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1725080

2032 年梅斯卡爾酒市場預測：按產品類型、龍舌蘭類型、風味、濃度、價格分佈、包裝類型、最終用戶、地區進行的全球分析

Mezcal Market Forecasts to 2032 - Global Analysis By Product (Joven, Reposado and Anejo), Agave Type, Flavor, Concentration, Price Range, Packaging Type, End User and By Geography

出版日期: 2025年05月03日 | 出版商:

Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

根據 Stratistics MRC 的數據，全球梅斯卡爾酒市場規模預計在 2025 年達到 12.6531 億美元，到 2032 年將達到 29.4009 億美元，預測期內的複合年成長率為 12.8%。

梅斯卡爾酒是墨西哥傳統的蒸餾酒，由龍舌蘭植物的“pina”（心）製成。梅斯卡爾酒可以用多種不同類型的龍舌蘭製成，與僅由藍色龍舌蘭製成的龍舌蘭酒相比，其口味更加豐富。在生產過程中，龍舌蘭在土坑中烘烤，這賦予了它獨特的煙熏味道。墨西哥文化非常重視梅斯卡爾酒，這種酒通常採用傳統技術手工小批量釀造。梅斯卡爾酒酒通常純飲，因其獨特的風味和手工製作的品質而聞名於世。

精釀烈酒在世界各地越來越受歡迎

梅斯卡爾酒完美地滿足了消費者對手工、小批量、正宗酒精飲料日益成長的需求。其獨特的製造程序和豐富的文化底蘊吸引了重視傳統和品質的消費者。優質化趨勢也增加了消費者對梅斯卡爾酒等小眾烈酒的興趣。世界各地雞尾酒文化的成長使得雞尾酒在酒吧和餐廳中得到更廣泛的認可和使用。因此，全球對梅斯卡爾酒的需求只會增加，其影響力也正在擴展到墨西哥以外。

生產成本高

龍舌蘭的傳統生產技術十分耗時且耗力，需要在土坑中烘烤，然後進行小批量蒸餾。有限的供應和不斷成長的需求導致原料（尤其是成熟的龍舌蘭）價格昂貴。許多小型生產商發現很難發展業務或購買先進設備。認證和監管合規要求進一步增加了成本。這些高成本最終導致零售價格上漲，限制了梅斯卡爾酒酒進入全球烈酒市場和在全球烈酒市場的競爭力。

旅遊與體驗式行銷

前往梅斯卡爾酒產區的遊客經常參加傳統節慶、參觀釀酒廠和品嚐活動，以加深對這種酒的了解。這些親身體驗能夠培養情感紐帶，促進口碑宣傳和公司忠誠度。透過體驗式行銷，品牌還可以展示其生產過程中採用的手工方法來突出梅斯卡爾酒酒的獨特個性。旅行者使用社群媒體共用他們的經歷，引起了全球的關注。將旅遊與體驗式策略結合可以幫助將偶然的好奇心轉化為長期的消費者參與和市場成長。

與龍舌蘭酒和其他蒸餾酒的競爭

龍舌蘭酒的全球知名度和行銷實力意味著它在顧客偏好和品牌認知度方面往往超過梅斯卡爾酒。許多消費者不熟悉梅斯卡爾酒典型的煙燻味，而更喜歡龍舌蘭酒的柔滑口感。此外，主要龍舌蘭酒製造商的積極行銷活動正在搶佔梅斯卡爾酒的貨架空間和消費者的興趣。此外，預算有限的消費者可能會被伏特加和蘭姆酒等大規模生產的烈酒所吸引。如此激烈的競爭阻礙了梅斯卡爾酒的擴張，尤其是在海外市場。

COVID-19的影響

新冠疫情最初擾亂了梅斯卡爾酒市場，導致封鎖、供應鏈中斷以及酒吧和餐廳關閉，銷售量下降。小生產者在維持生產和分銷方面面臨巨大挑戰。然而，隨著限制的放寬和消費者行為的改變，梅斯卡爾酒的家庭消費和網路銷售顯著增加。人們對手工和頂級烈酒的興趣日益濃厚，進一步推動了市場復甦，為梅斯卡爾酒在後疫情時代繼續成長奠定了基礎。

預計水果類市場在預測期內將佔據最大佔有率

預計水果飲料將在預測期內佔據最大的市場佔有率，因為它吸引了廣泛的消費者，尤其是年輕且更具實驗性的飲酒者。梅斯卡爾酒的適應性因其果味而增強，使其非常適合調酒術潮流和雞尾酒。這些口味遮罩了傳統梅斯卡爾酒濃烈的煙燻味，吸引了新顧客。水果口味的創新擴大了產品範圍並鼓勵重複購買。水果類產品透過提升消費者體驗和多樣化口味來推動市場需求。

預計預測期內消費者部門的複合年成長率最高。

由於人們對工藝和手工烈酒的興趣日益濃厚，預計個人消費領域將在預測期內實現最高成長率。隨著消費者尋求獨特而真實的體驗，梅斯卡爾酒以其傳統的生產方法和多樣化的風味而具有吸引力。可支配收入的增加和優質化趨勢正在推動人們探索梅斯卡爾酒等高階酒精飲料。此外，與大規模生產的烈酒相比，注重健康的消費者更喜歡其有機和天然的形象。社群媒體和影響力行銷進一步增強了年輕一代的意識和好奇心，刺激了市場成長。

佔比最大的地區：

由於人們對獨特和優質酒精飲料的興趣日益濃厚，預計亞太地區將在預測期內佔據最大的市場佔有率。隨著全球對梅斯卡爾酒的認知不斷提高，亞洲市場，尤其是日本、韓國和中國，正在接受這種墨西哥烈酒的獨特風味和文化遺產。這一趨勢是由對各種酒精飲料和手工雞尾酒日益成長的需求以及墨西哥食品日益流行的推動的。此外，梅斯卡爾酒作為高品質手工產品的聲譽進一步增強了其在該地區不斷發展的烈酒市場的吸引力。

複合年成長率最高的地區：

預計北美地區在預測期內將呈現最高的複合年成長率。這是由於消費者對手工頂級烈酒的興趣日益濃厚。梅斯卡爾酒以其煙燻味和傳統的生產方法而聞名，在尋求獨特味覺體驗的千禧世代和雞尾酒愛好者中越來越受歡迎。美國是該地區最大的市場，其驅動力包括不斷擴大的分銷管道、調酒術趨勢以及人們對龍舌蘭酒的認知不斷提高。手工釀酒師和名人代言進一步提升了梅斯卡爾酒的知名度，使其成為北美酒精飲料行業一個充滿活力的領域。

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公司簡介
- 對其他市場公司（最多 3 家公司）進行全面分析
- 主要企業的SWOT分析（最多3家公司）
地理細分
- 根據客戶興趣對主要國家市場進行估計、預測和複合年成長率（註：基於可行性檢查）
競爭基準化分析
- 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

北美洲
- 美國
- 加拿大
- 墨西哥
歐洲
- 德國
- 英國
- 義大利
- 法國
- 西班牙
- 其他歐洲國家
亞太地區
- 日本
- 中國
- 印度
- 澳洲
- 紐西蘭
- 韓國
- 其他亞太地區
南美洲
- 阿根廷
- 巴西
- 智利
- 南美洲其他地區
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 卡達
- 南非
- 其他中東和非洲地區

第13章重大進展

協議、夥伴關係、合作和合資企業
收購與合併
新產品發布
業務擴展
其他關鍵策略

第14章公司概況

Pernod Ricard
Diageo plc
Bacardi Limited
Constellation Brands, Inc.
Mezcal Amores
Rey Campero
El Silencio Holdings, Inc.
William Grant & Sons Ltd.
Casa Lumbre
Mezcal Vago
Sombra Mezcal
Real Minero
Pierde Almas
Mezcales de Leyenda
Los Danzantes

簡介目錄圖表

Product Code: SMRC29386

According to Stratistics MRC, the Global Mezcal Market is accounted for $1265.31 million in 2025 and is expected to reach $2940.09 million by 2032 growing at a CAGR of 12.8% during the forecast period. A traditional Mexican distilled alcoholic beverage, mezcal is made from the "pina," or heart, of the agave plant. Since mezcal can be prepared from a variety of agave species, it offers a greater variety of flavours than tequila, which is only made from blue agave. The agave is roasted in earthen pits during manufacture, giving it a unique smokey flavour. Mexican culture places a strong emphasis on mezcal, which is frequently made by hand in small quantities utilising traditional techniques. It is usually consumed straight and has become well-known throughout the world for its distinctive character and handcrafted quality.

Market Dynamics:

Driver:

Rising global popularity of craft spirits

Mezcal is a fantastic fit for the growing demand from consumers for artisanal, small-batch, and authentic alcoholic beverages. Its unique production process and rich cultural heritage appeal to those valuing tradition and quality. Premiumization trends have also led to higher consumer willingness to spend on niche spirits like Mezcal. The growth of cocktail culture worldwide has further increased its visibility and usage in bars and restaurants. As a result, global demand for Mezcal continues to rise, expanding its footprint beyond Mexico.

Restraint:

High production costs

Agaves are traditionally produced using time-consuming and labour-intensive techniques including roasting them in earthen pits and distilling them in small quantities. Due to limited supply and growing demand, raw materials-particularly mature agave plants-have become more expensive. Many small-scale producers find it difficult to develop their businesses or purchase sophisticated equipment. The cost is further increased by certification and regulatory compliance requirements. These high costs ultimately lead to higher retail prices, limiting mezcal's accessibility and competitiveness in the global spirits market.

Opportunity:

Tourism and experiential marketing

Travellers to areas that produce mezcal frequently take part in traditional festivals, distillery visits, and tastings to further their understanding of the spirit. These practical encounters foster emotional bonds that encourage word-of-mouth advertising and company loyalty. Brands may also highlight the distinctiveness of mezcal by showcasing the artisanal methods used in its manufacturing through experiential marketing. Travellers use social media to share their experiences, which makes them more visible worldwide. Together, tourism and experiential strategies transform casual interest into long-term consumer engagement and market growth.

Threat:

Competition from tequila and other spirits

Tequila frequently outperforms mezcal in terms of customer preference and brand awareness due to its greater global recognition and marketing. Many consumers prefer the smoother taste of tequila since they are not familiar with the characteristic smokey flavour of mezcal. Major tequila producers' aggressive marketing initiatives also take shelf space and consumer attention away from mezcal. Additionally, consumers on a tight budget may be drawn to mass-produced spirits like vodka and rum because to their lower price points, which would reduce the attraction of mezcal. This severe rivalry hinders mezcal's expansion, especially in overseas markets.

Covid-19 Impact

The COVID-19 pandemic initially disrupted the mezcal market due to lockdowns, supply chain interruptions, and the closure of bars and restaurants, leading to a decline in sales. Small-scale producers faced significant challenges in maintaining production and distribution. However, as restrictions eased and consumer behaviors shifted, there was a notable increase in at-home consumption and online sales of mezcal. The growing interest in artisanal and premium spirits further fueled the market's recovery, positioning mezcal for continued growth in the post-pandemic era.

The fruity segment is expected to be the largest during the forecast period

The fruity segment is expected to account for the largest market share during the forecast period by appealing to a broader consumer base, especially younger and experimental drinkers. Mezcal's adaptability is enhanced by fruity flavours, which make it appropriate for mixology trends and cocktails. These flavours draw in new customers by masking the potent, smokey flavour of traditional mezcal. Innovation in fruit-infused variants has expanded product offerings, encouraging repeat purchases. All things considered, the fruity segment increases market demand by improving the consumer experience and diversifying flavours.

The individual consumers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the individual consumers segment is predicted to witness the highest growth rate, due to growing interest in craft and artisanal spirits. Consumers are increasingly seeking unique, authentic experiences, making Mezcal appealing due to its traditional production and diverse flavor profiles. Rising disposable incomes and premiumization trends have led individuals to explore higher-end alcoholic beverages like Mezcal. Health-conscious consumers are also drawn to its organic and natural image compared to mass-produced spirits. Social media and influencer marketing further amplify awareness and curiosity among younger demographics, fueling market growth.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising interest in unique and premium alcoholic beverages. As global awareness of Mezcal rises, Asian markets, particularly in Japan, South Korea, and China, are embracing the unique taste and cultural heritage of this Mexican spirit. The trend is fueled by a rising demand for diverse alcoholic beverages, craft cocktails, and the growing popularity of Mexican cuisine. Additionally, Mezcal's reputation as a high-quality, artisanal product further enhances its appeal in the region's evolving spirits market.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to rising consumer interest in artisanal and premium spirits. Known for its smoky flavor and traditional production methods, mezcal is gaining popularity among millennials and cocktail enthusiasts seeking unique taste experiences. The U.S. is the largest market in the region, fueled by expanding distribution channels, mixology trends, and growing awareness of agave-based spirits. Craft producers and celebrity endorsements are further elevating mezcal's profile, making it a dynamic segment within the broader alcoholic beverages industry in North America.

Key players in the market

Some of the key players profiled in the Mezcal Market include Pernod Ricard, Diageo plc, Bacardi Limited, Constellation Brands, Inc., Mezcal Amores, Rey Campero, El Silencio Holdings, Inc., William Grant & Sons Ltd., Casa Lumbre, Mezcal Vago, Sombra Mezcal, Real Minero, Pierde Almas, Mezcales de Leyenda and Los Danzantes.

Key Developments:

In October 2024, Pernod Ricard India commenced the construction of Asia's largest malt distillery and maturation facility in Butibori, Nagpur, Maharashtra. This project, backed by a Memorandum of Understanding with the Government of Maharashtra, represents a significant investment in India's spirits industry.

In December 2023, Pernod Ricard India introduced Longitude77, its first Indian single malt whisky. Produced in Dindori, Maharashtra, this launch underscores the company's commitment to innovation and premiumization in the Indian market.

Products Covered:

Joven
Reposado
Anejo

Agave Types Covered:

Espadin
Tobala
Arroqueno
Tepeztate
Cuishe
Other Agave Types

Flavors Covered:

Smoky
Fruity
Herbal
Spicy
Neutral

Concentrations Covered:

Below 40%
40% - 45%
Above 45%

Price Ranges Covered:

Premium
Medium
Economy

Packaging Types Covered:

Glass Bottles
Cans
Other Packaging Types

End Users Covered:

Commercial
Individual Consumers
Retailers
Event Management Companies
Duty-Free Shops
Online Platforms
Other End Users

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Mezcal Market, By Product

5.1 Introduction
5.2 Joven
5.3 Reposado
5.4 Anejo

6 Global Mezcal Market, By Agave Type

6.1 Introduction
6.2 Espadin
6.3 Tobala
6.4 Arroqueno
6.5 Tepeztate
6.6 Cuishe
6.7 Other Agave Types

7 Global Mezcal Market, By Flavor

7.1 Introduction
7.2 Smoky
7.3 Fruity
7.4 Herbal
7.5 Spicy
7.6 Neutral

8 Global Mezcal Market, By Concentration

8.1 Introduction
8.2 Below 40%
8.3 40% - 45%
8.4 Above 45%

9 Global Mezcal Market, By Price Range

9.1 Introduction
9.2 Premium
9.3 Medium
9.4 Economy

10 Global Mezcal Market, By Packaging Type

10.1 Introduction
10.2 Glass Bottles
10.3 Cans
10.4 Other Packaging Types

11 Global Mezcal Market, By End User

11.1 Introduction
11.2 Commercial
11.3 Individual Consumers
11.4 Retailers
11.5 Event Management Companies
11.6 Duty-Free Shops
11.7 Online Platforms
11.8 Other End Users

12 Global Mezcal Market, By Geography

12.1 Introduction
12.2 North America
- 12.2.1 US
- 12.2.2 Canada
- 12.2.3 Mexico
12.3 Europe
- 12.3.1 Germany
- 12.3.2 UK
- 12.3.3 Italy
- 12.3.4 France
- 12.3.5 Spain
- 12.3.6 Rest of Europe
12.4 Asia Pacific
- 12.4.1 Japan
- 12.4.2 China
- 12.4.3 India
- 12.4.4 Australia
- 12.4.5 New Zealand
- 12.4.6 South Korea
- 12.4.7 Rest of Asia Pacific
12.5 South America
- 12.5.1 Argentina
- 12.5.2 Brazil
- 12.5.3 Chile
- 12.5.4 Rest of South America
12.6 Middle East & Africa
- 12.6.1 Saudi Arabia
- 12.6.2 UAE
- 12.6.3 Qatar
- 12.6.4 South Africa
- 12.6.5 Rest of Middle East & Africa

13 Key Developments

13.1 Agreements, Partnerships, Collaborations and Joint Ventures
13.2 Acquisitions & Mergers
13.3 New Product Launch
13.4 Expansions
13.5 Other Key Strategies

14 Company Profiling

14.1 Pernod Ricard
14.2 Diageo plc
14.3 Bacardi Limited
14.4 Constellation Brands, Inc.
14.5 Mezcal Amores
14.6 Rey Campero
14.7 El Silencio Holdings, Inc.
14.8 William Grant & Sons Ltd.
14.9 Casa Lumbre
14.10 Mezcal Vago
14.11 Sombra Mezcal
14.12 Real Minero
14.13 Pierde Almas
14.14 Mezcales de Leyenda
14.15 Los Danzantes

簡介目錄圖表

List of Tables

Table 1 Global Mezcal Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Mezcal Market Outlook, By Product (2024-2032) ($MN)
Table 3 Global Mezcal Market Outlook, By Joven (2024-2032) ($MN)
Table 4 Global Mezcal Market Outlook, By Reposado (2024-2032) ($MN)
Table 5 Global Mezcal Market Outlook, By Anejo (2024-2032) ($MN)
Table 6 Global Mezcal Market Outlook, By Agave Type (2024-2032) ($MN)
Table 7 Global Mezcal Market Outlook, By Espadin (2024-2032) ($MN)
Table 8 Global Mezcal Market Outlook, By Tobala (2024-2032) ($MN)
Table 9 Global Mezcal Market Outlook, By Arroqueno (2024-2032) ($MN)
Table 10 Global Mezcal Market Outlook, By Tepeztate (2024-2032) ($MN)
Table 11 Global Mezcal Market Outlook, By Cuishe (2024-2032) ($MN)
Table 12 Global Mezcal Market Outlook, By Other Agave Types (2024-2032) ($MN)
Table 13 Global Mezcal Market Outlook, By Flavor (2024-2032) ($MN)
Table 14 Global Mezcal Market Outlook, By Smoky (2024-2032) ($MN)
Table 15 Global Mezcal Market Outlook, By Fruity (2024-2032) ($MN)
Table 16 Global Mezcal Market Outlook, By Herbal (2024-2032) ($MN)
Table 17 Global Mezcal Market Outlook, By Spicy (2024-2032) ($MN)
Table 18 Global Mezcal Market Outlook, By Neutral (2024-2032) ($MN)
Table 19 Global Mezcal Market Outlook, By Concentration (2024-2032) ($MN)
Table 20 Global Mezcal Market Outlook, By Below 40% (2024-2032) ($MN)
Table 21 Global Mezcal Market Outlook, By 40% - 45% (2024-2032) ($MN)
Table 22 Global Mezcal Market Outlook, By Above 45% (2024-2032) ($MN)
Table 23 Global Mezcal Market Outlook, By Price Range (2024-2032) ($MN)
Table 24 Global Mezcal Market Outlook, By Premium (2024-2032) ($MN)
Table 25 Global Mezcal Market Outlook, By Medium (2024-2032) ($MN)
Table 26 Global Mezcal Market Outlook, By Economy (2024-2032) ($MN)
Table 27 Global Mezcal Market Outlook, By Packaging Type (2024-2032) ($MN)
Table 28 Global Mezcal Market Outlook, By Glass Bottles (2024-2032) ($MN)
Table 29 Global Mezcal Market Outlook, By Cans (2024-2032) ($MN)
Table 30 Global Mezcal Market Outlook, By Other Packaging Types (2024-2032) ($MN)
Table 31 Global Mezcal Market Outlook, By End User (2024-2032) ($MN)
Table 32 Global Mezcal Market Outlook, By Commercial (2024-2032) ($MN)
Table 33 Global Mezcal Market Outlook, By Individual Consumers (2024-2032) ($MN)
Table 34 Global Mezcal Market Outlook, By Retailers (2024-2032) ($MN)
Table 35 Global Mezcal Market Outlook, By Event Management Companies (2024-2032) ($MN)
Table 36 Global Mezcal Market Outlook, By Duty-Free Shops (2024-2032) ($MN)
Table 37 Global Mezcal Market Outlook, By Online Platforms (2024-2032) ($MN)
Table 38 Global Mezcal Market Outlook, By Other End Users (2024-2032) ($MN)