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市場調查報告書
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1751308

行銷歸因軟體市場規模、佔有率、趨勢分析報告：按類型、部署、公司規模、最終用途、地區、細分預測，2025-2030 年

Marketing Attribution Software Market Size, Share, & Trends Analysis Report By Type, By Deployment (On-premise, Cloud), By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

行銷歸因軟體市場趨勢：

預計 2024 年全球行銷歸因軟體市場規模將達到 47.4 億美元，2025 年至 2030 年的複合年成長率將達到 13.6%。

多管道行銷的興起正在推動市場成長。隨著消費者在購買過程中與眾多平台互動，品牌面臨在碎片化的數位環境中追蹤互動的挑戰。行銷歸因軟體使企業能夠捕捉和分析這些互動，從而提供更全面的客戶旅程視圖。此功能使負責人能夠更有效地分配預算，最佳化通訊，並專注於最具影響力的管道，從而提高行銷效率和轉換率。

電子商務和數位轉型的成長也極大地促進了市場擴張。隨著企業加速數位化佈局，尤其是在新冠疫情等全球性變革的影響下，了解客戶在網路空間的行為至關重要。行銷歸因軟體使企業能夠更深入地洞察用戶如何與網站、廣告和內容互動，從而實現更有針對性的宣傳活動和個人化體驗。這對於依賴精準歸因來調整客戶獲取策略的電商企業而言尤其重要。

行動裝置和應用程式的普及也對市場成長做出了巨大貢獻。隨著越來越多的消費者透過智慧型手機和平板電腦與品牌互動，行動接點已成為購買旅程中不可或缺的一部分。對於希望了解行動互動如何影響購買決策的企業來說，支援跨裝置和應用程式內追蹤的行銷歸因軟體的需求日益成長。跨裝置歸因功能能夠提供更準確、更統一的客戶路徑視圖，使負責人能夠調整其行動策略並提供一致的體驗。

此外，網紅行銷和聯盟行銷的興起也增加了對精準歸因工具的需求。品牌在網紅和聯盟夥伴關係投入巨資，以提升知名度和轉換率，但衡量這些合作的影響需要一個可靠的歸因框架。行銷歸因軟體可以幫助品牌為網紅帶來的流量賦值，追蹤聯盟推薦，並評估這些項目的真實投資報酬率。這對於基於績效的行銷模式尤其重要，因為這種模式下的報酬與宣傳活動結果直接掛鉤。

此外，全通路零售策略的日益普及也是關鍵的成長動力。 IT 和通訊業者正在融合線上和線下體驗，為線上搜尋產品並在店內完成購買（反之亦然）的顧客打造無縫銜接的購物體驗。能夠整合數位和實體通路數據的行銷歸因軟體，能夠提供這些接觸點如何影響行為的關鍵洞察。將線下銷售與線上行銷工作結合，企業能夠全面了解宣傳活動的有效性，並更準確地將收益歸因於客戶體驗。

目錄

第1章調查方法與範圍

第2章執行摘要

第 3 章 行銷歸因軟體變數、趨勢與範圍

  • 市場介紹/電網展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 行業機會
  • 行銷歸因軟體分析工具
    • 波特分析
    • PESTEL分析

第4章 行銷歸因軟體：類型估計與趨勢分析

  • 行銷歸因軟體市場：2024 年和 2030 年類型和市場佔有率分析
  • 單一來源歸因
  • 多源歸因
  • 機率或演算法歸因

第5章 行銷歸因軟體：部署評估與趨勢分析

  • 行銷歸因軟體市場：2024 年和 2030 年的部署分析和市場佔有率
  • 本地
  • 雲

第6章 行銷歸因軟體：公司規模估算與趨勢分析

  • 行銷歸因軟體市場：2024 年和 2030 年公司規模分析和市場佔有率
  • 主要企業
  • 小型企業

第7章 行銷歸因軟體：最終用途評估與趨勢分析

  • 行銷歸因軟體市場：2024 年和 2030 年最終用途分析和市場佔有率
  • 資訊科技/通訊
  • BFSI
  • 媒體和娛樂
  • 衛生保健
  • 其他

第8章行銷歸因軟體市場：區域估計與趨勢分析

  • 2024 年及 2030 年行銷歸因軟體市場佔有率（按地區）
  • 北美洲
    • 按類型，2018-2030
    • 依發展情況，2018-2030 年
    • 按公司規模，2018-2030 年
    • 依最終用途，2018-2030 年
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 按類型，2018-2030
    • 依發展情況，2018-2030 年
    • 按公司規模，2018-2030 年
    • 依最終用途，2018-2030 年
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 按類型，2018-2030
    • 依發展情況，2018-2030 年
    • 按公司規模，2018-2030 年
    • 依最終用途，2018-2030 年
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 按類型，2018-2030
    • 依發展情況，2018-2030 年
    • 按公司規模，2018-2030 年
    • 依最終用途，2018-2030 年
    • 巴西
  • 中東和非洲
    • 按類型，2018-2030
    • 依發展情況，2018-2030 年
    • 按公司規模，2018-2030 年
    • 依最終用途，2018-2030 年
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第9章 競爭態勢

  • 主要市場參與企業的近期趨勢和影響分析
  • 公司分類
  • 2024年公司市場佔有率分析
  • 公司熱圖分析
  • 戰略地圖
    • 擴張
    • 合併與收購
    • 夥伴關係和合作
    • 產品發布
    • 近期動態
  • 公司簡介
    • IBM Corporation
    • Salesforce, Inc.
    • Adobe
    • Rockerbox, Inc.
    • HubSpot, Inc.
    • OptiMine
    • Factors.AI
    • ActiveDEMAND
    • LeadsRx, Inc
    • Northbeam
    • Stackline
    • Roivenue
Product Code: GVR-4-68040-569-4

Marketing Attribution Software Market Trends:

The global marketing attribution software market size was estimated at USD 4.74 billion in 2024 and is anticipated to grow at a CAGR of 13.6% from 2025 to 2030. The rise of multi-channel marketing is driving the market growth. With consumers engaging across numerous platforms before making a purchase, brands face the challenge of tracking interactions across fragmented digital landscapes. Marketing attribution software enables organizations to capture and analyze these interactions, giving a more holistic view of the customer journey. This capability empowers marketers to allocate budgets more effectively, refine messaging, and focus on the most impactful channels, thereby increasing marketing efficiency and conversion rates.

The growth of e-commerce and digital transformation has also contributed significantly to the market's expansion. As businesses accelerate their digital presence, particularly in the wake of global shifts such as the COVID-19 pandemic, the need to understand customer behavior in online spaces has become paramount. Marketing attribution software allows companies to gain deeper insights into how users interact with websites, ads, and content, enabling more targeted campaigns and personalized experiences. This is especially vital for e-commerce businesses that rely on accurate attribution to fine-tune their customer acquisition strategies.

The proliferation of mobile devices and apps is also contributing significantly to the market's growth. With more consumers engaging with brands via smartphones and tablets, mobile touchpoints have become integral parts of the buyer journey. Marketing attribution software that supports cross-device and in-app tracking is increasingly in demand as businesses seek to understand how mobile interactions influence purchasing decisions. The ability to attribute actions across devices provides a more accurate and unified view of the customer path, allowing marketers to fine-tune mobile strategies and deliver consistent experiences.

Additionally, the rise of influencer and affiliate marketing has intensified the need for precise attribution tools. Brands are investing heavily in influencers and affiliate partnerships to drive awareness and conversions, but measuring the impact of these collaborations requires robust attribution frameworks. Marketing attribution software helps brands assign value to influencer-generated traffic, track affiliate referrals, and evaluate the true ROI of these programs. This is particularly crucial for performance-based marketing models where compensation is tied directly to campaign results.

Furthermore, the increasing adoption of omnichannel retail strategies is another key growth driver. IT & Telecomers are blending online and offline experiences to create seamless journeys for customers who might research a product online and complete the purchase in-store or vice versa. Marketing attribution software that can integrate data from both digital and physical channels provides critical insights into how these touchpoints influence behavior. By linking offline sales to online marketing activities, businesses gain a comprehensive understanding of campaign effectiveness and can more accurately attribute revenue across the customer experience.

Global Marketing Attribution Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global marketing attribution software market report based on type, deployment, enterprise size, end use, and region.

  • Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Single-source Attribution
  • Multi-source Attribution
  • Probabilistic or Algorithmic Attribution
  • Deployment Outlook (Revenue, USD Million, 2018 - 2030)
  • On-premise
  • Cloud
  • Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
  • Large Enterprises
  • Small and Medium Enterprises (SMEs)
  • End Use Outlook (Revenue, USD Million, 2018 - 2030)
  • IT & Telecom
  • BFSI
  • Media and Entertainment
  • Healthcare
  • Travel and Hospitality
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Marketing Attribution Software Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
    • 3.3.3. Industry Opportunities
  • 3.4. Marketing Attribution Software Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political landscape
      • 3.4.2.2. Economic and Social landscape
      • 3.4.2.3. Technological landscape
      • 3.4.2.4. Environmental landscape
      • 3.4.2.5. Legal landscape

Chapter 4. Marketing Attribution Software: Type Estimates & Trend Analysis

  • 4.1. Marketing Attribution Software Market, By Type Analysis & Market Share, 2024 & 2030
  • 4.2. Single-source Attribution
    • 4.2.1. Single-source attribution market estimates and forecasts, 2018 - 2030 (USD Million)
  • 4.3. Multi-source Attribution
    • 4.3.1. Multi-source attribution market estimates and forecasts, 2018 - 2030 (USD Million)
  • 4.4. Probabilistic or Algorithmic Attribution
    • 4.4.1. Probabilistic or algorithmic attribution market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 5. Marketing Attribution Software: Deployment Estimates & Trend Analysis

  • 5.1. Marketing Attribution Software Market, By Deployment Analysis & Market Share, 2024 & 2030
  • 5.2. On-premise
    • 5.2.1. On-premise market estimates and forecasts, 2018 - 2030 (USD Million)
  • 5.3. Cloud
    • 5.3.1. Cloud market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 6. Marketing Attribution Software: Enterprise Size Estimates & Trend Analysis

  • 6.1. Marketing Attribution Software Market, By Enterprise Size Analysis & Market Share, 2024 & 2030
  • 6.2. Large Enterprises
    • 6.2.1. Large enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
  • 6.3. Small and Medium Enterprises
    • 6.3.1. Small and medium enterprises market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 7. Marketing Attribution Software: End Use Estimates & Trend Analysis

  • 7.1. Marketing Attribution Software Market, By End Use Analysis & Market Share, 2024 & 2030
  • 7.2. IT & Telecom
    • 7.2.1. IT & telecom market estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.3. BFSI
    • 7.3.1. BFSI market estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.4. Media and Entertainment
    • 7.4.1. Media and entertainment market estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.5. Healthcare
    • 7.5.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Million)
  • 7.6. Others
    • 7.6.1. Others market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 8. Marketing Attribution Software Market: Regional Estimates & Trend Analysis

  • 8.1. Marketing Attribution Software Market Share, By Region, 2024 & 2030 (USD Million)
  • 8.2. North America
    • 8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.2.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.2.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.2.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6. U.S.
      • 8.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.2.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.2.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.2.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7. Canada
      • 8.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.2.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.2.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.2.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.2.8. Mexico
      • 8.2.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.2.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.2.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.2.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.3.2. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.3.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.3.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5. U.K.
      • 8.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.3.5.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.3.5.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.3.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6. Germany
      • 8.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.3.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.3.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.3.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7. France
      • 8.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.3.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.3.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.3.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.4.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.4.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6. China
      • 8.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7. India
      • 8.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8. Japan
      • 8.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9. Australia
      • 8.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.9.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.9.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.9.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.9.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10. South Korea
      • 8.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.10.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.4.10.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.4.10.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.4.10.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.5. Latin America
    • 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.5.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.5.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6. Brazil
      • 8.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.5.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.5.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.5.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.6. Middle East & Africa
    • 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.6.6. UAE
      • 8.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.6.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.6.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.6.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.6.7. Saudi Arabia
      • 8.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.6.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.6.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.6.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
    • 8.6.8. South Africa
      • 8.6.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
      • 8.6.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
      • 8.6.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
      • 8.6.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Company Market Share Analysis, 2024
  • 9.4. Company Heat Map Analysis
  • 9.5. Strategy Mapping
    • 9.5.1. Expansion
    • 9.5.2. Mergers & Acquisition
    • 9.5.3. Partnerships & Collaborations
    • 9.5.4. Product Launches
    • 9.5.5. Recent Developments
  • 9.6. Company Profiles
    • 9.6.1. IBM Corporation
      • 9.6.1.1. Participant's Overview
      • 9.6.1.2. Financial Performance
      • 9.6.1.3. Product Benchmarking
      • 9.6.1.4. Recent Developments
    • 9.6.2. Salesforce, Inc.
      • 9.6.2.1. Participant's Overview
      • 9.6.2.2. Financial Performance
      • 9.6.2.3. Product Benchmarking
      • 9.6.2.4. Recent Developments
    • 9.6.3. Adobe
      • 9.6.3.1. Participant's Overview
      • 9.6.3.2. Financial Performance
      • 9.6.3.3. Product Benchmarking
      • 9.6.3.4. Recent Developments
    • 9.6.4. Rockerbox, Inc.
      • 9.6.4.1. Participant's Overview
      • 9.6.4.2. Financial Performance
      • 9.6.4.3. Product Benchmarking
      • 9.6.4.4. Recent Developments
    • 9.6.5. HubSpot, Inc.
      • 9.6.5.1. Participant's Overview
      • 9.6.5.2. Financial Performance
      • 9.6.5.3. Product Benchmarking
      • 9.6.5.4. Recent Developments
    • 9.6.6. OptiMine
      • 9.6.6.1. Participant's Overview
      • 9.6.6.2. Financial Performance
      • 9.6.6.3. Product Benchmarking
      • 9.6.6.4. Recent Developments
    • 9.6.7. Factors.AI
      • 9.6.7.1. Participant's Overview
      • 9.6.7.2. Financial Performance
      • 9.6.7.3. Product Benchmarking
      • 9.6.7.4. Recent Developments
    • 9.6.8. ActiveDEMAND
      • 9.6.8.1. Participant's Overview
      • 9.6.8.2. Financial Performance
      • 9.6.8.3. Product Benchmarking
      • 9.6.8.4. Recent Developments
    • 9.6.9. LeadsRx, Inc
      • 9.6.9.1. Participant's Overview
      • 9.6.9.2. Financial Performance
      • 9.6.9.3. Product Benchmarking
      • 9.6.9.4. Recent Developments
    • 9.6.10. Northbeam
      • 9.6.10.1. Participant's Overview
      • 9.6.10.2. Financial Performance
      • 9.6.10.3. Product Benchmarking
      • 9.6.10.4. Recent Developments
    • 9.6.11. Stackline
      • 9.6.11.1. Participant's Overview
      • 9.6.11.2. Financial Performance
      • 9.6.11.3. Product Benchmarking
      • 9.6.11.4. Recent Developments
    • 9.6.12. Roivenue
      • 9.6.12.1. Participant's Overview
      • 9.6.12.2. Financial Performance
      • 9.6.12.3. Product Benchmarking
      • 9.6.12.4. Recent Developments

List of Tables

  • Table 1 Global marketing attribution software market size estimates & forecasts, 2018 - 2030 (USD Million)
  • Table 2 Global marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 3 Global marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 4 Global marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 5 Global marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 6 Global marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 7 Single-source attribution market, by region, 2018 - 2030 (USD Million)
  • Table 8 Multi-source attribution market, by region, 2018 - 2030 (USD Million)
  • Table 9 Probabilistic or algorithmic attribution market, by region, 2018 - 2030 (USD Million)
  • Table 10 On-premise market, by region, 2018 - 2030 (USD Million)
  • Table 11 Cloud market, by region, 2018 - 2030 (USD Million)
  • Table 12 Large enterprises marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 13 Small and medium enterprises marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 14 IT & Telecom marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 15 BFSI marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 16 Media and entertainment marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 17 Healthcare marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 18 Travel and hospitality marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 19 Others marketing attribution software market, by region, 2018 - 2030 (USD Million)
  • Table 20 North America marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 21 North America marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 22 North America marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 23 North America marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 24 U.S. marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 25 U.S. marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 26 U.S. marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 27 U.S. marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 28 Canada marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 29 Canada marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 30 Canada marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 31 Canada marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 32 Mexico marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 33 Mexico marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 34 Mexico marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 35 Mexico marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 36 Europe marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 37 Europe marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 38 Europe marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 39 Europe marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 40 U.K. marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 41 U.K. marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 42 U.K. marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 43 U.K. marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 44 Germany marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 45 Germany marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 46 Germany marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 47 Germany marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 48 France marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 49 France marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 50 France marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 51 France marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 52 Asia Pacific marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 53 Asia Pacific marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 54 Asia Pacific marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 55 Asia Pacific marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 56 China marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 57 China marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 58 China marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 59 China marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 60 India marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 61 India marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 62 India marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 63 India marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 64 Japan marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 65 Japan marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 66 Japan marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 67 Japan marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 68 Australia marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 69 Australia marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 70 Australia marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 71 Australia marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 72 South Korea marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 73 South Korea marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 74 South Korea marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 75 South Korea marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 76 Latin America marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 77 Latin America marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 78 Latin America marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 79 Latin America marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 80 Brazil marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 81 Brazil marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 82 Brazil marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 83 Brazil marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 84 MEA marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 85 MEA marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 86 MEA marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 87 MEA marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 88 UAE marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 89 UAE marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 90 UAE marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 91 UAE marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 92 Saudi Arabia marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 93 Saudi Arabia marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 94 Saudi Arabia marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 95 Saudi Arabia marketing attribution software market, by end use, 2018 - 2030 (USD Million)
  • Table 96 South Africa marketing attribution software market, by type, 2018 - 2030 (USD Million)
  • Table 97 South Africa marketing attribution software market, by deployment, 2018 - 2030 (USD Million)
  • Table 98 South Africa marketing attribution software market, by enterprise size, 2018 - 2030 (USD Million)
  • Table 99 South Africa marketing attribution software market, by end use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Marketing attribution software market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot, by type
  • Fig. 8 Segment snapshot, by deployment
  • Fig. 9 Segment snapshot, by enterprise size
  • Fig. 10 Segment snapshot by end use
  • Fig. 11 Competitive landscape snapshot
  • Fig. 12 Marketing attribution software market value, 2018 - 2030 (USD Million)
  • Fig. 13 Marketing attribution software market - Industry value chain analysis
  • Fig. 14 Marketing attribution software market - Market trends
  • Fig. 15 Marketing attribution software market: Porter's analysis
  • Fig. 16 Marketing attribution software market: PESTEL analysis
  • Fig. 17 Marketing attribution software market, by type: Key takeaways
  • Fig. 18 Marketing attribution software market, by type: Market share, 2024 & 2030
  • Fig. 19 Single-source attribution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Multi-source attribution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Probabilistic or algorithmic attribution market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Marketing attribution software market, by deployment: Key takeaways
  • Fig. 23 Marketing attribution software market, by deployment: Market share, 2024 & 2030
  • Fig. 24 On-premise market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Cloud market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Marketing attribution software market, by enterprise size: Key takeaways
  • Fig. 27 Marketing attribution software market, by enterprise size: Market share, 2024 & 2030
  • Fig. 28 Large enterprises marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 29 Small and medium enterprises marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Marketing attribution software market, by end use: Key takeaways
  • Fig. 31 Marketing attribution software market, by end use: Market share, 2024 & 2030
  • Fig. 32 IT & Telecom marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 BFSI marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Media and entertainment marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Healthcare marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Travel and hospitality marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Others marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Global marketing attribution software market revenue, by region, 2024 & 2030, (USD Million)
  • Fig. 39 North America marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 U.S. marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Canada marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Mexico marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Europe marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 U.K. marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Germany marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 France marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Asia Pacific marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 China marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 India marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Japan marketing attribution software Market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Australia marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 South Korea marketing attribution software Market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Latin America marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 Brazil marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 Middle East & Africa marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 UAE marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 Saudi Arabia marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 South Africa marketing attribution software market estimates & forecasts, 2018 - 2030 (USD Million)
  • Fig. 59 Key company categorization
  • Fig. 60 Marketing attribution software market - Key company market share analysis, 2024
  • Fig. 61 Strategic framework