汽車顯示器、中控台、群聚產業（2025年）

除了座艙互動之外，車載顯示器是智慧座艙的另一個重要參與者。近年來，隨著座艙智慧化水準的不斷提升，車載顯示器在方案和顯示面板技術上也逐漸突破原有的佈局，朝著更聰明、先進的佈局邁進。

1.從車載數據來看，2024年將有更多品牌採用無儀錶板座艙解決方案，後座娛樂螢幕數量將翻倍，組合顯示器（包括雙螢幕、三螢幕）數量將持續增加。

（1）無儀表趨勢深入，HUD與中控螢幕組合將成為自主品牌的主流

以Tesla為首的 "無集群" 熱潮在2024年持續升溫。預計2024年無儀錶板車型銷量將超過150萬輛，比上年增長50.0%。其中，Li Auto5款車型合計佔32.4%的市佔率。Deepal的三款機型的市佔率為7.9%。

與Tesla單一的中控台螢幕不同，中國自主品牌傾向採用HUD與中控台螢幕的組合，而非集群。代表品牌有Li Auto、Deepal等。Li Auto全系車型採用HUD+安全駕駛互動螢幕+中控螢幕方案取代儀錶板，Deepal S07、Deepal S05、Deepal L07則採用AR-HUD+中控螢幕方案取代儀錶板。

（2）後座娛樂螢幕數量增加一倍，主要安裝位置為第二排天花板。

2024年的數據顯示，配備後座娛樂螢幕的新車銷量將接近90萬輛，比上年增長121.8%。從車型來看，中大型轎車為主要購車類型，佔比48.1%，其次為中型SUV，佔17.0%，MPV佔13.1%。

從空間角度來看，第二排娛樂螢幕主要安裝在第二排天花板和前排中央扶手後方。從螢幕控制來看，第二排娛樂螢幕開發了觸控、語音、手勢、遙控器、功能控制螢幕等多種控制方式。

（3）多螢幕顯示（包括雙螢幕顯示器和三螢幕顯示）的安裝數量持續增加，其中雙螢幕顯示解決方案佔超過90%。

2024年，搭載組合顯示器的新車銷量將達337.8萬輛，其中搭載三聯顯示器的新車銷量將近25萬輛，較去年同期成長超過200%。其中，光是AITO M9一款機型就佔了三螢幕市場60%以上的佔有率，Voyah系列則佔了近20%的佔有率。

車上解決方案方面，靈犀L於2024年9月上市，是電子後視鏡（CMS）獲准上路以來首款採用5螢幕解決方案的車型。它採用五顯示器佈局：三個 12.3 吋顯示器和兩個 7 吋 CMS 顯示器。

2.顯示技術方面，OLED機型正在興起，曲面、曲邊螢幕正在汽車上應用。

汽車顯示面板正逐步從LCD向OLED過渡。在OLED領域，曲面OLED、曲面邊緣OLED正在汽車上搭載。可折疊OLED、可捲曲OLED均有成熟的技術方案。

本報告對中國汽車產業進行了分析，提供了汽車顯示佈局、技術、應用趨勢、安裝基數數據、供應商概況等資訊。

目錄

第1章 車用顯示器概述

• 車載顯示技術概述
• 汽車顯示器佈局概述

第2章：汽車顯示器佈局、技術及應用趨勢

• 車載顯示器主要應用場景佈局趨勢
• 汽車顯示技術趨勢
• 汽車顯示器的未來應用

第3章 汽車顯示數據

• 中國乘用車液晶儀錶板安裝情況
• 中國乘用車中控台螢幕安裝
• 中國乘用車副駕駛螢幕安裝狀況
• 中國乘用車複合顯示器安裝情況
• 在中國乘用車上安裝後排娛樂螢幕

第4章 全球汽車顯示系統Tier1供應商分析

• Continental
• Denso
• Visteon
• Bosch
• FORVIA
• Marelli
• Desay SV
• ADAYO
• Hangsheng Electronics
• Huawei
• Tianyouwei Electronics
• Mobis
• Yuanfeng Technology
• 其他

第5章 全球車用顯示面板供應商分析

• JDI
• LG Display
• Tianma Microelectronics
• BOE
• TCL CSOT
• AU Optronics
• innolux Corporation
• Visionox
• HIWAY Technology
• HKC
• 其他

In addition to cockpit interaction, automotive display is another important carrier of the intelligent cockpit. In recent years, the intelligence level of cockpits has continued to improve, and automotive displays are gradually breaking through the original layout, moving towards smarter and more advanced layout in solutions and display panel technologies.

1. Judging from the installation data, in 2024, more brands follow suit and adopt the cluster-free cockpit solution, the installation volume of rear entertainment screens doubled, and the installation volume of combined display (including dual-display and triple-display) continue to increase.

(1) Cluster-free is being deepened, and Chinese independent brands mostly use a combination of HUD and center console screen

The "cluster-free" craze led by Tesla continued to increase in 2024. In 2024, the sales of cluster-free models exceeded 1.5 million, a year-on-year increase of 50.0%. Among them, Li Auto's five models contributed a total of 32.4% of the market share. Deepal's three models contributed 7.9% of the market share.

Different from Tesla's single center console screen solution, Chinese independent brands mostly use a combination of HUD and center console screen to replace the cluster. Representative brands include Li Auto and Deepal. Li Auto's full range of models use a solution of HUD + safe driving interactive screen + center console screen to replace the cluster; Deepal S07, Deepal S05, and Deepal L07 use an AR-HUD + center console screen solution to replace the cluster.

(2) The installations of rear entertainment screens have doubled, with second-row roof being the main installation location

According to the data in 2024, the sales volume of new cars equipped with rear entertainment screens was close to 900,000 units, a year-on-year increase of 121.8%. in terms of vehicle types installed, mid-to-large-sized sedans accounted for 48.1% of these sales, serving as the primary driving force, followed by midsize SUVs at 17.0% and MPVs at 13.1%.

From the installation location point of view, the second-row entertainment screens are mainly installed on second-row roof and behind the front-row center armrest. in terms of screen control, the second-row entertainment screens have developed a variety of control methods such as touch, voice, gesture, remote control, functional control screen, etc.

(3) The installation volume of combined displays (including dual-display and triple-display) continues to rise, with dual-display solutions accounting for more than 90%

In 2024, a total of 3.378 million new cars equipped with combined display solutions were sold, of which nearly 250,000 were equipped with triple-display, a year-on-year increase of more than 200%. Specifically, the AITO M9 model alone contributed more than 60% of triple-display market share, while Voyah series accounted for nearly 20%.

From the installation solution point of view, since the electronic exterior rearview mirror (CMS) was approved for road use, the first model adopting five-display solution, Lingxi L, was launched in September 2024. It adopts a five-display layout with three 12.3-inch displays + two 7-inch CMS displays.

2. For display technology, the number of OLED models is increasing, and curved screens and curved-edge screens are being used in cars

Automotive display panels are gradually transitioning from LCD to OLED. in the field of OLED, curved OLED and curved-edge OLED have been installed in cars. Foldable OLED and rollable OLED have mature technical solutions.

In October 2024, Voyah Courage was launched. This model uses the industry's first curved-edge OLED display screen. Its' left can adjust the brightness, and the right supports volume adjustment. It is reported that this product comes from BOE Varitronix. Moreover, its center console screen supports left and right sliding.

In March 2025, Yangwang U7 was launched. This model uses a display combination of 23.6-inch LCD cluster + 12.8-inch OLED curved center console screen + 23.6-inch OLED co-pilot screen. This curved OLED center console screen was first used on Yangwang U8 in 2023, with a curvature of R800.

From the supplier's perspective, there are mature technical solutions for foldable OLED and rollable OLED. Foldable and rollable displays were first used in the mobile phone field and quickly became popular. In recent years, many display suppliers have also launched their own rollable /foldable display products. Those displays benefit from the variability of their display form. They can be adjusted in the cockpit according to driving conditions and usage purposes, and can significantly improve interior design of the vehicle by minimizing the volume and installation space.

BOE's 15.05-inch electric foldable screen

Developed based on BOE's f-OLED technology, this product has a bending radius of R3 and can be flexibly unfolded and hidden according to different usage scenarios.

LG Display's foldable OLED display

It can be installed behind the front seat and used as a display, or it can be taken down and used as a portable tablet for work, thus creating a "mobile office" scenario.

The 17-inch foldable OLED product can not only watch large-size video images, but also adjust the folding angle of the screen to allow the product to be used as a 12.3-inch tablet computer.

Table of Contents

1 Overview of Automotive Display Overview

• 1.1 Overview of Automotive Display Technology
• Automotive Display Layout
• Automotive Display Technology Categories
• Comparison of Mainstream Automotive Display Technologies
• Mainstream Automotive Display Technology (1): LCD
• Mainstream Automotive Display Technology (2): OLED
• Mainstream Automotive Display Technology (2): AMOLED Display Technology
• Mainstream Automotive Display Technology (3): Mini LED Display Technology
• Mainstream Automotive Display Technology (4): Micro LED Display Technology
• Automotive Display Technology Evolution
• Global Automotive Display Panel Shipments in 2024
• 1.2 Overview of Automotive Display Layout
• Cockpit Display Layout (1): Split Display
• Cockpit Display Layout (1): Split Display Application Case
• Cockpit Display Layout (2): Combined Display
• Cockpit Display Layout (2): Combined Display Application Case
• Cockpit Display Layout (3): Integrated Display
• Cockpit Display Layout (3): Integrated Display Application Case

2 Automotive Display Layout, Technology and Application Trends

• 2.1 Automotive Display Layout Trends in Major Application Scenarios
  • 2.1.1 Center Console Screen
• Main Layout of Cluster Center Console
• Integrated Display + CMS
• Cluster Center Console Screen Layout: Discrete Cluster + Center Console Layout Is Still the Mainstream
• Summary of Single-screen Models, 2024 - Feb. 2025
• Summary of Some Models with Discrete Screens, 2024 - Feb. 2025
• Summary of Some Models with Combined Display, 2024 - Feb. 2025
• Summary of Models with Integrated Display, 2024 - Feb. 2025
• 2.1.2 Co-pilot Screen
• Main Configuration of Co-pilot Screen
• Co-pilot Screen: Remote integrated Screen
• Threshold for installing A Co-pilot Screen Has Dropped to 100,000-150,000 Yuan
• Installations of Co-pilot Screens Have Been Greatly increased
• Summary of Some Models with Co-pilot Screens, 2024 - Feb. 2025
• 2.1.3 Rear Entertainment Screen
• Rear Entertainment Screen Layout Solution 1: Behind the Headrest of Front Driver/ Co-Pilot Seat
• Rear Entertainment Screen Layout Solution 2: Rear Ceiling Screen
• Rear Entertainment Screen Layout Solution 3: Other Layout Methods
• Trends of Rear Entertainment Screen Layout: Differentiated by Vehicle Model Cabin Space
• Summary of Models Equipped with Rear Entertainment Screens
• Installation of Rear Entertainment Screens in China's Passenger Car Market in 2024: Concentrated in High-priced Luxury SUVs and MPVs
• 2.2 Trends of Automotive Display Technology
• Development Trend of Automotive Display Technology Under The Intelligent Cockpit
• Global Shipment Trends of Different Automotive Display Technologies
• Comparison Between Automotive Mini LED Camp and OLED Camp
• 2.2.1 Trends of OLED Automotive Display Technology
• Advantages of OLED Automotive Display Technology
• Classification of Automotive OLED Backplane Technology
• Iteration Process of OLED Automotive Display Size
• Automotive Display Panels Are Transitioning from LCD to OLED
• Global Automotive OLED Market: Samsung Display and LGD Dominate
• Summary of OLED Product Applications of New Models Launched in 2024
• Summary of OLED Automotive Display Supplier Deployment
• 2.2.2 Trends of Mini LED Automotive Display Technology
• Mini LED Automotive Display Supply Chain
• Mini LED Automotive Display Technology Advantages
• Mini LED Automotive Display Technical Difficulties
• Mini LED Automotive Display Backlight Module Technology Route Combination
• Comparison of Major Mini LED Driving Technologies
• Hindrance for Mini LED Large-scale Installed in Cars
• Opportunities and Directions for Mini LED Installed in Cars
• OEMs and Panel Manufacturers Are Actively Deploying Mini LED Backlight Automotive Displays, Driving The industry Chain
• Summary of Models with Mini LED Automotive Display
• Summary of Mini LED Automotive Display Suppliers' Deployment
• 2.2.3 Trends of Micro LED Automotive Display Technology
• Micro LED Process Challenges
• Micro LED Automotive Display Technology Advantages
• Main Advantages of Micro LED Displays
• Five Major Technical Challenges of Micro LED Automotive Display
• Micro LED Automotive Display Application Trends
• Micro LED Automotive Display Technology Continues to Advance
• Summary of Micro LED Automotive Display Installation
• Summary of Micro LED Automotive Display Suppliers' Deployment
• 2.3 Forward-looking Applications of Automotive Display
• Covers Anti-Peep Privacy Technology, Transparent Display, Rollable /Foldable Display, One Screen with Multiple Viewing Angles, P2P Display, etc.

3 Automotive Display Data

• 3.1 instillation of LCD Clusters in Passenger Cars in China
• Instillations and Instillation Rate of LCD Clusters in Passenger Cars in China
• Market Share of Domestic Passenger Car Full LCD Cluster Suppliers: By Size
• Instillations and Instillation Rate of Full LCD Cluster in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Full LCD Cluster in Passenger Cars in China (TOP15 Brands)
• Instillations and Instillation Rate of Full LCD Cluster in Passenger Cars in China (TOP15 Models)
• Proportion of LCD Cluster Suppliers in Passenger Cars in China
• Installation of Cluster-free Models
• 3.2 instillation of Center Console Screens in Passenger Cars in China
• Instillations and Instillation Rate of Center Console Screens in Passenger Cars in China
• Instillations and Proportion of Large Center Console Screens in Passenger Cars in China (by Product Size)
• Instillations and Instillation Rate of Center Console Screens in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Center Console Screens in Passenger Cars in China (TOP15 Brands)
• Instillations and Instillation Rate of Center Console Screens in Passenger Cars in China (TOP15 Models)
• Market Share of Suppliers for Large Center Console Screens in Passenger Cars in China
• 3.3 instillation of Co-pilot Screens in Passenger Cars in China
• Instillations and Instillation Rate of Co-pilot Screens in Passenger Cars in China
• Instillations and Instillation Rate of Co-pilot Screens in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Co-pilot Screens in Passenger Cars in China (TOP15 Brands/Models)
• 3.4 instillation of Combined Display in Passenger Cars in China
• Instillations and Instillation Rate of Combined Display in Passenger Cars in China
• Instillations and Instillation Rate of Combined Display in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Combined Display in Passenger Cars in China (by Manufacturer Type)
• Instillations and Instillation Rate of Dual-display in Passenger Cars (TOP15 Brands/Models)
• Instillations and Instillation Rate of Triple-display in Passenger Cars (TOP15 Brands/Models)
• 3.5 installation of Rear Entertainment Screens in Passenger Cars in China
• Instillations and Instillation Rate of Rear Entertainment Screens in Passenger Cars in China
• Instillations and Proportion of Rear Entertainment Screens in Passenger Cars in China (by Model and Price Range)
• Instillations and Instillation Rate of Rear Entertainment Screens in Passenger Cars in China (by Manufacturer Type)
• Instillations and Instillation Rate of Rear Entertainment Screens in Passenger Cars in China (by Vehicle Type)

4 Global Automotive Display System Tier 1 Suppliers

• 4.1 Continental
• Summary of Automotive Display Product Line
• innovative Center Console Cluster Solution (1): Invisible Biometric Sensor Display
• innovative Center Console Cluster Solution (2): in2visible Display
• innovative Center Console Cluster Solution (3): Window Projection
• innovative Center Console Cluster Solution (4): Panoramic HUD
• innovative Center Console Cluster Solution (5): Micro LED
• 4.2 Denso
• 4.3 Visteon
• 4.4 Bosch
• 4.5 FORVIA
• 4.6 Marelli
• 4.7 Desay SV
• Automotive Display Product Business Roadmap and Summary
• Automotive Display Technology (1)
• Automotive Display Technology (2)
• Automotive Display Innovative Design (1): Dual 23.6-inch Mini LED Curved Dual-display
• Automotive Display Innovative Design (2): Curved Dual-display, integrated Black Display
• Automotive Display Innovative Design (3): Smart Surface
• HUD Business: Full Range of HUD Products
• 4.8 ADAYO
• Automotive Display Product Line
• Automotive Display Product Business Route and Summary (1)
• Automotive Display Product Business Route and Summary (2)
• Automotive Display Innovative Products (1): Mini LED
• Automotive Display Innovative Products (2): Dual-display
• Automotive Display Innovative Products (3): integrated Curved Cover LCD Cluster
• Automotive Display Innovative Products (4): Through-type Screen
• Automotive Display Innovative Products (5): Motion Mechanism System Solution
• Automotive Display Innovative Products (6): Smart Surface
• Automotive Display Product Application Cases
• One-Chip Multi-Screen Solution (1)
• One-Chip Multi-Screen Solution (2)
• AR-HUD Product Development Planning
• AR-HUD Display innovation Product: Depth-of-field 3D AR-HUD
• HUD Technology Layout (1)
• HUD Technology Layout (2)
• Electronic Rearview Mirror
• Features of Exterior Electronics Rearview Mirror Solution
• Supporting Case of Exterior Electronics Rearview Mirror
• 4.9 Hangsheng Electronics
• 4.10 Huawei
• 4.11 Tianyouwei Electronics
• 4.12 Mobis
• 4.13 Yuanfeng Technology
• 4.14 Others
• Appotronics
• Harman

5 Global Automotive Display Panel Suppliers

• 5.1 JDI
• Profile
• Cutting-edge Automotive Display Products (1)
• Cutting-edge Automotive Display Products (2)
• Cutting-edge Automotive Display Products (3)
• Cutting-edge Automotive Display Products (4)
• Automotive Display Technology (1)
• Automotive Display Technology (2)
• Automotive Display Technology (3)
• Automotive Display Technology (4)
• 5.2 LG Display
• Automotive Display Business Layout
• Next-Generation Automotive Display Technology (1)
• Next-Generation Automotive Display Technology (2)
• Automotive Display Solutions in SDV Process (1)
• Automotive Display Solutions in SDV Process (2)
• Automotive Display Solutions in SDV Process (3)
• Automotive Display Innovative Design (1)
• Automotive Display Innovative Design (2)
• LG Electronics Digital Cockpit Solution
• 5.3 Tianma Microelectronics
• Automotive Display Business Layout
• Display Technology Platform
• SFT Platform
• SFO Platform
• SFM Platform
• Automotive Display Solutions (1)
• Automotive Display Solutions (2)
• Automotive Mini-LED Product Line
• Automotive Combined Display Solution
• Innovative Display (1)
• Innovative Display (2)
• Innovative Display (3)
• Innovative Display (4)
• Local Dimming Technology (1)
• Local Dimming Technology (2)
• Invisible Display Technology
• Third-Generation intelligent interior Display Products & intelligent Cockpit integrated Sensing Technology
• Automotive Display Technology Solution (1)
• Automotive Display Technology Solution (2)
• Automotive Display Technology Solution (3)
• Automotive Display Technology Solution (4)
• Automotive Display Technology Solution (5)
• Automotive Display Technology Solution (6)
• Core Products and Supply Relationships
• 5.4 BOE
• 5.5 TCL CSOT
• 5.6 AU Optronics
• 5.7 innolux Corporation
• 5.8 Visionox
• 5.9 HIWAY Technology
• 5.10 HKC
• 5.11 Others
• Huaqin Technology
• Beidou intelligent Connected Vehicle Technology Co., Ltd. (BICV)