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市場調查報告書
商品編碼
1685218

梅斯卡爾酒市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

Mezcal Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 235 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2024 年全球梅斯卡爾酒市場價值為 5.702 億美元，預計 2025 年至 2034 年期間的複合年成長率將達到 11.9%。這一成長是由全球對優質和手工飲料的需求日益成長所推動的，而梅斯卡爾酒因其獨特的風味和文化吸引力而脫穎而出。儘管梅斯卡爾酒在歷史上與墨西哥聯繫緊密，但它在全球範圍內的需求正在不斷成長，尤其是在歐洲和亞洲等地區，其獨特的風味吸引了新消費者的口味。梅斯卡爾酒受歡迎程度的飆升可以歸因於它在精釀雞尾酒文化中的日益普及以及其作為高品質烈酒的廣泛認可。隨著全球消費者轉向更正宗、傳統的酒類，梅斯卡爾酒因其不可否認的「精釀」吸引力而成為高階酒類產品的前列。此外，梅斯卡爾酒產區旅遊業的興起也推動了市場擴張，既促進了當地經濟，也提高了全球對這種標誌性烈酒的認知。

梅斯卡爾市場 - IMG1

消費者對手工烈酒的興趣，特別是那些植根於手工生產技術的烈酒，是推動梅斯卡爾酒市場發展的一個主要因素。其製作過程中採用的傳統方法，例如在地下坑中烹製龍舌蘭酒以及在陶罐中蒸餾龍舌蘭酒，增加了一定程度的真實性和永續性，吸引了具有環保意識的買家。這些生產實踐凸顯了烈酒的獨特性和文化意義，在日益全球化的市場中提升了其吸引力。隨著世界轉向更永續和文化豐富的消費選擇，梅斯卡爾酒完全有能力利用這一趨勢。

市場範圍
起始年份 2024
預測年份 2025-2034
起始值 5.702 億美元
預測值 18億美元
複合年成長率 11.9％

從產品細分來看，年輕類別的梅斯卡爾酒表現突出，預計 2024 年的複合年成長率為 12.3%，價值為 3.367 億美元。 Joven 梅斯卡爾酒以其未陳釀的純淨而聞名，它以清新、未過濾的口味捕捉了龍舌蘭的精華，深受經驗豐富的愛好者和新手的喜愛。這一部分因其多功能性而廣受歡迎，常用於調製雞尾酒，越來越受到調酒師和調酒師的青睞。此外，與陳年品種相比，它的價格更實惠，對於剛開始探索梅斯卡爾酒的消費者來說，它是一個有吸引力的選擇。 Joven 類別的高階化趨勢日益增強，進一步提升了其受歡迎程度，確保了國內外需求的穩定成長。

另一個關鍵細分市場是 100% 龍舌蘭酒，2024 年的價值為 3.132 億美元，預計到 2034 年的複合年成長率為 12.3%。該細分市場迎合了那些尋求正宗、高品質龍舌蘭烈酒的挑剔消費者的需求。隨著消費者在購買決策中變得更加知情和挑剔，對獨特性和傳統生產方法的重視推動了對 100% 龍舌蘭梅斯卡爾酒的需求。對工藝和文化遺產的關注確保了它的持續成功，因為它符合烈酒行業對精緻、手工產品的廣泛趨勢。

在美國，梅斯卡爾酒市場在 2024 年創造了 3.9 億美元的收入，預計未來十年的複合年成長率為 11.5%。人們對手工釀造烈酒和梅斯卡爾酒獨特的煙燻味道的興趣日益濃厚，推動了需求的成長，尤其是鑑賞家和普通飲酒者。作為梅斯卡爾酒最大的出口市場之一，美國在該酒的全球擴張中發揮關鍵作用。梅斯卡爾酒在酒吧和餐廳中的出現率越來越高，進一步推動了其日益成長的受歡迎程度，使其成為追求新奇、大膽口味的冒險飲酒者的首選。

目錄

第 1 章：方法論與範圍

  • 市場範圍和定義
  • 基礎估算與計算
  • 預測計算
  • 資料來源
    • 基本的
    • 次要
      • 付費來源
      • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 中斷
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商概況
  • 利潤率分析
  • 重要新聞及舉措
  • 監管格局
  • 衝擊力
    • 成長動力
      • 對手工和工藝烈酒的需求不斷增加。
      • 提高對梅斯卡爾酒獨特風味和香氣的認知
      • 龍舌蘭飲料越來越受歡迎
    • 產業陷阱與挑戰
      • 龍舌蘭供應有限
      • 來自其他烈酒的競爭
  • 成長潛力分析
  • 波特的分析
  • PESTEL 分析

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021-2034 年

  • 主要趨勢
  • 雷波薩多
  • 阿內霍
  • 托巴拉
  • 其他

第 6 章：市場估計與預測：按濃度，2021 年至 2034 年

  • 主要趨勢
  • 100% 龍舌蘭酒
  • 混合龍舌蘭酒

第 7 章：市場估計與預測：依封裝類型，2021-2034 年

  • 主要趨勢
  • 玻璃瓶
  • 陶瓷瓶
  • 盒裝梅斯卡爾酒
  • 其他

第 8 章：市場估計與預測：按配銷通路，2021-2034 年

  • 主要趨勢
  • 超市和大賣場
  • 便利商店
  • 網路零售
  • 專賣店
  • 其他

第 9 章：市場估計與預測：按地區，2021 年至 2034 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東及非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第10章：公司簡介

  • Bacardi Limited
  • Brown-Forman
  • Craft Distillers
  • Destileria Tlacolula
  • Diageo
  • Familia Camarena
  • MADRE MEZCAL
  • Pernod Ricard
  • Rey Campero
  • Tequila & Spirits Mexico
  • WILLIAM GRANT & SONS LTD
簡介目錄
Product Code: 7259

The Global Mezcal Market, valued at USD 570.2 million in 2024, is projected to grow at a remarkable CAGR of 11.9% from 2025 to 2034. This growth is being driven by an increasing global appetite for premium and artisanal beverages, with mezcal standing out due to its distinct flavors and cultural appeal. While historically tied to Mexico, the mezcal market is witnessing rising demand across the globe, especially in regions like Europe and Asia, where its unique profile is captivating the tastes of new consumers. The surge in mezcal's popularity can be attributed to its growing presence in craft cocktail culture and its widespread recognition as a high-quality spirit. As global consumers turn to more authentic, traditional liquors, mezcal benefits from an undeniable "craft" appeal that positions it at the forefront of premium drink offerings. Additionally, the market expansion is fueled by the rise of tourism in mezcal-producing regions, bolstering both the local economy and global awareness of this iconic spirit.

Mezcal Market - IMG1

Consumer interest in craft spirits, particularly those rooted in artisanal production techniques, is a major factor propelling the mezcal market. The traditional methods used in its creation, such as cooking agave in underground pits and distilling it in clay pots, add a level of authenticity and sustainability that appeals to environmentally conscious buyers. These production practices highlight the spirit's uniqueness and cultural significance, driving its appeal in an increasingly globalized market. As the world shifts towards more sustainable and culturally rich consumption choices, mezcal is well-positioned to capitalize on this trend.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$570.2 Million
Forecast Value$1.8 Billion
CAGR11.9%

Looking at product segments, the joven category of mezcal, valued at USD 336.7 million in 2024, stands out with an anticipated CAGR of 12.3% during the forecast period. Joven mezcal, known for its unaged purity, captures the essence of agave with a fresh, unfiltered taste that is beloved by both seasoned enthusiasts and newcomers alike. This segment is popular for its versatility often used in cocktails that are gaining traction among bartenders and mixologists. Moreover, its more affordable price point, compared to aged varieties, makes it an appealing option for consumers just beginning to explore mezcal. The increasing trend of premiumization within the joven category further boosts its popularity, ensuring a steady rise in demand both locally and internationally.

Another key segment is the 100% tequila variety, which was valued at USD 313.2 million in 2024 and is forecast to grow at a CAGR of 12.3% through 2034. This segment caters to discerning consumers who are looking for authentic, high-quality agave-based spirits. As consumers become more educated and selective in their purchasing decisions, the emphasis on exclusivity and traditional production methods drives the demand for 100% tequila mezcal. The focus on craftsmanship and cultural heritage ensures its continued success, as it aligns with broader trends in the spirits industry toward refined, artisanal offerings.

In the U.S., the mezcal market generated USD 390 million in 2024 and is expected to grow at a CAGR of 11.5% over the next decade. Rising interest in craft spirits and mezcal's distinctive smoky flavor has driven demand, particularly among both connoisseurs and casual drinkers. As one of the largest export markets for mezcal, the U.S. plays a pivotal role in the global expansion of the spirit. This growing popularity is further fueled by mezcal's increasing presence in bars and restaurants, positioning it as a go-to choice for adventurous drinkers seeking new, bold flavors.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing demand for artisanal and craft spirits.
      • 3.6.1.2 Increasing awareness of the unique flavor and aroma of mezcal
      • 3.6.1.3 Growing popularity of agave-based beverages
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Limited availability of agave
      • 3.6.2.2 Competition from other spirits
  • 3.7 Growth potential analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Kilo Tons)

  • 5.1 Key trends
  • 5.2 Reposado
  • 5.3 Anejo
  • 5.4 Tobala
  • 5.5 Others

Chapter 6 Market Estimates & Forecast, By Concentration, 2021-2034 (USD Million) (Kilo Tons)

  • 6.1 Key trends
  • 6.2 100% tequila
  • 6.3 Mixed tequila

Chapter 7 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Million) (Kilo Tons)

  • 7.1 Key trends
  • 7.2 Glass bottles
  • 7.3 Ceramic bottles
  • 7.4 Boxed mezcal
  • 7.5 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Kilo Tons)

  • 8.1 Key trends
  • 8.2 Supermarkets and hypermarkets
  • 8.3 Convenience stores
  • 8.4 Online retail
  • 8.5 Specialty stores
  • 8.6 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Kilo Tons)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 Bacardi Limited
  • 10.2 Brown-Forman
  • 10.3 Craft Distillers
  • 10.4 Destileria Tlacolula
  • 10.5 Diageo
  • 10.6 Familia Camarena
  • 10.7 MADRE MEZCAL
  • 10.8 Pernod Ricard
  • 10.9 Rey Campero
  • 10.10 Tequila & Spirits Mexico
  • 10.11 WILLIAM GRANT & SONS LTD