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市場調查報告書
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1820313

空氣清新劑市場規模、佔有率、趨勢及預測（按產品類型、應用、配銷通路和地區），2025 年至 2033 年

Air Freshener Market Size, Share, Trends, and Forecast by Product Type, Application, Distribution Channel, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球空氣清新劑市場規模達134億美元。展望未來， IMARC Group預測，到2033年，該市場規模將達到174億美元，2025年至2033年的複合年成長率為2.9%。歐洲目前佔據市場主導地位，2024年的市佔率將超過35.2%。歐洲地區正經歷穩定成長，這得益於居民對室內空氣品質的高度關注、對高階環保產品的偏好、在商業空間的廣泛應用，以及對維持芳香潔淨環境的強烈文化認同。

目前，人們越來越意識到保持清新宜人的室內環境的重要性，這推動了空氣清新劑的需求。此外，製造商推出了各種各樣的產品，包括噴霧、凝膠、蠟燭和插入式芳香療法機，以滿足不同的使用者偏好。天然環保成分和持久配方等創新技術對注重環保的人士來說頗具吸引力。此外，自動分配器、充電式香薰機以及根據房間佔用情況釋放香味的智慧感測器等釋放機制的進步，也提升了產品的便利性和吸引力。這些技術迎合了那些注重功能性和效率的科技達人的需求。

隨著人們越來越意識到保持清潔舒適的室內環境的重要性，美國已成為一個重要的區域市場。人們購買空氣清新劑來消除烹飪、寵物、吸煙和潮濕產生的異味。此外，運動感應器空氣清新劑、可充電擴散器和自動噴霧系統等先進技術也吸引了科技愛好者。這些創新提升了便利性，並與現代生活方式相契合。此外，對電子商務平台的日益依賴使得空氣清新劑在美國更容易買到。線上管道使買家能夠探索更廣泛的產品、比較價格並享受折扣。 IMARCIMARC Group預計，到2032年，美國電子商務空氣清新劑市佔率將達到20,839.7億美元，2024年至2032年的複合年成長率（CAGR）為6.80%。

空氣清新劑市場趨勢：

室內空氣品質意識不斷增強

隨著越來越多的人長時間待在室內，對消除異味、營造舒適環境的產品的需求也日益成長。由於擔心封閉空間內的污染物、過敏原和細菌，人們開始尋求具有抗菌和減少過敏原等附加功效的空氣清新劑。此外，包括智慧擴散器和環保配方在內的空氣清新劑技術的進步，不僅滿足了這一需求，也滿足了注重健康和環保人士的需求。這些創新使空氣清新劑成為家庭、辦公室和公共場所的必備品。為此，瑞典新創公司 Adsorbi 於 2024 年推出了一款以北歐木材為原料的纖維素基空氣清新劑，旨在永續消除室內異味和空氣污染物。這款環保產品在耐用性方面優於活性炭，並配有變色指示燈，方便更換。 Adsorbi 的創新彰顯了其對永續室內空氣品質解決方案的承諾。

品牌合作與主題產品

企業正利用合作關係，將標誌性的品牌形象與創新的香氛組合相融合，提升空氣清新劑作為生活方式產品的吸引力。這些合作通常與特殊場合或慶祝活動相呼應，激發個人興奮感，並推動限時需求。透過將懷舊與專屬屬性結合，品牌可以加深與客戶的聯繫，並鼓勵重複購買。此外，透過與熟悉或珍貴時刻相關的香氛，融入多感官體驗，將空氣清新劑從功能性產品提升為令人垂涎的收藏品。這些策略不僅推動了銷售，還增強了品牌忠誠度，因為買家尋求與自身品味和生活方式產生共鳴的產品。這種方法表明，創新的行銷和跨行業合作如何透過迎合不斷變化的用戶偏好，為空氣清新劑市場帶來良好的前景。 2024年，唐恩都樂推出了“完美組合汽車清新劑”，作為其“唐恩都樂 x 思鄉系列”的一部分。這款空氣清新劑售價12美元，融合了糖霜草莓甜甜圈和奶油冰咖啡的香味。

有競爭力的定價和價值驅動的促銷

注重價格實惠且不犧牲品質的策略性定價和促銷活動正在對市場產生積極影響。在關鍵購物活動期間提供大幅折扣可以鼓勵大量購買，滿足那些追求低價優質產品的注重價值的購物者的需求。這種方法不僅可以提高即時銷量，還能透過符合顧客的預算偏好來增強顧客忠誠度。透過強調持久耐用的性能和先進功能（例如除臭技術），品牌確保買家認為其產品經濟高效。這些促銷活動也充分利用了日益成長的線上購買家居必需品的趨勢，充分利用了電商平台的便利性和可及性。這種以價值為導向的策略既滿足了個人需求，也滿足了他們對經濟高效解決方案的偏好。 2024年，亞馬遜在Prime Day前推出了八瓶裝Febreze香草味浴室空氣清新劑的促銷活動，價格降至16英鎊。這些空氣清新劑採用除臭技術，有效期長達45天，並因其持久的清新香味而獲得了好評。

優質有機產品日益流行

隨著消費者健康意識和環保意識的增強，有機和高階空氣清新劑市場持續成長。傳統空氣清新劑往往含有合成化學物質和人工香料，有些人認為這些成分對健康和室內空氣有害。另一方面，有機替代品由植物成分、精油和天然顆粒組成，符合那些追求更安全、更環保產品的消費者的需求。高階空氣清新劑也注重品質、耐用性和高階香氛，這些香氛通常源自於芳香療法或設計師香水。高階空氣清新劑通常採用環保包裝，並符合無動物實驗或純素標準。隨著人們越來越關注健康和環境責任，對高階天然空氣清新劑的需求正在快速成長，尤其是在已開發市場。

不斷發展的汽車產業

全球汽車產業的擴張是空氣清新劑需求成長的主要驅動力，尤其是車用空氣清新劑。隨著已開發經濟體和發展中經濟體汽車保有量的增加，消費者紛紛購買配件以提升車內體驗。空氣清新劑能夠確保封閉式車內環境的舒適宜人，而頻繁使用、食物異味、吸菸和污染等因素可能會影響車內空氣清新劑的品質。市場正積極應對，推出創新產品，例如通風口夾式香薰、儀錶板安裝式凝膠香薰和自動香氛分配器。共乘、通勤頻率增加以及行動辦公等其他趨勢也推動了人們對潔淨清新車內環境的需求。隨著汽車市場的成長，車載專用空氣護理產品的市場也隨之成長，從而支撐了整體市場的成長。

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 二手資料
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球空氣清新劑市場

  • 市場概況
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依產品類型

  • 噴霧劑/氣霧劑
  • 電動空氣清新劑
  • 凝膠空氣清新劑
  • 蠟燭空氣清新劑
  • 其他

第7章：市場區隔：依應用

  • 住宅
  • 公司的
  • 汽車
  • 其他

第8章：市場區隔：按配銷通路

  • 超市和大賣場
  • 便利商店
  • 專賣店
  • 藥局
  • 其他

第9章：市場細分：依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 10 章：SWOT 分析

第 11 章：價值鏈分析

第 12 章：波特五力分析

第13章：價格分析

第 14 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • California Scents (Energizer Holdings Inc)
    • Church & Dwight Inc.
    • Farcent Enterprise Co. Ltd.
    • Godrej Consumer Products Limited (The Godrej Group)
    • Henkel AG & Co. KGaA
    • Kobayashi Pharmaceutical Co. Ltd.
    • Newell Brands
    • Procter & Gamble
    • Reckitt Benckiser Group plc.
    • SC Johnson & Son Inc.
Product Code: SR112025A4281

The global air freshener market size was valued at USD 13.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 17.4 Billion by 2033, exhibiting a CAGR of 2.9% from 2025-2033. Europe currently dominates the market, holding a market share of over 35.2% in 2024. The European region is experiencing steady growth driven by high individual awareness about indoor air quality, preference for premium and eco-friendly products, widespread adoption in commercial spaces, and a strong cultural association with maintaining fragrant and clean environments.

At present, the growing awareness about the importance of maintaining a fresh and pleasant indoor environment is driving the demand for air fresheners. Furthermore, manufacturers are introducing a wide range of products, including sprays, gels, candles, and plug-in diffusers, catering to diverse user preferences. Innovations like natural and eco-friendly ingredients and long-lasting formulations are appealing to environmentally conscious individuals. Additionally, advancements in delivery mechanisms, such as automated dispensers, rechargeable diffusers, and smart sensors that release fragrance based on room occupancy, are enhancing convenience and appeal. These technologies cater to tech-savvy users who prioritize functionality and efficiency.

The United States has emerged as a key regional market, driven by the increasing awareness about the importance of maintaining a clean and pleasant indoor environment. Individuals are purchasing air fresheners to tackle odors from cooking, pets, smoking, and dampness. Besides this, advanced technologies, such as motion-sensor air fresheners, rechargeable diffusers, and automatic spray systems, are appealing to tech-savvy individuals. These innovations enhance convenience and align with modern lifestyles. Moreover, the rising reliance on e-commerce platforms is making air fresheners more accessible in the US. Online channels allow buyers to explore a broader range of products, compare prices, and benefit from discounts. The IMARC Group anticipates that the United States e-commerce air freshener market share will reach USD 2,083.97 Billion by 2032, showing a growth rate (CAGR) of 6.80% from 2024 to 2032.

Air Freshener Market Trends:

Growing Awareness About Indoor Air Quality

With more individuals spending extended hours indoors, there is a high demand for products that eliminate odors and create a pleasant environment. Concerns about pollutants, allergens, and bacteria in enclosed spaces are encouraging people to seek air fresheners with added benefits, such as antibacterial and allergen-reducing properties. Furthermore, advancements in air freshener technology, including smart diffusers and eco-friendly formulations, are meeting this demand while catering to health-conscious and environmentally aware individuals. These innovations are making air fresheners a staple in homes, offices, and public spaces. In line with this, in 2024, Swedish startup Adsorbi launched a cellulose-based air freshener made from Nordic wood, designed to eliminate household odors and air pollutants sustainably. This eco-friendly product outperforms activated carbon in durability and features a color-changing indicator for replacement. Adsorbi's innovation highlights its commitment to sustainable indoor air quality solutions.

Brand Collaborations and Themed Offerings

Companies are capitalizing on partnerships to blend iconic brand identities with innovative scent combinations, enhancing the appeal of air fresheners as lifestyle products. These collaborations often align with special occasions or celebrations, tapping into individual excitement and driving limited-time demand. By combining nostalgia with exclusivity, brands foster deeper client connections and encourage repeat purchases. Additionally, incorporating multi-sensory experiences through fragrances linked to familiar or cherished moments elevates air fresheners from functional items to coveted collectibles. These strategies not only drive sales but also strengthen brand loyalty, as buyers seek products that resonate with their tastes and lifestyles. This approach demonstrates how innovative marketing and cross-industry partnerships are offering a favorable air freshener market outlook by catering to evolving user preferences. In 2024, Dunkin' introduced the Perfect Combo Car Freshener as part of its "Dunkin' x Homesick Collection." Priced at $12, the air freshener combines the scents of a frosted strawberry sprinkle doughnut and iced coffee with cream.

Competitive Pricing and Value-Driven Promotions

Strategic pricing and promotional campaigns that prioritize affordability without compromising quality are positively influencing the market. Offering significant discounts during key shopping events encourages bulk purchases, catering to value-conscious shoppers who seek high-quality products at reduced costs. This approach not only increases immediate sales but also strengthens client loyalty by aligning with their budget preferences. By emphasizing long-lasting performance and advanced features, such as odor-clear technology, brands ensure that buyers perceive their products as cost-effective and efficient. These promotions also capitalize on the growing trend of purchasing essential household items online, leveraging the convenience and accessibility of e-commerce platforms. This focus on value-driven strategies addresses both individual needs and preferences for cost-efficient, effective solutions. In 2024, Amazon launched an offer on an eight-pack of Febreze Bathroom Air Fresheners in Vanilla, discounted to £16 ahead of Prime Day. These air fresheners, lasting up to 45 days, feature odor-clear technology and received positive reviews for their long-lasting, fresh scent.

Growing Popularity of Premium and Organic Products

The market for organic and premium air fresheners is increasing consistently as consumers become more health-aware and environmentally conscious. Conventional air fresheners tend to have synthetic chemicals and artificial perfumes, which others now consider detrimental to health and indoor air. Organic alternatives, on the other hand, are composed of plant ingredients, essential oils, and natural particles, resonating with those who desire safer and greener products. High-end air fresheners also focus on quality, durability, and high-end fragrances, which are usually drawn from aromatherapy or designer perfumes. High-end air fresheners usually come in environmentally friendly packaging and meet cruelty-free or vegan norms. As people become more concerned with well-being and environmental responsibility, the demand for high-end, natural air fresheners is seeing rapid growth, especially in developed markets.

Growing Automotive Sector

The expansion of the global auto industry is a primary driver of the increase in demand for air fresheners, particularly those used in automobiles. As car ownership rises in both advanced and developing economies, consumers purchase accessories that enhance their in-vehicle experience. Air fresheners ensure a pleasant indoor environment in enclosed car interiors, which can be compromised by frequent usage, odors from food, smoking, and pollution. Markets are reacting with innovative products like vent clip-ons, dashboard-mounted gel diffusers, and automatic scent dispensers. Other trends including ridesharing, increased commutes, and mobile offices are fueling demand for clean, fresh-smelling interiors. As the automotive market increases, so does the parallel market for vehicle-specific air care goods, supporting overall marketplace growth.

Air Freshener Industry Segmentation:

Analysis by Product Type:

  • Sprays/Aerosols
  • Electric Air Fresheners
  • Gel Air Fresheners
  • Candle Air Fresheners
  • Others

Sprays/aerosols stand as the largest component in 2024, holding 46.7% of the market share. These products are popular among the masses due to their ease of use, offering instant odor elimination and fragrance enhancement with a simple spray. Their portable nature makes them suitable for various settings, including homes, offices, and vehicles. The dominance of the segment is also attributed to the wide variety of scents available, catering to diverse preferences, alongside options for specific applications like odor neutralization or sanitization. Innovations, such as non-toxic formulations and eco-friendly aerosol cans, further support their appeal, aligning with user demands for sustainable products. The affordability of sprays and their presence in both premium and budget categories ensure they reach a broad demographic. This combination of accessibility, effectiveness, and versatility makes sprays and aerosols as the leading product type in the air freshener market.

Analysis by Application:

  • Residential
  • Corporate
  • Cars
  • Others

Residential leads the market with 60.6% of the market share in 2024. Households use air fresheners to eliminate odors from cooking, pets, or damp areas, as well as to enhance overall ambiance. The wide variety of formats available, including sprays, plug-in diffusers, and gel-based products, cater to different room sizes and scent preferences, making them highly versatile for residential use. Increasing awareness about indoor air quality is supporting the market growth, particularly in urban areas where ventilation may be limited. Seasonal products and aromatherapy-inspired fragrances tailored for relaxation or energy are driving sales within this segment. Moreover, the trend of sustainable and natural ingredients in residential air care aligns with eco-conscious user preferences, ensuring continued market dominance for this application.

Analysis by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Pharmacies
  • Others

Supermarkets and hypermarkets represent one of the most dominant distribution channels for air fresheners, accounting 42.5% of the market share in 2024. These retail formats provide a wide selection of air fresheners, including sprays, diffusers, and candles, catering to various user needs and budgets. The ability to browse multiple brands and compare products in a single location encourages higher sales volume. Supermarkets and hypermarkets also benefit from promotional strategies, such as discounts, bundle offers, and in-store displays, which attract cost-conscious and impulse buyers. Their established presence in urban and suburban areas ensures accessibility for a broad demographic, while the rise of large retail chains enhances availability across regions. Additionally, the integration of online shopping with in-store pick-up options further enhances their appeal, making supermarkets and hypermarkets the leading distribution channel in the air freshener market.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Europe accounted for the largest market share of 35.2%. Europe holds the biggest market share owing to the rising awareness about indoor air quality, a strong preference for premium and eco-friendly products, and the cultural significance of maintaining pleasant indoor environments. Strict environmental regulations in the region are encouraging innovation in sustainable air fresheners. Individuals in Europe favor natural and organic fragrances, reflecting the growing demand for wellness-oriented and environmentally conscious products. The advanced retail infrastructure ensures widespread accessibility, while the hospitality and tourism industries contribute significantly through the consistent use of air fresheners to enhance guest experiences. In 2024, Initial Washroom Hygiene introduced Initial Essence, an advanced air freshener utilizing oxygen fuel cell technology for consistent and eco-friendly fragrance delivery in washrooms. It features four premium fragrances with odor-neutralizing Neutra-lox and recyclable cartridges. The product aims to enhance washroom environments and improve business impressions.

Key Regional Takeaways:

United States Air Freshener Market Analysis

The United States plays a pivotal role in the air freshener market, accounting for 85.8%. The growth of the region is attributed to its advanced technologies, innovative product offerings, and strategic geographic positioning. The growing focus on sustainable solutions is encouraging manufacturers to integrate eco-friendly components such as natural essential oils and biodegradable packaging, appealing to environmentally conscious users. For instance, the United States imported 1,555 shipments of air fresheners between March 2023 and February 2024, with a 42% decline from the previous year. The country's innovation hubs, including states like California and Texas, are fostering advancements in smart air fresheners with IoT-enabled devices, enabling personalized and automated scent control. Major urban centers like New York and Los Angeles exhibit robust demand due to high living standards and a preference for premium products. Additionally, the U.S. market benefits from strong retail networks and e-commerce platforms, ensuring widespread availability across states. Companies are also leveraging regional preferences, offering variants like citrus scents in Florida and pine fragrances in northern states. This combination of technological progress, consumer-centric innovation, and extensive distribution channels solidifies the U.S. as a leader in shaping the air freshener market.

Europe Air Freshener Market Analysis

Europe's air freshener market is experiencing significant growth, driven by advancements in product innovation and a heightened focus on indoor air quality. Manufacturers are introducing eco-friendly and natural formulations to meet user demand for sustainable options. For instance, ELiX, a leading European air freshener manufacturer based in Poland, offers private label and contract manufacturing services, emphasizing natural ingredients and sustainable practices. Additionally, retailers like Aldi Ireland are expanding their product lines to include affordable, high-quality air fresheners. In October 2024, Aldi introduced the Bin Buddy Freshener in three scents, including happy mango, pink grapefruit, and spiced orange, priced at USD 4.70, catering to budget-conscious buyers seeking effective odor solutions. These developments underscore Europe's commitment to enhancing indoor environments through innovative and accessible air freshening products.

Asia Pacific Air Freshener Market Analysis

The Asia Pacific is emerging as a key region in the market, driven by the growing emphasis on home and office hygiene. Countries like China, India, and Japan are witnessing increased air freshener market demand due to rising disposable incomes and shifting lifestyle preferences. According to trade data, India imported 256 air freshener shipments from March 2023 to February 2024, primarily from China, reflecting a -26% annual growth, while global leaders in air freshener imports include the United States (15,140 shipments), Peru, and Ecuador. Innovations, such as natural and aromatherapy-based air fresheners, are gaining traction across metropolitan cities like Tokyo, Shanghai, and Mumbai. Additionally, air freshener manufacturers are strategically positioning themselves in markets across Southeast Asia, leveraging retail expansions and e-commerce channels. Asia Pacific's diverse user base and evolving preferences are cementing its position as a dynamic hub for air freshener innovation and growth.

Latin America Air Freshener Market Analysis

Latin America is emerging as a key segment in the air freshener market, supported by the growing demand for innovative, eco-friendly, and region-specific fragrances. Countries like Brazil and Mexico are leveraging advancements in natural and organic air freshener formulations to meet rising user preferences for sustainable products. For instance, Brazil's household cleaners and laundry care market is projected to generate USD 1.9 Billion in revenue in 2024, showcasing robust growth potential. Rising user focus on home hygiene, and a preference for fragrant cleaning solutions are strengthening market growth. This trend highlights positive opportunities for scent-based household products in Brazil. For example, aerosol-based fresheners and plug-in diffusers tailored to regional scents like citrus and floral varieties dominate sales, showcasing Latin America's pivotal role in driving this industry forward.

Middle East and Africa Air Freshener Market Analysis

The Middle East and Africa are emerging as key players in the air freshener market due to advancements in fragrance technology and increasing individual demand for innovative, eco-friendly solutions. For instance, The Saudi Arabia air freshener market is set to grow by USD 59.7 Million from 2024 to 2029, driven by rising urbanization, home hygiene trends, and eco-friendly preferences. This dynamic growth reflects a young, affluent population prioritizing indoor air quality. The focus of the sector on innovation and sustainability highlights its positive impact on wellness and lifestyle. Countries like the UAE and South Africa are witnessing increased adoption of premium air fresheners, driven by the rising preference for natural and long-lasting scents. Innovations, such as automated air freshening systems and customizable fragrances, are gaining traction in states across Nigeria and Saudi Arabia. Examples include locally inspired scents like oud-based air fresheners in the Gulf countries.

Competitive Landscape:

Key players in the market are focusing on product innovation, introducing eco-friendly and natural formulations to meet user demand for sustainable options. They are expanding their product lines to include various formats such as sprays, gels, and electric diffusers, catering to diverse preferences. Strategic mergers and acquisitions (M&A) are being pursued to enhance market presence and distribution networks. Companies are also investing in advanced technologies for smart air fresheners that integrate with home automation systems. Additionally, leading companies are creating holiday-themed fragrances and limited-edition products to attract users seeking seasonal ambiance or unique gifts. For example, in 2024, Godrej aer announced its collaboration with five iconic Ganesh pandals in Mumbai to create immersive fragrance experiences during Ganeshostav. The initiative includes fragrance tunnels and integrated air fresheners, engaging over 10 million devotees. This campaign aims to enhance festive celebrations while promoting Godrej aer's offerings.

The report provides a comprehensive analysis of the competitive landscape in the air freshener market with detailed profiles of all major companies, including:

  • California Scents (Energizer Holdings Inc)
  • Church & Dwight Inc.
  • Farcent Enterprise Co. Ltd.
  • Godrej Consumer Products Limited (The Godrej Group)
  • Henkel AG & Co. KGaA
  • Kobayashi Pharmaceutical Co. Ltd.
  • Newell Brands
  • Procter & Gamble
  • Reckitt Benckiser Group plc.
  • S. C. Johnson & Son Inc.

Key Questions Answered in This Report

  • 1.What is air freshener?
  • 2.How big is the global air freshener market?
  • 3.What is the expected growth rate of the global air freshener market during 2025-2033?
  • 4.What are the key factors driving the global air freshener market?
  • 5.What is the leading segment of the global air freshener market based on product type?
  • 6.What is the leading segment of the global air freshener market based on application?
  • 7.What is the leading segment of the global air freshener market based on distribution channel?
  • 8.What are the key regions in the global air freshener market?
  • 9.Who are the key players/companies in the global air freshener market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Air Freshener Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Sprays/Aerosols
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Electric Air Fresheners
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Gel Air Fresheners
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Candle Air Fresheners
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Application

  • 7.1 Residential
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Corporate
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Cars
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Supermarkets and Hypermarkets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Convenience Stores
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Specialty Stores
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Pharmacies
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 California Scents (Energizer Holdings Inc)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Church & Dwight Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Farcent Enterprise Co. Ltd.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 Godrej Consumer Products Limited (The Godrej Group)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
    • 14.3.5 Henkel AG & Co. KGaA
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Kobayashi Pharmaceutical Co. Ltd.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Newell Brands
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Procter & Gamble
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 Reckitt Benckiser Group plc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 S. C. Johnson & Son Inc.
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 SWOT Analysis

List of Figures

  • Figure 1: Global: Air Freshener Market: Major Drivers and Challenges
  • Figure 2: Global: Air Freshener Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Air Freshener Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Air Freshener Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Air Freshener Market: Breakup by Application (in %), 2024
  • Figure 6: Global: Air Freshener Market: Breakup by Distribution Channel (in %), 2024
  • Figure 7: Global: Air Freshener Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Air Freshener (Sprays/Aerosols) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Air Freshener (Sprays/Aerosols) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Air Freshener (Electric Air Fresheners) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Air Freshener (Electric Air Fresheners) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Air Freshener (Gel Air Fresheners) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Air Freshener (Gel Air Fresheners) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Air Freshener (Candle Air Fresheners) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Air Freshener (Candle Air Fresheners) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Air Freshener (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Air Freshener (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Air Freshener (Residential) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Air Freshener (Residential) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Air Freshener (Corporate) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Air Freshener (Corporate) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Air Freshener (Cars) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Air Freshener (Cars) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Air Freshener (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Air Freshener (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Air Freshener (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Air Freshener (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Air Freshener (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Air Freshener (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Air Freshener (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Air Freshener (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: Air Freshener (Pharmacies) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: Air Freshener (Pharmacies) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: Air Freshener (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: Air Freshener (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: North America: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: North America: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: United States: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: United States: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Canada: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Canada: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Asia-Pacific: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Asia-Pacific: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: China: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: China: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Japan: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Japan: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: India: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: India: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: South Korea: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: South Korea: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Australia: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Australia: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Indonesia: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Indonesia: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Others: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Others: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Europe: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Europe: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Germany: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Germany: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: France: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: France: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: United Kingdom: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: United Kingdom: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Italy: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Italy: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Spain: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Spain: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Russia: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Russia: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Others: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Others: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Latin America: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Latin America: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Brazil: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Brazil: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Mexico: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Mexico: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Others: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Others: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Middle East and Africa: Air Freshener Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Middle East and Africa: Air Freshener Market: Breakup by Country (in %), 2024
  • Figure 84: Middle East and Africa: Air Freshener Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Global: Air Freshener Industry: SWOT Analysis
  • Figure 86: Global: Air Freshener Industry: Value Chain Analysis
  • Figure 87: Global: Air Freshener Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Air Freshener Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Air Freshener Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Air Freshener Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 4: Global: Air Freshener Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 5: Global: Air Freshener Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Air Freshener Market: Competitive Structure
  • Table 7: Global: Air Freshener Market: Key Players