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市場調查報告書
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1892652

B2B香水產品市場機會、成長促進因素、產業趨勢分析及預測（2026-2035年）

B2B Fragrance Product Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2026 - 2035
出版日期: | 出版商: Global Market Insights Inc. | 英文 160 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025年全球B2B香水產品市場價值218億美元，預計2035年將以4.7%的複合年成長率成長至343億美元。

B2B香水產品市場 - IMG1

由於個人護理和化妝品領域對香氛的需求不斷成長，市場正在擴張。消費者越來越追求兼具功能性和沈浸式感官體驗的產品。香氛已成為護膚、護髮和彩妝產品品牌形象的關鍵要素。清潔美容、無過敏配方和純素產品等趨勢正在推動創新，並影響合規要求。社群媒體和電商平台為B2B供應商提供了滿足消費者對獨特、持久和個人化香氛日益成長的需求的機會。此外，家居和空氣護理產業也發揮關鍵作用，曾經被視為奢侈品的產品如今已成為主流，使消費者能夠打造個人化、舒緩的生活環境。總而言之，這些因素共同促進了B2B香氛產品在各行各業的普及。

市場範圍
起始年份 2025
預測年份 2026-2035
起始值 218億美元
預測值 343億美元
複合年成長率 4.7%

2025年，合成香料市場規模達到145億美元，預計2026年至2035年將以4.6%的複合年成長率成長。這些香料因其能夠大規模、穩定地複製複雜的香調而備受青睞，確保個人護理、家居護理和工業應用領域品質的一致性。合成成分還具有更高的穩定性和更長的保存期限，使其適用於暴露於不同環境條件下的產品。人們對異國風情和創新香氛日益成長的興趣，以及合成香料能夠在不影響生態環境的前提下模仿稀有或瀕危天然成分的特性，進一步推動了其廣泛應用。

至2025年，間接配銷通路的市佔率達到75.1%，預計2026年至2035年將以4.6%的複合年成長率成長。經銷商、批發商和第三方代理商使香水製造商能夠有效率地進入多元化的區域市場，而無需在內部銷售網路方面投入大量資金。這項策略使服務於個人護理、家居護理、酒店和汽車等多個行業的全球香水公司和中型生產商受益匪淺，業務遍及不同地區。

2025年，美國B2B香氛產品市場規模達56億美元，預計2026年至2035年將以4.6%的複合年成長率成長。個人護理和家居護理產品日益普及，以及零售、酒店和汽車行業對香氛行銷策略的廣泛應用，是推動市場成長的主要因素。美國企業正投資於創新香氛技術，例如基於人工智慧的香氛個人化和智慧輸送系統，以滿足消費者對獨特、永續和健康導向產品的需求。

目錄

第1章：方法論與範圍

第2章：執行概要

第3章：行業洞察

  • 產業生態系分析
    • 供應商格局
    • 利潤率
    • 每個階段的價值增加
    • 影響價值鏈的因素
  • 產業影響因素
    • 成長促進因素
      • 個人護理和化妝品需求不斷成長
      • 家庭和空氣護理業務拓展
      • 高階化及富有表現力的香水形式
    • 產業陷阱與挑戰
      • 原物料和商品價格波動
      • 供應鏈中斷與韌性
  • 成長潛力分析
  • 未來市場趨勢
  • 技術與創新格局
    • 當前技術趨勢
    • 新興技術
  • 價格趨勢
    • 按地區
    • 依產品類型
  • 監管環境
    • 標準和合規要求
    • 區域監理框架
    • 認證標準
  • 貿易統計
    • 主要進口國
    • 主要出口國
  • 波特的分析
  • PESTEL 分析
  • 消費者行為分析
    • 購買模式
    • 偏好分析
    • 消費者行為的區域差異
    • 電子商務對購買決策的影響

第4章：競爭格局

  • 介紹
  • 公司市佔率分析
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區
      • 拉丁美洲
      • 中東和非洲
  • 公司矩陣分析
  • 主要市場參與者的競爭分析
  • 競爭定位矩陣
  • 關鍵進展
    • 併購
    • 合作夥伴關係與合作
    • 新產品發布
    • 擴張計劃

第5章：市場估算與預測：依產品類型分類，2022-2035年

  • 個人護理及美容
    • 保養
    • 護髮
    • 身體護理
    • 化妝品
    • 其他
  • 家用產品
    • 打掃
    • 洗衣店
    • 居家香氛系統
    • 其他
  • 工業本質
  • 高級香水和香氛
  • 其他

第6章：市場估算與預測：依香型分類，2022-2035年

  • 自然的
  • 合成的

第7章：市場估算與預測：依應用領域分類，2022-2035年

  • 飯店及招待業
  • 水療和康體中心
  • 零售
  • 企業
  • 其他（教育機構、醫療機構等）

第8章：市場估算與預測：依配銷通路分類，2022-2035年

  • 直銷
  • 間接銷售

第9章：市場估計與預測：依地區分類，2022-2035年

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
    • 印尼
    • 馬來西亞
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第10章：公司簡介

  • Alpha Aromatics
  • Aroma360
  • BASF SE
  • dsm-firmenich
  • Givaudan SA
  • Global Perfumes Company
  • International Flavors & Fragrances (IFF)
  • LEUXSCENT
  • Mane SA
  • Prolitec
  • Robertet SA
  • Sensient Technologies
  • Symrise AG
  • Takasago International Corporation
  • Vioryl SA
簡介目錄
Product Code: 15422

The Global B2B Fragrance Product Market was valued at USD 21.8 billion in 2025 and is estimated to grow at a CAGR of 4.7% to reach USD 34.3 billion by 2035.

B2B Fragrance Product Market - IMG1

The market is expanding due to rising demand for fragrances across personal care and cosmetics products, where consumers increasingly seek items that offer both functionality and an immersive sensory experience. Fragrance has become a crucial element of brand identity for skincare, haircare, and makeup products. Trends such as clean beauty, allergen-free formulations, and vegan products are driving innovation and shaping compliance requirements. Social media and e-commerce platforms provide opportunities for B2B suppliers to meet growing consumer demand for unique, long-lasting, and personalized scents. Additionally, the home and air care sectors play a key role, as products once considered luxury items are now mainstream, enabling consumers to create personalized, calming living environments. Overall, these factors collectively boost the adoption of B2B fragrance products across diverse industries.

Market Scope
Start Year2025
Forecast Year2026-2035
Start Value$21.8 billion
Forecast Value$34.3 billion
CAGR4.7%

The synthetic fragrances segment generated USD 14.5 billion in 2025 and is expected to grow at a CAGR of 4.6% from 2026 to 2035. These fragrances are favored for their ability to replicate complex scent profiles consistently at scale, ensuring uniform quality across personal care, home care, and industrial applications. Synthetic ingredients also provide enhanced stability and longer shelf life, making them suitable for products exposed to varying environmental conditions. Growing interest in exotic and innovative scents, alongside the ability to mimic rare or endangered natural ingredients without ecological impact, further supports their widespread use.

The indirect distribution channel held a 75.1% share in 2025 and is projected to grow at a CAGR of 4.6% from 2026 to 2035. Distributors, wholesalers, and third-party agents allow fragrance manufacturers to access diverse regional markets efficiently without investing heavily in in-house sales networks. This strategy benefits global fragrance companies and mid-sized producers serving multiple sectors, including personal care, home care, hospitality, and automotive, across varied geographies.

U.S. B2B Fragrance Product Market reached USD 5.6 billion in 2025 and is expected to grow at a CAGR of 4.6% from 2026 to 2035. Growth is fueled by the rising popularity of personal care and home care products and the adoption of scent marketing strategies across retail, hospitality, and automotive sectors. U.S. companies are investing in innovative fragrance technologies, such as AI-based scent personalization and smart delivery systems, to cater to consumer demand for unique, sustainable, and wellness-oriented products.

Key players in the Global B2B Fragrance Product Market include Alpha Aromatics, Aroma360, BASF SE, DSM-Firmenich, Givaudan SA, Global Perfumes Company, International Flavors & Fragrances (IFF), LEUXSCENT, Mane SA, Prolitec, Robertet SA, Sensient Technologies, Symrise AG, Takasago International Corporation, and Vioryl S.A. Companies in the Global B2B Fragrance Product Market are leveraging several strategies to strengthen their presence and market position. They are focusing on research and development to launch innovative scent profiles, sustainable ingredients, and allergen-free solutions. Strategic collaborations with brands across personal care, home care, and automotive sectors help expand reach and influence. Firms are adopting digital marketing and e-commerce platforms to engage B2B clients, while AI-driven personalization tools and smart delivery technologies enhance product differentiation. Expanding global distribution networks through partnerships with distributors and wholesalers allows companies to serve multiple regions efficiently.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope and definition
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Data mining sources
    • 1.3.1 Global
    • 1.3.2 Regional/Country
  • 1.4 Base estimates and calculations
    • 1.4.1 Base year calculation
    • 1.4.2 Key trends for market estimation
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
  • 1.6 Forecast model
  • 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis
  • 2.2 Key market trends
    • 2.2.1 Regional
    • 2.2.2 Product type
    • 2.2.3 Fragrance type
    • 2.2.4 Application
    • 2.2.5 Distribution channel
  • 2.3 CXO perspectives: Strategic imperatives
    • 2.3.1 Key decision points for industry executives
    • 2.3.2 Critical success factors for market players
  • 2.4 Future outlook and strategic recommendations

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Supplier landscape
    • 3.1.2 Profit margin
    • 3.1.3 Value addition at each stage
    • 3.1.4 Factor affecting the value chain
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Rising demand in personal care & cosmetics
      • 3.2.1.2 Expansion of home & air care
      • 3.2.1.3 Premiumization & expressive fragrance formats
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Raw material & commodity price volatility
      • 3.2.2.2 Supply chain disruptions & resilience
  • 3.3 Growth potential analysis
  • 3.4 Future market trends
  • 3.5 Technology and innovation landscape
    • 3.5.1 Current technological trends
    • 3.5.2 Emerging technologies
  • 3.6 Price trends
    • 3.6.1 By region
    • 3.6.2 By product type
  • 3.7 Regulatory landscape
    • 3.7.1 Standards and compliance requirements
    • 3.7.2 Regional regulatory frameworks
    • 3.7.3 Certification standards
  • 3.8 Trade statistics
    • 3.8.1 Major importing countries
    • 3.8.2 Major exporting countries
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis
  • 3.11 Consumer behavior analysis
    • 3.11.1 Purchasing patterns
    • 3.11.2 Preference analysis
    • 3.11.3 Regional variations in consumer behavior
    • 3.11.4 Impact of e-commerce on buying decisions

Chapter 4 Competitive Landscape, 2025

  • 4.1 Introduction
  • 4.2 Company market share analysis
    • 4.2.1 By Region
      • 4.2.1.1 North America
      • 4.2.1.2 Europe
      • 4.2.1.3 Asia Pacific
      • 4.2.1.4 Latin America
      • 4.2.1.5 Middle East & Africa
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Key developments
    • 4.6.1 Mergers & acquisitions
    • 4.6.2 Partnerships & collaborations
    • 4.6.3 New product launches
    • 4.6.4 Expansion plans

Chapter 5 Market Estimates & Forecast, By Product Type, 2022 - 2035, (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Personal care & beauty
    • 5.2.1 Skincare
    • 5.2.2 Haircare
    • 5.2.3 Body care
    • 5.2.4 Cosmetics
    • 5.2.5 Others
  • 5.3 Household products
    • 5.3.1 Cleaning
    • 5.3.2 Laundry
    • 5.3.3 Home fragrance systems
    • 5.3.4 Others
  • 5.4 Industrial essence
  • 5.5 Fine fragrance and perfume
  • 5.6 Others

Chapter 6 Market Estimates & Forecast, By Fragrance Type, 2022 - 2035, (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Natural
  • 6.3 Synthetic

Chapter 7 Market Estimates & Forecast, By Application, 2022 - 2035, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Hotel and hospitality
  • 7.3 Spa and wellness centers
  • 7.4 Retail
  • 7.5 Corporates
  • 7.6 Others (Educational institutes, healthcare, etc.)

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2022 - 2035, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Direct sales
  • 8.3 Indirect sales

Chapter 9 Market Estimates & Forecast, By Region, 2022 - 2035, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Indonesia
    • 9.4.7 Malaysia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 South Africa

Chapter 10 Company Profiles

  • 10.1 Alpha Aromatics
  • 10.2 Aroma360
  • 10.3 BASF SE
  • 10.4 dsm-firmenich
  • 10.5 Givaudan SA
  • 10.6 Global Perfumes Company
  • 10.7 International Flavors & Fragrances (IFF)
  • 10.8 LEUXSCENT
  • 10.9 Mane SA
  • 10.10 Prolitec
  • 10.11 Robertet SA
  • 10.12 Sensient Technologies
  • 10.13 Symrise AG
  • 10.14 Takasago International Corporation
  • 10.15 Vioryl S.A.