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市場調查報告書

商品編碼

1732139

2026 年至 2032 年運動鞋市場（按類型、分銷管道、最終用戶和地區分類）

Athletic Footwear Market By Type, By Distribution Channel, By End-User, & Region For 2026-2032

出版日期: 2025年04月29日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

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簡介目錄

運動鞋市場評估：2026-2032

運動健身日益普及，尤其是在年輕人群體中，人們對兼顧舒適性、韌性和時尚感的高性能鞋履的需求是推動運動鞋市場發展的關鍵因素。根據 Verified Market Research 分析師預測，2024 年運動鞋市場規模將達到約 1,407.2 億美元，預測期內將達到 1,951.2 億美元。

隨著全球健康和健身意識的不斷提升，消費者對跑步、健行等運動專用鞋類的興趣日益濃厚。鞋類設計和材料技術的進步，以及休閒機芯中日益成長的時尚潮流——倡導日常穿著的時尚運動鞋——進一步推動了這一趨勢。預計2026年至2032年期間，市場複合年成長率將達到4.6%。

運動鞋市場定義/概述

運動鞋，俗稱運動鞋或運動鞋，是一種主要用於體育活動（例如運動、運動和休閒）的鞋類。這些鞋子由柔韌的材質製成，並配有橡膠鞋底，為慢跑、籃球、網球和有氧運動等活動提供舒適性、支撐性和耐用性。運動鞋的設計旨在透過緩衝減震、穩定支撐運動時以及抓地力等特性來提高運動表現。運動鞋作為休閒服飾越來越受歡迎，吸引了許多追求日常穿著兼具功能性和時尚感的人。

哪些因素會影響運動鞋的成長？

全球日益成長的健康和健身意識推動了運動鞋的需求。世界衛生組織 (WHO) 的數據顯示，缺乏運動是全球非傳染性疾病和死亡的主要風險因素。據世界衛生組織 (WHO) 稱，全球四分之一的人缺乏運動。為了解決這個問題，許多國家製定了國家體育鍛煉計劃。例如，美國衛生與公眾服務部的《美國體能鍛鍊指南》建議每週至少 150 分鐘的中等強度有氧運動。對體育鍛鍊的重視增加了對合適運動鞋的需求。

體育運動和運動活動的增加是運動鞋市場的主要驅動力。根據美國體育與健身產業協會 (SFIA) 2021 年《參與度報告》，儘管新冠疫情帶來了許多挑戰，但 72.8% 的 6 歲及以上美國人在 2020 年至少參與了一項體育運動或健身活動。報告還發現，從 2019 年到 2020 年，戶外運動參與率增加了 3.2%。體育運動參與率的提高直接轉化為對專業運動鞋的強勁需求。

此外，快速的都市化和不斷變化的時尚潮流正在推動運動鞋市場的發展。聯合國經濟社會事務部預測，到2050年，全球68%的人口將居住在城市，高於2018年的55%。都市區生活包含頻繁的步行和休閒體育活動，這將增加對舒適運動鞋的需求。此外，根據美國勞工統計局的《消費者支出調查》，美國消費者在鞋類上的平均年支出將從2013年的378美元增至2020年的419美元，這顯示消費者越來越願意在鞋類上花錢，包括兼具時尚街頭服飾的運動鞋。

運動鞋市場面臨的主要挑戰是什麼？

需求的季節性對運動鞋市場有顯著的影響，因為消費者的偏好會隨著天氣變化而波動。例如，某些類型的鞋類需求在一年中會出現波動，例如春夏季節需要跑鞋，而冬季則需要保暖鞋。這種差異給製造商和零售商的庫存管理帶來了挑戰，導致旺季可能缺貨，淡季可能庫存過剩，從而影響盈利和客戶滿意度。

此外，日益成長的環境問題為運動鞋市場帶來了巨大的限制，運動鞋市場因其污染問題（包括生產過程中產生的廢物和非生物分解材料的使用）而受到嚴格審查。旨在減少碳足跡的環保措施和立法措施迫使品牌重新思考其生產方式。這種轉變導致成本上升和營運挑戰，從而減緩了市場成長。

The growing popularity of sports and fitness, especially among young people, and the need for performance-oriented footwear that strikes a balance between comfort, toughness, and style are the main factors propelling the Athletic Footwear Market. According to the analyst from Verified Market Research, the Athletic Footwear Market is estimated to reach a valuation of USD 195.12 Billion over the forecast subjugating around USD 140.72 Billion valued in 2024.

Consumers' interest in specialized footwear for running, hiking, and other sports is expanding as global health consciousness grows. Technological developments in shoe design and materials, together with the growing impact of fashion trends within the athleisure movement, which promotes fashionable sports shoes for daily wear, are further driving this trend in the market. It enables the market to grow at a CAGR of 4.6% from 2026 to 2032.

Athletic Footwear Market: Definition/Overview

Athletic footwear, commonly known as athletic shoes or sneakers, is a type of shoe developed primarily for physical activities such as sports, exercise, and recreation. These shoes are made of flexible materials and have rubber soles to provide comfort, support, and durability when participating in activities like jogging, basketball, tennis, and aerobics. Athletic footwear is designed to improve performance by including qualities such as cushioning to absorb impact, stability to provide support during movement, and traction to grip various surfaces. Athletic shoes have grown in popularity as casual wear, appealing to a wide range of people who want both functionality and flair in their everyday footwear.

What are the Drivers Influencing the Growth of the Athletic Footwear?

The growing global awareness of health and fitness is boosting demand for athletic footwear. According to the World Health Organization (WHO), a lack of physical exercise is a major risk factor for noncommunicable diseases and death worldwide. According to the World Health Organization, one in every four persons worldwide is insufficiently active. To address this issue, numerous countries have created national physical activity plans. For example, the U.S. Department of Health and Human Services' "Physical Activity Guidelines for Americans" recommend that individuals engage in at least 150 minutes of moderate-intensity aerobic activity every week. This emphasis on physical exercise is driving up the need for appropriate athletic footwear.

The growing engagement in sports and athletic activities is a significant driver of the Athletic Footwear Market. According to the Sports & Fitness Industry Association's (SFIA) 2021 Topline Participation Report, 72.8% of Americans aged 6 and up engaged in at least one sport or fitness activity in 2020, despite the hurdles given by the COVID-19 epidemic. Also, the report found a 3.2% increase in outdoor sports participation from 2019 to 2020. This increase in sports participation directly translates into a stronger demand for specialized athletic footwear.

Furthermore, rapid urbanization and changing fashion trends are boosting the Athletic Footwear Market. The United Nations Department of Economic and Social Affairs predicts that 68% of the world's population will live in cities by 2050, up from 55% in 2018. Urban lives frequently include increased walking and casual sports activities, which increases the demand for comfortable, athletic-style footwear. Also, the Bureau of Labor Statistics Consumer Expenditure Survey reported that the average annual expenditure on footwear in the United States increased from $378 in 2013 to $419 in 2020, indicating that consumers are increasingly willing to spend on shoes, including athletic footwear that doubles as fashionable streetwear.

What are the Main Challenges Faced by the Athletic Footwear Market?

The seasonality of demand has a considerable impact on the Athletic Footwear Market since consumer tastes fluctuate with changing weather conditions. For example, the demand for specific types of footwear, such as running shoes in the spring and summer or insulated shoes in the winter, fluctuates throughout the year. This dispersion hampers inventory management for manufacturers and merchants, resulting in potential stockouts during peak seasons or excess inventory during off-peak periods, affecting profitability and customer satisfaction.

Furthermore, the growing environmental concerns impose considerable constraints on the Athletic Footwear Market. The market is being scrutinized for its contribution to pollution, which includes trash generated during production and the usage of non-biodegradable materials. Environmental activism and legislative efforts aimed at decreasing carbon footprints are forcing brands to reassess their manufacturing practices. This transition resulted in higher costs and operational issues, which slowed market growth.

Category-wise Acumens

What Factors Contribute to the Increasing Demand for Running and Walking Shoes?

According to VMR analyst, the running and walking shoes segment is expected to dominate the segment within the Athletic Footwear Market during the forecast period. Running and walking are among the most accessible kinds of exercise, appealing to a diverse range of people, including casual exercisers, serious athletes, and those who participate in regular physical activities for health reasons. This broad appeal generates a large, diverse consumer base for running and walking shoes, resulting in high demand across all age groups, fitness levels, and geographic regions.

The global rise in health consciousness, as well as the emphasis on physical fitness as a lifestyle choice, have all contributed to the popularity of running and walking as easy ways to improve fitness, lose weight, and maintain general health. This trend has increased demand for running and walking shoes that provide cushioning, support, and durability.

Furthermore, running and walking shoes have benefited from ongoing technological breakthroughs in materials and design, improving performance, comfort, and safety. Improved shock absorption, support technology, and materials with enhanced breathability and durability meet consumers' growing need for high-quality footwear.

How does Men's Higher Participation in Sports propel the Athletic Footwear Market?

The men's segment is estimated to hold the largest share of the Athletic Footwear Market during the forecast period. Men have historically been more likely to participate in sports and physical activities than women and children. This increased involvement has resulted in a greater need for athletic footwear tailored to the individual needs of diverse sports. Men's athletic shoes appeal to a wide range of sports and activities, which boosts sales in this segment.

The Athletic Footwear Market has targeted men in its marketing campaigns, offering a wider choice of shoes intended exclusively for guys. High-profile endorsements and cooperation with male sportsmen and sports teams have strengthened the men's segment's market domination. This focused marketing strategy has enhanced both visibility and consumer preference for men's athletic footwear.

Furthermore, men have traditionally shown a willingness to invest in high-quality athletic footwear, owing to the idea that these products improve athletic performance and are an essential part of sports apparel. Men's consumer behavior, which includes a preference for functionality, durability, and brand reputation, has contributed to increased sales volumes in this market segment.

Country/Region-wise Acumens

How Does the Demand for Athletic Footwear in North America Influence the Market?

North America region is estimated to dominate the Athletic Footwear Market during the forecast period. North America, particularly the United States, has a high level of sports engagement, which drives demand for athletic footwear. According to the Physical Activity Council's 2021 Participation Report, 72.5% of Americans aged 6 and up engaged in at least one sport or fitness activity in 2020. The survey also stated that, despite the pandemic, core involvement (defined as regular engagement) in numerous sports grew, with tennis experiencing a 22.4% increase in participation. This high level of sports participation greatly contributes to the region's supremacy in the Athletic Footwear Market.

Furthermore, North American customers, particularly in the United States, have a high willingness to spend on footwear, especially athletic shoes. According to the U.S. Bureau of Labor Statistics' Consumer Expenditure Survey, the average yearly expenditure on footwear per consumer unit has climbed from $378 in 2013 to $419 in 2020. Also, the US Census Bureau's Annual Retail Trade Survey revealed that shoe store sales in the United States reached around USD 38.4 Billion in 2020, despite the hurdles provided by the COVID-19 epidemic. This significant consumer buying power strengthens North America's position as the leading market for athletic footwear.

What Factor Contributes to the Growth of Athletic Footwear in Asia Pacific?

The Asia Pacific is estimated to exhibit the highest growth within the Athletic Footwear Market during the forecast period. The Asia Pacific region is undergoing significant economic expansion, which has resulted in increasing disposable income and urbanization, driving demand for athletic footwear. According to the World Bank, GDP per capita (in current US dollars) in East Asia and the Pacific region went from $7,651 in 2010 to $11,526 in 2020, signifying a more than 50% rise in a decade. The United Nations predicts that Asia's urban population will grow by 50% by 2050, reaching 3.5 billion. This urbanization trend, combined with rising affluence, is driving up demand for leisure and athletic products, including footwear.

Furthermore, the Asia Pacific region is experiencing an increase in focus on health and fitness, which is boosting demand for athletic footwear. According to the World Health Organization (WHO), many of the region's governments have established national physical activity action plans. For example, China's "Healthy China 2030" initiative seeks to increase the number of people who exercise regularly to 530 million by 2030, up from 360 million in 2014. According to Japan's Ministry of Health, Labour, and Welfare, the percentage of adults who exercise regularly climbed from 41.7% in 2012 to 59.9% in 2019. The increased emphasis on fitness is driving the Athletic Footwear Market.

Competitive Landscape

The Athletic Footwear Market is highly competitive, with established brands, rising manufacturers, and private labels all vying for market share. Also, collaborations with athletes, celebrities, and influencers are frequent techniques used by market participants to increase brand visibility and appeal to target audiences.

Some of the prominent players operating in the Athletic Footwear Market include:

Nike, Adidas, Under Armour, ASICS, New Balance, Puma, Skechers, VF Corporation, Li Ning, Anta, Fila, Merrell, Hoka One One, Brooks, Saucony, Salomon, La Sportiva, Danner, and Hoka Hey.

Latest Developments

In March 2024, Adidas, a leading athletic footwear and clothing business, introduced a new collaboration with vocalist Beyonce to create a range of sustainable performance wear for women. This collaboration demonstrates the increased emphasis on sustainability in the Athletic Footwear Market.

In March 2024, Under Armour, a performance footwear and apparel manufacturer, announced excellent growth in its running shoe division over the last quarter.

In March 2024, Skechers, a well-known company for its casual and athletic footwear, launched a new line of walking shoes that incorporate unique comfort technology. This concept addresses a burgeoning market sector focused on comfort and wellness footwear.

Athletic Footwear Market by Category

Type:

Sports Shoes

Tennis Shoes

Soccer Shoes

Basketball Shoes

Cricket Shoes

Others

Running and Walking Shoes

Hiking and Backpacking Shoes

Aerobic and Gym Shoes

Distribution Channel:

Supermarkets/Hypermarkets

Specialty Stores

Brand Outlets

Online Channels

End-User:

Men

Women

Kids

Region:

North America

Europe

Asia Pacific

Latin America

Middle East & Africa

1 INTRODUCTION OF GLOBAL ATHLETIC FOOTWEAR MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ATHLETIC FOOTWEAR MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ATHLETIC FOOTWEAR MARKET, BY TYPE

5.1 Overview
5.2 Sports Shoes
- 5.2.1 Tennis Shoes
- 5.2.2 Soccer Shoes
- 5.2.3 Basketball Shoes
- 5.2.4 Cricket Shoes
- 5.2.5 Others
5.3 Running and Walking Shoes
5.4 Hiking and Backpacking Shoes
5.5 Aerobic and Gym Shoes

6 GLOBAL ATHLETIC FOOTWEAR MARKET, BY DISTRIBUTION CHANNEL

6.1 Overview
6.2 Supermarkets/Hypermarkets
6.3 Specialty Stores
6.4 Brand Outlets
6.5 Online Channels

7 GLOBAL ATHLETIC FOOTWEAR MARKET, BY END-USER

7.1 Overview
7.2 Men
7.3 Women
7.4 Kids

8 GLOBAL ATHLETIC FOOTWEAR MARKET, BY GEOGRAPHY

8.1 Overview
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.2.3 Mexico
8.3 Europe
- 8.3.1 Germany
- 8.3.2 U.K.
- 8.3.3 France
- 8.3.4 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 Japan
- 8.4.3 India
- 8.4.4 Rest of Asia Pacific
8.5 Rest of the World
- 8.5.1 Latin America
- 8.5.2 Middle East & Africa

9 GLOBAL ATHLETIC FOOTWEAR MARKET COMPETITIVE LANDSCAPE

9.1 Overview
9.2 Company Market Ranking
9.3 Key Development Strategies

10 COMPANY PROFILES

10.1 Puma
- 10.1.1 Overview
- 10.1.2 Financial Performance
- 10.1.3 Product Outlook
- 10.1.4 Key Developments
10.2 Adidas
- 10.2.1 Overview
- 10.2.2 Financial Performance
- 10.2.3 Product Outlook
- 10.2.4 Key Developments
10.3 Under Armour
- 10.3.1 Overview
- 10.3.2 Financial Performance
- 10.3.3 Product Outlook
- 10.3.4 Key Developments
10.4 ASICS
- 10.4.1 Overview
- 10.4.2 Financial Performance
- 10.4.3 Product Outlook
- 10.4.4 Key Developments
10.5 Puma
- 10.5.1 Overview
- 10.5.2 Financial Performance
- 10.5.3 Product Outlook
- 10.5.4 Key Developments
10.6 Skechers
- 10.6.1 Overview
- 10.6.2 Financial Performance
- 10.6.3 Product Outlook
- 10.6.4 Key Developments
10.7 VF Corporation
- 10.7.1 Overview
- 10.7.2 Financial Performance
- 10.7.3 Product Outlook
- 10.7.4 Key Developments
10.8 Li Ning
- 10.8.1 Overview
- 10.8.2 Financial Performance
- 10.8.3 Product Outlook
- 10.8.4 Key Developments
10.9 Fila
- 10.9.1 Overview
- 10.9.2 Financial Performance
- 10.9.3 Product Outlook
- 10.9.4 Key Developments
10.10 Anta
- 10.10.1 Overview
- 10.10.2 Financial Performance
- 10.10.3 Product Outlook
- 10.10.4 Key Developments