切花市場規模、佔有率、按產品、應用、分銷管道和地區分類的成長分析 - 產業預測，2025-2032

預計全球鮮切花市場規模將在 2023 年達到 382 億美元，並從 2024 年的 400.3 億美元成長到 2032 年的 582.5 億美元，預測期內（2025-2032 年）的複合年成長率為 4.8%。

全球鮮切花市場正經歷顯著成長，這得益於對禮儀和裝飾服務日益成長的需求。這種快速成長主要體現在婚禮、公司聚會和節慶等重大活動中，鮮切花在這些活動中扮演著重要的裝飾元素。市場擴張的動力來自於花卉保存技術的進步，這些技術克服了傳統的物流難題，也增加了鮮花的取得途徑。消費者對家庭和商業插花的偏好日益成長，這為客製化產品創造了新的市場機會。此外，對永續性的日益關注推動了環保耕作方式和生物分解性包裝的採用。網路購物的興起進一步拓寬了市場範圍，迎合了擁有可支配收入、尋求獨特花卉產品的都市區消費者的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

切花市場規模：依產品及複合年成長率（2025-2032）

• 市場概覽
• 玫瑰
• 菊花
• 康乃馨
• 非洲菊
• 百合
• 其他

切花市場規模：按應用和複合年成長率（2025-2032）

• 市場概覽
• 商業的
• 家庭使用

切花市場規模（依分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 超級市場和大賣場
• 專賣店
• 線上
• 其他

切花市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• The Queen's Flowers Corp
• Sher Holland BV
• Multiflora Corp
• Rosebud Ltd
• Karen Roses Ltd
• Washington Bulb Co Inc
• Esmeralda Farms LLC
• Multiflora
• Rosebud Limited
• Selecta One
• Jet Fresh Flowers
• Marginpar BV

結論和建議

Global Cut Flowers Market size was valued at USD 38.2 billion in 2023 and is poised to grow from USD 40.03 billion in 2024 to USD 58.25 billion by 2032, growing at a CAGR of 4.8% during the forecast period (2025-2032).

The global cut flowers market is experiencing significant growth driven by heightened demand for ceremonial and decorative services. This surge is primarily observed during key events such as weddings, corporate functions, and festivals, where cut flowers serve as vital decorative elements. The market's expansion is bolstered by increased accessibility to fresh flowers, thanks to advancements in preservation techniques that overcome previous logistical challenges. Growing consumer preference for home and business floral arrangements has opened up new market opportunities, particularly for tailored offerings. Additionally, the emphasis on sustainability is prompting the adoption of eco-friendly farming practices and biodegradable packaging. The rise of online shopping further enhances market reach, catering to urban consumers with disposable income seeking unique floral products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Cut Flowers market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Cut Flowers Market Segments Analysis

Global Cut Flowers Market is segmented by Product, Application, Distribution Channel and region. Based on Product, the market is segmented into Rose, Chrysanthemum, Carnation, Gerbera, Lilium and Others. Based on Application, the market is segmented into Commercial and Home. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Cut Flowers Market

A significant factor driving the global cut flowers market is the increasing use of flowers in various settings, including weddings, corporate events, restaurants, and hotels. Flowers are viewed as symbols of celebration and warmth, contributing to a more inviting ambiance. The demand for floral arrangements throughout the year is indicative of this trend, particularly in the luxury hospitality and event sectors, where major hotel chains have extended their partnerships with floristry suppliers. This highlights an evolving market where the presence of cut flowers enriches experiences and environments, further propelling growth within the industry.

Restraints in the Global Cut Flowers Market

The global cut flowers market faces significant challenges due to the perishable nature of the products, which necessitate a strict cold chain and quick distribution to maintain freshness. Any delays in transit can compromise the flowers' quality, resulting in decreased shelf life and financial losses. These issues are amplified in international trade, where logistical complexities and unforeseen disruptions can further hinder the efficiency of supply chains. Recent market upheavals have highlighted the fragility of flower import and export networks worldwide, revealing vulnerabilities that impact delivery timelines and, ultimately, profitability for businesses operating in this sector.

Market Trends of the Global Cut Flowers Market

The Global Cut Flowers market is experiencing a transformative shift driven by the rise of online flower delivery and subscription services. Companies like Bloom & Wild in the UK and Ferns N Petals in India are pioneering personalized bouquet options, utilizing artificial intelligence and data analytics to cater to individual preferences. This innovation not only enhances customer experience but also expands market reach beyond traditional retail outlets. The ease and convenience of digital gifting resonate particularly well with younger consumers, prompting a growing market trend that prioritizes tailored offerings and seamless online transactions, thus reshaping the way flowers are purchased and enjoyed globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Cut Flowers Market Size by Product & CAGR (2025-2032)

• Market Overview
• Rose
• Chrysanthemum
• Carnation
• Gerbera
• Lilium
• Others

Global Cut Flowers Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Home

Global Cut Flowers Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online
• Others

Global Cut Flowers Market Size & CAGR (2025-2032)

• North America (Product, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Queen's Flowers Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sher Holland BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosebud Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karen Roses Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Washington Bulb Co Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esmeralda Farms LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Multiflora
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rosebud Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Selecta One
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jet Fresh Flowers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marginpar BV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations