運動鞋市場規模、佔有率和成長分析（按產品類型、價格分佈範圍、最終用戶、分銷管道和地區分類）－2026-2033年產業預測

預計到 2024 年，全球運動鞋市場規模將達到 1,487.2 億美元，到 2025 年將達到 1,567.5 億美元，到 2033 年將達到 2,387.4 億美元，預測期（2026-2033 年）的複合年成長率為 5.4%。

隨著健康意識的增強，人們參與體育運動和戶外活動的動機日益提高，預計這將推動全球運動鞋的需求成長。休閒風潮的興起，尤其是在千禧世代和Z世代中，也促進了這一成長並帶動了鞋類銷售。為了滿足不斷變化的消費者偏好，運動鞋品牌不斷產品推出並加大創新投入，這為運動鞋市場創造了有利環境。拓展印度、中國和巴西等新興市場為企業帶來了巨大的商機。然而，假冒產品、價格敏感性、供應鏈問題以及高昂的創新成本等挑戰可能會阻礙運動鞋市場的長期成長，因此，產業相關人員需要採取策略性應對措施來有效克服這些障礙。

全球運動鞋市場促進因素

融合休閒與運動元素的休閒休閒風潮正吸引全球消費者的目光。運動鞋以其百搭的特性，越來越受到休閒和半休閒場合的青睞。這種偏好的趨勢，尤其是在Z世代和千禧世代等年輕族群中，得益於休閒風格的廣泛流行。隨著越來越多的人接受這種時尚潮流，運動鞋的需求預計將顯著成長，從而推動全球運動鞋市場的收入成長。兼具舒適性和時尚感的運動鞋已成為現代衣櫃中的必備單品。

限制全球運動鞋市場發展的因素

假冒運動鞋的氾濫對全球運動鞋市場的成長構成重大挑戰。低價仿冒品的廣泛流通損害了知名品牌的聲譽，削弱了消費者的信任和忠誠度。這些仿冒品的充斥不僅阻礙了正品的銷售業績，也威脅到主要運動鞋製造商的整體獲利能力。這種對品牌價值的負面影響最終限制了市場的成長潛力，並為那些力求在產業中保持競爭優勢的企業設置了障礙。

全球運動鞋市場趨勢

隨著消費者對獨特和個人化產品的需求日益成長，全球運動鞋市場正加速朝向客製化轉型。透過提供各種材質、顏色、設計和其他選項，企業可以滿足不同的偏好和需求，從而提升客戶參與和滿意度。這一趨勢不僅增強了品牌忠誠度，也創造了新的商機，因為消費者更願意投資購買能夠反映個人風格的鞋款。隨著個人化成為競爭格局中的關鍵差異化因素，這一趨勢正在塑造運動鞋市場的未來，並推動產業創新和以客戶為中心的策略。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球運動鞋市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 跑鞋
• 運動鞋
• 有氧運動鞋
• 健走鞋
• 健行/健行鞋
• 鞋墊
• 運動鞋
• 背包鞋

全球運動鞋市場規模（按價格分佈和複合年成長率分類）（2026-2033 年）

• 高價格分佈
• 中價格分佈
• 價格分佈

全球運動鞋市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 男性
• 女士
• 孩子

全球運動鞋市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 體育用品店
• 超級市場/大賣場
• 線上零售商
• 其他分銷管道

全球運動鞋市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Nike（USA）
• Adidas（Germany）
• Puma（Germany）
• Under Armour（USA）
• New Balance（USA）
• Skechers（USA）
• ASICS（Japan）
• Reebok（USA）
• VF Corporation（USA）
• Li Ning（China）
• Anta Sports（China）
• Decathlon（France）
• Wolverine World Wide（USA）
• Brooks Running（USA）
• Saucony（USA）
• On Holding AG（Switzerland）
• Hoka（USA）
• Fila（South Korea）
• Mizuno（Japan）
• Columbia Sportswear（USA）

結論與建議

Global Athletic Footwear Market size was valued at USD 148.72 Billion in 2024 and is poised to grow from USD 156.75 Billion in 2025 to USD 238.74 Billion by 2033, growing at a CAGR of 5.4% during the forecast period (2026-2033).

The increasing participation in sports and outdoor activities, driven by a growing health consciousness, is anticipated to elevate the demand for athletic footwear globally. The rising trend of athleisure, particularly among millennials and Gen Z, further supports this growth, enhancing footwear sales. Consistent product launches and substantial investments in innovation to meet shifting consumer preferences create favorable conditions for athletic footwear brands. Expanding into developing markets like India, China, and Brazil presents significant opportunities for companies to achieve substantial returns. However, challenges such as counterfeit products, price sensitivity, supply chain issues, and high innovation costs could hinder long-term growth in the athletic footwear market, necessitating strategic responses from industry players to navigate these obstacles effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Athletic Footwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Athletic Footwear Market Segments Analysis

Global Athletic Footwear Market is segmented by Product Type, Price-Based, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Running Shoes, Sports Shoes, Aerobic Shoes, Walking Shoes, Trekking and Hiking Shoes, Insert, Sports Shoes and Backpacking Shoes. Based on Price-Based, the market is segmented into Premium, Mid and Economy. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Sports and Athletic Goods Stores, Supermarkets/Hypermarkets, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Athletic Footwear Market

The rising trend of athleisure fashion, which merges leisure and athletic wear, has captured the attention of consumers globally. Athletic footwear, known for its versatility, is increasingly favored for both casual and semi-casual settings. This growing preference, particularly among younger generations such as Gen Z and millennials, is fueled by the widespread appeal of athleisure style. As more individuals embrace this fashion trend, the demand for athletic shoes is anticipated to rise significantly, driving revenue growth in the global athletic footwear market. The combination of comfort and style in these shoes positions them as a staple in modern wardrobes.

Restraints in the Global Athletic Footwear Market

The proliferation of counterfeit athletic footwear presents a significant challenge to the growth of the global athletic footwear market. The widespread presence of low-cost imitation products undermines the reputation of established brands, leading to diminished consumer trust and loyalty. As these counterfeit items flood the market, they not only hinder the sales performance of authentic brands but also threaten the overall revenue potential for major athletic footwear manufacturers. This adverse impact on brand integrity ultimately restricts the market's ability to thrive, creating obstacles for companies striving to maintain a competitive edge in the industry.

Market Trends of the Global Athletic Footwear Market

The global athletic footwear market is increasingly trending towards customization, as brands recognize the growing consumer demand for unique, personalized products. By offering options such as various materials, colors, and designs, companies can enhance consumer engagement and satisfaction, catering to individual preferences and needs. This trend not only fosters brand loyalty but also creates new revenue opportunities as customers are willing to invest in footwear that reflects their personal style. As personalization becomes a key differentiator in a competitive landscape, it plays a crucial role in shaping the future of the athletic footwear market, driving innovation and customer-centric strategies within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Athletic Footwear Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Running Shoes
• Sports Shoes
• Aerobic Shoes
• Walking Shoes
• Trekking and Hiking Shoes
• Insert
• Sports Shoes
• Backpacking Shoes

Global Athletic Footwear Market Size by Price-Based & CAGR (2026-2033)

• Market Overview
• Premium
• Mid
• Economy

Global Athletic Footwear Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Men
• Women
• Kids

Global Athletic Footwear Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Sports and Athletic Goods Stores
• Supermarkets/Hypermarkets
• Online Retail Stores
• Other Distribution Channels

Global Athletic Footwear Market Size & CAGR (2026-2033)

• North America (Product Type, Price-Based, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Price-Based, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Price-Based, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Price-Based, End-User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Price-Based, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wolverine World Wide (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Running (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saucony (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• On Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations