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市場調查報告書

商品編碼

1775412

全球汽車顯示器市場：未來預測（2025-2030）

Global Automotive Displays Market - Forecasts from 2025 to 2030

出版日期: 2025年06月26日 | 出版商:

Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計汽車顯示器市場規模將從 2025 年的 87.47 億美元成長到 2030 年的 152.93 億美元，複合年成長率為 11.82%。

汽車顯示器市場分析報告全面分析了快速發展的汽車顯示器行業，該行業受顯示器技術進步和消費者對提升車載體驗日益成長的需求驅動。報告探討了影響全球汽車顯示器市場的關鍵市場趨勢、技術發展和競爭動態，為行業專業人士提供有關市場機會、挑戰和策略建議的可行見解。

市場概述

汽車顯示器市場分析透過各種顯示器類型來定義汽車顯示器市場，包括 TFT-LCD、OLED、AMOLED 等，它們用於高級儀表板、中控台觸控螢幕和後座娛樂系統等應用。本報告按顯示器類型、應用程式、螢幕大小、車輛類型、銷售管道和地區對市場進行細分。由於聯網汽車、自動駕駛技術以及對更大和更高解析度顯示器日益成長的需求，市場正在經歷強勁成長。該報告按螢幕大小（3-5 吋、6-10 吋和 10 吋以上）、車輛類型（乘用車、輕型商用車、重型商用車）和銷售管道（OEM、售後市場）對市場進行細分，重點關注北美、歐洲、亞太、南美、中東和非洲等地區。

商業狀況

汽車顯示器市場研究發現的關鍵促進因素包括電動車和自動駕駛汽車的廣泛應用，這些汽車需要先進的顯示器來建立使用者介面和安全系統。然而，高昂的生產成本和供應鏈中斷是阻礙因素。軟性OLED顯示器與擴增實境（AR）技術的融合蘊藏著機會。波特五力模型和產業價值鏈分析強調，競爭對手之間的競爭適中，一級供應商發揮關鍵作用。駕駛分心安全標準等法律規範也在影響市場動態，並促使人們提出以夥伴關係和創新為重點的策略建議，以應對這些挑戰。

技術展望

汽車顯示器市場研究強調，OLED 和 AMOLED 顯示器正逐漸成為主流，因為它們比傳統的 TFT-LCD 顯示器擁有更出色的色彩精準度、靈活性和能源效率。 Micro LED 和 AR 整合顯示器等新技術有望重新定義車載使用者體驗，尤其是在高級駕駛輔助系統 (ADAS) 和資訊娛樂領域。

競爭格局與分析

本報告中的競爭格局以激烈的技術創新和主要企業之間的策略聯盟為特徵。值得注意的發展包括大陸集團推出的 3D 光場顯示螢幕，它通過為儀錶板和資訊娛樂系統提供沉浸式、無需佩戴眼鏡的 3D 視覺效果，增強了駕駛員互動。該技術於 2024 年推出，利用先進的光學技術來提升用戶體驗，同時滿足嚴格的安全標準，使大陸集團成為高階汽車領域的領導者。同樣，LG Display 公司正在擴展其 OLED 產品組合，推出專為中控台螢幕量身定做的軟性曲面顯示螢幕，在亞太市場越來越受歡迎，尤其是與現代和起亞等韓國汽車製造商合作。這些顯示器對比度高、厚度薄，可實現更智慧的車載設計。Denso公司和羅伯特博世有限公司等其他參與者則專注於將人工智慧主導的介面整合到顯示器中，以支援自動駕駛功能，而日本JAPAN DISPLAY正在推廣其低功耗 eLEAP OLED 技術，用於節能應用。「汽車顯示器市場分析」也指出了近期的併購趨勢，例如偉世通公司與高通合作開發高性能駕駛座域控制器並增強顯示處理能力。市場佔有率分析顯示，大陸集團和LG Display憑藉廣泛的OEM合作關係佔據主要市場佔有率，而新輝開科技等規模較小的公司則在售後市場開拓利基市場。競爭儀表板重點介紹了垂直整合和研發投資的趨勢，以滿足消費者對大型互動式顯示器不斷變化的偏好。

本報告的主要優點

深刻分析：獲得涵蓋主要地區和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
適用範圍廣：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料（2022-2024）和預測資料（2025-2030）
成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
競爭對手定位、策略和市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司概況（策略、產品、財務資訊、主要趨勢等）

The Global Automotive Displays Market Study provides a comprehensive analysis of the rapidly evolving automotive display industry, driven by advancements in display technologies and increasing consumer demand for enhanced in-vehicle experiences. This study examines key market trends, technological developments, and competitive dynamics shaping the global market for automotive displays, offering industry experts actionable insights into market opportunities, challenges, and strategic recommendations.

Market Snapshot

The Global Automotive Displays Market Study defines the market as encompassing various display types, including TFT-LCD, OLED, AMOLED, and others, used in applications such as advanced instrument clusters, center stack touchscreens, and rear seat entertainment systems. The scope includes segmentation by display type, application, screen size, vehicle type, sales channel, and geography. The market is witnessing robust growth due to rising demand for connected vehicles, autonomous driving technologies, and larger, high-resolution displays. The study segments the market into screen sizes (3''-5'', 6''-10'', and >10''), vehicle types (passenger, light commercial, and heavy commercial vehicles), and sales channels (OEMs and aftermarket), with a geographic focus spanning North America, Europe, Asia Pacific, South America, and the Middle East and Africa.

Business Landscape

Key drivers identified in the Global Automotive Displays Market Study include the growing adoption of electric and autonomous vehicles, which require advanced displays for user interfaces and safety systems. However, high production costs and supply chain disruptions pose restraints. Opportunities lie in the integration of flexible OLED displays and augmented reality (AR) technologies. Porter's Five Forces and industry value chain analyses highlight moderate competitive rivalry and the critical role of tier-1 suppliers. Regulatory frameworks, such as safety standards for driver distraction, also influence market dynamics, with strategic recommendations emphasizing partnerships and innovation to address these challenges.

Technological Outlook

The Global Automotive Displays Market Study underscores the shift toward OLED and AMOLED displays due to their superior color accuracy, flexibility, and energy efficiency compared to traditional TFT-LCDs. Emerging technologies, such as micro-LED and AR-integrated displays, are poised to redefine in-vehicle user experiences, particularly for advanced driver-assistance systems (ADAS) and infotainment.

Competitive Environment and Analysis

The competitive landscape in the Global Automotive Displays Market Study is characterized by intense innovation and strategic collaborations among key players. Notable developments include Continental AG's launch of its 3D Lightfield Display, which enhances driver interaction through immersive, glasses-free 3D visuals for instrument clusters and infotainment systems. This technology, introduced in 2024, leverages advanced optics to improve user experience while meeting stringent safety standards, positioning Continental as a leader in premium vehicle segments. Similarly, LG Display Co. has expanded its OLED portfolio with flexible, curved displays tailored for center stack touchscreens, gaining traction in the Asia Pacific market, particularly in partnerships with South Korean automakers like Hyundai and Kia. These displays offer higher contrast ratios and thinner profiles, enabling sleeker vehicle interior designs. Other players, such as DENSO CORPORATION and Robert Bosch GmbH, are focusing on integrating AI-driven interfaces into displays to support autonomous driving features, while Japan Display Inc. is advancing its low-power eLEAP OLED technology for energy-efficient applications. The Global Automotive Displays Market Study also notes recent mergers and acquisitions, such as Visteon Corporation's collaboration with Qualcomm to develop high-performance cockpit domain controllers, enhancing display processing capabilities. Market share analysis indicates that Continental and LG Display hold significant shares due to their extensive OEM partnerships, while smaller players like New Vision Display Inc. are carving niches in the aftermarket segment. The competitive dashboard highlights a trend toward vertical integration and R&D investments to address evolving consumer preferences for larger, interactive displays.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Display Type

TFT-LCD
OLED
AMOLED
Others

By Application

Advanced Instrument Cluster Display
Centre Stack Touchscreen Display
Rear Seat Entertainment Touchscreen Display
Others

By Screen Size

3''-5''
6''-10''
More than 10''

By Vehicle Type

Passenger Vehicle
Light Commercial Vehicle
Heavy Commercial Vehicle

By Sales Channel

OEMs
Aftermarket

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
Israel
UAE
Others
Asia Pacific
China
Japan
South Korea
India
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL AUTOMOTIVE DISPLAYS MARKET BY DISPLAY TYPE

5.1. Introduction
5.2. TFT-LCD
5.3. OLED
5.4. AMOLED
5.5. Others

6. GLOBAL AUTOMOTIVE DISPLAYS MARKET BY APPLICATION

6.1. Introduction
6.2. Advanced Instrument Cluster Display
6.3. Centre Stack Touchscreen Display
6.4. Rear Seat Entertainment Touchscreen Display
6.5. Others

7. GLOBAL AUTOMOTIVE DISPLAYS MARKET BY SCREEN SIZE

7.1. Introduction
7.2. 3''-5''
7.3. 6''-10''
7.4. More than 10''

8. GLOBAL AUTOMOTIVE DISPLAYS MARKET BY VEHICLE TYPE

8.1. Introduction
8.2. Passenger Vehicle
8.3. Light Commercial Vehicle
8.4. Heavy Commercial Vehicle

9. GLOBAL AUTOMOTIVE DISPLAYS MARKET BY SALES CHANNEL

9.1. Introduction
9.2. OEMs
9.3. Aftermarket

10. GLOBAL AUTOMOTIVE DISPLAYS MARKET BY GEOGRAPHY

10.1. Introduction
10.2. North America
- 10.2.1. USA
- 10.2.2. Canada
- 10.2.3. Mexico
10.3. South America
- 10.3.1. Brazil
- 10.3.2. Argentina
- 10.3.3. Others
10.4. Europe
- 10.4.1. Germany
- 10.4.2. France
- 10.4.3. United Kingdom
- 10.4.4. Spain
- 10.4.5. Others
10.5. Middle East and Africa
- 10.5.1. Saudi Arabia
- 10.5.2. UAE
- 10.5.3. Others
10.6. Asia Pacific
- 10.6.1. China
- 10.6.2. India
- 10.6.3. Japan
- 10.6.4. South Korea
- 10.6.5. Indonesia
- 10.6.6. Thailand
- 10.6.7. Others