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雲端電視市場規模、佔有率和成長分析（按部署方式、組織規模、應用程式、最終用戶和地區）：產業預測（2025-2032 年）

市場調查報告書

商品編碼

1796118

雲端電視市場規模、佔有率和成長分析（按部署方式、組織規模、應用程式、最終用戶和地區）：產業預測（2025-2032 年）

Cloud TV Market Size, Share, and Growth Analysis, By Deployment Type (Public Cloud, Private Cloud), By Organization Size (Large & Medium Enterprises, Small Enterprises), By Application, By End User, By Region - Industry Forecast 2025-2032

出版日期: 2025年08月13日 | 出版商:

SkyQuest | 英文 185 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計2023年全球雲端電視市場價值將達到19億美元，2032年將成長至117.2億美元，預測期間（2025-2032年）的複合年成長率為22.4%。

全球雲端電視市場正經歷顯著成長，這得益於科技的快速進步、政府對數位化的支持力度加大以及消費者內容消費習慣的不斷演變。對數位基礎設施的必要投資和雲端基礎電視服務的普及，正在增強智慧城市和連網家庭的存取、擴充性和內容個人化。雲端電視領域的創新正在透過即時受眾分析、預測性內容推薦以及由人工智慧和機器學習技術支援的更深層次的個人化，改變內容串流、管理和收益。此外，向雲端原生架構的轉變最大限度地減少了對實體基礎設施的需求，降低了能耗和營運成本，使雲端電視平台更具可擴展性和永續，能夠滿足未來的需求。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭格局

前五大公司對比
主要企業的市場定位（2024年）
主要企業採取的策略
近期市場趨勢
主要企業市場佔有率（2024年）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分析市場佔有率
- 收益同比對比（2022-2024 年）

主要企業簡介

Netflix
Amazon
Google
Apple
Disney
Brightcove
Akamai Technologies
Alibaba Group
Sony
Zee Entertainment
Vimeo
Microsoft
Samsung Electronics

結論和建議

簡介目錄

Product Code: SQMIG50B2046

Global Cloud TV Market size was valued at USD 1.9 billion in 2023 and is poised to grow from USD 2.33 billion in 2024 to USD 11.72 billion by 2032, growing at a CAGR of 22.4% during the forecast period (2025-2032).

The global cloud TV market is experiencing significant growth fueled by rapid technological advancements, increased government support for digitalization, and evolving consumer content consumption habits. Essential investments in digital infrastructure and the adoption of cloud-based television services enhance access, scalability, and content personalization in smart cities and connected homes. Innovations within the Cloud TV sector are transforming content streaming, management, and monetization, with real-time viewer analytics, predictive content recommendations, and hyper-personalization driven by AI and machine learning technologies. Additionally, the shift toward cloud-native architectures minimizes the need for physical infrastructure, resulting in reduced energy consumption and operating costs, thereby making cloud TV platforms more scalable and sustainable for future demands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cloud TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cloud TV Market Segments Analysis

Global Cloud TV Market is segmented by Deployment Type, Organization Size, Application, End User and region. Based on Deployment Type, the market is segmented into Public Cloud, Private Cloud and Hybrid Cloud. Based on Organization Size, the market is segmented into Large & Medium Enterprises and Small Enterprises. Based on Application, the market is segmented into Live Streaming, Video-On-Demand (VoD), Content Management and Broadcasting. Based on End User, the market is segmented into Media & Entertainment, Telecom, Education, Retail, Hospitality and Government. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cloud TV Market

The expansion of the global Cloud TV market is fueled by advancements in cloud computing and the rollout of 5G technology. These improvements enable real-time, high-resolution streaming experiences, supported by global content delivery networks and edge computing, which facilitate low-latency data transfer. Modern cloud platforms incorporate AI-driven content management and dynamic scalability, enhancing the efficiency, responsiveness, and accessibility of Cloud TV across various devices and regions. Furthermore, 5G technology significantly enhances mobile viewing experiences, making it easier for users to enjoy high-quality content on the go, thereby driving increased demand and adoption of Cloud TV solutions worldwide.

Restraints in the Global Cloud TV Market

The Global Cloud TV market faces significant challenges due to concerns surrounding data privacy, security breaches, and regulatory compliance, including laws like GDPR. As these platforms handle vast amounts of personal data, potential users may hesitate to adopt them unless there are assurances of strong encryption, transparent policies, and secure infrastructure. With increasing awareness about the tracking of viewing habits and personal preferences, consumers are demanding higher levels of data protection. Consequently, unless Cloud TV providers address these issues effectively, market growth may be hindered as users prioritize their privacy and security in their digital experiences.

Market Trends of the Global Cloud TV Market

The Global Cloud TV market is experiencing a notable trend towards AI-powered customization, where artificial intelligence and machine learning play a pivotal role in enhancing user experience. Cloud TV platforms are increasingly utilizing these technologies to provide hyper-personalized content, delivering real-time recommendations tailored to individual user behavior, viewing history, and preferences. This heightened level of personalization not only boosts user engagement and content retention but also optimizes advertising strategies through precise targeting. As consumer expectations evolve, the integration of AI-driven personalization emerges as a critical differentiator, solidifying its importance within the competitive landscape of the Cloud TV ecosystem.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global Cloud TV Market Size by Deployment Type & CAGR (2025-2032)

Market Overview
Public Cloud
Private Cloud
Hybrid Cloud

Global Cloud TV Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large & Medium Enterprises
Small Enterprises

Global Cloud TV Market Size by Application & CAGR (2025-2032)

Market Overview
Live Streaming
Video-On-Demand (VoD)
Content Management
Broadcasting

Global Cloud TV Market Size by End User & CAGR (2025-2032)

Market Overview
Media & Entertainment
Telecom
Education
Retail
Hospitality
Government

Global Cloud TV Market Size & CAGR (2025-2032)

North America (Deployment Type, Organization Size, Application, End User)
- US
- Canada
Europe (Deployment Type, Organization Size, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Deployment Type, Organization Size, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Deployment Type, Organization Size, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Deployment Type, Organization Size, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Netflix
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Disney
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brightcove
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Akamai Technologies
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zee Entertainment
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vimeo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments