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1825323

嬰兒沐浴和淋浴設備產品市場：2025-2030 年預測

Baby Bath and Shower Products Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 152 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

嬰兒沐浴和淋浴設備產品市場預計將從 2025 年的 43.1 億美元成長到 2030 年的 61.49 億美元，複合年成長率為 7.36%。

全球嬰兒沐浴和淋浴設備產品市場正經歷強勁成長，這得益於父母對嬰兒衛生日益成長的關注以及對安全優質產品的需求。這些產品包括沐浴鹽、沐浴片、沐浴膠囊、沐浴凝膠和泡泡沐浴露，均採用天然成分配製而成，確保嬰兒的健康和清潔，同時最大程度地減少刺激。製造商優先考慮去除潛在有害成分，以提高產品安全性和消費者信心。不斷上升的出生率、日益增強的嬰兒護理意識以及值得信賴的品牌影響力，為市場提供了支撐。

市場促進因素

父母對衛生的關注度增加

父母對嬰兒衛生日益成長的關注是嬰兒沐浴和淋浴設備產品市場發展的關鍵驅動力。父母優先考慮能夠確保新生兒健康和安全的產品，這促使製造商採取嚴格措施，去除配方中的有害成分。例如，強生公司推出的「無淚配方」（NO MORE TEARS）系列洗髮精和香皂，致力於去除刺激性成分，這增強了消費者信心，並推動了市場成長。這種對安全和衛生的重視與嬰兒護理行業的普遍趨勢相符，推動了對溫和有效產品的需求。

出生率上升

全球出生率的預期成長也是一個重要的成長要素。根據聯合國經濟和社會事務部的數據，預計2019年至2030年間，非洲的出生率將增加24%，而亞太地區的出生率預計將增加10%。這些人口趨勢正在推動對嬰兒沐浴和淋浴設備產品的需求，因為不斷成長的人口需要更多的衛生解決方案。出生率的快速成長，尤其是在新興市場，為製造商擴大市場佔有率創造了機會。

值得信賴的品牌和品質保證

由於父母非常重視嬰兒護理產品的品質和安全，因此值得信賴的品牌在他們的購買決策中起著至關重要的作用。那些保證高品質和溫和配方的知名品牌能夠擴大客戶群並支持市場擴張。專注於高級產品（例如專用洗髮精和香皂）能夠建立消費者信任並滿足消費者對可靠安全的嬰兒護理產品的需求，從而推動市場成長。

地理視角

北美洲

受美國嬰兒護理產品高額消費支出的推動，北美嬰兒沐浴和淋浴設備配件市場預計將在預測期內顯著成長。由於主要高階洗髮精和香皂製造商的滲透，美國是此類產品的最大市場。不斷成長的可支配收入，加上消費者對嬰兒護理的高度重視和強勁的購買力，是推動該地區市場成長的主要因素。對創新和安全產品的關注進一步鞏固了北美市場的主導地位。

亞太地區

預計到2030年，亞太地區的出生率將成長10%，預計將顯著成長。中國和印度等人口眾多且發展迅速的國家正在推動嬰兒沐浴和淋浴設備產品的需求。嬰兒衛生意識的提高和經濟狀況的改善，鼓勵父母投資優質產品，從而推動市場擴張。該地區對便捷安全的嬰兒護理解決方案的關注，使其成為重要的成長中心。

非洲

非洲擁有巨大的市場潛力，預計2030年出生率將成長24%。人口成長和嬰兒衛生意識的增強，推動了嬰兒沐浴和淋浴設備產品的需求。隨著父母對嬰兒健康的日益關注，非洲正成為市場成長的關鍵地區，製造商紛紛轉向新興市場尋求價格實惠且安全的配方。

市場趨勢

嬰兒淋浴設備產品市場的特點是注重安全性和天然成分，製造商為了滿足父母的需求，會減少產品中的有害成分。全球出生率的上升推動了對洗髮精和香皂等溫和優質產品的需求。值得信賴的品牌憑藉品質保證吸引消費者，溫和配方的創新也提升了市場的吸引力。嬰兒衛生意識的增強和可支配收入的增加，尤其是在亞太和非洲等新興地區，也推動了市場的發展。

嬰兒沐浴和淋浴設備產品市場正呈現強勁成長勢頭，這得益於父母對衛生的關注、不斷上升的出生率以及品牌信賴度的影響。北美憑藉高消費支出和高認知佔據市場領先地位，而亞太和非洲則因人口結構變化趨勢和對衛生日益重視而有望實現成長。對安全、天然配方和優質產品的重視正在塑造市場動態。隨著全球人口的成長以及父母對嬰幼兒健康的重視，市場在預測期內有望持續擴張。

本報告的主要優點

  • 深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
  • 競爭格局：了解主要企業所採用的策略策略，並了解採用正確的策略的市場滲透潛力。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力進行策略決策，並在動態環境中開闢新的業務流和收益。
  • 適合廣泛的使用者：對於新興企業、研究機構、顧問、中小企業和大型企業來說都是有益且具有成本效益的。

它有什麼用途？

產業與市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

調查範圍

  • 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
  • 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 收益成長和預測細分市場和區域分析（包括國家）
  • 公司概況（財務資訊、主要發展等）。

目錄

第1章執行摘要

第2章市場概述

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場區隔

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

5. 嬰兒淋浴設備用品市場（依產品類型）

  • 介紹
  • 沐浴肥皂
  • 沐浴凝膠及沐浴露
  • 泡泡浴和泡沫
  • 沐浴油及沐浴露
  • 其他

第6章：嬰兒沐浴和淋浴設備產品市場（按類型）

  • 介紹
  • 固體的
  • 液體
  • 凝膠
  • 泡沫/氣霧劑
  • 其他

7. 嬰兒洗浴及淋浴設備產品市場（依分銷管道）

  • 介紹
  • 線上
  • 離線

第 8 章：嬰兒沐浴和淋浴設備產品市場（按地區）

  • 介紹
  • 北美洲
    • 依產品類型
    • 按形式
    • 按分銷管道
    • 按國家
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 依產品類型
    • 按形式
    • 按分銷管道
    • 按國家
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 依產品類型
    • 按形式
    • 按分銷管道
    • 按國家
      • 英國
      • 德國
      • 法國
      • 西班牙
      • 其他
  • 中東和非洲
    • 依產品類型
    • 按形式
    • 按分銷管道
    • 按國家
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 其他
  • 亞太地區
    • 依產品類型
    • 按形式
    • 按分銷管道
    • 按國家
      • 中國
      • 日本
      • 印度
      • 韓國
      • 台灣
      • 其他

第9章：競爭格局及分析

  • 主要企業和策略分析
  • 市佔率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章：公司簡介

  • Johnson & Johnson
  • Procter & Gamble（P&G）
  • Unilever
  • Kimberly-Clark Corporation
  • L'Oreal SA
  • Avon Products
  • The Honest Company
  • Sebapharma GmbH & Co. KG
  • Mustela

第11章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061614246

The baby bath and shower products market is expected to grow from USD 4.310 billion in 2025 to USD 6.149 billion in 2030, at a CAGR of 7.36%.

The global baby bath and shower products market is experiencing robust growth, driven by increasing parental concerns about infant hygiene and the demand for safe, high-quality products. These products, including bath salts, tablets, capsules, shower gels, and bubble washes, are formulated with natural ingredients to ensure baby health and cleanliness while minimizing irritation. Manufacturers are prioritizing the elimination of potentially harmful ingredients, enhancing product safety and consumer trust. The market is propelled by rising birth rates, growing awareness of baby care, and the influence of trusted brands.

Market Drivers

Growing Parental Concerns for Hygiene

Increasing parental focus on infant hygiene is a primary driver of the baby bath and shower products market. Parents are prioritizing products that ensure their newborns' health and safety, prompting manufacturers to adopt stringent measures to remove harmful ingredients from formulations. For example, initiatives like Johnson & Johnson's 'NO MORE TEARS' product line, designed to eliminate irritants in shampoos and soaps, are enhancing consumer confidence and driving market growth. This focus on safety and hygiene is aligning with broader trends in the baby care industry, boosting demand for gentle, effective products.

Rising Birth Rates

The anticipated increase in global birth rates is a significant growth factor. According to the United Nations Department of Economic and Social Affairs, Africa is expected to see a 24% increase in birth rates from 2019 to 2030, while Asia-Pacific is projected to experience a 10% rise. These demographic trends are driving demand for baby bath and shower products, as growing populations necessitate more hygiene solutions. The surge in births, particularly in emerging markets, is creating opportunities for manufacturers to expand their market presence.

Trusted Brands and Quality Assurance

Trusted brand names play a pivotal role in driving purchase decisions, as parents prioritize quality and safety in baby care products. Established brands that guarantee high-quality, irritation-free formulations are attracting a growing customer base, supporting market expansion. The emphasis on premium products, such as specialized shampoos and soaps, enhances consumer trust and encourages market growth by meeting the demand for reliable, safe baby care solutions.

Geographical Outlook

North America

North America is expected to experience significant growth in the baby bath and shower products market during the forecast period, driven by high consumer spending on baby care products in the United States. The U.S. is the largest market for these products, fueled by the penetration of leading manufacturers offering premium shampoos and soaps. Rising disposable incomes, coupled with high awareness of baby care and strong purchasing power, are key factors propelling market growth in the region. The focus on innovative, safe products further supports North America's market dominance.

Asia-Pacific

The Asia-Pacific region is poised for notable growth, driven by a projected 10% increase in birth rates through 2030. Countries like China and India, with large and growing populations, are seeing rising demand for baby bath and shower products. Increasing awareness of infant hygiene and improving economic conditions are encouraging parents to invest in high-quality products, boosting market expansion. The region's focus on accessible, safe baby care solutions positions it as a key growth hub.

Africa

Africa is expected to see significant market potential due to a projected 24% increase in birth rates through 2030. The growing population and rising awareness of baby hygiene are driving demand for bath and shower products. As manufacturers target emerging markets with affordable, safe formulations, Africa is becoming an important region for market growth, supported by increasing parental focus on infant health.

Market Trends

The baby bath and shower products market is characterized by a focus on safety and natural ingredients, with manufacturers eliminating harmful substances to meet parental demands. The rise in birth rates globally is driving demand for premium, irritation-free products like shampoos and soaps. Trusted brands are leveraging quality assurance to attract consumers, while innovations in gentle formulations enhance market appeal. The market also benefits from growing awareness of infant hygiene and increasing disposable incomes, particularly in emerging regions like Asia-Pacific and Africa.

The baby bath and shower products market is on a strong growth trajectory, driven by parental concerns for hygiene, rising birth rates, and the influence of trusted brands. North America leads with high consumer spending and awareness, while Asia-Pacific and Africa are poised for growth due to demographic trends and increasing hygiene focus. The emphasis on safe, natural formulations and premium products is shaping market dynamics. As global populations grow and parents prioritize infant health, the market is well-positioned for sustained expansion during the forecast period.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Baby Bath and Shower Products Market is segmented and analyzed as:

By Product Type

  • Bath Soaps
  • Shower Gels & Body Wash
  • Bubble Baths & Foams
  • Bath Oils & Lotions
  • Others

By Form

  • Solid
  • Liquid
  • Gel
  • Foam/Aerosol
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. BABY BATH AND SHOWER PRODUCTS MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Bath Soaps
  • 5.3. Shower Gels & Body Wash
  • 5.4. Bubble Baths & Foams
  • 5.5. Bath Oils & Lotions
  • 5.6. Others

6. BABY BATH AND SHOWER PRODUCTS MARKET BY FORM

  • 6.1. Introduction
  • 6.2. Solid
  • 6.3. Liquid
  • 6.4. Gel
  • 6.5. Foam/Aerosol
  • 6.6. Others

7. BABY BATH AND SHOWER PRODUCTS MARKET BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. BABY BATH AND SHOWER PRODUCTS MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product Type
    • 8.2.2. By Form
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Product Type
    • 8.3.2. By Form
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Product Type
    • 8.4.2. By Form
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
      • 8.4.4.2. Germany
      • 8.4.4.3. France
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Product Type
    • 8.5.2. By Form
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Product Type
    • 8.6.2. By Form
    • 8.6.3. By Distribution Channel
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. Japan
      • 8.6.4.3. India
      • 8.6.4.4. South Korea
      • 8.6.4.5. Taiwan
      • 8.6.4.6. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Johnson & Johnson
  • 10.2. Procter & Gamble (P&G)
  • 10.3. Unilever
  • 10.4. Kimberly-Clark Corporation
  • 10.5. L'Oreal S.A.
  • 10.6. Avon Products
  • 10.7. The Honest Company
  • 10.8. Sebapharma GmbH & Co. KG
  • 10.9. Mustela

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations