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1871948

全球環保尿布市場：預測（至2032年）－按產品類型、材料類型、尺寸、通路和地區分類的分析

Eco-Friendly Diapers Market Forecasts to 2032 - Global Analysis By Product Type, Material Type, Size, Distribution Channel, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的一項研究，全球環保尿布市場預計在 2025 年價值 46 億美元，預計到 2032 年將達到 79 億美元。

預計在預測期內，環保尿布的複合年成長率將達到7.9%。環保尿布是傳統一次性尿布的永續替代品，旨在減少對環境的影響。它們通常採用可生物分解、植物來源或來源可靠的材料，最大限度地減少塑膠使用和化學物質暴露。這些產品對嬰兒的皮膚更加溫和，不含刺激性添加劑，並且通常採用對環境負責的生產過程製造。由於能夠更快分解並減少掩埋的廢棄物，環保尿布為嬰兒和地球提供了更安全、更環保的選擇。

人們越來越關注傳統尿布中化學物質的健康問題

長期接觸傳統一次性尿布中使用的化學物質，以及父母對皮膚敏感和過敏問題的日益關注，正推動消費者轉向環保替代品。消費者越來越傾向於偏好含有天然纖維、植物來源吸水材料和少量合成添加劑的產品，這促使製造商重新設計並銷售對皮膚更溫和的產品。此外，小兒科和倡導團體的日益關注也推動了對經認證的低過敏性產品的需求，鼓勵零售商擴大產品範圍，並促進可生物分解材料和更安全生產流程的廣泛創新。

與傳統尿布相比，高成本

採用永續材料製成的環保尿布零售價格高昂，認證成本高，且生產規模較小，這些因素阻礙了其在注重預算的家庭中的普及。在新興市場和價格敏感的分銷管道中，消費者更傾向於價格較低廉的傳統產品，從而限制了其市場滲透。此外，零售商可能會出於周轉率的考量而減少高階環保產品的貨架空間，導致消費者對其認知度降低。為了彌補這一差距，生產商必須最佳化供應鏈，擴大生產規模，並清楚地向消費者傳達其整體成本效益。

線上零售和D2C模式的成長

電子商務和D2C管道使環保尿布品牌能夠高效觸達小眾客戶群，省去中間環節，降低行銷成本。訂閱模式和精準的數位廣告能夠促進重複購買，提升客戶忠誠度；用戶評價和網紅推薦則有助於建立消費者對品牌永續性聲明的信任。此外，線上平台提供豐富的消費者數據，用於產品開發和個人化推廣，幫助小規模品牌擴大規模，同時提高客戶維繫和平均訂單價值。

與傳統尿布品牌的競爭

大型企業擁有規模優勢、分銷管道和強大的品牌忠誠度，能夠以極具競爭力的價格推出環保產品線，從而限制了小規模的永續挑戰者的貨架空間。這些企業可以透過交叉補貼行銷、談判有利的零售條款以及利用現有供應鏈來降低成本。因此，小眾環保品牌面臨利潤壓力，必須透過認證、專有成分、精準的品牌推廣、策略夥伴關係和創新來實現差異化，才能迅速擴大其在主流零售通路的市場佔有率。

新冠疫情的影響：

疫情擾亂了供應鏈，改變了消費者的消費偏好。起初，由於製造商面臨原料短缺和物流延誤，環保尿布的供應受到限制。然而，封鎖措施加速了網路購物和訂閱服務的普及，導致直接面對消費者的環保品牌數量激增。家長們越來越重視衛生和安全成分，而經濟壓力則抑制了部分高階產品的購買。總體而言，新冠疫情加速了數位化分銷，並為永續尿佈在都市區和郊區市場的廣泛應用創造了有利環境。

預計在預測期內，可生物分解尿布細分市場將佔據最大的市場佔有率。

預計在預測期內，可生物分解尿布細分市場將佔據最大的市場佔有率。消費者價值觀的轉變，尤其是對永續性和產品性能提升的追求，正在推動對可生物分解產品的需求。材料科學的進步解決了吸水性和防漏性能的難題，使其更容易被市場接受。零售通路的拓展、訂閱模式的普及以及醫院和護理機構的採購，確保了穩定的銷售量。認證和透明的採購流程提升了產品的信譽度，使知名品牌能夠擴大生產規模並搶佔市場佔有率。

預計竹纖維細分市場在預測期內將呈現最高的複合年成長率。

預計竹纖維領域在預測期內將實現最高成長率。竹纖維尿布的市場普及主要得益於消費者對透氣性和低致敏性材料的需求，以及對永續性的日益重視。製造商正在擴大加工規模以降低成本並提升產品性能，而零售商則在天然和高階嬰兒護理類別中拓展產品線。數位化行銷和訂閱服務正幫助新興竹製品品牌獲得忠實客戶。生產效率的提高和消費者意識的增強將是竹製品市場發展的關鍵促進因素。

佔比最大的地區：

預計北美地區在預測期內將佔據最大的市場佔有率。較高的可支配收入、成熟的零售網路以及對高階嬰兒護理產品的親和性，都支撐著北美的市場主導地位。小兒科的推薦和父母的消費意願，推動了對經認證的有機和低過敏性尿布的強勁需求，從而維持了銷售成長。不斷發展的電子商務和訂閱模式促進了重複購買，而環境法規和企業永續性措施則促使企業儲備可生物分解的產品。因此，製造商正將北美地區的銷售放在優先位置。

預計年複合成長率最高的地區：

預計亞太地區在預測期內將實現最高的複合年成長率。快速的都市化、不斷成長的可支配收入以及日益增強的環境和健康意識正在加速該地區環保尿布的普及。智慧型手機的普及和電子商務的擴張使更多消費者能夠購買到高級產品，而本土Start-Ups公司則提供價格親民、符合當地偏好偏好的竹纖維和可生物分解的替代產品。政府在廢棄物管理方面的措施以及部分市場居高不下的出生率，隨著基礎設施和分銷網路的日益完善，也進一步推動了市場擴張。

免費客製化服務：

訂閱本報告的用戶可從以下免費自訂選項中選擇一項：

  • 公司簡介
    • 對最多三家其他公司進行全面分析
    • 對主要企業進行SWOT分析（最多3家公司）
  • 區域分類
    • 根據客戶興趣對主要國家進行市場估算、預測和複合年成長率分析（註：基於可行性檢查）
  • 競爭基準化分析
    • 基於產品系列、地域覆蓋和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 引言

  • 概述
  • 相關利益者
  • 分析範圍
  • 分析方法
  • 分析材料

第3章 市場趨勢分析

  • 促進要素
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 新興市場
  • 新冠疫情的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代產品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球環保尿布市場（依產品類型分類）

  • 可生物分解尿布
  • 布尿布/可重複使用尿布
  • 混合型尿布

6. 全球環保尿布市場（依材料分類）

  • 有機棉
  • 竹纖維
  • 木漿（無氯）
  • 玉米衍生材料（PLA）
  • 其他材料類型

7. 全球環保尿布市場（依尺寸分類）

  • 新生兒（NS）
  • 中號 (M)
  • 大號 (L)
  • XL 或以上

8. 全球環保尿布市場（依通路分類）

  • 超級市場/大賣場
  • 藥房和藥品商店
  • 線上零售/電子商務
  • 專賣店

9. 全球環保尿布市場（按地區分類）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：主要趨勢

  • 合約、商業夥伴關係和合資企業
  • 企業合併（M&A）
  • 新產品上市
  • 業務拓展
  • 其他關鍵策略

第11章：公司簡介

  • The Honest Company, Inc.
  • ABENA A/S
  • Naty AB
  • Dyper Products LLC
  • Seventh Generation, Inc.
  • Hello Bello, LLC
  • Coterie Baby, Inc.
  • The Procter & Gamble Company
  • Kimberly-Clark Corporation
  • Essity AB
  • Ontex Group NV
  • Unicharm Corporation
  • Kao Corporation
  • Daio Paper Corporation
  • Hengan International Group Company Limited
  • The Eco Pea Company Inc.
  • MYPURA.COM LIMITED
  • Drylock Technologies NV
Product Code: SMRC32318

According to Stratistics MRC, the Global Eco-Friendly Diapers Market is accounted for $4.6 billion in 2025 and is expected to reach $7.9 billion by 2032, growing at a CAGR of 7.9% during the forecast period. Eco-friendly diapers are sustainable alternatives to traditional disposable diapers, designed to reduce environmental impact. They are typically made from biodegradable, plant-based, or responsibly sourced materials that minimize plastic use and chemical exposure. These diapers are gentle on a baby's skin, free from harsh additives, and often produced through eco-conscious manufacturing processes. By decomposing more quickly and reducing landfill waste, eco-friendly diapers offer a safer and greener choice for both babies and the planet.

Market Dynamics:

Driver:

Increasing health concerns about chemicals in conventional diapers

Growing awareness among parents about skin sensitivities, allergies, and long-term exposure to chemicals used in conventional diapers has shifted preference toward eco-friendly alternatives. Consumers seek products made from natural fibers, plant-based absorbents, and fewer synthetic additives, prompting manufacturers to reformulate and market gentler options. Furthermore, scrutiny from pediatricians and advocacy groups supports demand for certified, hypoallergenic products, encouraging retailers to expand assortments and accelerating innovation in biodegradable materials and safer production processes widely.

Restraint:

Higher cost compared to conventional diapers

Higher retail prices for eco-friendly diapers, driven by sustainable raw materials, certification fees, and smaller production runs, slow mainstream adoption among budget-conscious families. In emerging markets and price-driven channels, consumers often favour cheaper conventional products, constraining penetration rates. Moreover, retailers may allocate less shelf space to premium eco lines due to turnover concerns, which reduces visibility. To bridge the gap, producers must optimise supply chains, scale production, and better communicate total-cost benefits to consumers.

Opportunity:

Growth in online retail and direct-to-consumer models

E-commerce and D2C channels enable eco-diaper brands to reach niche audiences efficiently, reduce intermediaries, and lower marketing costs. Subscription models and targeted digital advertising foster repeat purchases and customer loyalty, while user reviews and influencer endorsements build trust around sustainability claims. Additionally, online platforms provide rich consumer data for product development and personalized offers, helping small brands scale and boosting retention and average order value.

Threat:

Competition from conventional diaper brands

Major incumbent manufacturers possess scale, distribution clout, and strong brand loyalty, enabling them to introduce eco-friendly lines at competitive prices and limit shelf space for smaller sustainable challengers. These incumbents can cross-subsidize marketing, negotiate favourable retail terms, and leverage existing supply chains to reduce costs. Consequently, niche eco-brands face margin pressure and must differentiate through certifications, unique materials, targeted branding, strategic partnerships, and innovation to expand presence rapidly in mainstream retail channels.

Covid-19 Impact:

The pandemic disrupted supply chains and shifted consumer priorities, initially constraining availability of eco-friendly diapers as manufacturers faced raw material shortages and logistics delays. However, lockdowns accelerated online shopping and subscription adoption, enabling direct-to-consumer eco brands to gain traction. Parents increasingly prioritized hygiene and safer materials, while economic pressures tempered some premium purchases; overall, Covid-19 accelerated digital distribution and created a constructive environment for sustainable diaper adoption in both urban and suburban markets.

The biodegradable diapers segment is expected to be the largest during the forecast period

The biodegradable diapers segment is expected to account for the largest market share during the forecast period. Shifting consumer values toward sustainability and improved product performance expand demand for biodegradable options. Advances in materials science have closed gaps in absorbency and leak protection, prompting wider acceptance. Stronger retail placement, subscription models, and institutional procurement for hospitals and care homes generate steady volume. Certification and transparent sourcing reinforce trust, enabling larger brands to scale production to gain market share.

The bamboo fiber segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bamboo fiber segment is predicted to witness the highest growth rate. Market adoption of bamboo diapers is driven by demand for breathable, hypoallergenic materials and clearer sustainability credentials. Manufacturers scale processing technologies that lower costs and improve performance, while retailers expand listings in natural and premium baby-care categories. Digital marketing and subscription services help new bamboo labels acquire loyal customers. As production efficiencies improve and awareness increases, bamboo-based products become leading growth drivers in the market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. High disposable incomes, established retail networks, and familiarity with premium baby-care products underpin North America's lead. Strong demand for certified organic and hypoallergenic diapers, supported by pediatric recommendations and parental willingness to pay, sustains sales. Well-developed e-commerce and subscription models facilitate repeat purchases, while environmental regulations and corporate sustainability commitments encourage stocking of biodegradable options; consequently, manufacturers prioritise North American distribution.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanisation, rising disposable incomes, and growing awareness of environmental and health issues drive faster adoption of eco-friendly diapers in Asia Pacific. Smartphone penetration and expanding e-commerce make premium products accessible to wider consumer segments, while local startups offer affordable bamboo and biodegradable alternatives adapted to regional tastes. Government initiatives on waste management and still-strong birth rates in several markets further accelerate market expansion as infrastructure and distribution mature.

Key players in the market

Some of the key players in Eco-Friendly Diapers Market include The Honest Company, Inc., ABENA A/S, Naty AB, Dyper Products LLC, Seventh Generation, Inc., Hello Bello, LLC, Coterie Baby, Inc., The Procter & Gamble Company, Kimberly-Clark Corporation, Essity AB, Ontex Group NV, Unicharm Corporation, Kao Corporation, Daio Paper Corporation, Hengan International Group Company Limited, The Eco Pea Company Inc., MYPURA.COM LIMITED, and Drylock Technologies NV.

Key Developments:

In July 2025, The Honest Company, a personal care company dedicated to creating cleanly-formulated and sustainably-designed products, is proud to announce the next generation of diapering: the new and improved Clean Conscious Diapers(R).

In April 2025, Swara Baby Products Pvt. Ltd. in India unveiled Baby Hug Pro, the country's first tree-free diaper technology that cuts traditional wood pulp usage from 100% to about 7%, significantly reducing deforestation.

In September 2024, Soft N Dry launched the ecoLiite Core, an advanced tree-free diaper technology designed to enhance absorbency and sustainability while fully complying with the European Union's Deforestation-Free Regulation (EUDR) effective from January 2025.

Product Types Covered:

  • Biodegradable Diapers
  • Cloth/Reusable Diapers
  • Hybrid Diapers

Material Types Covered:

  • Organic Cotton
  • Bamboo Fiber
  • Wood Pulp (Chlorine-Free)
  • Corn-Based Materials (PLA)
  • Other Material Types

Sizes Covered:

  • Newborn (N-S)
  • Medium (M)
  • Large (L)
  • XL & Above

Distribution Channels Covered:

  • Supermarkets/Hypermarkets
  • Pharmacy & Drug Stores
  • Online Retail/E-commerce
  • Specialty Stores

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Eco-Friendly Diapers Market, By Product Type

  • 5.1 Introduction
  • 5.2 Biodegradable Diapers
  • 5.3 Cloth/Reusable Diapers
  • 5.4 Hybrid Diapers

6 Global Eco-Friendly Diapers Market, By Material Type

  • 6.1 Introduction
  • 6.2 Organic Cotton
  • 6.3 Bamboo Fiber
  • 6.4 Wood Pulp (Chlorine-Free)
  • 6.5 Corn-Based Materials (PLA)
  • 6.6 Other Material Types

7 Global Eco-Friendly Diapers Market, By Size

  • 7.1 Introduction
  • 7.3 Newborn (N-S)
  • 7.4 Medium (M)
  • 7.5 Large (L)
  • 7.6 XL & Above

8 Global Eco-Friendly Diapers Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Supermarkets/Hypermarkets
  • 8.3 Pharmacy & Drug Stores
  • 8.4 Online Retail/E-commerce
  • 8.5 Specialty Stores

9 Global Eco-Friendly Diapers Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 The Honest Company, Inc.
  • 11.2 ABENA A/S
  • 11.3 Naty AB
  • 11.4 Dyper Products LLC
  • 11.5 Seventh Generation, Inc.
  • 11.6 Hello Bello, LLC
  • 11.7 Coterie Baby, Inc.
  • 11.8 The Procter & Gamble Company
  • 11.9 Kimberly-Clark Corporation
  • 11.10 Essity AB
  • 11.11 Ontex Group NV
  • 11.12 Unicharm Corporation
  • 11.13 Kao Corporation
  • 11.14 Daio Paper Corporation
  • 11.15 Hengan International Group Company Limited
  • 11.16 The Eco Pea Company Inc.
  • 11.17 MYPURA.COM LIMITED
  • 11.18 Drylock Technologies NV

List of Tables

  • Table 1 Global Eco-Friendly Diapers Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Eco-Friendly Diapers Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Eco-Friendly Diapers Market Outlook, By Biodegradable Diapers (2024-2032) ($MN)
  • Table 4 Global Eco-Friendly Diapers Market Outlook, By Cloth/Reusable Diapers (2024-2032) ($MN)
  • Table 5 Global Eco-Friendly Diapers Market Outlook, By Hybrid Diapers (2024-2032) ($MN)
  • Table 6 Global Eco-Friendly Diapers Market Outlook, By Material Type (2024-2032) ($MN)
  • Table 7 Global Eco-Friendly Diapers Market Outlook, By Organic Cotton (2024-2032) ($MN)
  • Table 8 Global Eco-Friendly Diapers Market Outlook, By Bamboo Fiber (2024-2032) ($MN)
  • Table 9 Global Eco-Friendly Diapers Market Outlook, By Wood Pulp (Chlorine-Free) (2024-2032) ($MN)
  • Table 10 Global Eco-Friendly Diapers Market Outlook, By Corn-Based Materials (PLA) (2024-2032) ($MN)
  • Table 11 Global Eco-Friendly Diapers Market Outlook, By Other Material Types (2024-2032) ($MN)
  • Table 12 Global Eco-Friendly Diapers Market Outlook, By Size (2024-2032) ($MN)
  • Table 13 Global Eco-Friendly Diapers Market Outlook, By Newborn (N-S) (2024-2032) ($MN)
  • Table 14 Global Eco-Friendly Diapers Market Outlook, By Medium (M) (2024-2032) ($MN)
  • Table 15 Global Eco-Friendly Diapers Market Outlook, By Large (L) (2024-2032) ($MN)
  • Table 16 Global Eco-Friendly Diapers Market Outlook, By XL & Above (2024-2032) ($MN)
  • Table 17 Global Eco-Friendly Diapers Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 18 Global Eco-Friendly Diapers Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 19 Global Eco-Friendly Diapers Market Outlook, By Pharmacy & Drug Stores (2024-2032) ($MN)
  • Table 20 Global Eco-Friendly Diapers Market Outlook, By Online Retail/E-commerce (2024-2032) ($MN)
  • Table 21 Global Eco-Friendly Diapers Market Outlook, By Specialty Stores (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.