家用健身器材市場規模、佔有率及成長分析（按產品類型、應用、分銷管道和地區分類）－2025-2032年產業預測

預計到 2023 年，全球家用健身器材市場規模將達到 132 億美元，到 2024 年將成長至 139.8 億美元，到 2032 年將成長至 221.1 億美元，預測期（2025-2032 年）的複合年成長率為 5.9%。

市場趨勢分析顯示，全球家用健身器材市場預計將擁有強勁的發展前景，這主要得益於人們日益成長的健身和健康意識。文明病的增加推動了需求的激增，促使人們轉向便利的居家運動。家用健身房對消費者越來越有吸引力，因為它可以減少前往健身房的通勤時間，避免器材排隊等候，並擺脫健身房營業時間的限制。此外，可支配收入的增加也使人們能夠投資健身解決方案，進一步推動了市場成長。智慧跑步機、人工智慧增強型肌力訓練器、物聯網連接應用程式、穿戴式技術整合、即時回饋和虛擬教練等尖端創新正在提升用戶體驗和參與度，從而顯著擴大這一細分市場。總而言之，這些因素共同為家用健身器材的蓬勃發展創造了有利環境。

全球家用健身器材市場促進因素

全球家用健身器材市場正經歷顯著成長，這主要得益於硬體與數位服務（例如內容、教練指導、社群互動和軟體訂閱）的融合。 「健身即服務」模式的興起，使得更多人群能夠輕鬆使用家用健身器材。同時，結合居家訓練和工作室課程的混合模式，不僅帶來了新的商機，也提升了個人健身器材的吸引力。隨著健身內容的日益豐富以及與智慧型裝置的無縫整合，家用健身器材市場的前景持續向好，預示著消費者和供應商都將迎來充滿希望的未來。

全球家用健身器材市場限制因素

全球家用健身器材市場面臨來自家庭空間限制的嚴峻挑戰。許多人，尤其是居住在公寓和小戶型住宅的居民，缺乏足夠的空間來安裝健身器材。都市區人口密度高，加上房價上漲，進一步加劇了人們對節省空間解決方案的需求。因此，緊湊型、折疊式和模組化器材的需求日益成長。然而，這些多功能器材往往比傳統健身器材價格更高，這不僅阻礙了潛在買家，也限制了某些細分市場的成長。

全球家用健身器材市場趨勢

全球家用健身器材市場正經歷著重大變革，產品設計趨向緊湊、多功能和節省空間，以滿足越來越多居住在小戶型生活空間中的人們的需求。各大品牌不斷創新，推出折疊式跑步機、可調式啞鈴和一體式健身站等產品，在不犧牲性能的前提下最大限度地提升便利性。這一趨勢也推動了「功能性極簡主義」的興起，消費者在健身方面更加重視器材的多功能性和實用性。隨著製造商專注於研發結合肌力訓練、有氧運動和柔軟度訓練的模組化攜帶式解決方案，市場有望滿足健身愛好者多樣化的居家健身需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

家用健身器材市場規模（依產品類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 沙袋
• 跑步機
• 啞鈴
• 循環
• 舉重凳
• 阻力帶
• 其他

家用健身器材市場規模（按應用領域分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 有氧訓練
• 肌力訓練
• 其他

家用健身器材市場規模（依分銷管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 線上
• 離線

家用健身器材市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年營收年比比較

主要企業簡介

• ICON Health & Fitness（iFIT）（USA）
• Johnson Health Tech（Taiwan）
• Peloton Interactive, Inc.（USA）
• Nautilus, Inc.（USA）
• Technogym SpA（Italy）
• Life Fitness（USA）
• Rogue Fitness（USA）
• Concept2, Inc.（USA）
• Decathlon SA（France）
• TRUE Fitness Technology, Inc.（USA）
• Precor（USA）
• Echelon Fitness Multimedia, LLC（USA）
• Tonal Systems Inc.（USA）
• Sole Fitness（USA）
• Tunturi（Finland）
• BH Fitness（Spain）
• Inspire Fitness（USA）
• WaterRower（USA）
• Rep Fitness（USA）
• Body-Solid, Inc.（USA）

結論與建議

Global Home Gym Exercise Equipment Market size was valued at USD 13.2 billion in 2023 and is poised to grow from USD 13.98 billion in 2024 to USD 22.11 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

Market insights indicate a robust future for global home gym exercise equipment driven by heightened awareness of fitness and wellness. The surge in demand arises from the increasing prevalence of lifestyle-related health issues, prompting a shift towards home workouts that offer unparalleled convenience. Consumers can eliminate commute times to gyms, avoid wait times for equipment, and break free from restricted hours, making home gyms appealing. Additionally, rising disposable incomes empower individuals to invest in fitness solutions, further fueling market growth. Cutting-edge innovations, including smart treadmills, AI-enhanced strength machines, IoT-connected applications, integrations with wearable technology, real-time feedback, and virtual coaching, enhance user experiences and engagement, positioning the sector for significant expansion. Overall, these factors combine to create a thriving landscape for home gym equipment.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Gym Exercise Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Gym Exercise Equipment Market Segments Analysis

Global Home Gym Exercise Equipment Market is segmented by Product Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Punching Bags, Treadmills, Dumbbells, Cycles, Weightlifting Benches, Resistance Bands and Others. Based on Application, the market is segmented into Cardiovascular Training, Strength Training and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Gym Exercise Equipment Market

The global home gym exercise equipment market is experiencing significant growth driven by the integration of hardware with digital services, including content, coaching, community engagement, and software subscriptions. The rise of "fitness as a service" models has made home gym equipment more accessible to a wider audience, while hybrid models that combine home workouts with studio visits offer new revenue opportunities and enhance the appeal of owning personal fitness gear. As fitness content becomes increasingly available and is seamlessly integrated into smart devices, the outlook for the home gym exercise equipment market continues to improve, indicating a promising future for consumers and providers alike.

Restraints in the Global Home Gym Exercise Equipment Market

The global home gym exercise equipment market faces significant challenges due to space constraints in residential areas. Many individuals, particularly those residing in apartments or smaller homes, lack the necessary room to accommodate gym equipment. High population density in urban environments, coupled with exorbitant real estate prices, intensifies the need for space-efficient solutions. As a result, there is a growing demand for compact, foldable, or modular equipment. However, these versatile options tend to be priced higher than traditional gym equipment, creating a barrier for potential buyers and limiting market growth in certain demographics.

Market Trends of the Global Home Gym Exercise Equipment Market

The Global Home Gym Exercise Equipment market is witnessing a significant shift towards compact, multifunctional, and space-saving designs, catering to the growing number of individuals residing in smaller living spaces. Brands are innovating with products such as foldable treadmills, adjustable dumbbells, and all-in-one workout stations that maximize utility without compromising on performance. This trend underscores a broader movement towards functional minimalism, where consumers prioritize versatility and practicality in their fitness routines. As manufacturers increasingly focus on modular and portable solutions that blend strength, cardio, and flexibility, the market is poised to meet the diverse needs of fitness enthusiasts seeking effective home workout options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Home Gym Exercise Equipment Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Punching Bags
• Treadmills
• Dumbbells
• Cycles
• Weightlifting Benches
• Resistance Bands
• Others

Global Home Gym Exercise Equipment Market Size by Application & CAGR (2025-2032)

• Market Overview
• Cardiovascular Training
• Strength Training
• Others

Global Home Gym Exercise Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Home Gym Exercise Equipment Market Size & CAGR (2025-2032)

• North America (Product Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ICON Health & Fitness (iFIT) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson Health Tech (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nautilus, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Life Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogue Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concept2, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TRUE Fitness Technology, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Precor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Echelon Fitness Multimedia, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tonal Systems Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sole Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tunturi (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BH Fitness (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspire Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WaterRower (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rep Fitness (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Body-Solid, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations