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1866385

擴增實境（AR）在醫療保健領域的應用－2025-2030 年預測

Augmented Reality (AR) In Healthcare Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計醫療保健擴增實境(AR) 市場將從 2025 年的 47.54 億美元呈指數級成長至 2030 年的 364.75 億美元，複合年成長率高達 50.31%。

擴增實境（AR）醫療保健技術利用顯示器、攝影機和感測器將數位資訊疊加到現實世界中，從而增強手術規劃、醫療培訓和患者照護等方面的應用。全球AR醫療保健市場預計將顯著成長，這主要得益於醫療專業人員在教育、微創手術和復健領域日益成長的應用需求。不斷上漲的醫療成本、人口老化以及嚴格的監管要求正在推動市場需求，尤其是在醫療培訓和精準醫療領域。然而，技術壁壘、高成本以及缺乏內部數位化專業知識等因素，都對AR技術的廣泛應用構成了挑戰。

市場促進因素

醫學教育和訓練領域的介紹

擴增實境（AR）在醫學教育領域的變革性作用是其成長要素，它使醫療專業人員和學生能夠極其細緻地觀察人體解剖結構。 AR在複雜學科教學、手術規劃和術後護理方面的應用，能夠提升決策水平並改善患者預後。此外，AR技術還能透過移動AR等互動工具，拉近患者與醫療服務提供者之間的距離，這進一步增強了其吸引力，尤其是在培訓和診斷領域，從而推動了醫療機構對AR的需求。

技術進步與監管應對

包括頭戴式顯示器 (HMD) 和行動平台在內的軟硬體進步，正在加速擴增實境 (AR) 技術在醫療保健領域的應用。這些創新有助於診斷影像、檢測和病歷管理，從而簡化工作流程。嚴格的檢查和手術監管標準要求 AR 解決方案必須確保準確性和合規性，這推動了市場成長。此外，醫療保健專業人員日益繁重的工作量也促使他們需要能夠提高效率和準確性的 AR 工具。

市場限制

擴增實境（AR）技術應用高成本，包括硬體和軟體開發，限制了其廣泛應用，尤其是在規模較小的醫療機構。此外，硬體跨平台相容性以及對專業知識的需求等技術挑戰，也進一步阻礙了擴充性。因此，我們需要開發經濟高效的解決方案並培養相關人才，以克服這些障礙，釋放更廣泛的市場潛力。

市場區隔分析

按產品類型分類，軟體領域憑藉其在診斷影像和精準醫療方面的多功能性佔據主導地位，西門子醫療、飛利浦醫療和微軟等主要企業均有貢獻。在硬體領域，頭戴式顯示器（HMD）佔據主導地位，其身臨其境型功能使其廣泛應用於藥房、培訓和患者照護等領域。按應用領域分類，醫療培訓和教育領域佔據顯著佔有率，這主要得益於對新型治療方法和手術規劃工具的需求。按地區分類，北美市場規模最大，這得益於其早期技術應用、積極的研發投入以及政府扶持政策，例如美國國立衛生研究院（NIH）提供的220萬美元AR心臟全像圖研究津貼。亞太地區預計將快速成長，這主要得益於醫療保健投資的增加、扶持政策以及中國和印度的外包基地。

競爭格局

西門子醫療、飛利浦醫療和微軟等主要企業正透過合作和產品開發推動創新。該策略的重點是將擴增實境（AR）與行動裝置和人工智慧（AI）相結合，以改善臨床效果和營運效率，其應用領域涵蓋從手術視覺化到患者管理等多個方面。

區域分析

北美地區的領先地位歸功於其先進的IT基礎設施、主要市場參與者和扶持政策，其中美國在研發投資方面主導。亞太地區的快速成長則得益於不斷成長的醫療保健預算、有利的政府政策以及中國和印度等新興經濟體，這些經濟體是擴增實境（AR）和虛擬實境（VR）技術開發和分銷的中心。

由於擴增實境（AR）醫療技術在醫學教育、提高手術精準度和患者照護發揮重要作用，預計該市場將迎來強勁成長。北美目前處於主導，而亞太地區的快速成長也預示著其全球潛力。儘管高成本和技術壁壘依然存在，但持續的創新和策略合作將推動AR技術的廣泛應用，並有助於提升全球醫療服務品質。

本報告的主要優勢：

  • 深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略打入市場的潛力。
  • 市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
  • 可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
  • 受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響

分析範圍

  • 歷史資料（2022-2024 年）和預測資料（2025-2030 年）
  • 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
  • 競爭對手定位、策略和市場佔有率分析
  • 按業務板塊和地區（國家）分類的收入成長和預測分析
  • 公司概況（策略、產品、財務資訊、關鍵趨勢等）

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策和法規
  • 策略建議

第4章 技術展望

5. 按組件分類的醫療擴增實境(AR) 市場

  • 介紹
  • 硬體
  • 軟體
  • 服務

6. 按設備分類的醫療擴增實境(AR) 市場

  • 介紹
  • 頭戴式裝置
  • 手持裝置

第7章 按應用分類的醫療擴增實境（AR）市場

  • 介紹
  • 手術可視化/引導
  • 醫學訓練與教育
  • 醫學影像診斷
  • 其他

8. 按最終用戶分類的醫療擴增實境(AR) 市場

  • 介紹
  • 醫院
  • 研究和醫療機構
  • 其他

9. 各地區的醫療擴增實境（AR）市場

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 以色列
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 台灣
    • 其他

第10章 競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀錶板

第11章 公司簡介

  • Microsoft Corporation
  • Meta
  • Koninklijke Philips NV
  • VirtaMed
  • Siemens Healthineers（Siemens AG）
  • Surgical Theatre, LLC
  • Accuvein inc
  • Vuzix Corporation
  • Magic Leap

第12章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 分析方法
  • 簡稱
簡介目錄
Product Code: KSI061612598

The Augmented Reality (AR) In Healthcare Market is projected to surge from USD 4.754 billion in 2025 to USD 36.475 billion in 2030, with an impressive 50.31% CAGR.

Augmented Reality (AR) in healthcare leverages displays, cameras, and sensors to overlay digital information onto the real world, enhancing applications in surgical planning, medical training, and patient care. The global AR healthcare market is poised for significant growth, driven by increasing adoption among professionals for education, minimally invasive procedures, and rehabilitation. Rising healthcare expenditures, an aging population, and stringent regulatory requirements fuel demand, particularly in medical training and precision medicine. However, technical barriers, high costs, and limited digital expertise within organizations pose challenges to widespread adoption.

Market Drivers

Adoption in Medical Training and Education

AR's transformative role in medical education is a key growth driver, enabling detailed visualization of human anatomy for healthcare professionals and students. Its applications in teaching complex subjects, surgery planning, and post-operative care enhance decision-making and improve patient outcomes. The technology's ability to bridge patient-provider gaps through interactive tools, such as mobile AR, further boosts its appeal, particularly in training and diagnostics, fostering demand across healthcare institutions.

Technological Advancements and Regulatory Compliance

The integration of AR into healthcare is propelled by advancements in software and hardware, including head-mounted displays (HMDs) and mobile platforms. These innovations support imaging, diagnostics, and medical record management, streamlining workflows. Stringent regulatory standards for laboratory testing and surgical procedures necessitate AR solutions to ensure precision and compliance, driving market growth. Increasing workloads among healthcare professionals also amplify the need for AR tools to enhance efficiency and accuracy.

Market Restraints

High costs of AR implementation, including hardware and software development, limit adoption, particularly for smaller healthcare providers. Technical challenges, such as hardware compatibility across platforms and the need for specialized expertise, further hinder scalability. These barriers require cost-effective solutions and workforce training to unlock broader market potential.

Market Segment Analysis

By product, the software segment leads due to its versatility in imaging, diagnostics, and precision medicine, with contributions from major players like Siemens Healthineers, Philips Healthcare, and Microsoft. HMDs dominate hardware, widely used in pharmacy, training, and patient care for their immersive capabilities. By application, medical training and education hold a significant share, driven by novel treatment approaches and surgery planning tools. Geographically, North America commands the largest market, supported by early technology adoption, robust R&D, and government initiatives like the NIH's $2.2 million grant for AR cardiac hologram research. Asia-Pacific is set for rapid growth, fueled by rising healthcare investments, supportive policies, and outsourcing hubs in China and India.

Competitive Landscape

Key players, including Siemens Healthineers, Philips Healthcare, and Microsoft, drive innovation through collaborations and product advancements. Strategies focus on integrating AR with mobile devices and AI to enhance clinical outcomes and operational efficiency, targeting diverse applications from surgical visualization to patient management.

Regional Analysis

North America's dominance stems from its advanced IT infrastructure, major market players, and supportive policies, with the U.S. leading in R&D investments. Asia-Pacific's exponential growth is driven by increasing healthcare budgets, favorable government initiatives, and emerging economies like China and India, which are hubs for AR and VR development and distribution.

The AR healthcare market is set for robust expansion, propelled by its critical role in medical education, surgical precision, and patient care. North America leads, while Asia-Pacific's rapid growth highlights global potential. High costs and technical barriers persist, but ongoing innovations and strategic collaborations will drive adoption, enhancing healthcare delivery worldwide.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Augmented Reality (AR) in Healthcare Market is analyzed into the following segments:

By Component

  • Hardware
  • Software
  • Services

By Device

  • Head Mounted Device
  • Handheld Device

By Application

  • Surgical Visualization & Guidance
  • Medical Training & Education
  • Medical Imaging & Diagnostics
  • Others

By End-User

  • Hospitals
  • Research & Medical Institutes
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY COMPONENT

  • 5.1. Introduction
  • 5.2. Hardware
  • 5.3. Software
  • 5.4. Services

6. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY DEVICE

  • 6.1. Introduction
  • 6.2. Head Mounted Device
  • 6.3. Handheld Device

7. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY APPLICATION

  • 7.1. Introduction
  • 7.2. Surgical Visualization & Guidance
  • 7.3. Medical Training & Education
  • 7.4. Medical Imaging & Diagnostics
  • 7.5. Others

8. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY END-USER

  • 8.1. Introduction
  • 8.2. Hospitals
  • 8.3. Research & Medical Institutes
  • 8.4. Others

9. AUGMENTED REALITY (AR) IN HEALTHCARE MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Italy
    • 9.4.5. Spain
    • 9.4.6. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Israel
    • 9.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Taiwan
    • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Microsoft Corporation
  • 11.2. Meta
  • 11.3. Koninklijke Philips N.V
  • 11.4. VirtaMed
  • 11.5. Siemens Healthineers (Siemens AG)
  • 11.6. Surgical Theatre, LLC
  • 11.7. Accuvein inc
  • 11.8. Vuzix Corporation
  • 11.9. Magic Leap

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key benefits for the stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations