醫療保健產業擴增實境(AR) 和虛擬實境 (VR) 市場規模、佔有率和成長分析（按組件、技術、最終用戶、應用和地區分類）—產業預測 (2025-2032)

全球醫療保健領域的擴增實境(AR) 和虛擬實境 (VR) 市場預計到 2033 年將達到 41 億美元，到 2025 年將達到 48.1 億美元，到 2033 年將達到 173.7 億美元，在預測期（2026-2033 年成長率為 17.4%。

全球醫療保健領域擴增實境(AR) 和虛擬實境 (VR) 市場的發展主要受創新醫療培訓和模擬工具日益成長的需求驅動，這些工具能夠克服傳統教育的局限性，例如難以獲取屍體標本。這些技術提供身臨其境型、互動式且無風險的環境，適用於模擬手術和複雜的醫療場景，從而提高操作的準確性並增強對關鍵醫學概念的記憶。 AR/VR 硬體和軟體的快速發展，例如高解析度 3D 視覺化和觸覺回饋等技術的進步，實現了超逼真的體驗，從而提高了診斷準確性和治療效果。此外，人工智慧 (AI) 解決方案增強了培訓和患者照護的參與度和個人化程度，使其在手術規劃、遠距醫療、復健等領域廣泛應用，最終推動整個醫療保健領域的臨床效率提升和護理品質提升。

全球醫療保健擴增實境(AR) 與虛擬實境 (VR) 市場促進因素

全球醫療保健擴增實境(AR) 和虛擬實境 (VR) 市場的主要驅動力之一是醫療專業人員對創新互動式培訓解決方案日益成長的需求。 AR 和 VR 技術能夠應對醫療程序的複雜性以及實踐培訓的需求，提供身臨其境型模擬，從而促進學習和技能發展。這些工具使醫療專業人員能夠在無風險的環境中練習外科手術技巧和急救程序，最終改善患者的治療效果。此外，隨著這些技術在醫學教育和培訓中得到更廣泛的應用，其普及程度將持續擴大，從而推動這個新興市場的成長。

全球醫療保健領域擴增實境（AR）和虛擬實境（VR）市場面臨的限制因素

全球醫療保健擴增實境(AR) 和虛擬實境 (VR) 市場面臨的主要限制因素是 AR/VR 技術部署和維護的高昂成本。先進硬體、軟體和培訓所需的初始投資可能成為許多醫療保健機構，尤其是小規模機構和發展中地區機構採用這些技術的障礙。此外，將這些技術整合到現有醫療保健系統和工作流程中的顧慮也可能導致員工和相關人員的抵制。這種經濟障礙以及對現有實踐的潛在干擾可能會阻礙 AR/VR 解決方案在醫療保健領域的廣泛應用。

全球醫療領域擴增實境（AR）與虛擬實境（VR）市場趨勢

在全球醫療保健領域，擴增實境(AR) 和虛擬實境 (VR) 市場正經歷顯著成長，這主要得益於遠距手術和遠端醫療解決方案的日益普及。這些技術能夠實現虛擬手術導航，使醫療專業人員能夠遠端執行複雜的手術，同時也能幫助患者無論身處何地都能輕鬆獲得專業護理。這項創新有效地消除了地理限制，促進了醫療專業人員之間的更緊密合作，並推動了身臨其境型醫療保健解決方案的廣泛應用。隨著對高效遠端醫療服務的需求不斷成長，AR 和 VR 在醫療保健領域的應用正在從根本上改變全球的患者體驗和營運效率。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 主要市場亮點
• 細分市場概覽
• 競賽概況

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響
  • 競爭對手之間的競爭
  • 替代品的威脅
  • 買方的議價能力
  • 新進入者的威脅
  • 供應商的議價能力

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術評估

醫療保健領域擴增實境(AR) 和虛擬實境 (VR) 市場規模（按組件和複合年成長率分類）（2026-2033 年）

• 市場概覽
• 硬體
  • 擴增實境設備
  • 頭戴式顯示器（HMD）
  • 智慧眼鏡
  • 手持裝置
  • 虛擬實境設備
  • VR頭戴裝置
  • 手勢追蹤設備
  • 觸覺回饋裝置
  • 網路攝影機和感測器
  • 顯示面板
• 軟體
  • AR/VR開發平台
  • 視覺化軟體
  • 模擬訓練軟體
• 服務
  • 安裝和整合
  • 支援與維護
  • 培訓和諮詢

醫療保健領域擴增實境(AR) 與虛擬實境 (VR) 市場規模（按技術及複合年成長率分類）（2026-2033 年）

• 市場概覽
• 擴增實境（AR）
  • 外科應用
  • 復原
  • 培訓和醫學教育
• 虛擬實境
  • 模擬
  • 診斷
  • 虛擬實境暴露療法（VRET）
  • 復原
  • 疼痛分散療法

醫療保健領域擴增實境(AR) 和虛擬實境 (VR) 市場規模（按最終用戶分類）及複合年成長率 (2026-2033)

• 市場概覽
• 醫院、診所和外科中心
• 醫院及手術中心
• 學術和研究機構
• 診斷中心
• 復健中心
• 製藥和生物技術公司
• 醫療設備製造商
• 患者/家庭用戶
• 政府和國防機構

醫療保健領域擴增實境(AR) 和虛擬實境 (VR) 市場規模（按應用和複合年成長率分類）（2026-2033 年）

• 市場概覽
• 外科手術
• 治療
• 教育和培訓
• 復健治療
• 醫學訓練與教育
• 診斷影像
• 患者照護與管理
• 遠端醫療和遠距監測
• 製藥領域的應用案例
• 健身與健康

擴增實境（AR）與虛擬實境（VR）市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Intuitive Surgical（United States）
• Microsoft Corporation（United States）
• Osso VR（United States）
• AppliedVR（United States）
• Surgical Science Sweden AB（Sweden）
• Medtronic（Ireland）
• General Electric Company（United States）
• Mindmaze（Switzerland）
• VRHealth（United States）
• Vicarious Surgical（United States）
• FundamentalVR（United Kingdom）
• GIGXR, Inc.（United States）
• Bioflight VR（United States）
• BONEZONE（United States）
• Augmedics（Israel）
• Meta Platforms, Inc.（United States）
• Aptiv（Ireland）
• Layar（United Kingdom）
• Novartis International AG（Switzerland）
• Proprio Vision（United States）

結論與建議

Global Augmented and Virtual Reality In Healthcare Market size was valued at USD 4.1 billion in 2024 and is poised to grow from USD 4.81 billion in 2025 to USD 17.37 billion by 2033, growing at a CAGR of 17.4% during the forecast period (2026-2033).

The global market for augmented and virtual reality in healthcare is significantly driven by the growing demand for innovative medical training and simulation tools that address traditional education's limitations, such as restricted access to cadavers. These technologies provide immersive, interactive, and risk-free environments conducive to simulating surgeries and complex medical scenarios, enhancing both procedural accuracy and the retention of critical medical concepts. The rapid evolution of AR/VR hardware and software, featuring advancements like high-resolution 3D visualization and haptic feedback, facilitates hyper-realistic experiences that improve diagnostic accuracy and treatment outcomes. Furthermore, AI-enabled solutions enhance engagement and personalization in training and patient care, leading to broader applications in surgical planning, remote consultations, and rehabilitation, ultimately fostering greater clinical efficiency and improving care quality across the healthcare sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Augmented and Virtual Reality In Healthcare market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Augmented and Virtual Reality In Healthcare Market Segments Analysis

Global Augmented and Virtual Reality In Healthcare Market is segmented by Component, Technology, End User, Application and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Augmented Reality and Virtual Reality. Based on End User, the market is segmented into Hospitals, Clinics, and Surgical Centers, Hospitals & Surgical Centers, Academic Institutes & Research Organizations, Diagnostics Centers, Rehabilitation Centers, Pharmaceutical & Biotech Companies, Medical Device Manufacturers, Patients/Home Users and Government & Defense. Based on Application, the market is segmented into Surgery, Therapy, Education and training, Rehabilitation Therapy, Medical Training & Education, Diagnostic Imaging, Patient Care & Management, Telemedicine & Remote Monitoring, Pharmaceutical Use Cases and Fitness & Wellness. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Augmented and Virtual Reality In Healthcare Market

One of the key market drivers for the Global Augmented and Virtual Reality (AR/VR) in Healthcare Market is the increasing demand for innovative and interactive training solutions for healthcare professionals. With the complexity of medical procedures and the necessity for hands-on practice, AR and VR technologies offer immersive simulations that enhance learning and skills development. These tools enable healthcare practitioners to practice surgical techniques and emergency procedures in a risk-free environment, ultimately improving patient outcomes. Furthermore, as these technologies become more widely integrated into medical education and training, their adoption will continue to expand, driving growth in this evolving market.

Restraints in the Global Augmented and Virtual Reality In Healthcare Market

A key market restraint for the global augmented and virtual reality (AR/VR) in healthcare market is the high cost of implementation and maintenance of AR/VR technologies. The initial investment required for advanced hardware, software, and training can be prohibitive for many healthcare providers, particularly smaller organizations and those in developing regions. Additionally, there may be concerns regarding the integration of these technologies into existing healthcare systems and workflows, which can lead to resistance among staff and stakeholders. This financial barrier and potential disruption to established practices can hinder the widespread adoption of AR/VR solutions in the healthcare sector.

Market Trends of the Global Augmented and Virtual Reality In Healthcare Market

The global augmented and virtual reality market in healthcare is experiencing a significant surge, driven by the increasing adoption of remote surgery and telemedicine solutions. These technologies facilitate virtual surgical guidance, enabling healthcare professionals to perform complex procedures from afar while providing patients with easier access to specialized care regardless of location. This innovation effectively dismantles geographical barriers, fosters enhanced collaboration among medical practitioners, and promotes the widespread acceptance of immersive healthcare solutions. As the demand for efficient, remote medical services grows, the integration of AR and VR in healthcare settings is transforming patient experiences and operational efficiencies on a global scale.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment

Global Augmented and Virtual Reality In Healthcare Market Size by Component & CAGR (2026-2033)

• Market Overview
• Hardware
  • AR Devices
  • Head-mounted displays (HMDs)
  • Smart glasses
  • Handheld devices
  • VR Devices
  • VR headsets
  • Gesture-tracking devices
  • Haptic feedback devices
  • Cameras & Sensors
  • Display Panels
• Software
  • AR/VR Development Platforms
  • Visualization Software
  • Simulation & Training Software
• Services
  • Installation & Integration
  • Support & Maintenance
  • Training & Consulting

Global Augmented and Virtual Reality In Healthcare Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Augmented Reality
  • Surgical Application
  • Rehabilitation
  • Training & Medical Education
• Virtual Reality
  • Simulation
  • Diagnostics
  • Virtual Reality Exposure Therapy (VRET)
  • Rehabilitation
  • Pain Distraction

Global Augmented and Virtual Reality In Healthcare Market Size by End User & CAGR (2026-2033)

• Market Overview
• Hospitals, Clinics, and Surgical Centers
• Hospitals & Surgical Centers
• Academic Institutes & Research Organizations
• Diagnostics Centers
• Rehabilitation Centers
• Pharmaceutical & Biotech Companies
• Medical Device Manufacturers
• Patients/Home Users
• Government & Defense

Global Augmented and Virtual Reality In Healthcare Market Size by Application & CAGR (2026-2033)

• Market Overview
• Surgery
• Therapy
• Education and training
• Rehabilitation Therapy
• Medical Training & Education
• Diagnostic Imaging
• Patient Care & Management
• Telemedicine & Remote Monitoring
• Pharmaceutical Use Cases
• Fitness & Wellness

Global Augmented and Virtual Reality In Healthcare Market Size & CAGR (2026-2033)

• North America (Component, Technology, End User, Application)
  • US
  • Canada
• Europe (Component, Technology, End User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, End User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, End User, Application)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, End User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Intuitive Surgical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Osso VR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AppliedVR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Surgical Science Sweden AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medtronic (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Electric Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindmaze (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRHealth (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicarious Surgical (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FundamentalVR (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GIGXR, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bioflight VR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BONEZONE (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Augmedics (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc.(United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aptiv (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Layar (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novartis International AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Proprio Vision (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations