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體育用品和健身

市場調查報告書

商品編碼

1733599

2026 年至 2032 年家庭健身器材市場（依產品類型、通路和地區）

Home Gym Exercise Equipment Market By Product Type (Cardiovascular Training Equipment, Strength Training Equipment), Distribution Channel (Offline, Online), & Region For 2026-2032

出版日期: 2025年05月14日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

居家健身器材市場評估（2026-2032）

便利性是推動居家健身器材需求不斷成長的關鍵因素之一。由於生活節奏快、時間緊迫，許多人很難定期去傳統健身房。有了家庭健身房，您可以隨時鍛煉，而不受通勤或健身房開放時間的限制。這種靈活性吸引了工作的成年人、有孩子的父母、那些想要隱私的人以及那些不願在公共運動的人，預計到 2024 年市場規模將超過 129 億美元，到 2032 年將達到約 200 億美元。

便利性、客製化、健康和健身趨勢、技術進步、人口結構變化以及社會標準的變化都在推動家庭健身器材的需求不斷成長。隨著人們越來越重視健康和保健作為生活的重要組成部分，家庭健身房設施變得越來越受歡迎。根據個人日程安排進行鍛鍊的靈活性、個性化鍛鍊的能力、技術的進步以及 COVID-19 疫情等世界事件的長期影響，都導致了對家庭健身器材的需求不斷成長。持續的技術創新和日益增強的可及性將加速家庭健身解決方案的採用，家庭健身房將成為現代健康和健身的基石，從而使市場在 2026 年至 2032 年期間的複合年成長率達到 4.9%。

家庭健身房健身器材市場定義/概述

居家健身房健身器材包括各種健身工具和機器，適合您的個人運動空間。這包括但不限於瑜珈墊和健身球等物品，以及自由重量（包括啞鈴、槓鈴和槓鈴片）、阻力帶和各種健身器材（跑步機、橢圓機、固定自行車等）。這些工具可讓您輕鬆完成全面的肌力、有氧和柔軟度練習，幫助您無需健身房會員資格即可達到健身目標。此外，居家健身器材之所以具有吸引力，是因為它功能多樣，可以適應各種健身水平和偏好，並支持您在自己家中私密而方便地進行個性化的鍛鍊方案。

此外，研究發現，使用居家健身器材對有特殊需求或偏好的個人極為有益，例如正在從受傷中康復的人、進行產前或產後健身活動的人，或因時間限制或社交偏好而無法參與傳統健身環境的人。展望未來，我們預期家用健身器材將大幅擴張。科技進步有望為健身器材引入智慧功能，實現個人化運動計畫和即時回饋，並使其更容易與線上健身社群連接。

日益成長的環境問題是否會推動對永續家庭健身器材的需求？

環境問題正在極大地影響各行各業的消費者選擇，包括家庭健身器材市場。人們對環保產品的需求日益成長，尤其是那些由再生材料製成、採用低影響生產方法設計且不需要電力的產品。這種向永續性的轉變有望鼓勵製造商創新並創造更環保的選擇，以滿足有環保意識的客戶的偏好。對此類產品的興趣不僅反映了人們對個人健康和健身的承諾，也反映了人們對地球福祉的承諾。

此外，人們越來越注重環保的生活方式，這可能會進一步推動對永續家庭健身器材的推動。消費者越來越重視健身器材生命週期（從生產到使用到處置）的碳排放。結果是人們更青睞那些使用壽命更長、生產過程中對環境影響最小、使用後可以輕鬆回收的產品。這些不斷變化的消費者偏好可能會鼓勵製造商在設計和製造過程中優先考慮永續性，從而提供更多環保的選擇。此外，對永續性的關注被視為更廣泛的健康機芯的一部分，該運動將環境健康視為整體福祉的關鍵組成部分。

安全標準的差距是否會阻礙家庭健身房運動器材市場的成長？

不同地區的安全標準不同，可能會對居家健身器材市場的擴張造成障礙。在對健身器材有嚴格安全規定的地區，製造商必須投入資源來採購優質材料、採用先進的設計方法並進行廣泛的測試以確保合規。這導致生產成本上升，並以產品價格上漲的形式轉嫁給消費者。另一方面，在安全標準較為寬鬆的地區，產品可能不會受到那麼嚴格的審查，可能會危及使用者的安全。這種差異可能會引起人們對設備的安全性和價值的質疑，從而導致消費者猶豫。

此外，不同地區缺乏標準化的安全法規可能會阻礙製造商在全球範圍內分銷其產品的努力。需要修改設備以滿足不同的監管要求，這會增加製造的複雜性和成本。因此，某些市場上某些家用健身器材的供應可能會受到限制，從而減少消費者的選擇並減緩市場擴張。此外，在監管鬆散的市場中，劣質產品的存在可能會損害家庭健身器材產業的聲譽，並降低消費者的信任和信心。追求統一的全球安全標準將有助於緩解這些問題並促進更安全、更一致的監管市場。

Convenience is one of the key factors driving the increased demand for home gym workout equipment. With hectic lifestyles and time constraints, many people struggle to commit to regular visits to traditional gyms. Having a home gym allows people to work out whenever they want without having to commute or stick to gym hours. This flexibility appeals to working professionals, parents, and people who want privacy or are concerned about exercising in public places by enabling the market to surpass a revenue of USD 12.9 Billion valued in 2024 and reach a valuation of around USD 20 Billion by 2032.

Convenience, customisation, health consciousness, technical improvements, demographic shifts, and changing societal standards all contribute to the growing demand for home gym training equipment. As people value health and wellness as essential components of their lives, the popularity of home gym setups grows. The flexibility to exercise on one's own schedule, the capacity to personalize exercises, technological improvements, and the long-term effects of global events like as the COVID-19 pandemic all contribute to the growing demand for home gym exercise equipment. Looking forward, continued innovation and accessibility are anticipated to accelerate the adoption of home fitness solutions making home gyms a cornerstone of modern health and fitness practices by enabling the market to grow at a CAGR of 4.9% from 2026 to 2032

Home Gym Exercise Equipment Market: Definition/ Overview

A wide array of fitness tools and machines intended for personal workout spaces is encompassed by home gym exercise equipment. This includes but is not limited to items such as free weights (including dumbbells, barbells, and plates), resistance bands, and various exercise machines (such as treadmills, elliptical trainers, and stationary bikes) in addition to yoga mats and stability balls. By these tools, a comprehensive range of exercises for strength training, cardio, and flexibility enhancement is facilitated enabling individuals to meet their fitness goals without the need for a gym membership. Further appeal is added to home gym equipment by its versatility in catering to diverse fitness levels and preferences thus supporting a personalized exercise regimen within the privacy and convenience of one's own home.

Additionally, the use of home gym exercise equipment is found to be exceedingly beneficial for those with particular needs or preferences such as individuals in rehabilitation from injuries those engaged in pre-natal or post-natal fitness routines, or individuals facing time constraints or social anxieties that prevent them from attending traditional gym settings. In the future, a significant expansion in the scope of home gym equipment is anticipated. By technological advancements, the introduction of smart features into exercise equipment is expected which would enable personalized workout programs provide real-time feedback, and facilitate connectivity with online fitness communities.

Will Growing Environmental Concerns Drive Demand for Sustainable Home Gym Exercise Equipment?

Environmental concerns are significantly shaping consumer choices in various industries including the market for home gym exercise equipment. There is a heightened demand for products that are environmentally friendly with a particular focus on those crafted from recycled materials designed through low-impact production methods, and functioning without the need for electricity. This shift towards sustainability is expected to encourage innovation among manufacturers leading to the creation of more eco-conscious options that cater to the preferences of environmentally aware customers. The interest in such products reflects not only a commitment to personal health and fitness but also to the well-being of the planet.

Furthermore, the push for sustainable home gym exercise equipment is likely to be reinforced by the increasing trend towards eco-conscious lifestyles. It is understood that consumers are more aware of the carbon footprint associated with the lifecycle of gym equipment from production and usage to disposal. Consequently, there is a growing preference for items that are long-lasting, produce minimal environmental impact during their manufacture, and can be recycled with ease after their usefulness has ended. This shift in consumer preferences is expected to prompt manufacturers to prioritize sustainable practices in both design and production resulting in a greater availability of environmentally friendly options. Additionally, this focus on sustainability is viewed as part of the broader wellness movement which considers the health of the environment to be a key component of overall well-being.

Will Disparities in Safety Standards Impede Growth of the Home Gym Exercise Equipment Market?

The variation in safety standards across different regions may present obstacles to the expansion of the home gym exercise equipment market. In areas where exercise equipment is subject to strict safety regulations, manufacturers find themselves obligated to allocate resources towards the procurement of superior materials, the adoption of sophisticated design methodologies, and the conduct of extensive testing to ensure adherence to these regulations. This necessity often results in elevated production expenses which are likely to be transferred to consumers as higher product prices. On the other hand, in areas where safety standards are more relaxed, the rigorous examination of products may not be as stringent, potentially putting user safety at risk. Such discrepancies can lead to consumer hesitation as the safety and value of the equipment may come into question.

Furthermore, the absence of standardized safety regulations across various regions can impede manufacturers efforts to distribute their products on a global scale. The requirement to alter equipment to comply with diverse regulatory demands can escalate both the complexity and cost of production. This can subsequently limit the accessibility of specific home gym equipment in certain markets reducing consumer options and possibly decelerating the market's expansion. Additionally, the existence of inferior products in markets with lax regulations may tarnish the reputation of the home gym exercise equipment sector diminishing consumer trust and confidence. The pursuit of more uniform global safety standards could serve to alleviate these issues fostering a market that is both safer and more consistently regulated.

Category-Wise Acumens

How Advantages of Controlling the Display of the Products Drive the End User Segment?

The offline segment accounts for a considerable share of the end-user market owing to manufacturers vast offline networks and the benefits of adjusting the display and presentation of products based on convenience. This overwhelming market position is largely due to the real benefits that offline retail spaces provide to both manufacturers and consumers resulting in a more engaging and reliable purchasing experience.

The offline segment's popularity stems mostly from its huge and well-established network of brick-and-mortar locations. Manufacturers and retailers have made significant investments in physical retail infrastructure over the years resulting in a widespread and accessible network that serves to a diverse customer base. These physical stores are intentionally placed in high-traffic locations, shopping malls, and metropolitan centers to ensure maximum visibility and accessibility to potential clients. This physical presence enables customers to quickly browse and purchase things without the uncertainties that come with internet shopping such as delayed shipping or questions about product legitimacy.

The offline segment's dominance in the end-user market stems from its enormous network of physical storefronts, capacity to manage product display and presentation, and concrete benefits provided to both consumers and manufacturers. The offline segment's continued appeal and success are due to its hands-on shopping experience, customized service, immediacy of purchase, and increased brand control. As customer preferences shift, the offline retail industry is likely to adapt and innovate retaining its large market share while complementing the growth of online shopping channels.

Will Increasing Demand for Free Weight and Plate Loaded Machines Drive the Product Type Segment?

Strength training equipment dominates the home gym exercise equipment market owing to its critical function in stimulating muscle development, improving metabolic health, and supporting overall fitness objectives. Home gym setups include a wide range of exercise equipment including cardiovascular training equipment (such as treadmills, ellipticals, and stationary bikes) and strength training equipment (such as free weights and plate-loaded machines). These machines not only increase the heart rate to burn excess body fat but they also help build and maintain muscular strength making them essential for anyone serious about fitness.

Strength training equipment includes a variety of instruments designed to target certain muscle areas and accommodate a variety of fitness levels and goals. Free weights such as dumbbells, barbells, and kettlebells are among the most adaptable and widely utilized items in home gyms. These tools enable a wide number of exercises that may be adjusted to target individual muscles or muscle groups resulting in comprehensive workout options ranging from fundamental lifts like bicep curls and shoulder presses to compound actions like squats and deadlift. The versatility of free weights contributes significantly to their appeal allowing users to gradually increase resistance as they develop strength and endurance.

Strength training equipment is a major force in the home gym exercise equipment industry owing to its importance in developing and maintaining muscular strength, improving metabolic health, and supporting overall fitness goals. The equipment selection includes free weights and plate-loaded machines as well as resistance bands and innovative cardiovascular devices such as treadmills, ellipticals, and stationary bikes, providing varied and effective solutions for home exercises. The combination of strength and cardiovascular exercise promotes overall fitness development encompassing all elements of physical health. Technological developments, convenience, safety considerations, and space-efficient designs all add to the attraction and functionality of home gym equipment.

Country/Region-wise Acumens

How the Presence of Strong E-Commerce Platforms in North America Influence the Online Sales and Distribution Channels for Home Gym Equipment?

The North American market is estimated to dominate the online sales and distribution channels for home gym equipment during the forecast period significantly influenced by the robustness of e-commerce platforms. These platforms offer an unparalleled level of convenience and accessibility enabling customers to effortlessly browse, compare, and acquire a wide range of home gym products from the comfort of their own homes. As a result, a surge in consumer preference for online shopping is anticipated which is likely to boost online sales figures. Moreover, access to detailed product information, user reviews, and comparison tools is provided through these platforms assisting consumers in making informed purchasing decisions.

Additionally, manufacturers and vendors of home gym equipment gain access to an expanded audience through e-commerce platforms effectively overcoming geographical barriers. The integration of advanced logistics and supply chain management by these platforms ensures prompt and efficient product delivery which is expected to enhance customer satisfaction and foster loyalty. Furthermore, the personalization of shopping experiences through the use of data analytics and targeted advertising is made possible ensuring that consumers are matched with the home gym equipment that best meets their needs and preferences. Consequently, the strategic application of technology by e-commerce platforms is poised to significantly propel the growth of the online market for home gym equipment in North America.

Will Affordable Home Gym Equipment from Manufacturers Help Expand the Market in Asia as the Middle Class Grows?

The Asia pacific region is estimated to exhibit the highest growth within the market during the forecast period. Affordability and accessibility in their offerings are advised to be prioritized by manufacturers of home gym equipment to engage the burgeoning middle class in this region. Financial limitations are often encountered by this group, eager to invest in health and fitness. Models that are both budget-friendly and do not sacrifice quality or functionality are recommended to be developed and manufactured effectively serving this consumer segment. The application of economies of scale to lower manufacturing costs allowing for a diverse product range that accommodates varying budgets is recommended. Moreover, the appeal to those in the region with limited living space making at-home fitness solutions more attractive is suggested to be enhanced through the production of compact and space-efficient equipment.

Additionally, the formation of strategic alliances with local retailers and online platforms is seen as a method to boost market penetration ensuring that affordable home gym equipment is made easily accessible. Valuable for optimizing distribution channels and minimizing logistical expenses these partnerships have the potential for cost savings to be extended to consumers. The employment of targeted marketing tactics that highlight the cost-effectiveness of home gym equipment compared to expensive gym memberships is advised to draw the interest of price-sensitive shoppers. By adopting these strategies, an opportunity to expand their footprint in the Asia Pacific market and meet the demands of the growing middle class in search of accessible fitness options is well-positioned to be seized by manufacturers.

Competitive Landscape

The competitive landscape of the home Gym Exercise Equipment Market is characterized by its dynamic nature and the presence of numerous players, ranging from established brands to emerging startups. This competition is fueled by the growing awareness of health and fitness across the globe, leading to a surge in demand for home gym equipment.

Some of the prominent players operating in the home gym exercise equipment market include:

Nautilus Inc

Johnson Health Tech Co.

Fitnessathome

BRUNSWICK CORPORATION

Technogym SpA

NordicTrack

Amer Sports

Icon Health

Cybex International

Precor

Latest Developments

In April 2023, A significant increase in the demand for free weights and adjustable dumbbells was reported by a market research firm, indicating a shift towards fundamental strength training exercises in the home gym segment.

In June 2023, Subscription offerings that grant access to online workout sessions designed for use with home gym equipment were introduced by several fitness studios, responding to the increasing interest in remote fitness experiences.

In August 2023, the release of a signature collection of compact and visually appealing home gym equipment was launched by a well-known social media influencer, targeting individuals who prioritize both fitness and space efficiency in their workout environments.

In October 2023, the expansion of its online range of home gym equipment, coupled with competitive pricing and home delivery services, was undertaken by a leading sporting goods retailer, making it potentially more accessible for customers.

In December 2023, the introduction of a new series of smart home gym equipment that synchronizes with fitness applications for customized training programs was announced by a prominent fitness technology firm. This development underscores the increasing preference for technology-driven home fitness solutions.

Home Gym Exercise Equipment Market, By Category

Home Gym Exercise Equipment Market, By Product Type

Cardiovascular Training Equipment
Strength Training Equipment

Home Gym Exercise Equipment Market, By Distribution Channel

Offline
Online

Home Gym Exercise Equipment Market, By Region:

North America
Europe
Asia-Pacific
Latin America
Middle East & Africa

1 INTRODUCTION OF GLOBAL HOME GYM EXERCISE EQUIPMENT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL HOME GYM EXERCISE EQUIPMENT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL HOME GYM EXERCISE EQUIPMENT MARKET, BY PRODUCT TYPE

5.1 Overview
5.2 Cardiovascular Training Equipment
5.3 Strength Training Equipment

6 GLOBAL HOME GYM EXERCISE EQUIPMENT MARKET, BY DISTRIBUTION CHANNEL

6.1 Overview
6.2 Offline
6.3 Online

7 GLOBAL HOME GYM EXERCISE EQUIPMENT MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East & Africa

8 GLOBAL HOME GYM EXERCISE EQUIPMENT MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Nautilus Inc.
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Johnson Health Tech Co.
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Fitnessathome
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 BRUNSWICK CORPORATION
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Technogym SpA.
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 NordicTrak
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Amer Sports
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Icon Health
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Cybex International
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Precor
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments