B2B SaaS 市場規模、佔有率、成長分析（按軟體類型、按部署類型、按應用、按公司類型、按行業垂直和按地區）- 行業預測 2025-2032

預計 2023 年全球 B2B SaaS 市場規模將達到 3,286 億美元，從 2024 年的 3,930.1 億美元成長到 2032 年的 1,6453.1 億美元，預測期內（2025-2032 年）的複合年成長率為 19.6%。

數位化徹底改變了全球商業格局，技術進步創造了新的市場機會。智慧型手機的普及至關重要，它使偏遠地區能夠訪問網際網路，從而使企業能夠參與 B2B 電子商務。這種可訪問性促進了快速且高效的交易，使 B2B 平台越來越有吸引力。同時，B2B SaaS 市場正在快速發展，與傳統軟體模式相比，企業更青睞雲端基礎的解決方案，以提高業務效率並降低 IT 成本。這種轉變在亞太地區尤為明顯，該地區經濟成長和數位化應用正在蓬勃發展。中國等國家處於這一數位轉型的前沿，網路用戶數量的增加和對數位技術的日益傾向推動了對 B2B 電子商務解決方案的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

B2B SaaS 市場規模（按軟體類型和複合年成長率） (2025-2032)

• 市場概覽
• 企業資源規劃（ERP）
• 客戶關係管理（CRM）
• 人力資源管理（HCM）
• 供應鏈管理（SCM）
• 其他

B2B SaaS 市場規模（按部署類型和複合年成長率） (2025-2032)

• 市場概覽
• 民眾
• 私人的
• 混合

B2B SaaS 市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 客戶關係管理（CRM）
• 企業資源規劃（ERP）
• 內容、協作和溝通
• BI 和分析
• 人才管理
• 其他

B2B SaaS 市場規模（按公司類型和複合年成長率） (2025-2032)

• 市場概覽
• 主要企業
• 小型企業

B2B SaaS 市場規模：按產業和複合年成長率（2025-2032 年）

• 資訊科技和通訊
• BFSI
• 零售和消費品
• 衛生保健
• 教育
• 製造業
• 其他（旅遊/酒店）

B2B SaaS 市場規模：按地區和複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Microsoft（USA）
• Salesforce（USA）
• Adobe（USA）
• Oracle（USA）
• SAP（Germany）
• ServiceNow（USA）
• Shopify（Canada）
• Atlassian（Australia）
• Intuit（USA）
• Workday（USA）
• Google（USA）
• HubSpot（USA）
• Zoom（USA）
• Datadog（USA）
• CrowdStrike（USA）
• Autodesk（USA）
• Snowflake（USA）
• DocuSign（USA）
• Veeva Systems（USA）
• Asana（USA）

結論和建議

Global B2B SaaS Market size was valued at USD 328.6 billion in 2023 and is poised to grow from USD 393.01 billion in 2024 to USD 1645.31 billion by 2032, growing at a CAGR of 19.6% during the forecast period (2025-2032).

Digitalization is revolutionizing global business reach, creating new market opportunities driven by technological advancements. The growing penetration of smartphones is pivotal, enhancing internet access even in remote areas, which enables businesses to engage in B2B e-commerce. This accessibility fosters quick and efficient transactions, making B2B platforms increasingly attractive. Concurrently, the B2B SaaS market is evolving rapidly, with businesses favoring cloud-based solutions over traditional software models to improve operational efficiency and lower IT costs. This transformation is particularly pronounced in the Asia Pacific region, where economic growth and digital adoption are surging. Countries like China are at the forefront of this digital shift, with rising internet users and a growing inclination towards digital technologies propelling the demand for B2B e-commerce solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global B2B SaaS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global B2B SaaS Market Segments Analysis

Global B2B SaaS Market is segmented by Software Type, Deployment Type, Application, Enterprise Type, Industry and region. Based on Software Type, the market is segmented into Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Supply Chain Management (SCM) and Others. Based on Deployment Type, the market is segmented into Public, Private and Hybrid. Based on Application, the market is segmented into Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Content, Collaboration, and Communication, BI and Analytics, Human Capital Management and Others. Based on Enterprise Type, the market is segmented into Large Enterprises, SMEs, By Industry, IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing and Others (Travel and Hospitality). Based on Industry, the market is segmented into IT and Telecom, BFSI, Retail and Consumer Goods, Healthcare, Education, Manufacturing, Others (Travel and Hospitality). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global B2B SaaS Market

The transformation brought about by the growing prevalence of remote and hybrid work is reshaping business operations on a global scale. Organizations now rely heavily on cloud-based software solutions for essential functions like communication, collaboration, project management, and overall productivity. Applications such as Microsoft Teams, Zoom, and Trello have become indispensable for ensuring business continuity in this new landscape. Consequently, even the most traditional companies are fast-tracking their digital transformation efforts, leading to significant adoption of B2B SaaS solutions across various industries. These tools not only enhance operational efficiency but also enable businesses to foster flexible work arrangements and broaden their talent acquisition strategies across different regions.

Restraints in the Global B2B SaaS Market

Although there have been significant advancements in cloud technology, many businesses still exhibit reluctance to store sensitive data in third-party environments due to various concerns. Issues such as data breaches, unauthorized access, and the need to comply with stringent regulations-including GDPR, HIPAA, and CCPA-pose major obstacles, particularly for industries like healthcare, legal, and finance. Consequently, even top-tier SaaS providers are required to continuously enhance their security measures, perform regular audits, and obtain necessary certifications to instill confidence among their enterprise clients. This cautious attitude towards data privacy and security remains a substantial constraint within the global B2B SaaS market.

Market Trends of the Global B2B SaaS Market

The Global B2B SaaS market is experiencing a transformative shift as Artificial Intelligence (AI) evolves from a differentiator to an essential element of software offerings. By 2024, major players like Salesforce and HubSpot have integrated AI features such as embedded assistants, which streamline operations by automating repetitive tasks and facilitating more profound data analysis. This trend includes the rise of AI-driven chatbots, predictive lead scoring, and automated content creation, which have become baseline requirements for customer-centric applications. As businesses increasingly rely on these AI capabilities, they're optimizing their sales, marketing, and support functions, significantly enhancing overall operational efficiency and decision-making.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global B2B SaaS Market Size by Software Type & CAGR (2025-2032)

• Market Overview
• Enterprise Resource Planning (ERP)
• Customer Relationship Management (CRM)
• Human Capital Management (HCM)
• Supply Chain Management (SCM)
• Others

Global B2B SaaS Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Public
• Private
• Hybrid

Global B2B SaaS Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Relationship Management (CRM)
• Enterprise Resource Planning (ERP)
• Content, Collaboration, and Communication
• BI and Analytics
• Human Capital Management
• Others

Global B2B SaaS Market Size by Enterprise Type & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMEs

Global B2B SaaS Market Size By Industry & CAGR (2025-2032)

• IT and Telecom
• BFSI
• Retail and Consumer Goods
• Healthcare
• Education
• Manufacturing
• Others (Travel and Hospitality)

Global B2B SaaS Market Size & CAGR (2025-2032)

• North America (Software Type, Deployment Type, Application, Enterprise Type)
  • US
  • Canada
• Europe (Software Type, Deployment Type, Application, Enterprise Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Deployment Type, Application, Enterprise Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Deployment Type, Application, Enterprise Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software Type, Deployment Type, Application, Enterprise Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atlassian (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Datadog (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CrowdStrike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Autodesk (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snowflake (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DocuSign (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asana (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations