制因素，主要源自於優質抹茶供應有限。供不應求的原因在於其複雜的生產流程，需要特定的環境條件才能有效種植茶樹。此外，優質抹茶的高昂價格也可能構成進入門檻，尤其對於價格敏感型消費者而言。這些因素可能會讓那些無力負擔高成本的潛在買家望而卻步，從而阻礙市場擴張。最終，這影響了整體市場成長，並限制了能夠體驗抹茶獨特益處的消費者群體。

全球抹茶市場趨勢

全球抹茶市場正經歷顯著的趨勢，這主要得益於消費者日益增強的健康意識，他們偏好富含抗氧化劑、維生素和礦物質的有機天然飲料。為了順應這些變化，生產商正在開發獨特的口味和配方，以擴大產品線並觸及更多消費者。此外，抹茶作為一種用途廣泛的配料，可用於製作各種食品和飲料，從冰沙到甜點，這也推動了各個細分市場的需求和普及。隨著消費者尋求更全面的健康解決方案，抹茶的受歡迎程度持續攀升。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 一手和二手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 用例
• 貿易分析
• 客戶和購買標準分析
• 原料分析

全球抹茶市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 即溶預混合料
• 粉末
• 即飲型

全球抹茶市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 傳統抹茶
• 甜味
• 無醣

全球抹茶市場規模：依混合比例及複合年成長率分類（2026-2033 年）

• 飛機
• 調味

全球抹茶市場規模：依等級及複合年成長率分類（2026-2033 年）

• 傳統的
• 用於儀式用途
• 烹飪用

全球抹茶市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球抹茶市場規模：依應用及複合年成長率分類（2026-2033 年）

• 抹茶飲料
• 個人護理及化妝品
• 食品
• 普通茶

全球抹茶市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • GCC
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

  主要企業簡介

  • Aiya株式會社（日本）
  • 伊藤園有限公司（日本）
  • Encha Life LLC（美國）
  • AOI茶葉公司（美國）
  • DoMatcha（加拿大）
  • 丸久小山園株式會社（日本）
  • 雀巢公司（瑞士）
  • 聯合利華有限公司（英國）
  • Midori Spring Ltd.（加拿大）
  • Kiss Me Organics（美國）
  • Kenko Tea（澳洲）
  • 格林食品公司（美國）
  • 玉葉抹茶（美國）
  • 抹茶少女（澳洲）
  • Matcha Source（美國）
  • Kissa Tea GmbH（德國）
  • PureChimp（英國）
  • Vivid Vitality Ltd.（英國）
  • Tenzo Tea, Inc.（美國）
  • 一保堂茶業株式會社（日本）

結論與建議

Global Matcha Tea Market size was valued at USD 3.6 Billion in 2024 and is poised to grow from USD 3.86 Billion in 2025 to USD 6.79 Billion by 2033, growing at a CAGR of 7.3% during the forecast period (2026-2033).

Increasing consumer consciousness surrounding health and wellness is a key factor propelling the global matcha tea market, as more individuals seek nutrient-dense, natural, and organic beverages rich in vitamins and antioxidants. Matcha, a premium finely powdered green tea integral to traditional Japanese tea ceremonies, is gaining traction for its health benefits and distinctive flavor. Its versatility in culinary applications, including cocktails, lattes, and desserts, further enhances its market potential. Additionally, matcha's high antioxidant content is becoming increasingly recognized in the beauty sector. As matcha supports various health aspects, including metabolism and mental clarity, the ongoing trend toward healthier lifestyles and wellness practices, coupled with innovative product developments, is poised to drive future demand in this burgeoning market segment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Matcha Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Matcha Tea Market Segments Analysis

Global Matcha Tea Market is segmented by Product Type, Type, Formulation, Grade, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Instant Premixes, Powder and Ready to drink. Based on Type, the market is segmented into Traditional, Sweetened and Unsweetened. Based on Formulation, the market is segmented into Plain and Flavoured. Based on Grade, the market is segmented into Classic, Ceremonial and Culinary. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Matcha Beverages, Personal Care & Cosmetics, Food Products and Regular Tea. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Matcha Tea Market

The global matcha tea market is significantly driven by the growing recognition of its health benefits, including its rich antioxidant properties, detoxifying effects, and ability to alleviate stress. This tea's convenient preparation and portability appeal to busy individuals seeking healthier beverage options. Additionally, matcha's versatility in various culinary uses, such as in baked goods, smoothies, and desserts, has further fueled its popularity and demand. Its widespread availability in supermarkets, health food outlets, and online platforms enhances consumer access, making it a favored choice for health-conscious shoppers who are increasingly incorporating matcha into their diets.

Restraints in the Global Matcha Tea Market

The Global Matcha Tea market faces certain constraints primarily due to the limited availability of high-quality matcha. This scarcity arises from the intricate production process that requires specific environmental conditions conducive to cultivating the tea plants effectively. Furthermore, the premium pricing associated with high-quality matcha can restrict its accessibility, particularly for price-sensitive consumers. These factors create a challenge for market expansion, as they may deter potential buyers who are unable to afford the higher costs, ultimately impacting overall market growth and limiting the consumer base that can experience the unique benefits of matcha tea.

Market Trends of the Global Matcha Tea Market

The Global Matcha Tea market is witnessing a significant trend driven by the rising health consciousness among consumers, who increasingly prefer organic and natural beverages rich in antioxidants, vitamins, and minerals. This shift is encouraging manufacturers to innovate and expand their product offerings by introducing unique flavors and blends to capture a broader customer base. Additionally, the versatility of matcha tea as an ingredient in a diverse range of food and beverage applications, from smoothies to desserts, is fostering increased demand and adoption across various market segments. As consumers seek holistic wellness solutions, matcha tea's popularity continues to soar.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Matcha Tea Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Instant Premixes
• Powder
• Ready to drink

Global Matcha Tea Market Size by Type & CAGR (2026-2033)

• Market Overview
• Traditional
• Sweetened
• Unsweetened

Global Matcha Tea Market Size by Formulation & CAGR (2026-2033)

• Market Overview
• Plain
• Flavoured

Global Matcha Tea Market Size by Grade & CAGR (2026-2033)

• Market Overview
• Classic
• Ceremonial
• Culinary

Global Matcha Tea Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Matcha Tea Market Size by Application & CAGR (2026-2033)

• Market Overview
• Matcha Beverages
• Personal Care & Cosmetics
• Food Products
• Regular Tea

Global Matcha Tea Market Size & CAGR (2026-2033)

• North America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Aiya Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encha Life LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The AOI Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoMatcha (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marukyu Koyamaen Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midori Spring Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Me Organics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenko Tea (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Foods Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Leaf Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Maiden (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Source (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kissa Tea GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PureChimp (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Vitality Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tenzo Tea, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ippodo Tea Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations