機上盒市場規模、佔有率、成長分析（按技術、解析度、分銷管道、應用、作業系統、錄製類型和地區）—2025 年至 2032 年產業預測

預計到 2023 年全球機上盒市場規模將達到 208 億美元，從 2024 年的 216.5 億美元成長到 2032 年的 298.6 億美元，預測期內（2025-2032 年）的複合年成長率為 4.1%。

由於擴大轉向地面數位電視、數位廣播和有線電視廣播，全球機上盒市場預計將穩步成長。根據我們的分析，消費者意識的不斷增強以及對基於網際網路的 STB 設備（如 IPTV 和 OTT 平台）的採用，為市場擴張鋪平了新的途徑。再形成產業的一個主要趨勢是雲端基礎的技術的整合。雲端基礎的技術減少了對實體硬體的依賴，並實現了遠端儲存和無縫串流等功能。例如，亞馬遜的 Fire TV 平台支援雲端基礎的功能，並透過語音控制和輕鬆存取 OTT 服務來增強用戶體驗。同樣，康卡斯特的 Xfinity Stream 服務也體現了傳統有線電視供應商的發展，透過多種裝置提供對直播和隨選節目的雲端存取。這些創新標誌著市場從傳統硬體向靈活的雲端整合解決方案的轉變，提高了消費者的便利性並支持了全球對先進機上盒的持續需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

機上盒市場規模（依技術及複合年成長率） (2025-2032)

• 市場概覽
• 衛星/DTH
• IPTV
• 電纜
• DTT
• OTT
• 其他

機上盒市場規模（按解析度和複合年成長率） (2025-2032)

• 市場概覽
• SD
• 高影像品質
• 超高清以上

機上盒市場規模（依分銷通路分類）及複合年成長率（2025-2032）

• 市場概覽
• 離線
• 線上

機上盒市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 住宅
• 商業的

機上盒市場規模（按作業系統和複合年成長率） (2025-2032)

• 市場概覽
• Android
• Linux

機上盒市場規模（按錄製類型和複合年成長率） (2025-2032)

• 市場概覽
• DVR
• 不支援 DVR

機上盒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• CommScope（USA）
• Technicolor SA（France）
• HUMAX Co. Ltd（South Korea）
• ZTE Corporation（China）
• Skyworth Digital Ltd（China）
• Kaon Media Co., Ltd.（South Korea）
• Samsung Electronics Co. Ltd.（South Korea）
• LG Electronics（South Korea）
• Huawei Technologies Co.（China）
• Dish Network Corporation（USA）
• Apple Inc.（USA）
• Google LLC（USA）
• Shenzhen Skyworth Digital Technology（China）
• Evolution Digital LLC（USA）
• Shenzhen SDMC Technology Co. Ltd.（China）
• Vestel Incorporation（Turkey）

結論和建議

Global Set Top Box Market size was valued at USD 20.8 billion in 2023 and is poised to grow from USD 21.65 billion in 2024 to USD 29.86 billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global set-top box market is poised for robust growth, driven by the increasing shift toward digital terrestrial television, digital broadcasting, and CATV broadcasting. Our analysis reveals that rising consumer awareness and adoption of Internet-based STB devices-such as IPTV and OTT platforms-are opening new avenues for market expansion. A key trend reshaping the industry is the integration of cloud-based technology, which is reducing dependency on physical hardware and enabling features like remote storage and seamless streaming. For instance, Amazon's Fire TV platform now supports cloud-based functionalities, enhancing user experience with voice control and easy access to OTT services. Similarly, Comcast's Xfinity Stream service exemplifies how traditional cable providers are evolving, offering cloud-enabled access to live and on-demand content across multiple devices. These innovations underline a market transition from conventional hardware to flexible, cloud-integrated solutions, boosting consumer convenience and supporting sustained demand for advanced set-top box offerings globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Set Top Box Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Set Top Box Market Segments Analysis

Global Set Top Box Market is segmented by Technology, Resolution, Distribution Channel, Application, Operating System, Recording and region. Based on Technology, the market is segmented into Satellite/DTH, IPTV, Cable, DTT, OTT and Others. Based on Resolution, the market is segmented into SD, HD and Ultra-HD & Higher. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Application, the market is segmented into Residential and Commercial. Based on Operating System, the market is segmented into Android and Linux. Based on Recording, the market is segmented into DVR and Non-DVR. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Set Top Box Market

One of the key drivers propelling the growth of the Global Set Top Box Market is the increasing consumer demand for high-resolution video and superior audio quality, which has been amplified by rapid advancements in the Over-the-Top (OTT) content industry. As OTT platforms continue to offer HD and UHD video streaming capabilities, consumers are increasingly upgrading to HD-ready televisions and portable smart devices, thereby necessitating compatible set top boxes (STBs). The rollout of technologically advanced television models such as OLED TVs, 8K UHD displays, and 3D smart interactive TVs is further fueling demand for next-generation STBs that can support these formats. This trend is opening up significant growth opportunities for market players. For instance, in March 2022, Technicolor Connected Home collaborated with Bouygues Telecom to launch a premium Android-based 4K UHD set top box equipped with advanced Wi-Fi capabilities, aimed at enhancing user experience and ensuring seamless content delivery across French households.

Restraints in the Set Top Box Market

A significant restraint impacting the Global Set Top Box Market is the increasingly complex regulatory environment surrounding content security and intellectual property protection. While these regulations are designed to curb piracy and unauthorized content distribution, they impose considerable compliance burdens on manufacturers. Set-top box producers must now incorporate advanced encryption standards and content protection technologies-such as high-bandwidth digital content protection (HDCP) and conditional access systems (CAS)-to meet stringent international and regional mandates. This results in higher production costs, extended development timelines, and the need for continual updates to keep pace with evolving standards. Smaller manufacturers, in particular, face challenges in maintaining compliance while staying competitive in pricing and innovation. Additionally, navigating diverse global regulations can hinder market expansion, especially in emerging markets where legal frameworks may differ or be inconsistently enforced. Our analysis reveals that these regulatory obligations are acting as a barrier to entry and innovation, thereby constraining the overall growth potential of the set-top box market.

Market Trends of the Set Top Box Market

A notable trend shaping the Global Set Top Box Market is the shift toward cloud-based and AI-integrated streaming solutions aimed at enhancing user experience and content accessibility. Leading this innovation is Xperi Inc., through its TiVo Stream platform, which exemplifies the industry's move toward personalized and seamless entertainment delivery. TiVo Stream leverages artificial intelligence to provide intuitive, data-driven content recommendations and features a user-friendly interface that consolidates multiple streaming services into a unified platform. This approach addresses consumers' growing demand for simplified navigation and curated content in an increasingly fragmented media landscape. As streaming ecosystems become more complex, solutions that offer smart aggregation and personalized discovery are gaining momentum. The rise of such platforms signals a broader market evolution from traditional set-top boxes to intelligent, cloud-native solutions, emphasizing convenience, customization, and convergence. This trend underscores how innovation in AI and cloud technologies is becoming central to competitiveness in the set-top box industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Set Top Box Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Satellite/DTH
• IPTV
• Cable
• DTT
• OTT
• Others

Global Set Top Box Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• SD
• HD
• Ultra-HD & Higher

Global Set Top Box Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Set Top Box Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Set Top Box Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• Linux

Global Set Top Box Market Size by Recording & CAGR (2025-2032)

• Market Overview
• DVR
• Non-DVR

Global Set Top Box Market Size & CAGR (2025-2032)

• North America (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • US
  • Canada
• Europe (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Resolution, Distribution Channel, Application, Operating System, Recording)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• CommScope (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technicolor SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUMAX Co. Ltd (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Digital Ltd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaon Media Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dish Network Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Skyworth Digital Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evolution Digital LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen SDMC Technology Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel Incorporation (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations