企業視訊市場規模、佔有率、成長分析（按解決方案、按服務、按部署、按應用、按組織規模、按最終用途、按地區）—產業預測 2025-2032

2023 年全球企業視訊市場規模價值為 234 億美元，預計將從 2024 年的 258.3 億美元成長到 2032 年的 570.1 億美元，預測期內（2025-2032 年）的複合年成長率為 10.4%。

受全球勞動力協作需求日益成長的推動，企業視訊解決方案市場正經歷顯著成長。企業將影片作為其內容行銷策略的核心部分，並開發了強大的內容傳遞網路(CDN)，例如 Google Cloud 的 Media CDN，以增強影片串流功能。隨選影片培訓的需求激增，為員工提供關鍵錄製內容的機會，以提高他們的技能。教育機構也採用多媒體演示來豐富學習體驗。技術的進步，尤其是 API，正在促進跨平台的無縫整合，進一步推動市場動態。此外，向混合工作模式的轉變以及人工智慧和機器學習技術的融合正在提高視訊品質和互動，推動該領域的進一步成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 技術分析

企業視訊市場規模（按解決方案和複合年成長率） (2025-2032)

• 市場概覽
• 視訊會議
• 影片內容管理
• 網路直播

企業視訊市場規模（依服務及複合年成長率） (2025-2032)

• 市場概覽
• 整合與部署
• 託管服務
• 專業服務

企業視訊市場規模（按部署和複合年成長率） (2025-2032)

• 市場概覽
• 雲
• 本地

企業視訊市場規模（按應用和複合年成長率） (2025-2032)

• 市場概覽
• 企業溝通
• 培訓與發展
• 行銷和客戶參與

企業視訊市場規模（按組織規模和複合年成長率） (2025-2032)

• 市場概覽
• 主要企業
• 中小型企業

企業視訊市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概覽
• 資訊科技/通訊
• 銀行、金融服務和保險（BFSI）
• 醫療保健和生命科學
• 媒體和娛樂
• 教育
• 零售和消費品
• 其他

企業視訊市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Microsoft（US）
• Zoom Video Communications（US）
• Google（US）
• IBM（US）
• Avaya（US）
• AWS（US）
• Cisco Systems（US）
• GoTo（US）
• Adobe（US）
• Poly（US）
• BlueJeans（US）
• Lifesize（US）
• RingCentral（US）
• Pexip（Norway）
• Vidyo（US）
• Kaltura（US）
• Chime（US）
• Veeva Systems（US）
• Verizon Communications Inc.（US）
• Huawei Technologies Co. Ltd.（China）

結論和建議

Global Enterprise Video Market size was valued at USD 23.4 billion in 2023 and is poised to grow from USD 25.83 billion in 2024 to USD 57.01 billion by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

The enterprise video solutions market is witnessing significant growth driven by increasing collaboration needs among global workforces. Companies are leveraging video as a core aspect of content marketing strategies, leading to the development of robust content delivery networks (CDNs) like Google Cloud's Media CDN to enhance video streaming capabilities. The demand for on-demand video training has surged, allowing employees to access vital recorded content for skills enhancement. Educational institutions are also adopting multimedia presentations to enrich learning experiences. Advances in technology, particularly APIs, are facilitating seamless integration across platforms, further boosting market dynamics. Additionally, the shift towards hybrid work models and the integration of AI and ML technologies are enhancing video quality and interaction, propelling further growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Enterprise Video market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Enterprise Video Market Segments Analysis

Global Enterprise Video Market is segmented by Solution, Services, Deployment, Application, Organization Size, End Use and region. Based on Solution, the market is segmented into Video Conferencing, Video Content Management and Webcasting. Based on Services, the market is segmented into Integration & Deployment, Managed Service and Professional Service. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Corporate Communications, Training & Development and Marketing & Client Engagement. Based on Organization Size, the market is segmented into Large Enterprise and Small & Medium Enterprise (SME). Based on End Use, the market is segmented into IT & Telecom, Banking, Financial Services, and Insurance (BFSI), Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Enterprise Video Market

The Global Enterprise Video market is being significantly propelled by the transformative impact of Artificial Intelligence, which is revolutionizing business operations through automation, personalization, and enhanced user experiences. Companies are increasingly adopting AI to refine their enterprise platforms, enabling seamless access to content for all users. This technology facilitates the automation of tasks such as transcription and translation, while also providing rich analytics on video viewing patterns, including watch time, completion rates, and overall engagement metrics. For example, in January 2024, Vbrick enhanced its enterprise video solutions by integrating advanced AI capabilities that revolutionize content management, boost accessibility, automate workflows, and streamline processes across organizations.

Restraints in the Global Enterprise Video Market

Although the Global Enterprise Video market presents significant opportunities for product adoption, it is likely to be restrained by the complexities involved in coding and decoding video conferencing applications, which can impede revenue growth. Additionally, many solution providers encounter challenges related to varying screen resolutions and sizes, complicating the app's ability to adapt effectively across devices. Nevertheless, various system integrators, solution providers, and technology developers are actively working on innovative solutions to mitigate these complexities, which should help lessen their adverse effects on the enterprise video market landscape moving forward.

Market Trends of the Global Enterprise Video Market

The Global Enterprise Video market is witnessing a significant trend driven by the rising adoption of video analytics tools. These innovative solutions empower businesses to gain invaluable insights into video performance on hosting platforms, enabling them to enhance their content and marketing strategies effectively. By analyzing user behavior and monitoring security threats, enterprises can optimize their video assets, refine viewer interactions, and tailor offerings to meet audience preferences. Recent advancements, such as BriefCam's enhanced video analytics platform introduced in March 2023, illustrate the growing demand for customizable and efficient video investigation capabilities. This trend is expected to accelerate market growth as organizations increasingly leverage data-driven insights to improve viewer engagement and operational efficiency.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Analysis

Global Enterprise Video Market Size by Solution & CAGR (2025-2032)

• Market Overview
• Video Conferencing
• Video Content Management
• Webcasting

Global Enterprise Video Market Size by Services & CAGR (2025-2032)

• Market Overview
• Integration & Deployment
• Managed Service
• Professional Service

Global Enterprise Video Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Enterprise Video Market Size by Application & CAGR (2025-2032)

• Market Overview
• Corporate Communications
• Training & Development
• Marketing & Client Engagement

Global Enterprise Video Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprise
• Small & Medium Enterprise (SME)

Global Enterprise Video Market Size by End Use & CAGR (2025-2032)

• Market Overview
• IT & Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Healthcare & Life Sciences
• Media & Entertainment
• Education
• Retail & Consumer Goods
• Others

Global Enterprise Video Market Size & CAGR (2025-2032)

• North America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • US
  • Canada
• Europe (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Solution, Services, Deployment, Application, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Solution, Services, Deployment, Application, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Solution, Services, Deployment, Application, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom Video Communications (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avaya (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AWS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoTo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poly (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueJeans (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pexip (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kaltura (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Veeva Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations