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多點觸控歸因市場規模、佔有率和成長分析（按模型類型、組件、部署方法、組織規模、最終用戶產業和地區）：產業預測（2025-2032）

市場調查報告書

商品編碼

1796109

多點觸控歸因市場規模、佔有率和成長分析（按模型類型、組件、部署方法、組織規模、最終用戶產業和地區）：產業預測（2025-2032）

Multi Touch Attribution Market Size, Share, and Growth Analysis, By Model Type, By Component, By Deployment Mode, By Organization Size, By End-User Industry, By Region - Industry Forecast 2025-2032

出版日期: 2025年08月12日 | 出版商:

SkyQuest | 英文 184 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計 2023 年全球多點觸控歸因市場價值將達到 38 億美元，並將從 2024 年的 43.2 億美元成長到 2032 年的 119.7 億美元，預測期內（2025-2032 年）的複合年成長率為 13.6%。

多點觸控歸因 (MTA) 市場正在經歷顯著成長，這得益於人工智慧、機器學習和隱私分析技術的進步，這些技術增強了跨社交媒體、電子郵件和物聯網設備等各種管道的客戶旅程地圖。 Adobe Experience Cloud 等雲端基礎的解決方案有助於即時最佳化宣傳活動，為零售、金融和醫療保健等領域帶來顯著的投資回報。對廣告支援的物聯網和全通路行銷的日益依賴進一步推動了這一需求。然而，日益增多的網路安全威脅，尤其是危及消費者資料的違規行為，凸顯了對安全的伺服器端加密追蹤以及符合 GDPR 和 CCPA 同意模型的需求，以保護個人資訊並增強消費者信任。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭格局

前五大公司對比
主要企業的市場定位（2024年）
主要企業採取的策略
近期市場趨勢
主要企業市場佔有率（2024年）
主要企業簡介
- 公司簡介
- 產品系列分析
- 按細分市場分析市場佔有率
- 收益同比對比（2022-2024 年）

主要企業簡介

Adobe
Google
Salesforce
Oracle
SAP
LeanData
C3 Metrics
Roivenue
Appsflyer
Equifax
Windsor.ai

結論和建議

簡介目錄

Product Code: SQMIG45E2411

Global Multi Touch Attribution Market size was valued at USD 3.8 billion in 2023 and is poised to grow from USD 4.32 billion in 2024 to USD 11.97 billion by 2032, growing at a CAGR of 13.6% during the forecast period (2025-2032).

The Multi-Touch Attribution (MTA) market is witnessing significant growth driven by advancements in artificial intelligence, machine learning, and privacy analytics that enhance the mapping of customer journeys across various channels, including social media, email, and IoT devices. Cloud-based solutions like Adobe Experience Cloud facilitate real-time campaign optimization, delivering substantial ROI for sectors such as retail, finance, and healthcare. The increasing reliance on ad-supported IoT and omnichannel marketing further fuels this demand. However, the rise in cybersecurity threats, exemplified by breaches compromising consumer data, underscores the necessity for secure, server-side encrypted tracking and compliance with GDPR and CCPA consent models to protect personal information and fortify consumer trust.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Multi Touch Attribution market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Multi Touch Attribution Market Segments Analysis

Global Multi Touch Attribution Market is segmented by Model Type, Component, Deployment Mode, Organization Size, End-User Industry and region. Based on Model Type, the market is segmented into Linear Attribution, Time-Decay Attribution, U-Shaped Attribution, W-Shaped Attribution and Algorithmic/Data-Driven Attribution. Based on Component, the market is segmented into Solutions and Services. Based on Deployment Mode, the market is segmented into Cloud, On-Premise. Based on Organization Size, the market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on End-User Industry, the market is segmented into Retail and e-commerce, BFSI, IT and Telecom, Consumer Electronics, Travel and Tourism and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Multi Touch Attribution Market

One of the key market drivers for the Global Multi-Touch Attribution Market is the increasing demand for data-driven marketing strategies among businesses. As companies strive to enhance their return on investment (ROI) from marketing efforts, the need for accurate measurement of customer journeys across multiple channels has become essential. Multi-touch attribution provides insights that enable marketers to understand which touchpoints are most influential in driving conversions, thus allowing for optimized budget allocation and more effective campaign strategies. This heightened focus on analytics and performance measurement is propelling the adoption of multi-touch attribution solutions across various industries.

Restraints in the Global Multi Touch Attribution Market

One significant market restraint faced by the global multi-touch attribution market is the complexity of data integration and analysis. As marketing channels multiply and become more fragmented, businesses struggle to consolidate and accurately analyze data from various sources. This fragmentation can lead to inconsistencies in attribution models and hinder precise measurement of campaign performance. Additionally, a lack of standardization in data collection methods and varying privacy regulations further complicate the ability to fully leverage multi-touch attribution. Consequently, organizations may be hesitant to invest in such systems, fearing inadequate returns due to the intricacies involved in properly implementing and interpreting these models.

Market Trends of the Global Multi Touch Attribution Market

The Global Multi Touch Attribution (MTA) market is experiencing a significant trend driven by the convergence of predictive analytics and artificial intelligence. Businesses are increasingly adopting AI-powered algorithmic MTA models, which enhance the ability to deliver personalized experiences and dynamic attribution insights. These advanced models leverage vast amounts of data to identify high-impact touchpoints within customer journeys, ensuring that marketing campaigns are executed with remarkable precision. This growing sophistication in MTA not only optimizes campaign effectiveness but also fosters substantial sales growth across various sectors, as companies realize the strategic advantages of data-driven decision-making in complex marketing landscapes.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer Buying Behavior Analysis

Global Multi Touch Attribution Market Size by Model Type & CAGR (2025-2032)

Market Overview
Linear Attribution
Time-Decay Attribution
U-Shaped Attribution
W-Shaped Attribution
Algorithmic/Data-Driven Attribution

Global Multi Touch Attribution Market Size by Component & CAGR (2025-2032)

Market Overview
Solutions
Services
- Consulting
- Integration and Deployment
- Support and Maintenance

Global Multi Touch Attribution Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
Cloud
On-Premise

Global Multi Touch Attribution Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Small and Medium Enterprises (SMEs)
Large Enterprises

Global Multi Touch Attribution Market Size by End-User Industry & CAGR (2025-2032)

Market Overview
Retail and e-commerce
BFSI
IT and Telecom
Consumer Electronics
Travel and Tourism
Others

Global Multi Touch Attribution Market Size & CAGR (2025-2032)

North America (Model Type, Component, Deployment Mode, Organization Size, End-User Industry)
- US
- Canada
Europe (Model Type, Component, Deployment Mode, Organization Size, End-User Industry)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Model Type, Component, Deployment Mode, Organization Size, End-User Industry)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Model Type, Component, Deployment Mode, Organization Size, End-User Industry)
- Brazil
- Rest of Latin America
Middle East & Africa (Model Type, Component, Deployment Mode, Organization Size, End-User Industry)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Adobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LeanData
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
C3 Metrics
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Roivenue
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Appsflyer
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Equifax
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Windsor.ai
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments