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市場調查報告書
商品編碼
1452480
抹茶市場評估:依產品、屬性、類型、價格範圍、最終用戶、產業、分銷管道和地區劃分的機會和預測(2017-2031)Matcha Tea Market Assessment, By Product, By Specialty, By Type, By Price Range, By End-user, By Industry Type, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球抹茶市場規模將從2023年的35.1億美元增長到2031年的61.1億美元,在2024年至2031年的預測期內複合年增長率為7.17%。預計將會增長。
由於消費者對抹茶健康益處的認識不斷提高,近年來市場經歷了強勁增長。 抹茶因其高抗氧化劑含量、潛在的體重管理作用和增強能量的特性而廣受歡迎。 此外,將抹茶融入各種食品和飲料(例如冰沙、甜點和菜餚)的趨勢也正在推動市場成長。
亞太地區,尤其是日本,一直以來都是最大的抹茶消費國和生產國。 2022年,日本76%的粉茶出口到美國市場。 該地區咖啡館和特色茶店的激增以及注重健康的消費者正在推動對抹茶產品的需求。
抹茶的鎮靜和提神作用推動需求
抹茶的提神、鎮靜作用是支持市場成長的重要因素。 抹茶具有獨特的化合物組合,包括咖啡因和 L-茶氨酸,它們協同作用以產生這些效果。 這種充滿活力的混合物吸引了尋求傳統含咖啡因飲料的健康替代品的人們,減少咖啡因的刺激作用,帶來持久的精神清晰和警覺感,帶來平衡感。
抹茶之所以吸引消費者,是因為它具有增加能量水平、促進放鬆和心理健康的潛力。 提神和鎮靜功效的獨特組合,使抹茶成為適合多種場合和口味的多功能飲料,使其在市場上越來越受歡迎。
抹茶在各行業的用途
抹茶產品的多樣化用途也是加速市場成長的重要因素。 除了傳統的茶消費之外,抹茶也越來越多地被納入各種食品和飲料中,以適應不斷變化的消費者口味和烹飪趨勢。 抹茶明亮的綠色和泥土的味道使其不僅可用於烹飪,還可用於化妝品配方。 它經常用作蛋糕、餅乾和糕點等烘焙食品以及麵條、米飯和沙拉等菜餚中的調味料或裝飾。 其令人印象深刻的外形增強了鹹味菜餚的口味,有助於其在各種美食中的廣泛採用。
本報告調查了全球抹茶市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析。本報告編製了案例研究、競爭格局、主要公司的簡介等等。
Global matcha tea market was valued at USD 3.51 billion in 2023, expected to reach USD 6.11 billion in 2031, with a CAGR of 7.17% for the forecast period between 2024 and 2031. The market has witnessed robust growth in recent years, driven by increasing consumer awareness regarding the health benefits associated with matcha consumption. Matcha has gained popularity due to its high antioxidant content, potential weight management benefits, and perceived energy-boosting properties. Additionally, the increasing trend of incorporating matcha into various food and beverage products, such as smoothies, desserts, and savory dishes has increased market growth.
Asia-Pacific, especially Japan, has traditionally been the largest consumer and producer of matcha tea. In 2022, 76 percent of powdered Japanese teas were exported to the United States market. The proliferation of cafes, specialty tea shops, and health-conscious consumers in the region has fueled the demand for matcha-based products.
Innovation in product offerings, such as flavored matcha blends, convenient ready-to-drink formats, and organic variants, has broadened the appeal of matcha tea beyond traditional tea drinkers. Furthermore, the increasing adoption of e-commerce platforms has facilitated a wide range of matcha products, resulting in market penetration and consumer engagement. Aligning with the trend, in March 2023, Kataoka & Co., Ltd., well-known in Japan for matcha and other ventures, introduced Matcha Direct, an e-commerce platform offering freshly ground matcha from a Kyoto tea factory.
Despite the growth opportunities, the market faces challenges such as fluctuating raw material prices, concerns regarding product authenticity and quality, and competition from other health beverages. However, strategic collaborations, product diversification, and marketing initiatives emphasize the unique nutritional profile and cultural heritage of matcha, anticipated to sustain the market growth.
In May 2023, the well-known brand The Coffee Bean & Tea Leaf in Southern California serving fine coffee and tea for the past 60 years, introduced a new range of drinks for its summer seasonal menu to complement its signature matcha cocktails. The newly launched products include Iced Mango Matcha Latte, Matcha Cookies & Cream Ice Blended drink, and Mint Chocolate Ice Blended drink.
Calming and Energizing Effects of Matcha Driving the Demand
The energizing and soothing effects of matcha are significant factors behind the growing matcha tea market. Matcha has a unique combination of compounds, including caffeine and L-theanine, which work synergically to produce these effects. The energizing mixture appeals to individuals seeking a healthier alternative to traditional caffeinated drinks, and reduces the stimulating effects of caffeine, resulting in a sustained and balanced sense of mental clarity and alertness.
Consumers are drawn to matcha tea for its potential to increase energy levels and its ability to promote a state of relaxation and mental well-being. The unique combination of energizing and calming effects makes it a versatile beverage choice suitable for various occasions and preferences, resulting in its increasing popularity in the market.
For instance, in February 2023, UK-based PerfectTed launched a matcha green tea range in the form of canned energy drinks. Each can contain 80 mg of caffeine and 7 kcal per 100ml. The beverage is natural and has no added sugar, preservatives, or additives. The company sources its organic ceremonial grade matcha from Uji, Japan, and offers it in three distinct flavor combinations, Pear Ginger, Apple Raspberry, and Pineapple Yuzu. The superior-grade matcha has a bright green color and a sweet, umami flavor.
Versatile Applications of Matcha Tea in Diverse Industries
The diverse applications of matcha tea products are a crucial factor in accelerating the matcha market's growth. Beyond traditional tea consumption, matcha is increasingly incorporated into various food and beverage products, catering to evolving consumer preferences and culinary trends. Matcha's vibrant green color and earthy flavor make it a versatile ingredient in culinary dishes as well as cosmetic formulations. It is commonly used in baked goods such as cakes, cookies, and pastries, and even as a seasoning or garnish in dishes such as noodles, rice, and salads. Its impressive profile enhances the taste profile of savory dishes, contributing to its widespread adoption in various cuisines.
Moreover, matcha's antioxidant properties, including vitamins and minerals, make it a popular ingredient in skincare and haircare formulations. For instance, in June 2023, the popular hair care brand, IGK, and the leading coffee lifestyle brand Chamberlain Coffee collaborated to release a limited-edition Matcha Dry Shampoo. The matcha-infused dry shampoo claims to create a subtle, touchable texture without being gritty, absorb oil from hair, and maintain style.
Matcha without Caffeine Gaining Momentum in the Market
Decaffeinated matcha, catering to the needs of health-conscious consumers and those with caffeine sensitivities, has gained traction in the market. Its popularity is based on numerous factors, including the growing awareness of the potential health risks associated with excessive caffeine intake and the desire for a beverage that is suitable for consumption throughout the day, including in the evening. Additionally, decaffeinated matcha is an attractive option to pregnant women, individuals with certain medical conditions, and those seeking to minimize caffeine consumption for personal reasons. With its milder flavor profile and caffeine-free formulation, decaffeinated matcha offers a viable alternative for those who still wish to enjoy the taste and potential health benefits of matcha without the stimulant effects of caffeine.
For instance, in November 2023, Japan-based Clearspring launched Organic Japanese Kuwa Matcha made using mulberry leaves containing no caffeine. The product is a fine green powdered matcha, the same as the traditional one. It is specifically targeted at customers who enjoy matcha but do not want to consume caffeine.
Organic Matcha to Dominate Over Natural Matcha
Organic matcha holds a dominant position in the market, particularly in areas where consumers prioritize organic certification and environmental sustainability. With increasing awareness of the potential health risks associated with synthetic pesticides and fertilizers, there is a growing demand for organic products, such as matcha. It is produced without the use of synthetic chemicals, ensuring that it meets strict organic standards and resonates with health-conscious consumers seeking wholesome and environmentally friendly options. Additionally, organic matcha reflects broader trends toward sustainable agriculture and responsible consumption, further bolstering its dominance in the market.
For instance, in January 2024, Australia-based Happy Matcha launched a 100% organic matcha tea powder. The company claims to import the tea leaves directly from Uji, Kyoto, Japan. The product, which claims to be vegan friendly, contains no chemicals and is JAS certified. It has an emerald color and is being offered in the country with a 30-day money back guarantee in case the customer is not satisfied with the product.
Future Market Scenario (2024 - 2031F)
The matcha tea market is likely to place a greater emphasis on sustainability practices throughout the supply chain. It includes sustainable farming methods, ethical sourcing of tea leaves, and eco-friendly packaging solutions.
Matcha tea is expected to continue to be a functional beverage, with an increasing emphasis on incorporating additional health-promoting ingredients and adaptogens. Manufacturers may explore blends with ingredients such as collagen, probiotics, or botanical extracts to enhance the nutritional profile and wellness benefits of matcha.
The future of matcha tea market is likely to be shaped by digitalization and the expansion of e-commerce platforms. As online shopping becomes increasingly popular, matcha producers and retailers will invest in digital marketing strategies, e-commerce platforms, and personalized online experiences to reach customers directly.
Key Players Landscape and Outlook
The global matcha tea market has a diverse range of key players, ranging from established tea producers to innovative startups. Leading companies in the market include The AOI Tea Company, Ippodo Tea Co., Ltd, Midori Spring, and Aiya America Inc. These companies are renowned for their high-quality matcha products and have a strong presence in key regions such as Asia-Pacific, North America, and Europe.
The outlook for key players in the matcha tea market is optimistic, fueled by increasing consumer awareness of matcha's health benefits, increasing demand for natural and functional beverages, and expanding distribution channels such as e-commerce. To maintain their competitive advantage, key players are expected to focus on product innovation, sustainability initiatives, and strategic collaborations and acquisitions to capitalize on emerging market trends and meet evolving consumer preferences.
In February 2024, Japan's Aiya America Inc. acquired the Matcha green tea brand OMGTea to expand its footprint in the United Kingdom market. The acquisition is expected to lead to a wider selection of matcha products available in stores and improved access for customers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work