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市場調查報告書
商品編碼
1807276

全球行動分析市場規模研究與預測（依類型、組織規模、垂直和區域分類）2025 年至 2035 年

Global Mobile Analytics Market Size study & Forecast, by Type, Organization Size, Vertical and Regional Forecasts 2025-2035
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球行動分析市場規模約為73.3億美元，預計在2025-2035年的預測期內，複合年成長率將達到16.87%。行動分析是數位生態系統的基石，它使企業能夠捕捉、衡量和解讀跨行動裝置的消費者行為，從而幫助企業獲得切實可行的洞察，以最佳化績效並提升客戶參與度。從追蹤應用程式內活動和廣告效果，到繪製跨多個接觸點的使用者旅程圖，行動分析已成為企業實施「數位優先」策略不可或缺的要素。智慧型手機的快速成長、行動應用程式的激增以及對超個人化用戶體驗的持續需求，正在重塑市場格局，促使企業高度依賴行動分析解決方案。

數據驅動決策的浪潮日益高漲，在行動商務和內容消費的主導地位的推動下，也加速了各行各業對行動分析的採用。越來越多的企業開始使用複雜的工具來即時評估應用程式效能、最佳化廣告活動並改善轉換管道。根據產業觀察，全球行動廣告支出激增，企業將相當一部分預算用於「行動優先」的廣告活動。同時，從金融科技到電子商務，基於應用程式的服務領域競爭激烈，行為分析對於維持客戶忠誠度和收入至關重要。雖然這些因素推動了成長，但資料隱私方面的擔憂、不斷攀升的合規成本以及將高級分析整合到傳統系統中的複雜性，都可能對業務擴張造成阻礙。

報告中包含的詳細細分和子細分如下：

目錄

第 1 章：全球行動分析市場報告範圍與方法

  • 研究目標
  • 研究方法
    • 預測模型
    • 案頭研究
    • 自上而下和自下而上的方法
  • 研究屬性
  • 研究範圍
    • 市場定義
    • 市場區隔
  • 研究假設
    • 包容與排斥
    • 限制
    • 研究涵蓋的年份

第2章：執行摘要

  • CEO/CXO 立場
  • 戰略洞察
  • ESG分析
  • 主要發現

第3章：全球行動分析市場力量分析

  • 影響全球行動分析市場的市場力量（2024-2035）
  • 驅動程式
    • 智慧型手機的指數級成長
    • 行動應用程式的激增
  • 限制
    • 合規成本不斷上升
  • 機會
    • 對超個人化使用者體驗的無限需求

第4章：全球行動分析產業分析

  • 波特五力模型
    • 買方議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手
  • 波特五力預測模型（2024-2035）
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 科技
    • 環境的
    • 合法的
  • 最佳投資機會
  • 最佳制勝策略（2025年）
  • 市佔率分析（2024-2025）
  • 2025年全球定價分析與趨勢
  • 分析師建議與結論

第5章：全球行動分析市場規模與預測：依類型 - 2025 年至 2035 年

  • 市場概覽
  • 全球生長激素缺乏症市場表現-潛力分析（2025年）
  • 行動廣告與廣告分析
  • 應用內行為分析

第6章：全球行動分析市場規模與預測：依組織規模 - 2025 年至 2035 年

  • 市場概覽
  • 全球生長激素缺乏症市場表現-潛力分析（2025年）
  • 中小企業
  • 大型企業

第7章：全球移動分析市場規模及預測：依垂直產業 - 2025-2035

  • 市場概覽
  • 全球生長激素缺乏症市場表現-潛力分析（2025年）
  • 媒體與娛樂
  • 零售與電子商務

第 8 章：全球行動分析市場規模與預測：依地區 - 2025 年至 2035 年

  • 成長區域市場簡介
  • 領先國家和新興國家
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯（KSA）
    • 南非

第9章：競爭情報

  • 頂級市場策略
  • Google LLC
    • 公司概況
    • 主要高階主管
    • 公司概況
    • 財務表現（取決於數據可用性）
    • 產品/服務端口
    • 近期發展
    • 市場策略
    • SWOT分析
  • Microsoft Corporation
  • Adobe Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • Amazon Web Services, Inc. (AWS)
  • Salesforce, Inc.
  • Mixpanel, Inc.
  • Countly Ltd.
  • Flurry Analytics (Verizon Media)
  • Amplitude, Inc.
  • AppDynamics (Cisco Systems, Inc.)
  • Localytics (Upland Software, Inc.)
  • Apptentive
簡介目錄

The Global Mobile Analytics Market is valued at approximately USD 7.33 billion in 2024 and is anticipated to grow at a CAGR of 16.87% during the forecast period 2025-2035. Mobile analytics, a cornerstone of the digital ecosystem, enables enterprises to capture, measure, and interpret consumer behavior across mobile devices, thereby empowering organizations to derive actionable insights for performance optimization and customer engagement. From tracking in-app activities and advertisement effectiveness to mapping user journeys across multiple touchpoints, mobile analytics has become indispensable for businesses navigating digital-first strategies. The exponential growth of smartphones, the proliferation of mobile applications, and the insatiable demand for hyper-personalized user experiences are reshaping the market landscape, propelling organizations to lean heavily on mobile analytics solutions.

The swelling wave of data-driven decision-making, accelerated by the dominance of mobile commerce and content consumption, has intensified the adoption of mobile analytics across industries. Businesses are increasingly turning to sophisticated tools to gauge app performance, optimize advertising campaigns, and improve conversion funnels in real time. According to industry observations, mobile advertising spending has surged globally, with enterprises allocating a substantial portion of their budgets to mobile-first campaigns. At the same time, the relentless competition in app-based services-from fintech to e-commerce-has made behavioral analytics critical to sustaining loyalty and revenue. While these factors fuel growth, concerns around data privacy, escalating compliance costs, and the complexity of integrating advanced analytics within legacy systems present challenges that could temper expansion.

The detailed segments and sub-segments included in the report are:

By Type:

  • Mobile Advertisement & Advertisement Analytics
  • In-App Behavioral Analytics

By Organization Size:

  • Small & Medium Enterprises
  • Large Enterprises

By Vertical:

  • Media & Entertainment
  • Retail & E-commerce

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa
  • In-App Behavioral Analytics is expected to dominate the market.
  • Among the segments, in-app behavioral analytics is poised to command the largest share throughout the forecast period. Organizations are leveraging behavioral insights to decode user journeys, identify friction points, and personalize experiences that drive retention and monetization. The demand for granular behavioral data has surged as apps become the primary channel for customer interaction, especially in financial services, retail, and media. This segment's dominance is further strengthened by the convergence of AI-driven insights and predictive modeling, which empowers businesses to preempt customer actions and fine-tune offerings accordingly. Conversely, advertisement analytics is expected to grow at a brisk pace, as advertisers strive to maximize ROI from mobile-first campaigns.
  • Large Enterprises currently lead in revenue contribution.
  • By organization size, large enterprises remain the primary revenue contributors, driven by substantial investments in advanced analytics platforms and expansive customer bases. These organizations capitalize on mobile analytics to sharpen their marketing strategies, manage cross-channel campaigns, and improve operational efficiency at scale. While large enterprises set the pace, small and medium enterprises (SMEs) are expected to accelerate adoption due to the increasing availability of affordable cloud-based solutions and the pressing need to remain competitive in digitally dominated markets. The growing emphasis on customer-centricity and cost-effective digital tools ensures that SMEs will emerge as a critical growth frontier over the forecast horizon.
  • The key regions considered for the Global Mobile Analytics Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. North America dominates the market landscape, buoyed by the presence of leading technology vendors, robust digital infrastructure, and high penetration of mobile advertising ecosystems. Europe follows closely, driven by stringent regulations that have compelled organizations to adopt compliant and transparent analytics frameworks. Asia Pacific, however, is anticipated to exhibit the fastest growth, underpinned by explosive smartphone adoption, rapid digitization of commerce, and surging app economies in China and India. Additionally, the expansion of 5G networks and booming e-commerce platforms in the region amplify the demand for real-time analytics. Latin America and the Middle East & Africa are also steadily transitioning, with mobile-first strategies gaining momentum as businesses pivot to serve young, digitally savvy populations.

Major market players included in this report are:

  • Google LLC
  • Microsoft Corporation
  • Adobe Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • Amazon Web Services, Inc. (AWS)
  • Salesforce, Inc.
  • Mixpanel, Inc.
  • Countly Ltd.
  • Flurry Analytics (Verizon Media)
  • Amplitude, Inc.
  • AppDynamics (Cisco Systems, Inc.)
  • Localytics (Upland Software, Inc.)
  • Apptentive

Global Mobile Analytics Market Report Scope:

  • Historical Data - 2023, 2024
  • Base Year for Estimation - 2024
  • Forecast period - 2025-2035
  • Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope - Free report customization (equivalent to up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2025 to 2035.
  • Annualized revenues and regional-level analysis for each market segment.
  • Detailed analysis of the geographical landscape with country-level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of the competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Mobile Analytics Market Report Scope & Methodology

  • 1.1. Research Objective
  • 1.2. Research Methodology
    • 1.2.1. Forecast Model
    • 1.2.2. Desk Research
    • 1.2.3. Top Down and Bottom-Up Approach
  • 1.3. Research Attributes
  • 1.4. Scope of the Study
    • 1.4.1. Market Definition
    • 1.4.2. Market Segmentation
  • 1.5. Research Assumption
    • 1.5.1. Inclusion & Exclusion
    • 1.5.2. Limitations
    • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

  • 2.1. CEO/CXO Standpoint
  • 2.2. Strategic Insights
  • 2.3. ESG Analysis
  • 2.4. key Findings

Chapter 3. Global Mobile Analytics Market Forces Analysis

  • 3.1. Market Forces Shaping The Global Mobile Analytics Market (2024-2035)
  • 3.2. Drivers
    • 3.2.1. Exponential growth of smartphones
    • 3.2.2. Proliferation of mobile applications
  • 3.3. Restraints
    • 3.3.1. Escalating compliance costs
  • 3.4. Opportunities
    • 3.4.1. Insatiable demand for hyper-personalized user experiences

Chapter 4. Global Mobile Analytics Industry Analysis

  • 4.1. Porter's 5 Forces Model
    • 4.1.1. Bargaining Power of Buyer
    • 4.1.2. Bargaining Power of Supplier
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Porter's 5 Force Forecast Model (2024-2035)
  • 4.3. PESTEL Analysis
    • 4.3.1. Political
    • 4.3.2. Economical
    • 4.3.3. Social
    • 4.3.4. Technological
    • 4.3.5. Environmental
    • 4.3.6. Legal
  • 4.4. Top Investment Opportunities
  • 4.5. Top Winning Strategies (2025)
  • 4.6. Market Share Analysis (2024-2025)
  • 4.7. Global Pricing Analysis And Trends 2025
  • 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Mobile Analytics Market Size & Forecasts by Type 2025-2035

  • 5.1. Market Overview
  • 5.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
  • 5.3. Mobile Advertisement & Advertisement Analytics
    • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.3.2. Market size analysis, by region, 2025-2035
  • 5.4. In-App Behavioral Analytics
    • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Mobile Analytics Market Size & Forecasts by Organization Size 2025-2035

  • 6.1. Market Overview
  • 6.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
  • 6.3. Small & Medium Enterprises
    • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.3.2. Market size analysis, by region, 2025-2035
  • 6.4. Large Enterprises
    • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.4.2. Market size analysis, by region, 2025-2035

Chapter 7. Global Mobile Analytics Market Size & Forecasts by Vertical 2025-2035

  • 7.1. Market Overview
  • 7.2. Global Growth Hormone Deficiency Market Performance - Potential Analysis (2025)
  • 7.3. Media & entertatinment
    • 7.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 7.3.2. Market size analysis, by region, 2025-2035
  • 7.4. Retail & E commerce
    • 7.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 7.4.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Mobile Analytics Market Size & Forecasts by Region 2025-2035

  • 8.1. Growth Mobile Analytics Market, Regional Market Snapshot
  • 8.2. Top Leading & Emerging Countries
  • 8.3. North America Mobile Analytics Market
    • 8.3.1. U.S. Mobile Analytics Market
      • 8.3.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.3.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.3.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.3.2. Canada Mobile Analytics Market
      • 8.3.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.3.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.3.2.3. Vertical breakdown size & forecasts, 2025-2035
  • 8.4. Europe Mobile Analytics Market
    • 8.4.1. UK Mobile Analytics Market
      • 8.4.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.2. Germany Mobile Analytics Market
      • 8.4.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.2.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.3. France Mobile Analytics Market
      • 8.4.3.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.3.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.3.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.4. Spain Mobile Analytics Market
      • 8.4.4.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.4.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.4.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.5. Italy Mobile Analytics Market
      • 8.4.5.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.5.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.5.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.4.6. Rest of Europe Mobile Analytics Market
      • 8.4.6.1. Type breakdown size & forecasts, 2025-2035
      • 8.4.6.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.4.6.3. Vertical breakdown size & forecasts, 2025-2035
  • 8.5. Asia Pacific Mobile Analytics Market
    • 8.5.1. China Mobile Analytics Market
      • 8.5.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.2. India Mobile Analytics Market
      • 8.5.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.2.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.3. Japan Mobile Analytics Market
      • 8.5.3.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.3.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.3.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.4. Australia Mobile Analytics Market
      • 8.5.4.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.4.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.4.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.5. South Korea Mobile Analytics Market
      • 8.5.5.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.5.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.5.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.5.6. Rest of APAC Mobile Analytics Market
      • 8.5.6.1. Type breakdown size & forecasts, 2025-2035
      • 8.5.6.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.5.6.3. Vertical breakdown size & forecasts, 2025-2035
  • 8.6. Latin America Mobile Analytics Market
    • 8.6.1. Brazil Mobile Analytics Market
      • 8.6.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.6.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.6.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.6.2. Mexico Mobile Analytics Market
      • 8.6.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.6.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.6.2.3. Vertical breakdown size & forecasts, 2025-2035
  • 8.7. Middle East and Africa Mobile Analytics Market
    • 8.7.1. UAE Mobile Analytics Market
      • 8.7.1.1. Type breakdown size & forecasts, 2025-2035
      • 8.7.1.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.7.1.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.7.2. Saudi Arabia (KSA) Mobile Analytics Market
      • 8.7.2.1. Type breakdown size & forecasts, 2025-2035
      • 8.7.2.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.7.2.3. Vertical breakdown size & forecasts, 2025-2035
    • 8.7.3. South Africa Mobile Analytics Market
      • 8.7.3.1. Type breakdown size & forecasts, 2025-2035
      • 8.7.3.2. Organization Size breakdown size & forecasts, 2025-2035
      • 8.7.3.3. Vertical breakdown size & forecasts, 2025-2035

Chapter 9. Competitive Intelligence

  • 9.1. Top Market Strategies
  • 9.2. Google LLC
    • 9.2.1. Company Overview
    • 9.2.2. Key Executives
    • 9.2.3. Company Snapshot
    • 9.2.4. Financial Performance (Subject to Data Availability)
    • 9.2.5. Product/Services Port
    • 9.2.6. Recent Development
    • 9.2.7. Market Strategies
    • 9.2.8. SWOT Analysis
  • 9.3. Microsoft Corporation
  • 9.4. Adobe Inc.
  • 9.5. Oracle Corporation
  • 9.6. SAP SE
  • 9.7. IBM Corporation
  • 9.8. Amazon Web Services, Inc. (AWS)
  • 9.9. Salesforce, Inc.
  • 9.10. Mixpanel, Inc.
  • 9.11. Countly Ltd.
  • 9.12. Flurry Analytics (Verizon Media)
  • 9.13. Amplitude, Inc.
  • 9.14. AppDynamics (Cisco Systems, Inc.)
  • 9.15. Localytics (Upland Software, Inc.)
  • 9.16. Apptentive