工藝品市場規模、佔有率、按類型、應用、目標群體和地區分類的成長分析 - 產業預測，2025 年至 2032 年

預計 2023 年全球美術和工藝品市場規模將達到 443 億美元，從 2024 年的 473.6 億美元成長到 2032 年的 807.6 億美元，預測期內（2025-2032 年）的複合年成長率為 6.9%。

受當代設計趨勢和各行各業對手工藝品需求不斷成長的推動，工藝品市場正經歷強勁成長。電子商務的普及極大地改善了消費者獲取繪畫材料的管道，促進了網上零售，預計這將進一步刺激產品需求。此外，旅遊產業的擴張為市場成長提供了有利機會。手工藝品材料的個人化趨勢也助長了需求的成長。零售和網路購物的興起推動了工藝品行業的快速發展，從而導致對繪畫材料的需求增加。因此，這些材料的線上供應預計將進一步滲透和擴大全球工藝品市場。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

工藝品市場規模（按類型分類）及複合年成長率（2025-2032）

• 市場概覽
• 繪畫和素描
• 縫紉和布料
• 紙模型
• 兒童手工藝品
• 工藝美術工具

工藝品市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 個人使用
• 商業用途

工藝品市場規模：依目標族群分類，複合年成長率（2025-2032 年）

• 市場概覽
• 孩子
• 成人
• 老年人

各地區工藝品市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• Faber-Castell（Germany）
• Crayola LLC（USA）
• The Michaels Companies, Inc.（USA）
• Jo-Ann Stores, LLC（USA）
• Hobby Lobby（USA）
• Newell Brands（USA）
• FILA Group（Fabbrica Italiana Lapis ed Affini SpA）（Italy）
• Staedtler Mars GmbH & Co. KG（Germany）
• Etsy, Inc.（USA）
• Winsor & Newton（UK）
• Derwent（UK）
• Mont Marte（Australia）
• Sakura Color Products Corporation（Japan）
• Kokuyo Camlin Ltd.（India）
• Fiskars Group（Finland）
• Cricut, Inc.（USA）
• Formlabs, Inc.（USA）
• Blick Art Materials（USA）

結論和建議

Global Arts and Crafts Market size was valued at USD 44.3 billion in 2023 and is poised to grow from USD 47.36 billion in 2024 to USD 80.76 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The arts and crafts market is experiencing robust growth driven by a shift towards contemporary designs and a rising demand for handicrafts across various sectors. The penetration of e-commerce has significantly enhanced consumer access to art materials, fostering online retailing that is expected to further boost product demand. Additionally, the expansion of the tourism and travel industries presents lucrative opportunities for market growth. The trend towards individualization in handicraft materials is also contributing to increased demand. With the rise of retail and online shopping, the arts and crafts industry is evolving rapidly, leading to heightened demands for art supplies. Consequently, the online availability of these materials is poised to further penetrate and expand the global arts and crafts market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Arts and Crafts market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Arts and Crafts Market Segments Analysis

Global Arts and Crafts Market is segmented by Types, Application, Target Audience and region. Based on Types, the market is segmented into Painting & Drawing, Sewing & Fabric, Paper Crafts, Kids Crafts and Arts & Crafts Tools. Based on Application, the market is segmented into Personal Use and Commercial Use. Based on Target Audience, the market is segmented into Children's Crafts, Adult Crafts and Senior Crafts. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Arts and Crafts Market

A major driving force behind the Global Arts and Crafts market is the remarkable rise of e-commerce. The ease of online shopping has significantly boosted market accessibility, especially for niche products. The growing DIY culture, emphasis on customization, and the convenience of home delivery have contributed to an impressive 20% increase in sales of art supplies in 2024 through platforms like Etsy and Amazon. This trend of online purchasing is anticipated to continue gaining momentum through 2025, further enhancing the growth and reach of the arts and crafts industry on a global scale.

Restraints in the Global Arts and Crafts Market

The global arts and crafts market is currently facing significant challenges, primarily due to disruptions in the supply chain that have impacted the availability of essential raw materials like paper, paints, and fabrics. In 2024, prices for certain craft supplies surged by 12% as a result of delivery delays and a shortage of eco-friendly components. This situation has particularly strained small businesses and artisans who rely on affordable raw materials to produce and sell their creations. The overall effects of these supply chain issues present considerable obstacles for growth and sustainability in the arts and crafts sector.

Market Trends of the Global Arts and Crafts Market

The Global Arts and Crafts market is witnessing a significant shift towards sustainable and eco-friendly products, driven by heightened environmental awareness among consumers. This trend is exemplified by major retailers like Michaels and Hobbycraft, who have introduced recyclable paper and biodegradable glue alternatives in 2024, catering to eco-conscious customers. A notable 15% increase in demand for sustainable materials highlights a growing preference for eco-friendly options, which is expected to fuel substantial market growth through 2025. As consumers continue to prioritize sustainability, the arts and crafts sector is likely to evolve, incorporating innovative, environmentally responsible products into its offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Arts and Crafts Market Size by Types & CAGR (2025-2032)

• Market Overview
• Painting & Drawing
• Sewing & Fabric
• Paper Crafts
• Kids Crafts
• Arts & Crafts Tools

Global Arts and Crafts Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal Use
• Commercial Use

Global Arts and Crafts Market Size by Target Audience & CAGR (2025-2032)

• Market Overview
• Children's Crafts
• Adult Crafts
• Senior Crafts

Global Arts and Crafts Market Size & CAGR (2025-2032)

• North America (Types, Application, Target Audience)
  • US
  • Canada
• Europe (Types, Application, Target Audience)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Types, Application, Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Types, Application, Target Audience)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Types, Application, Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Faber-Castell (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crayola LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Michaels Companies, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo-Ann Stores, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hobby Lobby (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FILA Group (Fabbrica Italiana Lapis ed Affini S.p.A.) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Staedtler Mars GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winsor & Newton (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Derwent (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mont Marte (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sakura Color Products Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kokuyo Camlin Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiskars Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cricut, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Formlabs, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blick Art Materials (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations