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1872172

行動分析：全球市場佔有率和排名、總收入和需求預測（2025-2031年）

Mobile Analytics - Global Market Share and Ranking, Overall Sales and Demand Forecast 2025-2031
出版日期: | 出版商: QYResearch | 英文 160 Pages | 商品交期: 2-3個工作天內

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全球行動分析市場預計在 2024 年達到 95 億美元，預計到 2031 年將達到 266 億美元，2025 年至 2031 年的年複合成長率為 15.0%。

行動分析是指利用各種數據分析工具和技術，收集、分析和解讀智慧型手機、平板電腦等行動裝置產生的數據的過程。隨著行動網際網路的快速發展，智慧型手機已成為人們日常生活中不可或缺的一部分，用戶在這些裝置上進行的活動會產生大量數據。行動分析不僅能幫助企業了解使用者行為並最佳化產品和服務，還能為行銷策略提供決策支持，進而提升企業的競爭力。產品範圍涵蓋使用者行為分析、應用程式效能監控、行動廣告分析以及使用者留存率和活躍度評估。這些分析工具能夠收集用戶點擊、停留時間和互動模式等數據，為企業提供精準的用戶畫像和市場趨勢分析，幫助企業在競爭激烈的市場中脫穎而出。

行動分析的應用範圍十分廣泛，涵蓋行動應用開發、行動廣告、使用者體驗最佳化、電子商務和遊戲產業等許多領域。透過行動分析，企業可以實現即時監控、資料探勘和業務最佳化，更能滿足用戶需求，提升用戶體驗。隨著人工智慧（AI）和巨量資料技術的引入，行動分析的深度和廣度不斷拓展，為企業提供更豐富的洞察和預測能力。因此，行動分析已成為現代數位轉型和精準行銷的核心要素。

隨著智慧型手機和行動裝置的普及，行動分析市場正經歷快速成長。其主要市場機會源自於大量的用戶行為數據以及對精準數據分析日益成長的需求。隨著行動裝置應用範圍的不斷擴大，電子商務、金融、娛樂等產業正積極利用行動分析來提升使用者體驗和業務效率。對企業而言，數據驅動的決策已成為提升競爭力的重要手段。

關鍵促進因素包括使用者群體多元化、資料量快速成長以及企業對行動分析技術的重視。行動應用程式數量的不斷成長和行動網際網路的持續發展提供了豐富的用戶資料來源，從而推動了對行動分析工具和服務的需求。此外，人工智慧、巨量資料和機器學習技術的融合進一步提升了行動分析的準確性和預測能力，為市場注入了新的活力。

然而，市場也存在著許多風險與​​挑戰。首先，資料隱私和安全問題不容忽視。隨著用戶資料的不斷積累，保護用戶個人隱私已成為該行業的關鍵問題。其次，市場上的技術同質化嚴重，許多公司提供類似的分析工具，導致市場競爭激烈、價格戰頻傳、服務標準化，對企業的獲利空間造成壓力。此外，市場集中度較高，少數技術領先的公司主導市場發展，中小企業難以進入市場。

從下游需求趨勢來看，隨著消費者對個人化服務的需求不斷成長，企業正致力於利用行動分析來提升用戶留存率和活躍度。尤其值得一提的是，電子商務、社群媒體和行動遊戲產業正努力透過精準的數據分析來提高行銷轉換率和用戶互動。最新的技術趨勢圍繞著自動化分析、即時數據回饋以及基於人工智慧的深度資料探勘。這些新興技術正為行動分析市場的持續發展注入新的動力。

本報告旨在對全球行動分析市場進行全面分析，重點關注總收入、市場佔有率和主要企業的排名，還包括依地區/國家、類型和應用程式對行動分析進行的分析。

本報告以銷售收入為基準年（2024 年），對行動分析市場規模、估算和預測進行了呈現，並包含了 2020 年至 2031 年的歷史數據和預測數據。報告運用定量和定性分析相結合的方法，幫助讀者制定業務和成長策略，評估市場競爭格局，分析自身在當前市場中的地位，並就行動分析做出明智的商業決策。

市場區隔

公司

  • Adobe Analytics（Adobe Experience Cloud）
  • Google
  • Cheetah Mobile
  • King
  • Gameloft
  • LINE Corp
  • Microsoft
  • Amazon
  • Outfit7
  • Snapchat
  • Miniclip
  • Mixpanel
  • Flurry（Verizon Media）
  • Amplitude
  • Kochava
  • Adjust
  • App Annie（Data.ai）
  • Localytics
  • Heap Analytics
  • Meta Platforms
  • Electronic Arts
  • Tencent
  • Baidu Netcom
  • Ant Group

依類型分類的區隔市場

  • 行動應用分析
  • 行動網路分析
  • 移動崩潰報告
  • 其他類型

應用領域

  • Android平台
  • iOS平台
  • 其他平台

依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 韓國
    • 東南亞
    • 印度
    • 澳洲
    • 亞太其他地區
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 荷蘭
    • 北歐國家
    • 其他歐洲
  • 拉丁美洲
    • 墨西哥
    • 巴西
    • 其他拉丁美洲
  • 中東和非洲
    • 土耳其
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他中東和非洲地區

The global market for Mobile Analytics was estimated to be worth US$ 9500 million in 2024 and is forecast to a readjusted size of US$ 26600 million by 2031 with a CAGR of 15.0% during the forecast period 2025-2031.

Mobile analytics refers to the process of collecting, analyzing, and interpreting the data generated by mobile devices, such as smartphones and tablets, using various data analytics tools and technologies. With the rapid growth of mobile internet, smartphones have become the center of people's daily lives, and the activities performed on these devices generate vast amounts of data. Mobile analytics not only helps businesses understand user behavior, optimize products and services, but also provides decision support for marketing strategies, enhancing the competitiveness of businesses. The product scope includes user behavior analysis, application performance monitoring, mobile advertising analysis, user retention and activity assessment, among others. These analytical tools collect data on user clicks, time spent, interaction patterns, and more, providing businesses with accurate user profiles and market trends to gain an advantage in the competitive market.

The application areas of mobile analytics are wide-ranging, primarily including, but not limited to, mobile app development, mobile advertising, user experience optimization, e-commerce, and the gaming industry. Through mobile analytics, businesses can achieve real-time monitoring, data mining, and business optimization to better meet user needs and enhance user experience. With the introduction of artificial intelligence and big data technologies, the depth and breadth of mobile analytics are constantly expanding, providing businesses with richer insights and predictive capabilities. As a result, mobile analytics has become a core component of modern digital transformation and precision marketing for businesses.

With the widespread adoption of smartphones and mobile devices, the mobile analytics market is experiencing rapid growth. The main opportunities in the market lie in the richness of user behavior data and the growing demand for precise data analysis. As the application range of mobile devices continues to expand, industries such as e-commerce, finance, and entertainment are actively using mobile analytics to enhance user experience and operational efficiency. For businesses, data-driven decision-making has become a key means to enhance competitiveness.

The main driving factors include the diversification of user groups, the rapid increase in data volume, and the emphasis that businesses are placing on mobile analytics technologies. The increasing number of mobile applications and the continuous development of mobile internet provide abundant user data sources, driving the demand for mobile analytics tools and services. Additionally, the integration of artificial intelligence, big data, and machine learning technologies has further improved the accuracy and predictive capabilities of mobile analytics, injecting new vitality into the market.

However, the market also faces some risks and challenges. First, there are issues related to data privacy and security. As user data accumulates, protecting users' personal privacy has become a significant concern in the industry. Secondly, there is severe homogeneity in the technology available on the market, with many companies offering similar analytics tools, resulting in intense market competition, price wars, and service homogenization, leading to compressed profit margins for companies. Furthermore, the market concentration is relatively high, with a few technologically advanced companies dominating market development, making it difficult for small and medium-sized enterprises to break through.

In terms of downstream demand trends, as consumers' demand for personalized services increases, businesses are increasingly focusing on using mobile analytics to improve user retention and activity. Especially in e-commerce, social media, and mobile gaming industries, businesses aim to achieve better marketing conversion and user interaction through precise data analysis. The latest technological developments are centered around automated analysis, real-time data feedback, and deep data mining through artificial intelligence. These emerging technologies provide new momentum for the continuous development of the mobile analytics market.

This report aims to provide a comprehensive presentation of the global market for Mobile Analytics, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Mobile Analytics by region & country, by Type, and by Application.

The Mobile Analytics market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Analytics.

Market Segmentation

By Company

  • Adobe Analytics (Adobe Experience Cloud)
  • Google
  • Cheetah Mobile
  • King
  • Gameloft
  • LINE Corp
  • Microsoft
  • Amazon
  • Outfit7
  • Snapchat
  • Miniclip
  • Mixpanel
  • Flurry (Verizon Media)
  • Amplitude
  • Kochava
  • Adjust
  • App Annie (Data.ai)
  • Localytics
  • Heap Analytics
  • Meta Platforms
  • Electronic Arts
  • Tencent
  • Baidu Netcom
  • Ant Group

Segment by Type

  • Mobile APP Analytics
  • Mobile Web Analytics
  • Mobile Crash Reporting
  • Other Types

Segment by Application

  • Android Platform
  • iOS Platform
  • Other Platforms

By Region

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • South Korea
    • Southeast Asia
    • India
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Netherlands
    • Nordic Countries
    • Rest of Europe
  • Latin America
    • Mexico
    • Brazil
    • Rest of Latin America
  • Middle East & Africa
    • Turkey
    • Saudi Arabia
    • UAE
    • Rest of MEA

Chapter Outline

Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.

Chapter 2: Detailed analysis of Mobile Analytics company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.

Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 5: Revenue of Mobile Analytics in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.

Chapter 6: Revenue of Mobile Analytics in country level. It provides sigmate data by Type, and by Application for each country/region.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.

Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.

Chapter 9: Conclusion.

Table of Contents

1 Market Overview

  • 1.1 Mobile Analytics Product Introduction
  • 1.2 Global Mobile Analytics Market Size Forecast (2020-2031)
  • 1.3 Mobile Analytics Market Trends & Drivers
    • 1.3.1 Mobile Analytics Industry Trends
    • 1.3.2 Mobile Analytics Market Drivers & Opportunity
    • 1.3.3 Mobile Analytics Market Challenges
    • 1.3.4 Mobile Analytics Market Restraints
  • 1.4 Assumptions and Limitations
  • 1.5 Study Objectives
  • 1.6 Years Considered

2 Competitive Analysis by Company

  • 2.1 Global Mobile Analytics Players Revenue Ranking (2024)
  • 2.2 Global Mobile Analytics Revenue by Company (2020-2025)
  • 2.3 Key Companies Mobile Analytics Manufacturing Base Distribution and Headquarters
  • 2.4 Key Companies Mobile Analytics Product Offered
  • 2.5 Key Companies Time to Begin Mass Production of Mobile Analytics
  • 2.6 Mobile Analytics Market Competitive Analysis
    • 2.6.1 Mobile Analytics Market Concentration Rate (2020-2025)
    • 2.6.2 Global 5 and 10 Largest Companies by Mobile Analytics Revenue in 2024
    • 2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Analytics as of 2024)
  • 2.7 Mergers & Acquisitions, Expansion

3 Segmentation by Type

  • 3.1 Introduction by Type
    • 3.1.1 Mobile APP Analytics
    • 3.1.2 Mobile Web Analytics
    • 3.1.3 Mobile Crash Reporting
    • 3.1.4 Other Types
  • 3.2 Global Mobile Analytics Sales Value by Type
    • 3.2.1 Global Mobile Analytics Sales Value by Type (2020 VS 2024 VS 2031)
    • 3.2.2 Global Mobile Analytics Sales Value, by Type (2020-2031)
    • 3.2.3 Global Mobile Analytics Sales Value, by Type (%) (2020-2031)

4 Segmentation by Application

  • 4.1 Introduction by Application
    • 4.1.1 Android Platform
    • 4.1.2 iOS Platform
    • 4.1.3 Other Platforms
  • 4.2 Global Mobile Analytics Sales Value by Application
    • 4.2.1 Global Mobile Analytics Sales Value by Application (2020 VS 2024 VS 2031)
    • 4.2.2 Global Mobile Analytics Sales Value, by Application (2020-2031)
    • 4.2.3 Global Mobile Analytics Sales Value, by Application (%) (2020-2031)

5 Segmentation by Region

  • 5.1 Global Mobile Analytics Sales Value by Region
    • 5.1.1 Global Mobile Analytics Sales Value by Region: 2020 VS 2024 VS 2031
    • 5.1.2 Global Mobile Analytics Sales Value by Region (2020-2025)
    • 5.1.3 Global Mobile Analytics Sales Value by Region (2026-2031)
    • 5.1.4 Global Mobile Analytics Sales Value by Region (%), (2020-2031)
  • 5.2 North America
    • 5.2.1 North America Mobile Analytics Sales Value, 2020-2031
    • 5.2.2 North America Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • 5.3 Europe
    • 5.3.1 Europe Mobile Analytics Sales Value, 2020-2031
    • 5.3.2 Europe Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • 5.4 Asia Pacific
    • 5.4.1 Asia Pacific Mobile Analytics Sales Value, 2020-2031
    • 5.4.2 Asia Pacific Mobile Analytics Sales Value by Region (%), 2024 VS 2031
  • 5.5 South America
    • 5.5.1 South America Mobile Analytics Sales Value, 2020-2031
    • 5.5.2 South America Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • 5.6 Middle East & Africa
    • 5.6.1 Middle East & Africa Mobile Analytics Sales Value, 2020-2031
    • 5.6.2 Middle East & Africa Mobile Analytics Sales Value by Country (%), 2024 VS 2031

6 Segmentation by Key Countries/Regions

  • 6.1 Key Countries/Regions Mobile Analytics Sales Value Growth Trends, 2020 VS 2024 VS 2031
  • 6.2 Key Countries/Regions Mobile Analytics Sales Value, 2020-2031
  • 6.3 United States
    • 6.3.1 United States Mobile Analytics Sales Value, 2020-2031
    • 6.3.2 United States Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.3.3 United States Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.4 Europe
    • 6.4.1 Europe Mobile Analytics Sales Value, 2020-2031
    • 6.4.2 Europe Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.4.3 Europe Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.5 China
    • 6.5.1 China Mobile Analytics Sales Value, 2020-2031
    • 6.5.2 China Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.5.3 China Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.6 Japan
    • 6.6.1 Japan Mobile Analytics Sales Value, 2020-2031
    • 6.6.2 Japan Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.6.3 Japan Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.7 South Korea
    • 6.7.1 South Korea Mobile Analytics Sales Value, 2020-2031
    • 6.7.2 South Korea Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.7.3 South Korea Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.8 Southeast Asia
    • 6.8.1 Southeast Asia Mobile Analytics Sales Value, 2020-2031
    • 6.8.2 Southeast Asia Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.8.3 Southeast Asia Mobile Analytics Sales Value by Application, 2024 VS 2031
  • 6.9 India
    • 6.9.1 India Mobile Analytics Sales Value, 2020-2031
    • 6.9.2 India Mobile Analytics Sales Value by Type (%), 2024 VS 2031
    • 6.9.3 India Mobile Analytics Sales Value by Application, 2024 VS 2031

7 Company Profiles

  • 7.1 Adobe Analytics (Adobe Experience Cloud)
    • 7.1.1 Adobe Analytics (Adobe Experience Cloud) Profile
    • 7.1.2 Adobe Analytics (Adobe Experience Cloud) Main Business
    • 7.1.3 Adobe Analytics (Adobe Experience Cloud) Mobile Analytics Products, Services and Solutions
    • 7.1.4 Adobe Analytics (Adobe Experience Cloud) Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.1.5 Adobe Analytics (Adobe Experience Cloud) Recent Developments
  • 7.2 Google
    • 7.2.1 Google Profile
    • 7.2.2 Google Main Business
    • 7.2.3 Google Mobile Analytics Products, Services and Solutions
    • 7.2.4 Google Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.2.5 Google Recent Developments
  • 7.3 Cheetah Mobile
    • 7.3.1 Cheetah Mobile Profile
    • 7.3.2 Cheetah Mobile Main Business
    • 7.3.3 Cheetah Mobile Mobile Analytics Products, Services and Solutions
    • 7.3.4 Cheetah Mobile Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.3.5 Cheetah Mobile Recent Developments
  • 7.4 King
    • 7.4.1 King Profile
    • 7.4.2 King Main Business
    • 7.4.3 King Mobile Analytics Products, Services and Solutions
    • 7.4.4 King Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.4.5 King Recent Developments
  • 7.5 Gameloft
    • 7.5.1 Gameloft Profile
    • 7.5.2 Gameloft Main Business
    • 7.5.3 Gameloft Mobile Analytics Products, Services and Solutions
    • 7.5.4 Gameloft Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.5.5 Gameloft Recent Developments
  • 7.6 LINE Corp
    • 7.6.1 LINE Corp Profile
    • 7.6.2 LINE Corp Main Business
    • 7.6.3 LINE Corp Mobile Analytics Products, Services and Solutions
    • 7.6.4 LINE Corp Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.6.5 LINE Corp Recent Developments
  • 7.7 Microsoft
    • 7.7.1 Microsoft Profile
    • 7.7.2 Microsoft Main Business
    • 7.7.3 Microsoft Mobile Analytics Products, Services and Solutions
    • 7.7.4 Microsoft Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.7.5 Microsoft Recent Developments
  • 7.8 Amazon
    • 7.8.1 Amazon Profile
    • 7.8.2 Amazon Main Business
    • 7.8.3 Amazon Mobile Analytics Products, Services and Solutions
    • 7.8.4 Amazon Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.8.5 Amazon Recent Developments
  • 7.9 Outfit7
    • 7.9.1 Outfit7 Profile
    • 7.9.2 Outfit7 Main Business
    • 7.9.3 Outfit7 Mobile Analytics Products, Services and Solutions
    • 7.9.4 Outfit7 Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.9.5 Outfit7 Recent Developments
  • 7.10 Snapchat
    • 7.10.1 Snapchat Profile
    • 7.10.2 Snapchat Main Business
    • 7.10.3 Snapchat Mobile Analytics Products, Services and Solutions
    • 7.10.4 Snapchat Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.10.5 Snapchat Recent Developments
  • 7.11 Miniclip
    • 7.11.1 Miniclip Profile
    • 7.11.2 Miniclip Main Business
    • 7.11.3 Miniclip Mobile Analytics Products, Services and Solutions
    • 7.11.4 Miniclip Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.11.5 Miniclip Recent Developments
  • 7.12 Mixpanel
    • 7.12.1 Mixpanel Profile
    • 7.12.2 Mixpanel Main Business
    • 7.12.3 Mixpanel Mobile Analytics Products, Services and Solutions
    • 7.12.4 Mixpanel Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.12.5 Mixpanel Recent Developments
  • 7.13 Flurry (Verizon Media)
    • 7.13.1 Flurry (Verizon Media) Profile
    • 7.13.2 Flurry (Verizon Media) Main Business
    • 7.13.3 Flurry (Verizon Media) Mobile Analytics Products, Services and Solutions
    • 7.13.4 Flurry (Verizon Media) Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.13.5 Flurry (Verizon Media) Recent Developments
  • 7.14 Amplitude
    • 7.14.1 Amplitude Profile
    • 7.14.2 Amplitude Main Business
    • 7.14.3 Amplitude Mobile Analytics Products, Services and Solutions
    • 7.14.4 Amplitude Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.14.5 Amplitude Recent Developments
  • 7.15 Kochava
    • 7.15.1 Kochava Profile
    • 7.15.2 Kochava Main Business
    • 7.15.3 Kochava Mobile Analytics Products, Services and Solutions
    • 7.15.4 Kochava Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.15.5 Kochava Recent Developments
  • 7.16 Adjust
    • 7.16.1 Adjust Profile
    • 7.16.2 Adjust Main Business
    • 7.16.3 Adjust Mobile Analytics Products, Services and Solutions
    • 7.16.4 Adjust Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.16.5 Adjust Recent Developments
  • 7.17 App Annie (Data.ai)
    • 7.17.1 App Annie (Data.ai) Profile
    • 7.17.2 App Annie (Data.ai) Main Business
    • 7.17.3 App Annie (Data.ai) Mobile Analytics Products, Services and Solutions
    • 7.17.4 App Annie (Data.ai) Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.17.5 App Annie (Data.ai) Recent Developments
  • 7.18 Localytics
    • 7.18.1 Localytics Profile
    • 7.18.2 Localytics Main Business
    • 7.18.3 Localytics Mobile Analytics Products, Services and Solutions
    • 7.18.4 Localytics Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.18.5 Localytics Recent Developments
  • 7.19 Heap Analytics
    • 7.19.1 Heap Analytics Profile
    • 7.19.2 Heap Analytics Main Business
    • 7.19.3 Heap Analytics Mobile Analytics Products, Services and Solutions
    • 7.19.4 Heap Analytics Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.19.5 Heap Analytics Recent Developments
  • 7.20 Meta Platforms
    • 7.20.1 Meta Platforms Profile
    • 7.20.2 Meta Platforms Main Business
    • 7.20.3 Meta Platforms Mobile Analytics Products, Services and Solutions
    • 7.20.4 Meta Platforms Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.20.5 Meta Platforms Recent Developments
  • 7.21 Electronic Arts
    • 7.21.1 Electronic Arts Profile
    • 7.21.2 Electronic Arts Main Business
    • 7.21.3 Electronic Arts Mobile Analytics Products, Services and Solutions
    • 7.21.4 Electronic Arts Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.21.5 Electronic Arts Recent Developments
  • 7.22 Tencent
    • 7.22.1 Tencent Profile
    • 7.22.2 Tencent Main Business
    • 7.22.3 Tencent Mobile Analytics Products, Services and Solutions
    • 7.22.4 Tencent Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.22.5 Tencent Recent Developments
  • 7.23 Baidu Netcom
    • 7.23.1 Baidu Netcom Profile
    • 7.23.2 Baidu Netcom Main Business
    • 7.23.3 Baidu Netcom Mobile Analytics Products, Services and Solutions
    • 7.23.4 Baidu Netcom Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.23.5 Baidu Netcom Recent Developments
  • 7.24 Ant Group
    • 7.24.1 Ant Group Profile
    • 7.24.2 Ant Group Main Business
    • 7.24.3 Ant Group Mobile Analytics Products, Services and Solutions
    • 7.24.4 Ant Group Mobile Analytics Revenue (US$ Million) & (2020-2025)
    • 7.24.5 Ant Group Recent Developments

8 Industry Chain Analysis

  • 8.1 Mobile Analytics Industrial Chain
  • 8.2 Mobile Analytics Upstream Analysis
    • 8.2.1 Key Raw Materials
    • 8.2.2 Raw Materials Key Suppliers
    • 8.2.3 Manufacturing Cost Structure
  • 8.3 Midstream Analysis
  • 8.4 Downstream Analysis (Customers Analysis)
  • 8.5 Sales Model and Sales Channels
    • 8.5.1 Mobile Analytics Sales Model
    • 8.5.2 Sales Channel
    • 8.5.3 Mobile Analytics Distributors

9 Research Findings and Conclusion

10 Appendix

  • 10.1 Research Methodology
    • 10.1.1 Methodology/Research Approach
      • 10.1.1.1 Research Programs/Design
      • 10.1.1.2 Market Size Estimation
      • 10.1.1.3 Market Breakdown and Data Triangulation
    • 10.1.2 Data Source
      • 10.1.2.1 Secondary Sources
      • 10.1.2.2 Primary Sources
  • 10.2 Author Details
  • 10.3 Disclaimer

List of Tables

  • Table 1. Mobile Analytics Market Trends
  • Table 2. Mobile Analytics Market Drivers & Opportunity
  • Table 3. Mobile Analytics Market Challenges
  • Table 4. Mobile Analytics Market Restraints
  • Table 5. Global Mobile Analytics Revenue by Company (2020-2025) & (US$ Million)
  • Table 6. Global Mobile Analytics Revenue Market Share by Company (2020-2025)
  • Table 7. Key Companies Mobile Analytics Manufacturing Base Distribution and Headquarters
  • Table 8. Key Companies Mobile Analytics Product Type
  • Table 9. Key Companies Time to Begin Mass Production of Mobile Analytics
  • Table 10. Global Mobile Analytics Companies Market Concentration Ratio (CR5 and HHI)
  • Table 11. Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Mobile Analytics as of 2024)
  • Table 12. Mergers & Acquisitions, Expansion Plans
  • Table 13. Global Mobile Analytics Sales Value by Type: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 14. Global Mobile Analytics Sales Value by Type (2020-2025) & (US$ Million)
  • Table 15. Global Mobile Analytics Sales Value by Type (2026-2031) & (US$ Million)
  • Table 16. Global Mobile Analytics Sales Market Share in Value by Type (2020-2025)
  • Table 17. Global Mobile Analytics Sales Market Share in Value by Type (2026-2031)
  • Table 18. Global Mobile Analytics Sales Value by Application: 2020 VS 2024 VS 2031 (US$ Million)
  • Table 19. Global Mobile Analytics Sales Value by Application (2020-2025) & (US$ Million)
  • Table 20. Global Mobile Analytics Sales Value by Application (2026-2031) & (US$ Million)
  • Table 21. Global Mobile Analytics Sales Market Share in Value by Application (2020-2025)
  • Table 22. Global Mobile Analytics Sales Market Share in Value by Application (2026-2031)
  • Table 23. Global Mobile Analytics Sales Value by Region, (2020 VS 2024 VS 2031) & (US$ Million)
  • Table 24. Global Mobile Analytics Sales Value by Region (2020-2025) & (US$ Million)
  • Table 25. Global Mobile Analytics Sales Value by Region (2026-2031) & (US$ Million)
  • Table 26. Global Mobile Analytics Sales Value by Region (2020-2025) & (%)
  • Table 27. Global Mobile Analytics Sales Value by Region (2026-2031) & (%)
  • Table 28. Key Countries/Regions Mobile Analytics Sales Value Growth Trends, (US$ Million): 2020 VS 2024 VS 2031
  • Table 29. Key Countries/Regions Mobile Analytics Sales Value, (2020-2025) & (US$ Million)
  • Table 30. Key Countries/Regions Mobile Analytics Sales Value, (2026-2031) & (US$ Million)
  • Table 31. Adobe Analytics (Adobe Experience Cloud) Basic Information List
  • Table 32. Adobe Analytics (Adobe Experience Cloud) Description and Business Overview
  • Table 33. Adobe Analytics (Adobe Experience Cloud) Mobile Analytics Products, Services and Solutions
  • Table 34. Revenue (US$ Million) in Mobile Analytics Business of Adobe Analytics (Adobe Experience Cloud) (2020-2025)
  • Table 35. Adobe Analytics (Adobe Experience Cloud) Recent Developments
  • Table 36. Google Basic Information List
  • Table 37. Google Description and Business Overview
  • Table 38. Google Mobile Analytics Products, Services and Solutions
  • Table 39. Revenue (US$ Million) in Mobile Analytics Business of Google (2020-2025)
  • Table 40. Google Recent Developments
  • Table 41. Cheetah Mobile Basic Information List
  • Table 42. Cheetah Mobile Description and Business Overview
  • Table 43. Cheetah Mobile Mobile Analytics Products, Services and Solutions
  • Table 44. Revenue (US$ Million) in Mobile Analytics Business of Cheetah Mobile (2020-2025)
  • Table 45. Cheetah Mobile Recent Developments
  • Table 46. King Basic Information List
  • Table 47. King Description and Business Overview
  • Table 48. King Mobile Analytics Products, Services and Solutions
  • Table 49. Revenue (US$ Million) in Mobile Analytics Business of King (2020-2025)
  • Table 50. King Recent Developments
  • Table 51. Gameloft Basic Information List
  • Table 52. Gameloft Description and Business Overview
  • Table 53. Gameloft Mobile Analytics Products, Services and Solutions
  • Table 54. Revenue (US$ Million) in Mobile Analytics Business of Gameloft (2020-2025)
  • Table 55. Gameloft Recent Developments
  • Table 56. LINE Corp Basic Information List
  • Table 57. LINE Corp Description and Business Overview
  • Table 58. LINE Corp Mobile Analytics Products, Services and Solutions
  • Table 59. Revenue (US$ Million) in Mobile Analytics Business of LINE Corp (2020-2025)
  • Table 60. LINE Corp Recent Developments
  • Table 61. Microsoft Basic Information List
  • Table 62. Microsoft Description and Business Overview
  • Table 63. Microsoft Mobile Analytics Products, Services and Solutions
  • Table 64. Revenue (US$ Million) in Mobile Analytics Business of Microsoft (2020-2025)
  • Table 65. Microsoft Recent Developments
  • Table 66. Amazon Basic Information List
  • Table 67. Amazon Description and Business Overview
  • Table 68. Amazon Mobile Analytics Products, Services and Solutions
  • Table 69. Revenue (US$ Million) in Mobile Analytics Business of Amazon (2020-2025)
  • Table 70. Amazon Recent Developments
  • Table 71. Outfit7 Basic Information List
  • Table 72. Outfit7 Description and Business Overview
  • Table 73. Outfit7 Mobile Analytics Products, Services and Solutions
  • Table 74. Revenue (US$ Million) in Mobile Analytics Business of Outfit7 (2020-2025)
  • Table 75. Outfit7 Recent Developments
  • Table 76. Snapchat Basic Information List
  • Table 77. Snapchat Description and Business Overview
  • Table 78. Snapchat Mobile Analytics Products, Services and Solutions
  • Table 79. Revenue (US$ Million) in Mobile Analytics Business of Snapchat (2020-2025)
  • Table 80. Snapchat Recent Developments
  • Table 81. Miniclip Basic Information List
  • Table 82. Miniclip Description and Business Overview
  • Table 83. Miniclip Mobile Analytics Products, Services and Solutions
  • Table 84. Revenue (US$ Million) in Mobile Analytics Business of Miniclip (2020-2025)
  • Table 85. Miniclip Recent Developments
  • Table 86. Mixpanel Basic Information List
  • Table 87. Mixpanel Description and Business Overview
  • Table 88. Mixpanel Mobile Analytics Products, Services and Solutions
  • Table 89. Revenue (US$ Million) in Mobile Analytics Business of Mixpanel (2020-2025)
  • Table 90. Mixpanel Recent Developments
  • Table 91. Flurry (Verizon Media) Basic Information List
  • Table 92. Flurry (Verizon Media) Description and Business Overview
  • Table 93. Flurry (Verizon Media) Mobile Analytics Products, Services and Solutions
  • Table 94. Revenue (US$ Million) in Mobile Analytics Business of Flurry (Verizon Media) (2020-2025)
  • Table 95. Flurry (Verizon Media) Recent Developments
  • Table 96. Amplitude Basic Information List
  • Table 97. Amplitude Description and Business Overview
  • Table 98. Amplitude Mobile Analytics Products, Services and Solutions
  • Table 99. Revenue (US$ Million) in Mobile Analytics Business of Amplitude (2020-2025)
  • Table 100. Amplitude Recent Developments
  • Table 101. Kochava Basic Information List
  • Table 102. Kochava Description and Business Overview
  • Table 103. Kochava Mobile Analytics Products, Services and Solutions
  • Table 104. Revenue (US$ Million) in Mobile Analytics Business of Kochava (2020-2025)
  • Table 105. Kochava Recent Developments
  • Table 106. Adjust Basic Information List
  • Table 107. Adjust Description and Business Overview
  • Table 108. Adjust Mobile Analytics Products, Services and Solutions
  • Table 109. Revenue (US$ Million) in Mobile Analytics Business of Adjust (2020-2025)
  • Table 110. Adjust Recent Developments
  • Table 111. App Annie (Data.ai) Basic Information List
  • Table 112. App Annie (Data.ai) Description and Business Overview
  • Table 113. App Annie (Data.ai) Mobile Analytics Products, Services and Solutions
  • Table 114. Revenue (US$ Million) in Mobile Analytics Business of App Annie (Data.ai) (2020-2025)
  • Table 115. App Annie (Data.ai) Recent Developments
  • Table 116. Localytics Basic Information List
  • Table 117. Localytics Description and Business Overview
  • Table 118. Localytics Mobile Analytics Products, Services and Solutions
  • Table 119. Revenue (US$ Million) in Mobile Analytics Business of Localytics (2020-2025)
  • Table 120. Localytics Recent Developments
  • Table 121. Heap Analytics Basic Information List
  • Table 122. Heap Analytics Description and Business Overview
  • Table 123. Heap Analytics Mobile Analytics Products, Services and Solutions
  • Table 124. Revenue (US$ Million) in Mobile Analytics Business of Heap Analytics (2020-2025)
  • Table 125. Heap Analytics Recent Developments
  • Table 126. Meta Platforms Basic Information List
  • Table 127. Meta Platforms Description and Business Overview
  • Table 128. Meta Platforms Mobile Analytics Products, Services and Solutions
  • Table 129. Revenue (US$ Million) in Mobile Analytics Business of Meta Platforms (2020-2025)
  • Table 130. Meta Platforms Recent Developments
  • Table 131. Electronic Arts Basic Information List
  • Table 132. Electronic Arts Description and Business Overview
  • Table 133. Electronic Arts Mobile Analytics Products, Services and Solutions
  • Table 134. Revenue (US$ Million) in Mobile Analytics Business of Electronic Arts (2020-2025)
  • Table 135. Electronic Arts Recent Developments
  • Table 136. Tencent Basic Information List
  • Table 137. Tencent Description and Business Overview
  • Table 138. Tencent Mobile Analytics Products, Services and Solutions
  • Table 139. Revenue (US$ Million) in Mobile Analytics Business of Tencent (2020-2025)
  • Table 140. Tencent Recent Developments
  • Table 141. Baidu Netcom Basic Information List
  • Table 142. Baidu Netcom Description and Business Overview
  • Table 143. Baidu Netcom Mobile Analytics Products, Services and Solutions
  • Table 144. Revenue (US$ Million) in Mobile Analytics Business of Baidu Netcom (2020-2025)
  • Table 145. Baidu Netcom Recent Developments
  • Table 146. Ant Group Basic Information List
  • Table 147. Ant Group Description and Business Overview
  • Table 148. Ant Group Mobile Analytics Products, Services and Solutions
  • Table 149. Revenue (US$ Million) in Mobile Analytics Business of Ant Group (2020-2025)
  • Table 150. Ant Group Recent Developments
  • Table 151. Key Raw Materials Lists
  • Table 152. Raw Materials Key Suppliers Lists
  • Table 153. Mobile Analytics Downstream Customers
  • Table 154. Mobile Analytics Distributors List
  • Table 155. Research Programs/Design for This Report
  • Table 156. Key Data Information from Secondary Sources
  • Table 157. Key Data Information from Primary Sources

List of Figures

  • Figure 1. Mobile Analytics Product Picture
  • Figure 2. Global Mobile Analytics Sales Value, 2020 VS 2024 VS 2031 (US$ Million)
  • Figure 3. Global Mobile Analytics Sales Value (2020-2031) & (US$ Million)
  • Figure 4. Mobile Analytics Report Years Considered
  • Figure 5. Global Mobile Analytics Players Revenue Ranking (2024) & (US$ Million)
  • Figure 6. The 5 and 10 Largest Companies in the World: Market Share by Mobile Analytics Revenue in 2024
  • Figure 7. Mobile Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3): 2020 VS 2024
  • Figure 8. Mobile APP Analytics Picture
  • Figure 9. Mobile Web Analytics Picture
  • Figure 10. Mobile Crash Reporting Picture
  • Figure 11. Other Types Picture
  • Figure 12. Global Mobile Analytics Sales Value by Type (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 13. Global Mobile Analytics Sales Value Market Share by Type, 2024 & 2031
  • Figure 14. Product Picture of Android Platform
  • Figure 15. Product Picture of iOS Platform
  • Figure 16. Product Picture of Other Platforms
  • Figure 17. Global Mobile Analytics Sales Value by Application (2020 VS 2024 VS 2031) & (US$ Million)
  • Figure 18. Global Mobile Analytics Sales Value Market Share by Application, 2024 & 2031
  • Figure 19. North America Mobile Analytics Sales Value (2020-2031) & (US$ Million)
  • Figure 20. North America Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • Figure 21. Europe Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 22. Europe Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • Figure 23. Asia Pacific Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 24. Asia Pacific Mobile Analytics Sales Value by Region (%), 2024 VS 2031
  • Figure 25. South America Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 26. South America Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • Figure 27. Middle East & Africa Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 28. Middle East & Africa Mobile Analytics Sales Value by Country (%), 2024 VS 2031
  • Figure 29. Key Countries/Regions Mobile Analytics Sales Value (%), (2020-2031)
  • Figure 30. United States Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 31. United States Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 32. United States Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 33. Europe Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 34. Europe Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 35. Europe Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 36. China Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 37. China Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 38. China Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 39. Japan Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 40. Japan Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 41. Japan Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 42. South Korea Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 43. South Korea Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 44. South Korea Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 45. Southeast Asia Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 46. Southeast Asia Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 47. Southeast Asia Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 48. India Mobile Analytics Sales Value, (2020-2031) & (US$ Million)
  • Figure 49. India Mobile Analytics Sales Value by Type (%), 2024 VS 2031
  • Figure 50. India Mobile Analytics Sales Value by Application (%), 2024 VS 2031
  • Figure 51. Mobile Analytics Industrial Chain
  • Figure 52. Mobile Analytics Manufacturing Cost Structure
  • Figure 53. Channels of Distribution (Direct Sales, and Distribution)
  • Figure 54. Bottom-up and Top-down Approaches for This Report
  • Figure 55. Data Triangulation
  • Figure 56. Key Executives Interviewed