行動分析市場規模、佔有率和成長分析（按產品、應用、公司規模和地區分類）—產業預測（2026-2033 年）

預計到 2024 年，行動分析市場規模將達到 80.1 億美元，到 2025 年將成長至 95.5 億美元，到 2033 年將成長至 391.9 億美元，在預測期（2026-2033 年）內，複合年成長率為 19.3%。

全球行動分析市場正經歷顯著成長，這主要得益於企業對客戶偏好洞察的需求以及智慧型手機普及率的不斷提高。隨著行動裝置使用量的增加，企業正利用行動分析來改善客戶體驗並實施個人化行銷策略。行動廣告的成長和巨量資料技術的融合進一步推動了這一擴張。分析行動平台上的客戶行為能夠幫助企業最佳化行銷宣傳活動並改善決策。然而，隱私問題以及對行動分析價值認知不足等挑戰可能會阻礙市場成長。儘管如此，創新解決方案的採用和即時數據分析的融合有望促進個人化消費者體驗的提升，從而為市場發展創造巨大機會。

行動分析市場促進因素

全球行動分析市場的主要驅動力是行動裝置在不同人群和地區的普及率和使用率呈指數級成長。隨著消費者越來越依賴智慧型手機和平板電腦進行溝通、購物和娛樂，企業不得不利用行動分析來深入了解使用者行為、參與度和偏好。這種數據驅動的方法使企業能夠最佳化其行動應用程式和行銷策略，從而改善用戶體驗並提高客戶忠誠度。此外，將人工智慧和機器學習等先進技術整合到行動分析工具中，也推動了更高階數據分析解決方案的需求。

行動分析市場限制因素

全球行動分析市場的主要限制因素之一是人們對資料隱私和安全日益成長的擔憂。由於行動應用程式會收集大量用戶數據，因此諸如 GDPR 和 CCPA 等嚴格法規對企業提出了嚴苛的合規要求。這可能導致營運成本增加、資料管理複雜化，並因不合規而引發法律風險。此外，大眾對資料濫用的日益關注加劇了消費者的不信任感，也促使企業實施強而有力的隱私權保護措施。這種環境可能會阻礙行動分析解決方案的普及，並限制其在各行業的潛在成長。

行動分析市場趨勢

行動分析市場正日益傾向於整合機器學習和人工智慧，這反映了一個關鍵趨勢，即提升數據洞察的深度和有效性。透過利用先進的分析技術，企業能夠透過分析大規模資料集並發現隱藏模式來預測使用者行為並最佳化目標策略。這種由人工智慧驅動的自動化技術的應用，有助於在行動分析平台中實現敏捷決策，使企業能夠更有效地客製化內容並即時最佳化行銷宣傳活動。隨著企業努力保持競爭優勢，這些技術進步正將行動分析轉變為企業成長和創新的關鍵工具。

目錄

介紹

• 調查目標
• 定義
• 市場覆蓋範圍

調查方法

• 資訊收集
• 二手和一手資訊來源
• 市場規模預測
• 市場假設與限制

執行摘要

前景
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場動態
  • 促進要素
  • 機會
  • 抑制因素
  • 任務
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 價值鏈分析
• 技術分析
• 專利分析
• 定價分析
• 用例分析
• 監管分析

按產品分類的行動分析市場

• 解決方案
• 服務

按應用分類的行動分析市場

• 行動廣告和行銷分析
• 目標定位和行為分析
• 應用效能分析
• 其他

按行業分類的行動分析市場

• BFSI
• 零售與電子商務
• 衛生保健
• 政府
• 旅遊與飯店
• 資訊科技/通訊
• 媒體娛樂
• 其他

按公司規模分類的行動分析市場

• 主要企業
• 小型企業

按地區分類的行動分析市場

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • GCC
  • 南非
  • 其他中東和非洲地區

競爭格局

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市集活動
• 主要企業市佔率（2025 年）

主要企業簡介

• Google LLC
• Adobe Systems Incorporated
• IBM Corporation
• Salesforce.com, Inc.
• Oracle Corporation
• Microsoft Corporation
• Amazon Web Services（AWS）
• SAP SE
• Flurry Analytics（Verizon Media）
• Mixpanel, Inc.
• Localytics（Upland Software）
• CleverTap
• Amplitude, Inc.
• AppsFlyer
• Kochava, Inc.
• Branch Metrics, Inc.
• Adjust GmbH
• Airship
• Data.ai
• Contentsquare

Mobile Analytics Market size was valued at USD 8.01 Billion in 2024 and is poised to grow from USD 9.55 Billion in 2025 to USD 39.19 Billion by 2033, growing at a CAGR of 19.3% during the forecast period (2026-2033).

The global mobile analytics market is experiencing significant growth driven by the demand for actionable insights into customer preferences and the increasing penetration of smartphones. As mobile usage rises, businesses are leveraging mobile analytics to enhance customer experiences and implement personalized marketing strategies. The expansion is further propelled by the growth of mobile advertising and the integration of big data technologies. By analyzing customer behavior on mobile platforms, companies can refine marketing campaigns and improve decision-making. However, challenges such as privacy concerns and a lack of awareness regarding mobile analytics' value could impede growth. Nevertheless, the introduction of innovative solutions and the integration of real-time data analysis are anticipated to create substantial opportunities, fostering tailored consumer experiences and driving the market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Mobile Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Mobile Analytics Market Segments Analysis

Global Mobile Analytics Market is segmented by Offering, Application, Industry vertical, Enterprise Size, and region. Based on Offering, the market is segmented into Solution, and Service. Based on Application, the market is segmented into Mobile advertisement and marketing analytics, Targeting and Behavioral analytics, Application performance analytics, and Others. Based on Industry Vertical, the market is segmented into BFSI,Retail & E-commerce, Healthcare, Government, Travel & Hospitality, IT & Telecom, Media & Entertainment, and Others. Based on Enterprise size, the market is segmented into Large Enterprises, and SMEs. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Mobile Analytics Market

A key market driver for the Global Mobile Analytics Market is the exponential growth in mobile device adoption and usage across various demographics and geographies. As consumers increasingly rely on smartphones and tablets for communication, shopping, and entertainment, businesses are compelled to leverage mobile analytics to gain insights into user behavior, engagement, and preferences. This data-driven approach enables companies to optimize their mobile applications and marketing strategies, enhancing user experience and driving customer loyalty. Furthermore, the integration of advanced technologies like artificial intelligence and machine learning into mobile analytics tools is also contributing to the demand for more sophisticated data analysis solutions.

Restraints in the Mobile Analytics Market

One significant market restraint for the global mobile analytics market is the growing concerns around data privacy and security. As mobile applications increasingly collect vast amounts of user data, stringent regulations, such as GDPR and CCPA, impose stringent compliance requirements on businesses. This can lead to increased operational costs, complexities in data management, and potential legal ramifications for non-compliance. Additionally, the public's heightened awareness of data misuse fosters distrust among consumers, challenging companies to implement robust privacy measures. This environment may inhibit the adoption of mobile analytics solutions, limiting their potential growth within various industries.

Market Trends of the Mobile Analytics Market

The mobile analytics market is increasingly leaning towards the integration of machine learning and artificial intelligence, reflecting a significant trend that enhances the depth and efficacy of data insights. By leveraging advanced analytics techniques, businesses gain the ability to predict user behaviors and optimize targeting strategies through the analysis of large data sets and the discovery of hidden patterns. This incorporation of AI-driven automation fosters agile decision-making in mobile analytics platforms, allowing companies to tailor content more effectively and refine marketing campaigns in real-time. As organizations strive to maintain a competitive edge, such technological advancements are transforming mobile analytics into a pivotal tool for growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factor
• Degree of Competition
• Top Investment Pockets
• Ecosystem of the Market
• Value Chain Analysis
• Technology Analysis
• Patent Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis

Mobile Analytics Market, By Offering

• Market Overview
• Solution
• Service

Mobile Analytics Market, By Application

• Market Overview
• Mobile advertisement and marketing analytics
• Targeting and Behavioral analytics
• Application performance analytics
• Others

Mobile Analytics Market, By Industry Vertical

• Market Overview
• BFSI
• Retail & E-commerce
• Healthcare
• Government
• Travel & Hospitality
• IT & Telecom
• Media & Entertainment
• Others

Mobile Analytics Market, By Enterprise size

• Market Overview
• Large Enterprises
• SMEs

Mobile Analytics Market Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2025

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Systems Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce.com, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (AWS)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flurry Analytics (Verizon Media)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mixpanel, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Localytics (Upland Software)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CleverTap
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amplitude, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppsFlyer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kochava, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Branch Metrics, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adjust GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airship
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Data.ai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Contentsquare
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments