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梅斯卡爾酒市場規模、佔有率和成長分析（按產品類型、分銷管道、生產方法、濃縮度和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1898167

梅斯卡爾酒市場規模、佔有率和成長分析（按產品類型、分銷管道、生產方法、濃縮度和地區分類）－2026-2033年產業預測

Mezcal Market Size, Share, and Growth Analysis, By Product type (Mezcal Joven (Blanco), Mezcal Reposado), By Distribution channel (Store-based, Non-store-based), By Production Method, By Concentrates, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月22日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，梅斯卡爾酒市場規模將達到 4.1439 億美元，到 2025 年將成長至 5.0804 億美元，到 2033 年將成長至 25.9313 億美元，在預測期（2026-2033 年將成長至 25.9313 億美元，在預測期（2026-2033 年）內年成長率為 22.6%。

受龍舌蘭酒（Mezcal）日益成長的人氣推動，梅斯卡爾酒市場正經歷顯著成長。這種由多種龍舌蘭植物釀造的煙燻烈酒越來越受歡迎。隨著消費者，尤其是千禧世代，越來越傾向於選擇風味多樣的龍舌蘭酒而非傳統的龍舌蘭酒，供應商正在擴大其區域影響力。世界各地的創新釀酒商正在探索獨特的龍舌蘭品種和創造性的生產流程，以進一步豐富梅斯卡爾酒的體驗。此外，政府的支持性政策也為市場擴張創造了有利環境。隨著龍舌蘭酒因其在雞尾酒（例如梅斯卡爾酒瑪格麗特和梅斯卡爾酒帕洛瑪）中的百搭性而備受青睞，預計其需求將保持上升趨勢，並鞏固其在酒精飲料行業的重要地位。

梅斯卡爾酒市場成長要素

受北美和西歐等已開發地區消費者可支配收入成長的推動，梅斯卡爾酒市場正經歷顯著成長。這些地區的消費者越來越願意投資奢侈品和超高級產品。在成熟的烈酒市場中，富裕消費者正尋求透過探索具有獨特風味的特色飲品來提升飲酒體驗，這體現了消費者對獨特創新產品日益成長的興趣。隨著對梅斯卡爾酒的需求持續成長，在富裕消費者對優質烈酒的熱情驅動下，該市場蓄勢待發，即將迎來擴張。

梅斯卡爾酒市場限制

受食品飲料產業動盪的影響，梅斯卡爾酒市場正面臨嚴峻挑戰，主要原因是生產延誤和原料短缺。全球供應鏈中斷嚴重影響了行業運營，導致分銷計劃和各種產品的供應受到影響。許多公司擔心交貨延遲可能會對未來的銷售產生負面影響。此外，疫情也為該產業帶來了物流方面的挑戰，阻礙了規劃和協作。實體零售商因停業和旅遊限制遭受了重大損失，而線上銷售則受益於消費者需求的成長，凸顯了消費者購買行為的轉變。

梅斯卡爾酒市場趨勢

近年來，梅斯卡爾酒市場蓬勃發展，成為一股不容忽視的潮流，反映出消費者對優質有機酒精飲品的偏好日益成長。在健康意識不斷增強的推動下，飲酒者擴大選擇梅斯卡爾酒雞尾酒，將其視為傳統酒精飲品的精緻替代品。梅斯卡爾酒以鮮嫩的龍舌蘭植物為原料釀造，具有低升糖指數和獨特的煙燻風味，吸引著追求純正口感和獨特風味體驗的消費者。這種傳統的手工釀造方法，是將龍舌蘭芯置於大型坑中煙熏而成，造就了其豐富而複雜的風味，進一步提升了其吸引力。因此，對高品質有機梅斯卡爾酒的需求持續成長，使其成為眼光獨到的酒精飲品消費者的理想選擇。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Pernod Ricard SA（France）
Diageo PLC（United Kingdom）
Bacardi Limited（Bermuda）
Brown-Forman Corporation（United States）
William Grant & Sons Ltd（United Kingdom）
Davide Campari-Milano NV（Netherlands）
Ilegal Mezcal（Guatemala）
El Silencio Holdings, INC（United States）
Rey Campero（Mexico）
Mezcal Vago（Mexico）
Wahaka Mezcal（Mexico）
Casa Cortes（Mexico）
Xiaman Spirits GmbH（Austria）
Mezcal Amaras（Mexico）
SU Casa Mezcal（United States）
Mezcal Sombra（Mexico）
Montelobos Mezcal（Mexico）
Fidencio Mezcal（Mexico）
IZO Spirits（United States）
Compania Tequilera de Arandas, SA（Mexico）

結論與建議

簡介目錄

Product Code: SQMIG30C2075

Mezcal Market size was valued at USD 414.39 Million in 2024 and is poised to grow from USD 508.04 Million in 2025 to USD 2593.13 Million by 2033, growing at a CAGR of 22.6% during the forecast period (2026-2033).

The mezcal market is experiencing significant growth, driven by the increasing popularity of this smoky, distilled beverage made from various maguey plants. Consumers, particularly millennials, are gravitating towards mezcal, preferring its diverse flavor profiles over traditional tequila alternatives, prompting suppliers to expand their regional presence. Innovative distillers globally are exploring unique agave varieties and creative production techniques, further enriching the mezcal experience. Additionally, favorable government policies are fostering an environment conducive to market expansion. As mezcal garners attention for its versatility in cocktails, such as the Mezcal Margarita and Mezcal Paloma, its demand is expected to maintain an upward trajectory, positioning it as a key player in the alcoholic beverage industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mezcal market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mezcal Market Segments Analysis

Global Mezcal Market is segmented by Product type, Distribution channel, Production Method, Concentrates and region. Based on Product type, the market is segmented into Mezcal Joven (Blanco), Mezcal Reposado, Mezcal Anejo and Others. Based on Distribution channel, the market is segmented into Store-based and Non-store-based. Based on Production Method, the market is segmented into Industrial, Artisanal and Ancestral. Based on Concentrates, the market is segmented into 100% Tequila and Mix Tequila. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Mezcal Market

The mezcal market is experiencing significant growth driven by the increasing disposable income in developed regions such as North America and Western Europe, where consumers are more inclined to invest in high-end and super-premium products. This trend in consumer behavior is characterized by a heightened interest in unique and innovative goods, as wealthier individuals in established spirit markets seek to elevate their drinking experiences by exploring specialty beverages that offer distinctive flavor profiles. As the demand for mezcal continues to rise, the market is poised for expansion, fueled by this enthusiasm for exceptional spirits among affluent consumers.

Restraints in the Mezcal Market

The Mezcal market faces significant challenges stemming from disruptions in the food and beverage sector, primarily due to delays in production and shortages of raw materials. Global supply chain interruptions have severely impacted industry operations, affecting distribution timelines and the availability of various products. Many companies have expressed concerns that delays in deliveries could adversely affect their future sales. Furthermore, the pandemic has posed logistical challenges for the industrial sector, disrupting planning and collaboration. While offline retailers have experienced substantial losses due to closures and restrictions on movement, the online segment has benefited from increased consumer demand, highlighting a shift in purchasing behaviors.

Market Trends of the Mezcal Market

In recent years, the mezcal market has emerged as a notable trend, reflecting a growing consumer preference for premium and organic alcoholic beverages. Driven by an increasing health consciousness, drinkers are leaning towards mezcal cocktails as sophisticated alternatives to traditional liquors. Made from succulent agave plants, mezcal offers a lower glycemic index and a unique smoky flavor profile, appealing to those seeking authenticity and distinct taste experiences. This artisanal production method enhances its allure, as the traditional practice of smoking agave hearts in large pits results in a rich, complex flavor. Consequently, the demand for high-quality, organic mezcal continues to rise, positioning it as a coveted choice among discerning alcohol consumers.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis

Global Mezcal Market Size by Product type & CAGR (2026-2033)

Market Overview
Mezcal Joven (Blanco)
Mezcal Reposado
Mezcal Anejo
Others

Global Mezcal Market Size by Distribution channel & CAGR (2026-2033)

Market Overview
Store-based
- Supermarkets and hypermarkets
- Specialty stores
- others
Non-store-based

Global Mezcal Market Size by Production Method & CAGR (2026-2033)

Market Overview
Industrial
Artisanal
Ancestral

Global Mezcal Market Size by Concentrates & CAGR (2026-2033)

Market Overview
100% Tequila
Mix Tequila

Global Mezcal Market Size & CAGR (2026-2033)

North America (Product type, Distribution channel, Production Method, Concentrates)
- US
- Canada
Europe (Product type, Distribution channel, Production Method, Concentrates)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product type, Distribution channel, Production Method, Concentrates)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product type, Distribution channel, Production Method, Concentrates)
- Brazil
- Rest of Latin America
Middle East & Africa (Product type, Distribution channel, Production Method, Concentrates)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Pernod Ricard SA (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo PLC (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bacardi Limited (Bermuda)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brown-Forman Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
William Grant & Sons Ltd (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Davide Campari-Milano N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ilegal Mezcal (Guatemala)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
El Silencio Holdings, INC (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rey Campero (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mezcal Vago (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wahaka Mezcal (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Casa Cortes (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaman Spirits GmbH (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mezcal Amaras (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SU Casa Mezcal (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mezcal Sombra (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Montelobos Mezcal (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fidencio Mezcal (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IZO Spirits (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Compania Tequilera de Arandas, S.A. (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments