眼部化妝品市場規模、佔有率和成長分析（按產品類型、形式、分銷管道、最終用戶和地區）- 2025-2032 年行業預測

2023 年眼部化妝品市場規模價值 183 億美元，預計將從 2024 年的 192.9 億美元成長到 2032 年的 293.8 億美元，預測期內（2025-2032 年）的複合年成長率為 5.4%。

由於時尚趨勢、美容標準和消費者偏好的變化，眼妝市場正在經歷顯著的成長。眼影、眼線筆、睫毛膏、眉筆和眼部打底膏等眼部化妝品在個人美容中起著至關重要的作用，可以讓消費者改善眼睛的外觀並展現個性。時尚的快速演變體現在創新的色調和紋理的引入，與時裝秀趨勢保持同步。此外，社群媒體和美容影響者極大地影響了消費者的選擇，推動了對教程和評論中介紹的尖端產品的需求。自我表達和創造力的趨勢推動了人們對眼妝的興趣日益濃厚，消費者尋求多功能、色素豐富的產品，以鼓勵大膽嘗試並展示自己獨特的風格。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管格局
• 案例研究
• 客戶和購買標準分析
• 原料分析
• 專利分析

眼部化妝品市場規模（按產品類型和複合年成長率） (2025-2032)

• 市場概況
• 眼線筆
• 眼影
• 睫毛膏
• 眉
• 眼部打底霜
• 其他

眼部化妝品市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 液體
• 奶油
• 粉末
• 凝膠
• 鉛筆

眼部化妝品市場規模（依通路分類）及複合年成長率（2025-2032）

• 市場概況
• 離線
• 專賣店
• 百貨公司
• 線上

眼部化妝品市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 專業的
• 個人的
• 創新的

眼部化妝品市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal SA（France）
• Coty Inc.（USA）
• Shiseido Company, Limited（Japan）
• The Estee Lauder Companies Inc.（USA）
• Natura & Co（Brazil）
• Revlon, Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Cosnova GmbH（Germany）
• Colorbar Cosmetics Pvt. Ltd（India）
• Alticor（Amway Corp）（USA）
• Waldencast（Milk Makeup）（USA）
• Hindash Cosmetics（UAE）
• Morphe Cosmetics Limited（USA）
• Revolution Beauty Ltd.（UK）
• Hindustan Unilever Limited（India）
• Faces Cosmetics Inc.（Canada）
• Anastasia Beverly Hills LLC（USA）
• Chanel Ltd.（France）
• Cosmetic Manufacturers Aust. Pty Ltd.（Australia）
• DIC Corp.（Japan）

結論和建議

Eye Makeup Market size was valued at USD 18.3 billion in 2023 and is poised to grow from USD 19.29 billion in 2024 to USD 29.38 billion by 2032, growing at a CAGR of 5.4% during the forecast period (2025-2032).

The eye makeup market is experiencing significant growth, driven by a transformative blend of fashion trends, beauty standards, and consumer preferences. Eye cosmetics, including eyeshadows, eyeliners, mascaras, eyebrow products, and eye primers, play a pivotal role in personal grooming, enabling consumers to enhance their eye appearance and express their individuality. The rapid evolution of fashion is reflected in the innovative color palettes and textures being introduced, keeping pace with runway trends. Additionally, social media and beauty influencers significantly shape consumer choices, boosting demand for cutting-edge products featured in tutorials and reviews. The trend towards self-expression and creativity further propels interest in eye makeup, as consumers seek versatile, high-pigment products for bold experimentation and showcasing their unique style.

Top-down and bottom-up approaches were used to estimate and validate the size of the Eye Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Eye Makeup Market Segments Analysis

Global Eye Makeup Market is segmented by Product Type, Form, Distribution Channel, End User and region. Based on Product Type, the market is segmented into Eyeliner, Eyeshadow, Mascara, Eyebrow Products, Eye Primer and Others. Based on Form, the market is segmented into Liquid, Cream, Powder, Gel and Pencil. Based on Distribution Channel, the market is segmented into Offline, Specialty Stores, Department Stores and Online. Based on End User, the market is segmented into Professional, Personal and Creative. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Eye Makeup Market

In the contemporary landscape, consumers are increasingly desiring experiences and a sense of individuality alongside traditional product offerings, significantly driving the eye makeup market. The trend towards personalization is particularly influencing this surge, as many millennials and Gen Z individuals perceive eye makeup as a means of self-expression and creativity. In response to this rising demand, eye makeup brands are expanding their portfolios to include a wide array of customizable options. This allows consumers to select from an extensive range of color palettes and innovative applicators, empowering them to create looks that truly reflect their distinct personalities and styles.

Restraints in the Eye Makeup Market

The eye makeup market encounters significant challenges due to strict regulations surrounding product safety, ingredient disclosure, and animal testing practices. Navigating the varying regulatory requirements across different regions can be complex and burdensome, often leading to delays in bringing new products to market and escalating operational expenses. Additionally, the necessity for continuous adaptation to evolving regulatory standards hampers innovation, ultimately constraining the growth potential of the industry. As companies strive to comply with these regulations, they may find their ability to develop cutting-edge products stifled, weakening their competitive edge and limiting opportunities for advancement within the market landscape.

Market Trends of the Eye Makeup Market

The eye makeup market is witnessing a notable trend driven by rising awareness of beauty, wellness, and sustainability among consumers. This shift has led to an increased demand for products that feature natural and organic ingredients, eschewing harmful chemicals in favor of safer alternatives. Consumers are increasingly prioritizing eye makeup that aligns with their health-conscious values, emphasizing conscious consumption and ethical sourcing. As a result, brands are innovating to meet these preferences, leading to a surge in eco-friendly packaging and cruelty-free formulations. This evolving landscape highlights a significant market trend towards transparency and sustainability in the eye makeup sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Eye Makeup Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Eyeliner
• Eyeshadow
• Mascara
• Eyebrow Products
• Eye Primer
• Others

Global Eye Makeup Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Cream
• Powder
• Gel
• Pencil

Global Eye Makeup Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Specialty Stores
• Department Stores
• Online

Global Eye Makeup Market Size by End User & CAGR (2025-2032)

• Market Overview
• Professional
• Personal
• Creative

Global Eye Makeup Market Size & CAGR (2025-2032)

• North America (Product Type, Form, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product Type, Form, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Form, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Form, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Form, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosnova GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colorbar Cosmetics Pvt. Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alticor (Amway Corp) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Waldencast (Milk Makeup) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindash Cosmetics (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morphe Cosmetics Limited (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revolution Beauty Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hindustan Unilever Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faces Cosmetics Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anastasia Beverly Hills LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel Ltd. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosmetic Manufacturers Aust. Pty Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DIC Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations