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市場調查報告書
商品編碼
1800122

全球社交電視市場：2025 年至 2030 年預測

Global Social TV Market - Forecasts fom 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

社群電視市場預計將從 2025 年的 34.51 億美元成長到 2030 年的 73.68 億美元，複合年成長率為 16.38%。

社群電視利用智慧型電視和第二螢幕裝置提供互動內容，提升了電視的參與度，並提升了觀眾體驗。智慧型手機和平板電腦的日益普及推動了這個市場的發展，它們能夠即時互動電視節目。社群媒體受眾的不斷成長和網路用戶的不斷增加進一步推動了需求，因為觀眾尋求社交網路和電視觀看之間的無縫銜接。智慧型電視銷售的成長和資訊通訊技術（ICT）基礎設施的完善也透過實現互動電視訂閱來支持市場成長。然而，內容認證、檢驗問題以及觀眾的不可預測性等挑戰可能會阻礙市場成長。機會在於技術進步和領先企業的策略投資，這些正在擴大市場潛力。

成長動力

第二螢幕裝置使用量的激增以及社群網路使用者的增加是關鍵促進因素。消費者擴大使用智慧型手機和平板電腦與電視內容互動，並透過評論、投票和社群媒體互動來提升參與度。在強大的網路基礎設施的支持下，互動電視用戶數量的不斷成長，正在推動社交電視平台的普及。此外，產業領導者正在大力投資創新解決方案，為市場擴張創造機會。

挑戰與機會

確保互動功能的可靠性和相關性至關重要，因此內容認證和觀眾的不確定性帶來了挑戰。然而，智慧型電視的普及率不斷提高以及5G等連接技術的進步將為提升用戶體驗創造機會。廣播公司和網路平台之間的合作將透過將社交電視功能整合到主流節目中，進一步擴大市場成長。

地理視角

歐洲引領社交電視市場，這得益於高收視率和互動內容付費交易的不斷成長。該地區先進的媒體基礎設施和消費者對豐富電視體驗的偏好鞏固了其主導地位。北美也有望實現穩步成長，這得益於技術進步提升了內容傳送和互動性，以及廣播公司和網路營運商之間的策略聯盟。

調查方法

本報告採用嚴格的調查方法，將二手資訊來源與一手資料結合進行檢驗，以產生市場規模、估計和預測，並提供市場趨勢和動態的全面視圖，並按技術、應用和地區進行詳細細分。

競爭資訊

市場競爭激烈，三星、Apple TV、Ooyala、Twitter、CONNECTV、YUME 和 Facebook 等主要企業透過創新產品和策略投資推動成長。這些公司專注於透過其領先的社交電視平台提升用戶參與度，並利用市場佔有率和技術專長來保持競爭優勢。

產業分析

波特五力分析檢驗了供應商力量、買方影響力、競爭對手之間的競爭、替代品的威脅以及進入壁壘，凸顯了日益激烈的市場競爭。該分析還涵蓋了社交電視的技術進步，例如即時互動功能和雲端基礎平台，以及影響市場成長的全球和區域法規。

本報告的主要優點

  • 深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
  • 競爭格局：了解主要企業採用的策略策略，並了解正確策略的市場滲透潛力。
  • 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
  • 可行的建議：利用洞察力來提供策略決策，在動態環境中開闢新的業務流和收益。
  • 受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，都是有益且具有成本效益的。

它有什麼用途？

產業和市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響

調查範圍

  • 2020 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
  • 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
  • 競爭定位、策略和市場佔有率分析
  • 細分和區域分析，包括收益成長和預測國家
  • 公司概況（尤其是財務資訊和關鍵發展）

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 調查範圍
  • 市場區隔

第3章 經營狀況

  • 市場促進因素
  • 市場限制
  • 市場機會
  • 波特五力分析
  • 產業價值鏈分析
  • 政策法規
  • 策略建議

第4章 技術展望

5. 全球社交電視市場（按解決方案）

  • 介紹
  • 硬體
    • 零售機上盒
    • 付費電視機上盒
    • 連接集
    • 藍光播放器
    • 遊戲機
  • 軟體
  • 服務

6. 全球社交電視市場（按技術）

  • 介紹
  • 社交策劃與聯合
  • 社群 EPG/內容發現
  • 廣告製作
  • 內容檢測/匹配
  • 一般社交分析

7. 全球社交電視市場（按平台）

  • 介紹
  • Twitter
  • Facebook
  • 其他

8. 全球社交電視市場（按地區）

  • 介紹
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 其他
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼
    • 泰國
    • 其他

第9章競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 合併、收購、協議和合作
  • 競爭對手儀表板

第10章：公司簡介

  • Samsung
  • Apple Inc.
  • Ooyala Inc（Dalet）
  • Twitter Inc
  • Facebook Inc
  • Twitch Inc.
  • YouTube Inc.

第11章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 調查方法
  • 簡稱
簡介目錄
Product Code: KSI061610760

The Global Social TV Market is expected to grow from USD 3.451 billion in 2025 to USD 7.368 billion in 2030, at a CAGR of 16.38%.

Social TV enhances viewer experiences by making television more participative, leveraging smart TVs and second-screen devices to deliver interactive content. The market is driven by the increasing penetration of smartphones and tablets, which enable real-time engagement with TV programming. The expanding social media audience and growing internet user base further fuel demand, as viewers seek seamless integration of social networking with TV consumption. Rising sales of smart TVs and improved ICT infrastructure also support market growth by enabling interactive TV subscriptions. However, challenges such as content authentication, validation concerns, and audience unpredictability may hinder progress. Opportunities lie in technological advancements and strategic investments by major players, which are expanding the market's potential.

Growth Drivers

The surge in second-screen device usage, coupled with a growing social networking audience, is a primary driver. Consumers increasingly use smartphones and tablets to interact with TV content, enhancing engagement through comments, polls, and social media integration. The rise in interactive TV subscribers, supported by robust internet infrastructure, drives adoption of social TV platforms. Additionally, major industry players are investing heavily in innovative solutions, creating opportunities for market expansion.

Challenges and Opportunities

Content authentication and audience uncertainty pose challenges, as ensuring the reliability and relevance of interactive features is critical. However, the growing adoption of smart TVs and advancements in connectivity, such as 5G, present opportunities to enhance user experiences. Collaborations between broadcasters and networking platforms further amplify market growth by integrating social TV features into mainstream programming.

Geographical Outlook

Europe leads the global social TV market, driven by high viewership and increased paid transactions for interactive content. The region's advanced media infrastructure and consumer preference for enhanced TV experiences support its dominance. North America is also poised for steady growth, fueled by strategic partnerships between broadcasters and networking players, alongside technological enhancements that improve content delivery and interactivity.

Research Methodology

The report employs a rigorous methodology, combining secondary data sources with primary inputs for validation to estimate market size and forecasts. It includes detailed segmentation by technology, application, and geography, providing a comprehensive view of market trends and dynamics.

Competitive Intelligence

The market is highly competitive, with key players such as Samsung, Apple TV, Ooyala, Inc., Twitter, CONNECTV, YUME, and Facebook driving growth through innovative products and strategic investments. These companies focus on enhancing user engagement through advanced social TV platforms, leveraging their market shares and technological expertise to maintain a competitive edge.

Industry Analysis

A Porter's Five Forces analysis examines supplier power, buyer influence, competitive rivalry, threat of substitutes, and entry barriers, highlighting the market's competitive intensity. The report also covers global and regional regulations shaping market growth, alongside technological advancements in social TV, such as real-time interaction features and cloud-based platforms.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2020 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Global Social TV Market Segmentation

By Solutions

  • Hardware
  • Software
  • Services

By Technologies

  • Social Curation & Syndication
  • Social EPG/Content Discovery
  • Advertisement Production
  • Content Detection/Matching
  • General Social Analytics

By Platform

  • Twitter
  • Facebook
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL SOCIAL TV MARKET BY SOLUTIONS

  • 5.1. Introduction
  • 5.2. Hardware
    • 5.2.1. Retail Set-Top Box
    • 5.2.2. Pay TV Set-Top Box
    • 5.2.3. Connect Sets
    • 5.2.4. Blue-Ray Players
    • 5.2.5. Gaming Console
  • 5.3. Software
  • 5.4. Services

6. GLOBAL SOCIAL TV MARKET BY TECHNOLOGY

  • 6.1. Introduction
  • 6.2. Social Curation & Syndication
  • 6.3. Social EPG/Content Discovery
  • 6.4. Advertisement Production
  • 6.5. Content Detection/Matching
  • 6.6. General Social Analytics

7. GLOBAL SOCIAL TV MARKET BY PLATFORM

  • 7.1. Introduction
  • 7.2. Twitter
  • 7.3. Facebook
  • 7.4. Others

8. GLOBAL SOCIAL TV MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentian
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Samsung
  • 10.2. Apple Inc.
  • 10.3. Ooyala Inc (Dalet)
  • 10.4. Twitter Inc
  • 10.5. Facebook Inc
  • 10.6. Twitch Inc.
  • 10.7. YouTube Inc.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations