工藝品市場規模、佔有率和成長分析（按類型、應用、目標客戶和地區分類）—產業預測，2026-2033年

預計到 2024 年，全球工藝品市場規模將達到 473.6 億美元，到 2025 年將達到 506.2 億美元，到 2033 年將達到 863.3 億美元，在預測期（2026-2033 年）內複合年成長率為 6.9%。

全球工藝品市場需求顯著成長，主要受當代設計潮流和各領域手工藝品日益普及的推動。電子商務的興起提高了消費者獲取藝術用品的管道，線上零售在推動產品需求方面發揮關鍵作用。此外，蓬勃發展的旅遊業也為該產業帶來了可觀的成長機會。手工藝品材料個人化訂製的趨勢也進一步促進了需求的成長。隨著零售和網路購物模式的演變，工藝品行業預計將持續擴張，這反映了推動人們對藝術用品和材料產生濃厚興趣的變革性因素，並最終在全球範圍內擴大市場滲透率。

全球工藝品市場的促進因素

全球工藝品市場的一大趨勢是電子商務的快速發展。網路購物的普及極大地改善了市場進入，尤其對於小眾產品而言更是如此。 DIY文​​化的興起、消費者對客製化產品的需求以及宅配的便利，共同推動了Etsy和亞馬遜等平台上藝術用品銷量的顯著成長。這種向線上購物的轉變預計將持續擴大，反映出消費者偏好的轉變——他們更加重視便利性和多樣化的選擇。因此，工藝品產業在數位市場有望迎來進一步的成長。

全球工藝品市場的限制因素

由於全球供應鏈中斷，尤其是紙張、顏料和布料等基本原料的供應短缺，工藝品行業目前面臨嚴峻挑戰。運輸延誤和永續材料的短缺導致各種工藝品價格大幅上漲。這給依賴價格低廉的原料生產產品的小型企業和工匠帶來了負面影響，削弱了他們維持價格競爭力和滿足消費者需求的能力。在努力克服這些限制的過程中，這種情況造成了產業發展前景的不確定性。

全球藝術和工藝品市場趨勢

在全球消費者環保意識日益增強的推動下，全球工藝品市場正經歷著向永續和環保產品方向的重大轉變。這一趨勢的特點是消費者越來越傾向於選擇由可回收和可生物分解材料製成的工藝品，這反映了他們對永續性的更廣泛承諾。零售商也積極回應，將這些環保替代品納入產品線，而這些產品的需求也顯著成長。隨著消費者在創作活動中優先考慮環保選項，永續工藝品市場預計將在未來幾年持續成長，並重塑行業標準和實踐。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球藝術和工藝品市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 繪畫和素描
• 縫紉/布藝產品
• 紙藝
• 兒童手工
• 工藝工具

全球藝術和工藝品市場規模（按應用和複合年成長率分類）（2026-2033 年）

• 個人使用
• 商業用途

全球工藝品市場規模：依目標顧客和複合年成長率 (2026-2033) 分類

• 兒童手工
• 成人手工藝品
• 老年人手工藝活動

全球藝術工藝品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Faber-Castell（Germany）
• Crayola LLC（USA）
• The Michaels Companies, Inc.（USA）
• Jo-Ann Stores, LLC（USA）
• Hobby Lobby（USA）
• Newell Brands（USA）
• FILA Group（Fabbrica Italiana Lapis ed Affini SpA）（Italy）
• Staedtler Mars GmbH & Co. KG（Germany）
• Etsy, Inc.（USA）
• Winsor & Newton（UK）
• Derwent（UK）
• Mont Marte（Australia）
• Sakura Color Products Corporation（Japan）
• Kokuyo Camlin Ltd.（India）
• Fiskars Group（Finland）
• Cricut, Inc.（USA）
• Formlabs, Inc.（USA）
• Blick Art Materials（USA）

結論與建議

Global Arts and Crafts Market size was valued at USD 47.36 Billion in 2024 and is poised to grow from USD 50.62 Billion in 2025 to USD 86.33 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global arts and crafts market highlights a notable surge in demand, primarily fueled by a shift towards contemporary designs and the rising popularity of handicrafts across various sectors. The proliferation of e-commerce has significantly enhanced consumer access to art supplies, with online retail playing a crucial role in driving product demand. Additionally, the burgeoning tourism and travel sectors present promising growth opportunities for the industry. The trend of individualization in handicraft materials further contributes to this increasing demand. As retail and online shopping patterns evolve, the arts and crafts sector is expected to expand, reflecting a transformative landscape that has spurred interest in art supplies and materials, ultimately enhancing market penetration on a global scale.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Arts and Crafts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Arts and Crafts Market Segments Analysis

Global Arts and Crafts Market is segmented by Types, Application, Target Audience and region. Based on Types, the market is segmented into Painting & Drawing, Sewing & Fabric, Paper Crafts, Kids Crafts and Arts & Crafts Tools. Based on Application, the market is segmented into Personal Use and Commercial Use. Based on Target Audience, the market is segmented into Children's Crafts, Adult Crafts and Senior Crafts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Arts and Crafts Market

A notable trend in the global arts and crafts market is the significant growth of e-commerce. The rise of online shopping has greatly enhanced market accessibility, especially for niche products. The popularity of DIY culture, along with the desire for customization and the convenience of home delivery, has driven substantial increases in the sales of art supplies on platforms like Etsy and Amazon. This shift towards online purchasing is anticipated to continue expanding, reflecting the evolving consumer preferences that prioritize convenience and a wide variety of options. As a result, the arts and crafts industry is likely to experience further growth in the digital marketplace.

Restraints in the Global Arts and Crafts Market

The arts and crafts industry is currently facing significant challenges due to disruptions in the global supply chain, particularly regarding the availability of essential raw materials like paper, paints, and fabrics. These issues have resulted in notable price increases for various craft supplies, driven by delays in deliveries and shortages of sustainable materials. As a consequence, small businesses and artisans relying on affordable raw materials for their products have been adversely impacted, hindering their ability to maintain competitive pricing and meet consumer demand. This situation has created an uncertain environment for the sector as it navigates these constraints.

Market Trends of the Global Arts and Crafts Market

The Global Arts and Crafts market is witnessing a significant shift towards sustainable and eco-friendly products, driven by heightened environmental awareness among consumers. This trend is characterized by an increasing preference for art and craft supplies made from recyclable materials and biodegradable options, reflecting a broader commitment to sustainability. Retailers are responding by expanding their offerings to include these eco-conscious alternatives, which have demonstrated a notable rise in demand. As consumers prioritize environmentally friendly choices in their creative pursuits, the market for sustainable arts and crafts is positioned for continued growth, reshaping industry standards and practices in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Arts and Crafts Market Size by Types & CAGR (2026-2033)

• Market Overview
• Painting & Drawing
• Sewing & Fabric
• Paper Crafts
• Kids Crafts
• Arts & Crafts Tools

Global Arts and Crafts Market Size by Application & CAGR (2026-2033)

• Market Overview
• Personal Use
• Commercial Use

Global Arts and Crafts Market Size by Target Audience & CAGR (2026-2033)

• Market Overview
• Children's Crafts
• Adult Crafts
• Senior Crafts

Global Arts and Crafts Market Size & CAGR (2026-2033)

• North America (Types, Application, Target Audience)
  • US
  • Canada
• Europe (Types, Application, Target Audience)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Application, Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Application, Target Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Application, Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Faber-Castell (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crayola LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Michaels Companies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo-Ann Stores, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hobby Lobby (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FILA Group (Fabbrica Italiana Lapis ed Affini S.p.A.) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Staedtler Mars GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winsor & Newton (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Derwent (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mont Marte (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sakura Color Products Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuyo Camlin Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiskars Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cricut, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Formlabs, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blick Art Materials (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations