汽車顯示器市場規模、佔有率、按產品、螢幕大小、顯示技術和地區分類的成長分析 - 2025-2032 年產業預測

2023 年全球汽車顯示器市場規模為 120 億美元，預計將從 2024 年的 129.2 億美元成長到 2032 年的 233.9 億美元，預測期內（2025-2032 年）的複合年成長率為 7.7%。

由於即時導航功能、速度監控和直接內建在擋風玻璃的警報系統等進步，基於 AR 的抬頭顯示器(HUD) 市場正在經歷顯著成長。人工智慧技術的加入增強了這些 HUD，實現了車道偏離警告和行人偵測等功能，促進了自動駕駛和高級駕駛輔助系統 (ADAS) 的發展。這一趨勢推動了對沉浸式和直覺駕駛體驗日益成長的需求，提高了安全性和情境察覺。此外，製造商越來越重視更大、解析度更高的 OLED 和 QLED 顯示器，它們為創新設計（包括曲面和透明螢幕）提供了更大的靈活性。這種轉變不僅改善了美觀度，還最佳化了內部功能，將高階顯示器定位為現代汽車使用者體驗的重要組成部分。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

汽車顯示器市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 中控台顯示螢幕
• 儀錶群顯示幕
• 抬頭顯示器
• 後座娛樂顯示器

汽車顯示器市場規模（按螢幕大小和複合年成長率） (2025-2032)

• 市場概覽
• 小於5英寸
• 5英寸到10英寸
• 10吋或以上

汽車顯示器市場規模（依顯示技術）及複合年成長率（2025-2032）

• 市場概覽
• TFT液晶
• 有機發光二極體

汽車顯示器市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• LG Display Co., Ltd.（South Korea）
• Samsung Display Co., Ltd.（South Korea）
• BOE Technology Group Co., Ltd.（China）
• Innolux Corporation（Taiwan）
• AU Optronics Corp.（Taiwan）
• Sharp Corporation（Japan）
• Panasonic Holdings Corporation（Japan）
• Denso Corporation（Japan）
• Visteon Corporation（USA）
• Continental AG（Germany）
• Robert Bosch GmbH（Germany）
• Nippon Seiki Co., Ltd.（Japan）
• Yazaki Corporation（Japan）
• Kyocera Corporation（Japan）
• Pioneer Corporation（Japan）
• Alps Alpine Co., Ltd.（Japan）
• Valeo SA（France）
• Tianma Microelectronics Co., Ltd.（China）
• Japan Display Inc.（Japan）

結論和建議

Global Automotive Display Market size was valued at USD 12.0 billion in 2023 and is poised to grow from USD 12.92 billion in 2024 to USD 23.39 billion by 2032, growing at a CAGR of 7.7% during the forecast period (2025-2032).

The market for AR-based heads-up displays (HUDs) is experiencing significant growth, driven by advancements in real-time navigation capabilities, speed monitoring, and alert systems integrated directly onto windshields. The incorporation of AI technologies enhances these HUDs, enabling features such as lane departure warnings and pedestrian detection, contributing to the evolution of autonomous driving and advanced driver-assistance systems (ADAS). This trend fosters heightened demand for immersive and intuitive driving experiences, enhancing safety and situational awareness. Additionally, manufacturers are increasingly prioritizing larger, high-resolution OLED and QLED displays, which offer flexibility for innovative designs, including curved and transparent screens. This shift not only elevates aesthetics but also optimizes cabin functionality, positioning advanced displays as essential components of modern automotive user experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Display market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Display Market Segments Analysis

Global Automotive Display Market is segmented by Product, Screen Size, Display Technology and region. Based on Product, the market is segmented into Center stack display, Instrument cluster display, Head-up display and Rear-seat entertainment display. Based on Screen Size, the market is segmented into Less than 5", 5" to 10" and Above 10". Based on Display Technology, the market is segmented into TFT-LCD and OLED. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automotive Display Market

The automotive display market is expected to experience significant growth in the upcoming years due to the increasing production of vehicles. This process entails the large-scale manufacturing of uniform car models, which fosters widespread availability. Automotive display systems are essential for conveying vital information about the vehicle, thereby improving communication with drivers. As there is a heightened focus on vehicle safety and driver assistance technologies, the demand for innovative automotive display solutions is continuously on the rise, further propelling market expansion. Overall, the interplay of these factors is set to drive the growth of the global automotive display market.

Restraints in the Global Automotive Display Market

The Global Automotive Display market faces certain constraints due to the complexities involved in developing advanced display technologies such as OLED, microLED, and AR-HUDs. These innovations necessitate elaborate manufacturing processes and high-quality materials, leading to elevated production costs. This financial burden poses a significant obstacle for budget and mid-range vehicle segments that may struggle to implement such sophisticated displays. Moreover, the integration of these advanced systems into existing vehicle architectures requires substantial synchronization of both software and hardware, further escalating development times and expenses. As a result, these factors hinder the widespread adoption of advanced automotive display technologies in the market.

Market Trends of the Global Automotive Display Market

The Global Automotive Display market is experiencing a significant transformation, driven primarily by advancements in Artificial Intelligence (AI). As manufacturers increasingly integrate AI technologies, the market is witnessing enhanced user experience through intuitive interfaces and smarter interactions between drivers and vehicles. AI-powered adaptive displays are revolutionizing how information is presented, tailoring content in real-time according to driver behavior, road conditions, and individual preferences, ultimately fostering a safer driving experience. Furthermore, innovations like Augmented Reality (AR) Head-Up Displays (HUDs) are gaining traction, offering real-time navigation and hazard detection, thereby improving situational awareness and propelling the industry toward a more connected future.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Automotive Display Market Size by Product & CAGR (2025-2032)

• Market Overview
• Center stack display
• Instrument cluster display
• Head-up display
• Rear-seat entertainment display

Global Automotive Display Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Less than 5"
• 5" to 10"
• Above 10"

Global Automotive Display Market Size by Display Technology & CAGR (2025-2032)

• Market Overview
• TFT-LCD
• OLED

Global Automotive Display Market Size & CAGR (2025-2032)

• North America (Product, Screen Size, Display Technology)
  • US
  • Canada
• Europe (Product, Screen Size, Display Technology)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Screen Size, Display Technology)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Screen Size, Display Technology)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Screen Size, Display Technology)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LG Display Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Display Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BOE Technology Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innolux Corporation (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AU Optronics Corp. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denso Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visteon Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Continental AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Robert Bosch GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Seiki Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yazaki Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kyocera Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alps Alpine Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valeo S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tianma Microelectronics Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Display Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations