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市場調查報告書
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1859287

抹茶市場報告：趨勢、預測和競爭分析（至2031年）

Matcha Tea Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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全球抹茶市場未來發展前景廣闊，食品添加劑市場和飲料添加劑市場都蘊藏著巨大機會。預計2025年至2031年，全球抹茶市場將以8%的複合年成長率成長。推動該市場發展的關鍵因素包括：人們對抹茶健康益處的認知不斷提高、對天然飲品的需求日益成長以及日本文化的日益流行。

  • Lucintel預測，在預測期內，飲用抹茶的人數將出現高速成長。
  • 從應用領域來看，飲料添加劑預計將實現更高的成長。
  • 從地區來看，預計北美在預測期內將實現最高成長。

抹茶市場的新趨勢

全球抹茶市場正經歷蓬勃發展，這主要得益於消費者偏好的不斷變化和創意用途的拓展。抹茶不再只是一種傳統調味品，它已成為健康生活方式的象徵和用途廣泛的食材。這些新興趨勢表明，消費者對抹茶的健康益處、視覺吸引力以及便利、環保和多樣化的產品形式的需求日益成長。市場變得更加大眾化，目標客戶群也從專業茶飲愛好者轉向追求功能性和愉悅生活方式產品的主流消費者。

  • 抹茶在食品飲料領域的應用日益多元化：抹茶應用的一個關鍵趨勢是其產品範圍從傳統食品飲料擴展到更廣泛的食品飲料領域，包括即飲抹茶拿鐵、包裝茶、休閒食品、糖果甜點、烘焙食品，甚至鹹味食品。這種多元化源自於抹茶鮮豔的色澤、獨特的口感和健康益處，使其成為產品創新的熱門來源。這顯著擴大了抹茶的市場規模和供應範圍，使消費者能夠以各種便捷的方式將抹茶融入日常飲食中。
  • 關注健康益處：消費者越來越傾向於選擇具有特定健康益處的機能性食品和飲料。抹茶富含抗氧化劑、有助於放鬆身心、提神醒腦的茶氨酸以及促進新陳代謝的成分，恰好符合這一趨勢。各大公司正將抹茶定位為超級食品，並透過行銷積極推廣其益處。因此，抹茶的需求不斷成長，尤其是在注重健康的消費者群體中，推動了其在營養補充劑、膳食補充劑和健康產品線中的應用。
  • 即飲/預調抹茶飲品的興起：便利是現代生活方式的一大特點，這推動了即飲抹茶飲品和速溶抹茶預混合料的蓬勃發展。這些產品無需傳統的攪拌步驟，即可輕鬆方便地享用抹茶。這使得抹茶的普及度和消費量顯著提升，尤其是在年輕一代和生活節奏快的人群中。這一趨勢正在擴大抹茶的受眾群體，使其不再局限於傳統的茶葉消費者，而成為更便捷易攜的健康選擇。
  • 符合道德規範且永續的採購：日益增強的環境和社會意識正在推動對永續永續道德規範的產品支付溢價。這反過來又加大了農民和供應商採用環保種植方法和開放採購的壓力，從而提升抹茶品牌的聲譽，並增強消費者對抹茶產品品質和真實性的信心。
  • 優質化與對儀式級抹茶的需求：儘管用於食品的烹飪用抹茶銷量不斷成長，但由於儀式級抹茶日益受到歡迎，優質化趨勢也隨之強勁發展。消費者追求高品質、正宗的抹茶，欣賞其悠久的製作工藝、濃郁的風味和鮮豔的色澤。這催生了一個日益壯大的市場，眾多眼光獨到的消費者願意為優質抹茶支付更高的價格，從而提升了對精心培育的抹茶品種和專用抹茶沖泡工具的需求，並加深了人們對抹茶文化傳承的尊重。

所有這些新興趨勢正在共同重塑全球抹茶市場，它們拓寬了抹茶的用途，強調了其健康功效，並提高了抹茶的便利性和可及性。優質化和對永續性的關注凸顯了消費者對符合道德規範的採購和高品質體驗的雙重需求。這種動態轉變使抹茶成為一種用途廣泛且日益主流化的超級食品，並持續推動創新和市場成長。

抹茶市場近期趨勢

抹茶的國際市場近年來經歷了顯著的變革，從曾經的小眾傳統飲品轉型為風靡全球的健康飲品。這項變革的驅動力來自人們日益增強的健康意識、生產技術的進步以及巧妙的行銷策略。抹茶市場更重視產品多元化、提升產品供應量，並致力於吸引更廣泛的消費群體，讓他們既能享受到抹茶獨特的感官體驗，又能獲得其強大的健康益處。

  • 即飲抹茶飲料市場擴張：近期的一大趨勢是即飲抹茶飲料類別的快速擴張與發展。生產商推出了各種口味的抹茶拿鐵、氣泡抹茶和冷泡抹茶，並添加了益生菌和適應原等功能性成分。這提高了消費者飲用抹茶的便利性和可及性，使抹茶成為一種方便攜帶的飲品，並拓展了其受眾群體，使其不再局限於傳統茶飲消費者，這已成為市場成長的主要驅動力。
  • 將抹茶融入機能性食品和膳食補充劑：抹茶正擴大被添加到各種機能性食品和膳食補充劑中，包括抹茶口味的蛋白棒、能量球、營養粉，甚至利用其抗氧化和提神功效的化妝品。這拓展了抹茶的用途，讓消費者能夠以傳統飲品以外的方式享受它的健康益處。這一趨勢使抹茶成為整體健康領域中一種用途廣泛的成分。
  • 改良的種植和加工流程：抹茶種植和加工方法的新技術進步正在提升抹茶的品質和效率。這些技術包括先進的遮蔭種植技術、更高品質的石磨研磨技術以及更先進的保鮮工藝，能夠更有效地保留抹茶鮮亮的翠綠色澤、細膩的風味和豐富的營養成分。最終，抹茶的品質得以提升，感官特性也更加穩定，從而滿足了注重品質的消費者以及食品飲料加工商的需求。
  • 有機及永續生產抹茶市場成長：有機及永續生產抹茶的供應量和需求量都在上升。消費者對環保和符合道德規範的採購方式日益關注，促使企業轉向有機耕作方式和透明的供應鏈。因此，永續品牌獲得了更強大的市場地位，贏得了消費者的信任和忠誠。反過來，這也促進了抹茶業的負責任耕作。
  • 抹茶在餐飲界的擴張：抹茶已不再局限於特色茶飲店，如今已成為主流咖啡館、餐廳和快餐店菜單上的常客。抹茶拿鐵、冰沙和甜點隨處可見，這得益於社群媒體的影響和消費者的興趣。這提高了人們對抹茶的認知度和接受度，使其被更多人了解，並鞏固了其作為時尚健康飲品原料的形象，顯著推動了抹茶在市場上的滲透。

這些新技術的進步正對抹茶產業產生全面影響，不僅提高了抹茶的普及度，拓展了其在各行各業的應用，也增強了其對更廣泛消費市場的吸引力。抹茶注重便利性、功能性和永續性，並透過餐飲管道廣泛供應，使其更加普及，並成為全球健康養生領域不可或缺的一部分。

目錄

第1章執行摘要

第2章 市場概覽

  • 背景和分類
  • 供應鏈

第3章：市場趨勢與預測分析

  • 產業促進因素與挑戰
  • PESTLE分析
  • 專利分析
  • 法規環境

第4章 全球抹茶市場（按類型分類）

  • 概述
  • 吸引力分析：按類型
  • 飲用抹茶：趨勢與預測（2019-2031）
  • 抹茶作為添加劑的用途：趨勢與預測（2019-2031）

第5章 全球抹茶市場（依用途分類）

  • 概述
  • 吸引力分析：依目的
  • 食品添加物：趨勢與預測（2019-2031）
  • 飲料添加劑：趨勢與預測（2019-2031）
  • 其他：趨勢與預測（2019-2031 年）

第6章 區域分析

  • 概述
  • 全球抹茶市場（按地區分類）

第7章：北美抹茶市場

  • 概述
  • 北美抹茶市場按類型分類
  • 北美抹茶市場（按用途分類）
  • 美國抹茶市場
  • 墨西哥抹茶市場
  • 加拿大的抹茶市場

第8章：歐洲抹茶市場

  • 概述
  • 歐洲抹茶市場按類型分類
  • 歐洲抹茶市場（按用途分類）
  • 德國抹茶市場
  • 法國抹茶市場
  • 西班牙抹茶市場
  • 義大利抹茶市場
  • 英國抹茶市場

第9章：亞太抹茶市場

  • 概述
  • 亞太地區抹茶市場按類型分類
  • 亞太抹茶市場按應用領域分類
  • 日本抹茶市場
  • 印度的抹茶市場
  • 中國的抹茶市場
  • 韓國抹茶市場
  • 印尼抹茶市場

第10章 世界其他地區（ROW）的抹茶市場

  • 概述
  • ROW的抹茶市場：按類型分類
  • ROW Matcha Market by Use
  • 中東抹茶市場
  • 南美洲抹茶市場
  • 非洲抹茶市場

第11章 競爭分析

  • 產品系列分析
  • 營運整合
  • 波特五力分析
    • 競爭對手之間的競爭
    • 買方議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 新進入者的威脅
  • 市佔率分析

第12章：機會與策略分析

  • 價值鏈分析
  • 成長機會分析
    • 按類型分類的成長機會
    • 透過申請獲得發展機會
  • 全球抹茶市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 認證和許可
    • 企業合併、協議、合作關係和合資企業

第13章：價值鏈中主要企業的概況

  • 競爭分析
  • Guizhou Tongren Guitea
  • Aiya
  • Marushichi Seicha
  • Shaoxing Royal Tea Village
  • Zhejiang Hua's Tea Industry
  • Marukyu Koyamaen
  • Yanoen
  • DoMatcha
  • Uji Matcha
  • AOI Seicha

第14章附錄

  • 圖表清單
  • 表格列表
  • 分析方法
  • 免責聲明
  • 版權
  • 簡稱和技術單位
  • 關於 Lucintel
  • 詢問

The future of the global matcha tea market looks promising with opportunities in the food additive and beverage additive markets. The global matcha tea market is expected to grow with a CAGR of 8% from 2025 to 2031. The major drivers for this market are the increasing awareness of health benefits, the growing demand for natural beverages, and the rising popularity of japanese culture.

  • Lucintel forecasts that, within the type category, drinking-use matcha tea is expected to witness higher growth over the forecast period.
  • Within the application category, beverage additive is expected to witness higher growth.
  • In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the Matcha Tea Market

The matcha tea market around the world is experiencing a dynamic shift, stimulated by changing consumer tastes and creative uses. Matcha is no longer just a traditional flavoring, but a wellness icon and a diverse ingredient. These emerging trends indicate a greater understanding of matcha's wellness potential, its visual appeal, as well as the demand for easy, eco-friendly, and diversified product presentation. The market is becoming more mass oriented, shifting from specialty tea aficionados to mainstream consumers looking for functional and pleasure lifestyle products.

  • Diversification into Food and Beverage Applications: A key trend is the diversification of matcha tea from traditional beverages to a broad set of food and beverage products. This encompasses ready-to-drink matcha latte, packaged tea, snack food, sweets, baked products, and even savory foods. The diversification stems from matcha's colorful appearance, distinct taste, and healthiness, which makes it a promising ingredient in product innovation. The effect is a large expansion in market size and availability, enabling consumers to make matcha a part of their dietary patterns in different convenient forms.
  • Focus on Health and Wellness Benefits: Consumers are increasingly looking for functional foods and beverages that provide certain health benefits. Matcha, rich in antioxidants, L-theanine for relaxed alertness, and metabolism, checks all the boxes for this trend. Companies are actively promoting these benefits through marketing, positioning matcha as a superfood. The result is ongoing demand for matcha, especially among wellness-oriented consumers, propelling product development within nutraceuticals, supplements, and wellness-driven product lines.
  • Ascension of Convenience and Ready-to-Drink Formats: Convenience is the hallmark of today's lifestyles, resulting in the growth of ready-to-drink matcha drinks and instant matcha premixes. These formats provide a convenient and hassle-free means of consuming matcha without the need for traditional whisking preparation. The result is greater accessibility and greater usage, particularly among younger generations and busy lifestyles. This trend widens the appeal of matcha beyond classical tea consumers, making matcha a more convenient and portable wellness solution.
  • Ethical and Sustainable Sourcing: As people become more environmentally and socially conscious consumers, demand for sustainable and ethically sourced matcha rises. This encompasses open supply chains, organic certification, and fair trade. Consumers will pay a premium for sustainably and ethically produced products that fit their values. The effect is a pressure to adopt environmentally friendly cultivation practices and open sourcing for farmers and suppliers, improving the reputation of the brand and consumer confidence in the quality and authenticity of their matcha products.
  • Premiumization and Ceremonial Grade Demand: In spite of the growth of culinary-grade matcha used in food products, there exists an intense parallel trend of premiumization, as ceremonial-grade matcha is increasingly popular. Consumers are demanding high-quality, genuine matcha for ancient preparation methods and for the richer taste and intense color. The effect is an expanding marketplace of discriminating consumers who are willing to pay more for premium matcha, fueling demand for delicate, carefully cultivated matcha varieties and specialty preparation equipment, developing deeper respect for the cultural heritage of matcha.

These new trends are all combined to reshape the global matcha tea market by broadening its uses, foregrounding its health appeal, and improving its convenience and accessibility. The premiumization and focus on sustainability highlight a consumer desire for both ethical sourcing and high-quality experiences. This dynamic change makes matcha a versatile and increasingly mainstream superfood that continues to drive innovation and market growth.

Recent Developments in the Matcha Tea Market

The international market for matcha tea has witnessed significant recent evolution, turning the once niche traditional drink into a worldwide popular health-aware commodity. Such evolution is fueled by a combination of circumstances such as growing health awareness, technological advancements in manufacturing, and intelligent marketing strategies. The emphasis is being made on product diversification, increasing access, and tapping into a wider consumer base appreciative of both the distinct sensory experience and the strong health benefits of matcha.

  • Ready-to-Drink (RTD) Matcha Drinks Expansion: One of the major recent happenings is the quick expansion and development in the ready-to-drink matcha drinks category. Manufacturers are launching an assortment of flavored matcha lattes, sparkling matcha tea, and cold brew matcha with functional ingredients such as probiotics or adaptogens added to them. The effect is greater convenience and access to consumers, which makes matcha a practical on-the-go beverage and extends its reach beyond conventional tea consumers, largely driving market growth.
  • Matcha Integration into Functional Foods and Supplements: Matcha is being used more and more in numerous functional food items and dietary supplements. This extends to matcha-flavored protein bars, energy balls, nutritional powders, and even cosmetics, taking advantage of its antioxidant and energy-enhancing properties. The result is a diversification of the applications of matcha so that consumers can enjoy its health benefits through means other than a traditional drink. This trend makes matcha a multi-purpose ingredient within the overall wellness sector.
  • Improved Cultivation and Processing Technologies: New technological advances in matcha cultivation and processing methods are improving quality and efficiency. These include advanced shade-growing technologies, higher-quality stone-grinding technologies, and advanced preservation processes that more effectively preserve matcha's fresh green color, subtle taste, and nutrient molecules. The result is the supply of higher-quality matcha with more uniform sensory characteristics, fulfilling the needs of quality-conscious consumers and food and beverage processors.
  • Growth of Organic and Sustainably Produced Matcha: The availability and demand for organic and sustainably produced matcha has been on the rise. There is growing concern among consumers for environmental and ethical sourcing, and hence companies are shifting to organic farming and transparent supply chains. The effect is a stronger market position for sustainable brands, creating trust and loyalty among consumers. This also promotes responsible farming within the matcha sector.
  • Expansion of Matcha within Foodservice and Cafes: Matcha has grown beyond specialty tea houses and is now a menu standard in mainstream cafes, restaurants, and fast-casual eateries. Matcha lattes, smoothies, and desserts can be found everywhere, fueled by social media influences and consumer interest. The effect is greater visibility and widespread acceptance of matcha, opening it up to more people and reinforcing its image as a fashionable and healthy drink ingredient, helping greatly to increase its overall market penetration.

These new advancements are collectively influencing the matcha tea industry by increasing its availability, broadening its uses across industries, and increasing its appeal to a wider consumer market. The emphasis on convenience, functionality, sustainability, and widespread accessibility through foodservice channels is making matcha more ubiquitous and essential in the global health and wellness scene.

Strategic Growth Opportunities in the Matcha Tea Market

The matcha tea market offers strong strategic growth prospects in different applications, fueled by its special health advantages and increasing consumer demand. Opportunities arise from extending beyond conventional uses into innovative formats and capitalizing on its versatility in different industries. Building on these spaces involves a visionary strategy, concentrating on market diversification, product innovation, and good consumer engagement to serve changing needs and unlock new top-line potential in the global health and wellness landscape.

  • Ready-to-Drink (RTD) Drinks: The RTD space holds significant growth potential for matcha. Creating new RTD matcha drinks, such as flavored lattes, sparkling teas, and functional beverages with added health benefits (e.g., probiotics, adaptogens), appeals to the convenience-oriented consumer. The prospect is to create engaging flavor profiles and convenient packages that appeal to a mass market beyond tea traditionalists. This can make a big jump in matcha usage by providing a healthy and refreshing drink alternative to sweetened soft drinks and energy drinks.
  • Food and Confectionery Products: Adding matcha to more food and confectionery products is a valuable growth prospect. This can include matcha-flavored chocolates, candies, ice creams, baked foods (e.g., cookies, cake), and savory snacks. The bright color and distinctive umami taste of matcha provide unique sensory experiences. The potential is in product development that brings matcha into mainstream food categories as a premium, healthy, and aesthetically pleasing ingredient that consumers who are adventurous and health-savvy can get behind.
  • Nutraceuticals and Dietary Supplements: Considering matcha's abundance in antioxidants, L-theanine levels, and other health-giving compounds, there is immense opportunity in the nutraceutical and dietary supplement markets. Formulating matcha-contained capsules, powders, and functional blends for targeted health issues (e.g., energy, concentration, detoxification, immunity) can appeal to consumers looking for natural wellness options. The opportunity is to utilize scientific evidence to validate health benefits, establishing matcha as a highly effective natural ingredient for comprehensive well-being.
  • Personal Care and Cosmetics: Matcha's high antioxidant and anti-inflammatory content present an unusual growth potential in the personal care and cosmetics sector. Creating skin care products, masks, cleansers, and even hair care products with matcha can entice consumers seeking natural and functional beauty products. The potential is selling matcha as an integral component of skin well-being and anti-aging, capitalizing on the increase in demand for clean beauty and natural content formulations.
  • Foodservice and Hospitality Growth: Growing the presence of matcha in cafes, restaurants, hotels, and other foodservice outlets across the world is a strategic growth opportunity. This includes promoting matcha as a multi-purpose ingredient for hot and cold drinks, culinary recipes, and dessert menus. The opportunity is to train chefs and baristas to use matcha in versatile culinary contexts based on its usability and distinct flavor profile. This raises consumer exposure to matcha and solidifies its position as a premium, sought-after ingredient.

These strategic growth prospects are set to affect the matcha tea market heavily by broadening its uses beyond conventional tea, making it widely available in convenient formats, and tapping into its health virtues in multiple industries. Targeting RTD drinks, foodstuff, nutraceuticals, cosmetics, and foodservice, business organizations can capitalize on emerging consumer needs for health, convenience, and natural ingredients, eventually leading to extensive market growth and innovation.

Matcha Tea Market Driver and Challenges

The international matcha tea market is driven by a combination of strong drivers, principally based on a change in consumer health trends and cultural popularity. The market also has significant challenges, such as ensuring the quality standards and stabilizing price fluctuations. The evolution of the market is influenced by production technological advancements, rising global trade, and changing consumer attitudes. A complete comprehension of these challenges and drivers is imperative for stakeholders to transit the market environment, facilitating sustainable growth and customer satisfaction.

The factors responsible for driving the matcha tea market include:

1. Emerging Health and Wellness Trend: The global push for health and wellness is the top driver for the matcha tea industry. Consumers are actively looking for natural products with functional attributes, and matcha, with its high antioxidant content, L-theanine for soothing energy, and metabolic stimulation benefits, is perfectly positioned to meet these needs. This trend fuels both consistent use and inclusion of matcha in numerous health-oriented products, spurring ongoing market growth.

2. Growing Demand for Specialty Drinks: Increasing global demand for specialty and gourmet drinks, especially among the youth, is strongly propelling the matcha market. Matcha lattes, smoothies, and other matcha-based novel beverages have become extremely trendy in food service settings and cafes. This trend, frequently fueled by social media, exposes matcha to a broader public and drives experimentation with its distinctive taste, increasing consumption rates.

3. Diversification of Matcha Usage: Matcha's versatility to be used beyond tea into food, confectionery, cosmetics, and supplements is the key driver in the market. Matcha is being introduced by manufacturers into a broad range of products, from chocolates and ice creams to protein powders and skincare products. Diversification broadens matcha's market coverage and addresses various consumer demand and preferences, generating more revenue streams for manufacturers and distributors.

4. Growing Disposable Incomes and Urbanization: Growing disposable incomes in developing markets, coupled with urbanization, drive market expansion. With more health-conscious lifestyles in urban populations and exposure to international trends, their potential for spending money on premium and functional offerings such as matcha is higher. This shift in population opens up a larger base of consumers for matcha, especially in areas where it was previously not as popular.

5. Growth of E-commerce and Digital Marketing: The growth of e-commerce websites and success of digital marketing efforts are the prime drivers. Online shopping increases access to matcha for global customers, and social media and digital advertising successfully promote its health effects, visual attractiveness, and wide range of uses. It makes brand establishment, customer education, and direct sales to customers easier, greatly increasing market penetration.

Challenges in the matcha tea market are:

1. High Price and Price Volatility: One major challenge facing the matcha market is its comparatively high price when compared to conventional green tea or other drinks. The unique cultivation, shade-growing, and stone-grinding techniques used in producing good-quality matcha make it a costly product. Also, weather patterns, yields from harvesting, and import duties may cause price volatility, which could restrict accessibility for some consumers and affect profit margins for companies.

2. Quality Control and Authenticity Issues: Ensuring the quality and authenticity of matcha goods is a serious issue. The market is at risk of adulteration or misbranding of inferior green tea as matcha, diluting consumer confidence and weakening the high-end image of authentic matcha. It is imperative to put in place tough quality control systems, detailed grading rules, and open sourcing information to handle these issues and safeguard the integrity of the market.

3. Limited Consumer Knowledge (Outside Major Markets): Although matcha's popularity is increasing, limited knowledge and awareness of its subtle flavors, correct preparation techniques, and full scope of health benefits still exist in many parts of the world outside of established tea-consumption cultures and established wellness markets. Addressing this lack of knowledge necessitates broad-based marketing and education efforts to educate and activate prospects, which can be time-consuming and costly.

In summary, the worldwide matcha tea market is highly fueled by the dominant health and wellness trend, the increasing popularity of specialty drinks, and the universal appeal of matcha in multiple product categories. Growing disposable incomes as well as the widespread penetration of e-commerce and digital marketing contribute to its growth. But the market also confronts major challenges in the form of high price and possible price fluctuation of high-grade matcha, difficulty in upholding high quality standards and ascertaining authenticity, and ongoing need for extensive consumer education in less developed markets. Resolution of these difficulties through planning investments, transparent operations, and focused marketing shall be important for the long-term growth and more widespread acceptance of matcha tea in general.

List of Matcha Tea Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies matcha tea companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the matcha tea companies profiled in this report include-

  • Guizhou Tongren Guitea
  • Aiya
  • Marushichi Seicha
  • Shaoxing Royal Tea Village
  • Zhejiang Hua's Tea Industry
  • Marukyu Koyamaen
  • Yanoen
  • DoMatcha
  • Uji Matcha
  • AOI Seicha

Matcha Tea Market by Segment

The study includes a forecast for the global matcha tea market by type, application, and region.

Matcha Tea Market by Type [Value from 2019 to 2031]:

  • Drinking-use Matcha Tea
  • Additive-use Matcha Tea

Matcha Tea Market by Application [Value from 2019 to 2031]:

  • Food Additives
  • Beverage Additives
  • Others

Matcha Tea Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the Matcha Tea Market

The matcha tea industry is witnessing a major global upsurge, led by rising consumer knowledge of its health benefits, such as high antioxidant levels, long-lasting energy, and mental acuity. Culturally Japanese in origin, matcha has moved beyond its ceremonial beginnings to emerge as a value-added ingredient in a range of food and beverage applications. Current trends point to a move towards convenience, variety of products, and sustainable sourcing, appealing to a wider base of consumers looking for functional and natural wellness solutions. The growth represents an increased incorporation of traditional superfoods into contemporary lifestyles.

  • United States: The US matcha market is experiencing strong growth, largely driven by the health and wellness movement and the food and beverage trend for specialty drinks. New trends involve the growth in ceremonial-grade and organic matcha offerings by top suppliers with an emphasis on sustainable sourcing. There is also a remarkable increase in ready-to-drink (RTD) matcha drinks and instant premixes, appealing to convenience-seeking consumers. In addition, matcha is being used more and more in different food products such as snacks, baked foods, and even skincare, broadening its use beyond that of traditional tea.
  • China: China, the largest green tea-producing nation, is seeing a thriving matcha market, fueled by escalating health awareness and a rising middle class. Recent efforts have involved substantial investments in new matcha manufacturing facilities, intended to satisfy both domestic and global demand. Chinese manufacturers are concentrating on enhancing quality to international standards and actively expanding the industrial chain by creating new matcha-related products. There is also a governmental strategy at the regional level to position China as a top player in high-end matcha production and integrate it with rural revitalization through tourism.
  • Germany: matcha tea is becoming increasingly popular in Germany, transcending a niche following to mass appeal. Trends have indicated increased consumer demand for matcha due to its health properties and visual appeal, especially among young consumers. The market is also witnessing growth in the availability of different matcha grades, ranging from ceremonial to culinary, through multiple distribution channels. German firms are emphasizing the incorporation of matcha into diversified offerings, such as functional teas and cold brew formats, in line with the country's robust demand for natural and health-based drinks.
  • India: India's matcha tea market is growing in incredible ways, particularly among Gen Z and urban millennials who are looking for clean energy picks and better-for-you alternatives to traditional drinks. Trends currently include a shift toward cold consumption, inclusion in smoothies, desserts, and even cocktails. Diverse menu options in local cafes and brands are increasingly featuring matcha-based offerings, ranging from lattes to innovative food uses. Although still a niche, the market is growing, with a concentration on product innovation and removing the perceived bitterness to extend its scope of appeal.
  • Japan: Being the traditional homeland of matcha, Japan remains a market leader with recent action centered around fulfilling booming international demand and further innovation. This comprises huge investments by Japanese tea giants to expand manufacturing facilities, boosting output for export. There is a high premium on upholding authenticity and quality, especially for ceremonial-grade matcha. Japanese firms are also experimenting with "instant ceremonial matcha" lines and strategic collaborations with international beverage firms to bring matcha into new product segments, capitalizing on its health benefits and distinctive taste.

Features of the Global Matcha Tea Market

  • Market Size Estimates: Matcha tea market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: Matcha tea market size by type, application, and region in terms of value ($B).
  • Regional Analysis: Matcha tea market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the matcha tea market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the matcha tea market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the matcha tea market by type (drinking-use matcha tea and additive-use matcha tea), application (food additives, beverage additives, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global Matcha Tea Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 Drinking-use Matcha Tea: Trends and Forecast (2019-2031)
  • 4.4 Additive-use Matcha Tea: Trends and Forecast (2019-2031)

5. Global Matcha Tea Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Food Additives: Trends and Forecast (2019-2031)
  • 5.4 Beverage Additives: Trends and Forecast (2019-2031)
  • 5.5 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global Matcha Tea Market by Region

7. North American Matcha Tea Market

  • 7.1 Overview
  • 7.2 North American Matcha Tea Market by Type
  • 7.3 North American Matcha Tea Market by Application
  • 7.4 United States Matcha Tea Market
  • 7.5 Mexican Matcha Tea Market
  • 7.6 Canadian Matcha Tea Market

8. European Matcha Tea Market

  • 8.1 Overview
  • 8.2 European Matcha Tea Market by Type
  • 8.3 European Matcha Tea Market by Application
  • 8.4 German Matcha Tea Market
  • 8.5 French Matcha Tea Market
  • 8.6 Spanish Matcha Tea Market
  • 8.7 Italian Matcha Tea Market
  • 8.8 United Kingdom Matcha Tea Market

9. APAC Matcha Tea Market

  • 9.1 Overview
  • 9.2 APAC Matcha Tea Market by Type
  • 9.3 APAC Matcha Tea Market by Application
  • 9.4 Japanese Matcha Tea Market
  • 9.5 Indian Matcha Tea Market
  • 9.6 Chinese Matcha Tea Market
  • 9.7 South Korean Matcha Tea Market
  • 9.8 Indonesian Matcha Tea Market

10. ROW Matcha Tea Market

  • 10.1 Overview
  • 10.2 ROW Matcha Tea Market by Type
  • 10.3 ROW Matcha Tea Market by Application
  • 10.4 Middle Eastern Matcha Tea Market
  • 10.5 South American Matcha Tea Market
  • 10.6 African Matcha Tea Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global Matcha Tea Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 Guizhou Tongren Guitea
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 Aiya
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 Marushichi Seicha
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 Shaoxing Royal Tea Village
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 Zhejiang Hua's Tea Industry
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.7 Marukyu Koyamaen
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.8 Yanoen
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.9 DoMatcha
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.10 Uji Matcha
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.11 AOI Seicha
    • Company Overview
    • Matcha Tea Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global Matcha Tea Market
  • Figure 2.1: Usage of Matcha Tea Market
  • Figure 2.2: Classification of the Global Matcha Tea Market
  • Figure 2.3: Supply Chain of the Global Matcha Tea Market
  • Figure 3.1: Driver and Challenges of the Matcha Tea Market
  • Figure 3.2: PESTLE Analysis
  • Figure 3.3: Patent Analysis
  • Figure 3.4: Regulatory Environment
  • Figure 4.1: Global Matcha Tea Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global Matcha Tea Market ($B) by Type
  • Figure 4.3: Forecast for the Global Matcha Tea Market ($B) by Type
  • Figure 4.4: Trends and Forecast for Drinking-use Matcha Tea in the Global Matcha Tea Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Additive-use Matcha Tea in the Global Matcha Tea Market (2019-2031)
  • Figure 5.1: Global Matcha Tea Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global Matcha Tea Market ($B) by Application
  • Figure 5.3: Forecast for the Global Matcha Tea Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Food Additives in the Global Matcha Tea Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Beverage Additives in the Global Matcha Tea Market (2019-2031)
  • Figure 5.6: Trends and Forecast for Others in the Global Matcha Tea Market (2019-2031)
  • Figure 6.1: Trends of the Global Matcha Tea Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global Matcha Tea Market ($B) by Region (2025-2031)
  • Figure 7.1: North American Matcha Tea Market by Type in 2019, 2024, and 2031
  • Figure 7.2: Trends of the North American Matcha Tea Market ($B) by Type (2019-2024)
  • Figure 7.3: Forecast for the North American Matcha Tea Market ($B) by Type (2025-2031)
  • Figure 7.4: North American Matcha Tea Market by Application in 2019, 2024, and 2031
  • Figure 7.5: Trends of the North American Matcha Tea Market ($B) by Application (2019-2024)
  • Figure 7.6: Forecast for the North American Matcha Tea Market ($B) by Application (2025-2031)
  • Figure 7.7: Trends and Forecast for the United States Matcha Tea Market ($B) (2019-2031)
  • Figure 7.8: Trends and Forecast for the Mexican Matcha Tea Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Canadian Matcha Tea Market ($B) (2019-2031)
  • Figure 8.1: European Matcha Tea Market by Type in 2019, 2024, and 2031
  • Figure 8.2: Trends of the European Matcha Tea Market ($B) by Type (2019-2024)
  • Figure 8.3: Forecast for the European Matcha Tea Market ($B) by Type (2025-2031)
  • Figure 8.4: European Matcha Tea Market by Application in 2019, 2024, and 2031
  • Figure 8.5: Trends of the European Matcha Tea Market ($B) by Application (2019-2024)
  • Figure 8.6: Forecast for the European Matcha Tea Market ($B) by Application (2025-2031)
  • Figure 8.7: Trends and Forecast for the German Matcha Tea Market ($B) (2019-2031)
  • Figure 8.8: Trends and Forecast for the French Matcha Tea Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the Spanish Matcha Tea Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Italian Matcha Tea Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the United Kingdom Matcha Tea Market ($B) (2019-2031)
  • Figure 9.1: APAC Matcha Tea Market by Type in 2019, 2024, and 2031
  • Figure 9.2: Trends of the APAC Matcha Tea Market ($B) by Type (2019-2024)
  • Figure 9.3: Forecast for the APAC Matcha Tea Market ($B) by Type (2025-2031)
  • Figure 9.4: APAC Matcha Tea Market by Application in 2019, 2024, and 2031
  • Figure 9.5: Trends of the APAC Matcha Tea Market ($B) by Application (2019-2024)
  • Figure 9.6: Forecast for the APAC Matcha Tea Market ($B) by Application (2025-2031)
  • Figure 9.7: Trends and Forecast for the Japanese Matcha Tea Market ($B) (2019-2031)
  • Figure 9.8: Trends and Forecast for the Indian Matcha Tea Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Chinese Matcha Tea Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the South Korean Matcha Tea Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the Indonesian Matcha Tea Market ($B) (2019-2031)
  • Figure 10.1: ROW Matcha Tea Market by Type in 2019, 2024, and 2031
  • Figure 10.2: Trends of the ROW Matcha Tea Market ($B) by Type (2019-2024)
  • Figure 10.3: Forecast for the ROW Matcha Tea Market ($B) by Type (2025-2031)
  • Figure 10.4: ROW Matcha Tea Market by Application in 2019, 2024, and 2031
  • Figure 10.5: Trends of the ROW Matcha Tea Market ($B) by Application (2019-2024)
  • Figure 10.6: Forecast for the ROW Matcha Tea Market ($B) by Application (2025-2031)
  • Figure 10.7: Trends and Forecast for the Middle Eastern Matcha Tea Market ($B) (2019-2031)
  • Figure 10.8: Trends and Forecast for the South American Matcha Tea Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the African Matcha Tea Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global Matcha Tea Market
  • Figure 11.2: Market Share (%) of Top Players in the Global Matcha Tea Market (2024)
  • Figure 12.1: Growth Opportunities for the Global Matcha Tea Market by Type
  • Figure 12.2: Growth Opportunities for the Global Matcha Tea Market by Application
  • Figure 12.3: Growth Opportunities for the Global Matcha Tea Market by Region
  • Figure 12.4: Emerging Trends in the Global Matcha Tea Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Matcha Tea Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the Matcha Tea Market by Region
  • Table 1.3: Global Matcha Tea Market Parameters and Attributes
  • Table 3.1: Trends of the Global Matcha Tea Market (2019-2024)
  • Table 3.2: Forecast for the Global Matcha Tea Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global Matcha Tea Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global Matcha Tea Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global Matcha Tea Market (2025-2031)
  • Table 4.4: Trends of Drinking-use Matcha Tea in the Global Matcha Tea Market (2019-2024)
  • Table 4.5: Forecast for Drinking-use Matcha Tea in the Global Matcha Tea Market (2025-2031)
  • Table 4.6: Trends of Additive-use Matcha Tea in the Global Matcha Tea Market (2019-2024)
  • Table 4.7: Forecast for Additive-use Matcha Tea in the Global Matcha Tea Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global Matcha Tea Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global Matcha Tea Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global Matcha Tea Market (2025-2031)
  • Table 5.4: Trends of Food Additives in the Global Matcha Tea Market (2019-2024)
  • Table 5.5: Forecast for Food Additives in the Global Matcha Tea Market (2025-2031)
  • Table 5.6: Trends of Beverage Additives in the Global Matcha Tea Market (2019-2024)
  • Table 5.7: Forecast for Beverage Additives in the Global Matcha Tea Market (2025-2031)
  • Table 5.8: Trends of Others in the Global Matcha Tea Market (2019-2024)
  • Table 5.9: Forecast for Others in the Global Matcha Tea Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global Matcha Tea Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global Matcha Tea Market (2025-2031)
  • Table 7.1: Trends of the North American Matcha Tea Market (2019-2024)
  • Table 7.2: Forecast for the North American Matcha Tea Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American Matcha Tea Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American Matcha Tea Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American Matcha Tea Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American Matcha Tea Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States Matcha Tea Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican Matcha Tea Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian Matcha Tea Market (2019-2031)
  • Table 8.1: Trends of the European Matcha Tea Market (2019-2024)
  • Table 8.2: Forecast for the European Matcha Tea Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European Matcha Tea Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European Matcha Tea Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European Matcha Tea Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European Matcha Tea Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German Matcha Tea Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French Matcha Tea Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish Matcha Tea Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian Matcha Tea Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom Matcha Tea Market (2019-2031)
  • Table 9.1: Trends of the APAC Matcha Tea Market (2019-2024)
  • Table 9.2: Forecast for the APAC Matcha Tea Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC Matcha Tea Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC Matcha Tea Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC Matcha Tea Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC Matcha Tea Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese Matcha Tea Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian Matcha Tea Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese Matcha Tea Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean Matcha Tea Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian Matcha Tea Market (2019-2031)
  • Table 10.1: Trends of the ROW Matcha Tea Market (2019-2024)
  • Table 10.2: Forecast for the ROW Matcha Tea Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW Matcha Tea Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW Matcha Tea Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW Matcha Tea Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW Matcha Tea Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern Matcha Tea Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American Matcha Tea Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African Matcha Tea Market (2019-2031)
  • Table 11.1: Product Mapping of Matcha Tea Suppliers Based on Segments
  • Table 11.2: Operational Integration of Matcha Tea Manufacturers
  • Table 11.3: Rankings of Suppliers Based on Matcha Tea Revenue
  • Table 12.1: New Product Launches by Major Matcha Tea Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global Matcha Tea Market