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市場調查報告書
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1798964

全球多點觸控觸控歸因市場

Multi-Touch Attribution
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 187 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球多點觸控歸因市場規模將達到 42 億美元

全球多點觸控歸因市場規模預計在 2024 年為 21 億美元，預計到 2030 年將達到 42 億美元，2024 年至 2030 年期間的複合年成長率為 12.4%。零售和電子商務終端用戶是本報告分析的細分市場之一，預計其複合年成長率將達到 15.7%，到分析期結束時達到 12 億美元。 BFSI 終端用戶細分市場在分析期間的複合年成長率預計為 9.9%。

美國市場規模估計為 5.653 億美元，中國市場預計複合年成長率為 17.2%

美國多點觸控歸因市場規模預計在2024年達到5.653億美元。作為世界第二大經濟體，中國預計在2030年市場規模將達到9.04億美元，2024年至2030年的複合年成長率為17.2%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間的複合年成長率分別為8.8%和11.3%。在歐洲，預計德國的複合年成長率約為9.9%。

全球多點觸控觸控歸因市場—主要趨勢與促進因素摘要

為什麼多點觸控歸因正成為數位行銷分析的關鍵因素

在日益分散的數位環境中，多點觸控歸因的興起正在改變負責人評估和最佳化宣傳活動的方式。與傳統的單次互動歸因（首次點擊或最終點擊歸因）不同，多點觸控歸因 (MTA) 會將價值分配到客戶旅程中的所有接觸點，從而提供跨管道和設備的宣傳活動活動效果的精細視圖。這種細緻入微的歸因方法使品牌能夠了解每次互動的真正影響——從展示廣告和電子郵件到社交媒體點擊和網紅互動，從而製定更明智的預算分配和宣傳活動策略。

隨著行銷管道的激增和全通路消費行為的興起，對 MTA 的需求也飆升。隨著用戶在網路、行動、OTT、語音和應用程式內平台上進行互動，行銷人員需要能夠連接不同資料流並評估每個接觸點綜合影響的強大模型。從基於 Cookie 的追蹤到身分圖譜和第一方資料策略的轉變，正推動人們對能夠繪製使用者層級行為並解讀轉換促進因素的 MTA 工具的興趣日益濃厚。這推動了領先的 MTA 平台在零售、金融、通訊和消費品領域的廣泛應用。

哪些技術和方法支撐多點觸控歸因模型？

MTA 系統的核心技術支柱在於機器學習演算法和機率建模。常用的技術包括馬可夫鏈模型、夏普利值分解、時間衰減歸因和基於演算法迴歸的模型。這些技術可以分析使用者過去的路徑，並根據觸點的影響機率為其分配動態權重。利用這些模型，負責人可以發現通路之間的協同效應、飽和點以及最佳排序。

透過與客戶資料平台 (CDP)、資料湖和行銷自動化套件的整合，MTA 產出正變得越來越複雜。雲端基礎的MTA 工具現在透過與 DSP、CRM 平台、分析儀表板和廣告伺服器連接的 API 支援即時歸因和預測洞察。差分隱私和聯邦學習等隱私保護機制正在建構到 MTA 系統中，以應對 GDPR、CCPA 和 Apple 的應用程式追蹤透明度 (ATT) 框架等日益嚴格的法規。

視覺化層和人工智慧輔助介面正在幫助行銷人員解讀複雜的歸因模式，而無需資料科學專業知識。這些前端能夠突顯微時刻、旅程瓶頸以及特定管道的投資報酬率 (ROI)，從而實現戰術性調整。 A/B 測試框架通常與 MTA 流程整合，用於衡量提升度並在實際環境中檢驗歸因輸出，確保決策的統計可信度。

哪些產業和地區正在擴大 MTA 的採用，又有哪些障礙？

電子商務和直接面對消費者 (DTC) 領域是 MTA 應用的前沿，準確衡量廣告支出回報率 (ROAS) 對成長至關重要。時尚、美容、電器產品和生活方式領域的品牌正在使用 MTA 來協調其在搜尋廣告、社交媒體、展示廣告網路、聯盟計劃和網紅行銷方面的數位策略。金融服務公司，尤其是那些提供信用卡、保險和交易應用程式的公司，正在採用 MTA 來協調客戶獲取、引導和留存過程中的轉換路徑。

通訊和媒體公司正在採用 MTA 來最佳化跨網路、行動、智慧電視、穿戴式裝置等的多裝置旅程。在 B2B 技術和 SaaS 環境中，較長的銷售週期和多個決策者需要能夠映射數月時間內的互動的歸因模型，包括網路研討會、電子郵件、白皮書和銷售支援。

北美憑藉其成熟的數位廣告生態系統、分析基礎設施和資料隱私框架，在應用方面處於領先地位。歐洲緊隨其後，GDPR 合規性推動負責人轉向基於同意且注重隱私的模式。印度、中國和東南亞等亞太市場正在迎頭趕上，行動優先的行為行銷和效果行銷推動了人們對可擴展歸因模型的興趣日益濃厚。

實施挑戰包括資料碎片化、組織孤島、整合挑戰以及複雜的歸因模型。許多公司缺乏有效實施 MTA 所需的跨職能協作和資料衛生。此外，第三方 Cookie 支援的減少以及設備識別碼的棄用，使用戶級追蹤變得更加複雜，迫使公司投資於無塵室、散列識別碼和安全的多方計算。

是什麼推動了全球多點觸控歸因市場的成長？

全球多點觸控歸因市場的成長受到多種因素的推動，包括行銷管道的爆炸性成長、最佳化數位廣告支出的壓力日益增大，以及對數據主導決策的需求日益成長。隨著行銷預算日益轉向數位化，企業主管們正在尋求一個準確透明的衡量框架，以揭示每個管道和宣傳活動對收益成長的真正貢獻。

由於隱私法規的影響，確定性追蹤的衰落促使人們轉向機率性和模型化歸因，進一步提升了媒體追蹤 (MTA) 的重要性。人工智慧、雲端處理和身分解決方案的發展，推動了可擴展、符合隱私要求的歸因解決方案的開發，這些解決方案可跨平台和跨地域運行。行銷領導者也意識到，為了推動敏捷的媒體規劃，需要持續的歸因測量，而不僅僅是定期報告。

行銷技術供應商、雲端平台和資料供應商之間的策略夥伴關係正在提升互通性，並加速中大型企業對MTA的採用。同時，教育和宣傳宣傳活動正在幫助負責人掌握解讀歸因洞察並將其轉化為績效提升的知識。隨著數位環境日益碎片化和個人化，MTA作為績效行銷體系中核心功能的地位將變得不可動搖，並將在未來十年推動市場強勁擴張。

部分

最終用戶（零售/電子商務最終用戶、BFSI 最終用戶、IT/電信最終用戶、家電最終用戶、旅遊/旅遊最終用戶、其他最終用戶）

受訪公司範例

  • Adinton
  • Adobe Inc.
  • AppsFlyer
  • C3 Metrics
  • Claravine
  • Conversion Logic
  • Crealytics
  • Data2Decisions（D2D）
  • Engagement Labs
  • Funnel.io
  • Impact.com
  • Infutor
  • Kochava
  • Measured
  • Merkle
  • Neustar（a TransUnion company）
  • Nielsen
  • Northbeam
  • Rockerbox
  • Wicked Reports

人工智慧整合

全球產業分析師利用可操作的專家內容和人工智慧工具改變市場和競爭情報。

Global Industry Analysts 沒有遵循典型的 LLM 或特定於行業的 SLM查詢，而是建立了一個從世界各地的專家收集的內容庫，其中包括影片錄像、BLOG、搜尋引擎研究以及大量的公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地和進出口（成品和原始設備製造商）情況預測其競爭地位的變化。這種複雜而多面的市場動態預計將以多種方式影響競爭對手，包括銷貨成本(COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 澳洲
  • 印度
  • 韓國
  • 其他亞太地區
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中東
  • 伊朗
  • 以色列
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他中東地區
  • 非洲

第4章 競賽

簡介目錄
Product Code: MCP39081

Global Multi-Touch Attribution Market to Reach US$4.2 Billion by 2030

The global market for Multi-Touch Attribution estimated at US$2.1 Billion in the year 2024, is expected to reach US$4.2 Billion by 2030, growing at a CAGR of 12.4% over the analysis period 2024-2030. Retail & E-Commerce End-User, one of the segments analyzed in the report, is expected to record a 15.7% CAGR and reach US$1.2 Billion by the end of the analysis period. Growth in the BFSI End-User segment is estimated at 9.9% CAGR over the analysis period.

The U.S. Market is Estimated at US$565.3 Million While China is Forecast to Grow at 17.2% CAGR

The Multi-Touch Attribution market in the U.S. is estimated at US$565.3 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$904.0 Million by the year 2030 trailing a CAGR of 17.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 8.8% and 11.3% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.9% CAGR.

Global Multi-Touch Attribution Market - Key Trends & Drivers Summarized

Why Is Multi-Touch Attribution Becoming a Cornerstone in Digital Marketing Analytics?

In an increasingly fragmented digital landscape, the rise of multi-touch attribution (MTA) is transforming how marketers evaluate and optimize their campaigns. Unlike traditional models that credit a single interaction-first-click or last-click attribution-MTA distributes value across all touchpoints in a customer’s journey, offering a granular view of campaign performance across channels and devices. This nuanced attribution method allows brands to understand the actual impact of each interaction, from display ads and emails to social media clicks and influencer engagements, enabling more informed budget allocation and campaign strategy.

The demand for MTA has surged in parallel with the proliferation of marketing channels and the rise of omnichannel consumer behavior. With users interacting across web, mobile, OTT, voice, and in-app platforms, marketers need robust models that connect disparate data streams and evaluate the combined influence of each touchpoint. The shift from cookie-based tracking toward identity graphs and first-party data strategies is further amplifying interest in MTA tools that can map user-level behavior and decode conversion drivers. This has led to growing adoption of advanced MTA platforms in retail, finance, telecommunications, and consumer goods sectors.

What Technologies and Methodologies Are Powering Multi-Touch Attribution Models?

The core technological backbone of MTA systems lies in machine learning algorithms and probabilistic modeling, which estimate the contribution of each interaction to conversion outcomes. Popular methodologies include Markov Chain modeling, Shapley value decomposition, time decay attribution, and algorithmic regression-based models. These techniques analyze historical user paths and assign dynamic weights to touchpoints based on their influence probability. By leveraging these models, marketers can detect synergy effects, saturation points, and optimal sequencing across channels.

Integration with customer data platforms (CDPs), data lakes, and marketing automation suites is enhancing the sophistication of MTA outputs. Cloud-based MTA tools are now supporting real-time attribution and predictive insights through APIs that connect with DSPs, CRM platforms, analytics dashboards, and ad servers. Privacy-preserving mechanisms such as differential privacy and federated learning are being embedded into MTA systems to comply with tightening regulations like GDPR, CCPA, and Apple’s App Tracking Transparency (ATT) framework.

Visualization layers and AI-assisted interfaces are helping marketers interpret complex attribution patterns without requiring data science expertise. These front-ends highlight micro-moments, journey bottlenecks, and ROI by channel, enabling tactical adjustments. A/B testing frameworks are often integrated with MTA pipelines to measure lift and validate attribution outputs in live environments, ensuring statistical confidence in decision-making.

Which Sectors and Regions Are Scaling MTA Deployment, and What Are the Barriers?

The e-commerce and direct-to-consumer (DTC) segments are at the forefront of MTA deployment, where precise measurement of return on ad spend (ROAS) is vital to growth. Fashion, beauty, electronics, and lifestyle brands are using MTA to calibrate digital strategies across paid search, social media, display networks, affiliate programs, and influencer marketing. Financial services firms, especially those offering credit cards, insurance, or trading apps, are deploying MTA to align conversion paths across acquisition, onboarding, and retention phases.

Telecommunications and media firms are employing MTA to optimize multi-device journeys, including web, mobile, smart TVs, and wearables. In B2B technology and SaaS environments, longer sales cycles and multiple decision-makers necessitate attribution models that map interactions over months across webinars, emails, whitepapers, and sales outreach.

North America leads in adoption, driven by mature digital advertising ecosystems, analytics infrastructure, and data privacy frameworks. Europe follows closely, although GDPR compliance has pushed marketers toward consent-based and privacy-conscious modeling. Asia-Pacific markets like India, China, and Southeast Asia are catching up, with mobile-first behaviors and performance marketing fueling interest in scalable attribution models.

Barriers to adoption include data fragmentation, organizational silos, integration challenges, and attribution model complexity. Many enterprises lack the cross-functional collaboration or data hygiene required to implement MTA effectively. Additionally, declining third-party cookie support and device identifier deprecation are complicating user-level tracking, pushing firms to invest in clean rooms, hashed identifiers, and secure multi-party computation.

What Is Fueling Growth in the Global Multi-Touch Attribution Market?

The growth in the global multi-touch attribution market is driven by several factors, including the explosion of marketing channels, growing pressure to optimize digital ad spends, and the rising demand for data-driven decision-making. As marketing budgets increasingly shift toward digital, executives are demanding precise, transparent measurement frameworks that reveal the actual contribution of each channel and campaign to revenue growth.

The decline of deterministic tracking due to privacy regulations is encouraging the shift to probabilistic and modeled attribution, further elevating the relevance of MTA. Advances in AI, cloud computing, and identity resolution are enabling the development of scalable, privacy-compliant attribution solutions that can work across platforms and geographies. Marketing leaders are also recognizing the need for continuous attribution measurement, not just periodic reporting, to drive agile media planning.

Strategic partnerships between martech vendors, cloud platforms, and data providers are improving interoperability and accelerating MTA adoption across mid-sized and large enterprises. At the same time, education and awareness campaigns are equipping marketers with the knowledge to interpret attribution insights and translate them into performance gains. As the digital landscape continues to fragment and personalize, the role of MTA as a core capability in performance marketing stacks is becoming non-negotiable, driving robust market expansion over the next decade.

SCOPE OF STUDY:

The report analyzes the Multi-Touch Attribution market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

End-User (Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User, Other End-Users)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 37 Featured) -

  • Adinton
  • Adobe Inc.
  • AppsFlyer
  • C3 Metrics
  • Claravine
  • Conversion Logic
  • Crealytics
  • Data2Decisions (D2D)
  • Engagement Labs
  • Funnel.io
  • Impact.com
  • Infutor
  • Kochava
  • Measured
  • Merkle
  • Neustar (a TransUnion company)
  • Nielsen
  • Northbeam
  • Rockerbox
  • Wicked Reports

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Multi-Touch Attribution - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Shift Toward Omnichannel Marketing Strategies Throws the Spotlight on Multi-Touch Attribution Adoption
    • Disappearance of Third-Party Cookies Accelerates Demand for First-Party Data Attribution Models
    • Integration of AI and ML Algorithms Propels Granular Attribution Accuracy Across Customer Journeys
    • Rising Demand for Transparent Media Mix Modeling Strengthens Business Case for Multi-Touch Attribution
    • Proliferation of Digital Marketing Touchpoints Spurs Demand for Dynamic Attribution Frameworks
    • Adoption of Customer Data Platforms Expands Capability of Real-Time Multi-Touch Attribution Systems
    • Increased Investment in Martech Infrastructure Drives Adoption of Cross-Device Attribution Models
    • Privacy-Centric Tracking Protocols Propel Shift Toward Probabilistic Multi-Touch Attribution Techniques
    • Emergence of Retail Media Networks Spurs Custom Attribution Requirements for Closed-Loop Campaigns
    • Cloud-Native Marketing Architectures Enable Scalable and Cost-Effective Attribution Solutions
    • Integration of Offline and In-Store Signals Expands Addressable Market for Holistic Attribution Models
    • Rising CMO Pressure for Marketing ROI Proof Points Accelerates Use of Multi-Touch Attribution Analytics
    • Growth in Influencer and Content Marketing Campaigns Complicates Attribution and Drives Platform Innovation
    • Expansion of Embedded Attribution Features in CRM and AdTech Suites Enhances Market Penetration
    • Demand for Unified Marketing Measurement Solutions Strengthens Interest in MTA Over Last-Touch Models
    • Retailers' Shift Toward Personalization Engines Spurs Need for Attribution-Aware Customer Profiling
    • Higher Ad Spend Fragmentation Across Channels Propels Adoption of Multi-Touch Attribution Frameworks
    • Adoption of API-Based Attribution Architecture Enables Seamless Data Connectivity Across Martech Stack
    • Increased Focus on Marketing Performance Benchmarking Drives Data Transparency in Attribution Models
    • Media Budget Optimization Needs Fuel Cross-Functional Adoption of Multi-Touch Attribution Systems
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Multi-Touch Attribution Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Multi-Touch Attribution by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 4: World 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Retail & E-Commerce End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Retail & E-Commerce End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 7: World 16-Year Perspective for Retail & E-Commerce End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for BFSI End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for BFSI End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 10: World 16-Year Perspective for BFSI End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for IT & Telecom End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for IT & Telecom End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 13: World 16-Year Perspective for IT & Telecom End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Consumer Electronics End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Consumer Electronics End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 16: World 16-Year Perspective for Consumer Electronics End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Travel & Tourism End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Travel & Tourism End-User by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 19: World 16-Year Perspective for Travel & Tourism End-User by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other End-Users by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Other End-Users by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 22: World 16-Year Perspective for Other End-Users by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 23: USA Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 24: USA Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 25: USA 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • CANADA
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 28: Canada 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • JAPAN
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 29: Japan Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: Japan Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 31: Japan 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • CHINA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 32: China Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 34: China 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • EUROPE
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 35: Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 36: Europe Historic Review for Multi-Touch Attribution by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 37: Europe 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 40: Europe 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • FRANCE
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 41: France Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: France Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 43: France 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • GERMANY
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 44: Germany Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: Germany Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 46: Germany 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ITALY
    • TABLE 47: Italy Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: Italy Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 49: Italy 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • UNITED KINGDOM
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 50: UK Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: UK Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 52: UK 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SPAIN
    • TABLE 53: Spain Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Spain Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 55: Spain 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • RUSSIA
    • TABLE 56: Russia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Russia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 58: Russia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF EUROPE
    • TABLE 59: Rest of Europe Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: Rest of Europe Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 61: Rest of Europe 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ASIA-PACIFIC
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific Historic Review for Multi-Touch Attribution by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 64: Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2025 & 2030
    • TABLE 65: Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Asia-Pacific Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 67: Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • AUSTRALIA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 68: Australia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Australia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 70: Australia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • INDIA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 71: India Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: India Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 73: India 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SOUTH KOREA
    • TABLE 74: South Korea Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: South Korea Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 76: South Korea 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 77: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: Rest of Asia-Pacific Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 79: Rest of Asia-Pacific 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • LATIN AMERICA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 80: Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 81: Latin America Historic Review for Multi-Touch Attribution by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 82: Latin America 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2025 & 2030
    • TABLE 83: Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Latin America Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 85: Latin America 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ARGENTINA
    • TABLE 86: Argentina Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Argentina Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 88: Argentina 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • BRAZIL
    • TABLE 89: Brazil Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Brazil Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 91: Brazil 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • MEXICO
    • TABLE 92: Mexico Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Mexico Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 94: Mexico 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 95: Rest of Latin America Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Rest of Latin America Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 97: Rest of Latin America 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • MIDDLE EAST
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 98: Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 99: Middle East Historic Review for Multi-Touch Attribution by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 100: Middle East 16-Year Perspective for Multi-Touch Attribution by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2025 & 2030
    • TABLE 101: Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 102: Middle East Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 103: Middle East 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • IRAN
    • TABLE 104: Iran Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Iran Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 106: Iran 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • ISRAEL
    • TABLE 107: Israel Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Israel Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 109: Israel 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 110: Saudi Arabia Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Saudi Arabia Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 112: Saudi Arabia 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 113: UAE Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: UAE Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 115: UAE 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 116: Rest of Middle East Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Rest of Middle East Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 118: Rest of Middle East 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030
  • AFRICA
    • Multi-Touch Attribution Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 119: Africa Recent Past, Current & Future Analysis for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: Africa Historic Review for Multi-Touch Attribution by End-user - Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2023 and % CAGR
    • TABLE 121: Africa 16-Year Perspective for Multi-Touch Attribution by End-user - Percentage Breakdown of Value Sales for Retail & E-Commerce End-User, BFSI End-User, IT & Telecom End-User, Consumer Electronics End-User, Travel & Tourism End-User and Other End-Users for the Years 2014, 2025 & 2030

IV. COMPETITION