首頁 > 市場調查報告書 > 消費品

家居用品健康美容嬰兒用品沐浴用品

嬰兒沐浴皂市場規模、佔有率、成長分析（按產品類型、通路、包裝、成分、年齡層和地區）－2025-2032 年產業預測

市場調查報告書

商品編碼

1838269

嬰兒沐浴皂市場規模、佔有率、成長分析（按產品類型、通路、包裝、成分、年齡層和地區）－2025-2032 年產業預測

Baby Bath Soap Market Size, Share, and Growth Analysis, By Product Type (Liquid Soap, Bar Soap), By Distribution Channel, By Packaging, By Ingredient, By Age Group, By Region - Industry Forecast 2025-2032

出版日期: 2025年10月08日 | 出版商:

SkyQuest | 英文 188 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年全球嬰兒沐浴皂市場價值將達到 26 億美元，從 2024 年的 27.3 億美元成長到 2032 年的 40 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 4.9%。

全球嬰兒沐浴皂市場預計將因多種關鍵因素而顯著成長。新興市場出生率的上升以及對嬰兒衛生意識的增強，推動了對此類產品的需求。父母將嬰兒的清潔和安全放在首位，導致嬰兒沐浴產品的消費量激增。兒科醫生的建議進一步影響了購買決策，因為醫療專業人員會推薦針對嬌嫩肌膚的特定品牌。小兒科的興起提高了產品的可及性，使父母能夠探索多樣化的選擇、閱讀評論，並享受具有競爭力的價格，尤其是在零售基礎設施有限的地區。然而，產品成本高、過敏風險和監管障礙等挑戰可能會限制市場擴張。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 按部門分類的公司佔有率分析
- 收益同比比較（2022-2024 年）

主要企業簡介

Johnson & Johnson（United States）
Procter & Gamble（United States）
Unilever（United Kingdom）
Beiersdorf AG（Germany）
Kimberly-Clark Corporation（United States）
Burt's Bees（United States）
Earth Mama（United States）
Aveeno（United States）
California Baby（United States）
Pigeon（Japan）
Essity AB（Sweden）
The Himalaya Drug Company（India）
SC Johnson（United States）
Mamaearth（India）
Sebapharma GmbH & Co. KG（Germany）
Nestle SA（Switzerland）
Godrej Consumer Products（India）
Laboratoires Expanscience（France）
Dalin（Kopas Kozmetik）（Turkey）
Square Toiletries Ltd.（Bangladesh）

結論和建議

簡介目錄

Product Code: SQMIG30L2332

Global Baby Bath Soap Market size was valued at USD 2.6 billion in 2023 and is poised to grow from USD 2.73 billion in 2024 to USD 4.0 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global market for baby bath soaps is poised for significant growth driven by several key factors. The increasing birth rates in emerging markets, coupled with heightened awareness of baby hygiene, are elevating demand for these products. Parents are prioritizing cleanliness and safety for their infants, leading to a surge in baby bath product consumption. Pediatric endorsements further shape purchasing decisions, as healthcare professionals recommend specific brands for delicate skin. The rise of e-commerce enhances product accessibility, allowing parents to explore a diverse range of options, read reviews, and benefit from competitive pricing, particularly in regions with limited retail infrastructure. However, challenges such as high premium product costs, allergy risks, and regulatory hurdles could restrict market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Bath Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Bath Soap Market Segments Analysis

Global Baby Bath Soap Market is segmented by Product Type, Distribution Channel, Packaging, Ingredient, Age Group and region. Based on Product Type, the market is segmented into Liquid Soap, Bar Soap, Foam Soap, Gel Soap and Natural/Organic Soap. Based on Distribution Channel, the market is segmented into Online Retailers, Supermarkets and Hypermarkets, Specialty Stores, Pharmacies and Drug Stores and Direct Sales. Based on Packaging, the market is segmented into Tube, Pump Bottles, Refill Packs, Travel Size and Bulk Packaging. Based on Ingredient, the market is segmented into Paraben-Free, Hypoallergenic, Sulfate-Free, Fragrance-Free and Vegan Ingredients. Based on Age Group, the market is segmented into Newborn (0-1 month), Infants (1-12 months), Toddlers (1-3 years), Preschoolers (3-5 years) and Special Needs Children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Bath Soap Market

The Global Baby Bath Soap market is driven by an upward trend in consumer spending power, with parents increasingly prioritizing premium products for their children. This shift encourages a focus on added benefits such as enhanced moisturizing properties, balanced pH levels, tear-free formulations, and organic certifications. Moreover, luxury baby bath soaps featuring natural extracts and hypoallergenic properties are becoming increasingly favored by consumers worldwide. Consequently, the growing readiness of parents to invest in high-quality baby bath soaps is expected to significantly enhance revenue generation in this sector, reflecting a broader movement towards premiumization in baby care products.

Restraints in the Global Baby Bath Soap Market

The Global Baby Bath Soap market faces notable challenges due to the increasing popularity of baby body washes, shampoos, and all-in-one cleansing products among parents. The convenience, ease of use, and lower mess associated with liquid washes are contributing to a decline in interest in traditional baby bath soaps. Furthermore, the aggressive marketing strategies employed by major brands promoting multi-functional baby cleansers further undermine the appeal of bath soaps. This shift in consumer preferences poses a significant hurdle to the growth and adoption of baby bath soaps, which may impact the overall development of the market moving forward.

Market Trends of the Global Baby Bath Soap Market

The Global Baby Bath Soap market is increasingly witnessing a significant shift towards organic and clean-label products, driven by consumer preferences for natural, safe, and eco-conscious options. Brands are strategically positioning themselves by incorporating plant-based ingredients and emphasizing transparency in their sourcing practices. Certifications like USDA Organic and ECOCERT are becoming pivotal in enhancing consumer trust, as parents seek assurances regarding the quality and safety of the products they choose for their infants. This trend is further bolstered by a growing awareness of environmental sustainability, prompting manufacturers to adopt eco-friendly packaging solutions that resonate with conscientious consumers.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Baby Bath Soap Market Size by Product Type & CAGR (2025-2032)

Market Overview
Liquid Soap
Bar Soap
Foam Soap
Gel Soap
Natural/Organic Soap

Global Baby Bath Soap Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online Retailers
Supermarkets and Hypermarkets
Specialty Stores
Pharmacies and Drug Stores
Direct Sales

Global Baby Bath Soap Market Size by Packaging & CAGR (2025-2032)

Market Overview
Tube
Pump Bottles
Refill Packs
Travel Size
Bulk Packaging

Global Baby Bath Soap Market Size by Ingredient & CAGR (2025-2032)

Market Overview
Paraben-Free
Hypoallergenic
Sulfate-Free
Fragrance-Free
Vegan Ingredients

Global Baby Bath Soap Market Size by Age Group & CAGR (2025-2032)

Market Overview
Newborn (0-1 month)
Infants (1-12 months)
Toddlers (1-3 years)
Preschoolers (3-5 years)
Special Needs Children

Global Baby Bath Soap Market Size & CAGR (2025-2032)

North America (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
- US
- Canada
Europe (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Distribution Channel, Packaging, Ingredient, Age Group)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Johnson & Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Burt's Bees (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Earth Mama (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aveeno (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
California Baby (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pigeon (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Himalaya Drug Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SC Johnson (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mamaearth (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sebapharma GmbH & Co. KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Godrej Consumer Products (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Laboratoires Expanscience (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dalin (Kopas Kozmetik) (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Square Toiletries Ltd. (Bangladesh)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments