軟糖補充劑市場規模、佔有率、成長分析（按類型、按澱粉含量、按功能、按最終用戶、按分銷管道、按地區）—2025 年至 2032 年行業預測

2023 年全球軟糖補充劑市場規模價值 158 億美元，預計將從 2024 年的 177.4 億美元成長到 2032 年的 448.8 億美元，預測期內（2025-2032 年）的複合年成長率為 12.3%。

全球軟糖補充劑市場正受到轉向更美味、更易於食用的保健產品的推動。傳統的錠劑和膠囊常常因吞嚥困難和味道不好而讓消費者，尤其是年輕人和老年人望而卻步。相較之下，軟糖補充劑將必要的營養素與愉快的咀嚼體驗融為一體，提高了日常飲食的依從性並刺激了市場需求。隨著注重健康的消費者尋求預防性選擇，軟糖（尤其是無糖和純素品種）的吸引力擴大了它們對不同食物偏好的吸引力。此外，正在進行的產品創新包括益生菌、Omega-3和植物萃取物等專門的功能成分，可滿足各種健康需求。這種多方面的方法不僅吸引了消費者的注意力，而且還幫助品牌更有效地滲透市場。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 客戶和購買標準分析

軟糖補充劑市場規模（按類型及複合年成長率） (2025-2032)

• 市場概覽
• 維生素軟糖
• 歐米茄脂肪酸軟糖
• 膠原蛋白軟糖
• CBD軟糖
• 其他類型

軟糖補充劑市場規模（按澱粉成分和複合年成長率） (2025-2032)

• 市場概覽
• 含澱粉的補充劑
• 無澱粉體系

軟糖補充劑市場規模（按功能和複合年成長率） (2025-2032)

• 市場概覽
• 免疫
• 皮膚、頭髮、指甲
• 生育能力
• 骨骼健康
• 其他功能

軟糖補充劑市場規模（按最終用戶和複合年成長率） (2025-2032)

• 市場概覽
• 孩子
• 成人
• 老年人

軟糖補充劑市場規模（按分銷管道分類）及複合年成長率（2025-2032）

• 市場概覽
• 大賣場和超級市場
• 藥局和藥局
• 便利商店
• 線上零售商
• 其他分銷管道

軟糖補充劑市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Church & Dwight Co., Inc.（USA）
• The Clorox Company（USA）
• Nestle Health Science（Switzerland）
• Bayer AG（Germany）
• Pfizer Inc.（USA）
• Haleon（UK）
• Nature's Way（USA）
• Vitafusion（USA）
• Herbaland Naturals Inc.（Canada）
• BYHEALTH Co., Ltd.（China）
• Otsuka Pharmaceutical Co., Ltd.（Japan）
• Unilever（UK/Netherlands）
• Nature's Bounty（USA）
• GummiKing（USA）

結論和建議

Global Gummy Supplements Market size was valued at USD 15.8 billion in 2023 and is poised to grow from USD 17.74 billion in 2024 to USD 44.88 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

The global gummy supplements market is being propelled by a shift towards more palatable and easily consumable health products. Traditional pills and capsules often deter consumers, particularly the young and elderly, due to swallowing difficulties and undesirable tastes. In contrast, gummy supplements merge essential nutrients with an enjoyable chewing experience, enhancing adherence to daily regimens and boosting market demand. As health-conscious consumers seek preventive options, the appealing nature of gummies, particularly sugar-free and vegan variations, broadens their appeal across diverse dietary preferences. Furthermore, ongoing product innovation, which now includes specialized functional ingredients such as probiotics, omega-3s, and plant extracts, caters to a variety of health needs. This multifaceted approach not only captivates consumer interest but also empowers brands to penetrate the market effectively.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Gummy Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Gummy Supplements Market Segments Analysis

Global Gummy Supplements Market is segmented by Type, Starch Ingredient, Functionality, End User, Distribution Channel and region. Based on Type, the market is segmented into Vitamin Gummies, Omega Fatty Acid Gummies, Collagen Gummies, CBD Gummies and Other Types. Based on Starch Ingredient, the market is segmented into Supplements With Starch and Starchless Systems. Based on Functionality, the market is segmented into Immunity, Skin, Hair, And Nails, Fertility, Bone Health and Other Functionalities. Based on End User, the market is segmented into Kids, Adults and Geriatrics. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacies & Drugstores, Convenience Stores, Online Retail Stores and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Gummy Supplements Market

The Global Gummy Supplements market is experiencing significant growth driven by today's consumers who prioritize functional nutrition that aligns with their hectic lifestyles. Gummy supplements provide a convenient and enjoyable alternative to conventional pills and capsules, making them appealing to individuals across various age groups. This market is further fueled by the ease of use, delightful taste, and the effectiveness of gummy supplements in delivering specific health benefits. As more people seek ways to improve their health without compromising on flavor or convenience, the demand for gummy supplements continues to rise, highlighting a shift in consumer preferences toward more palatable nutritional options.

Restraints in the Global Gummy Supplements Market

The global market for gummy supplements faces significant restraints due to the presence of high sugar content, artificial sweeteners, and preservatives in many products, which raises health concerns among consumers. Individuals seeking low-calorie or sugar-free options may hesitate to adopt gummy supplements, thereby limiting market expansion. To overcome this challenge and foster growth, manufacturers must innovate by developing healthier alternatives that cater to the needs of health-conscious consumers. This shift toward creating improved formulations that prioritize nutrition and wellness will be essential for the advancement of the gummy supplements market on a global scale.

Market Trends of the Global Gummy Supplements Market

The global gummy supplements market is witnessing an upward trend, driven by increased consumer demand for alternative health solutions that combine convenience and taste. With startups like Power Gummies leading the way, particularly in markets like India, these supplements are gaining traction among health-conscious individuals seeking enjoyable and effective ways to intake essential vitamins and minerals. The focus on plant-based formulations, such as vegan gummies made with pectin instead of gelatin, is enhancing appeal across demographics, while innovative production methods that preserve nutrient efficacy are setting new quality standards. This shift towards palatable, nutrient-rich products underlines a broader consumer preference for enjoyable wellness experiences, positioning gummy supplements as a significant player in the nutraceutical industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis

Global Gummy Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Vitamin Gummies
• Omega Fatty Acid Gummies
• Collagen Gummies
• CBD Gummies
• Other Types

Global Gummy Supplements Market Size by Starch Ingredient & CAGR (2025-2032)

• Market Overview
• Supplements With Starch
• Starchless Systems

Global Gummy Supplements Market Size by Functionality & CAGR (2025-2032)

• Market Overview
• Immunity
• Skin, Hair, And Nails
• Fertility
• Bone Health
• Other Functionalities

Global Gummy Supplements Market Size by End User & CAGR (2025-2032)

• Market Overview
• Kids
• Adults
• Geriatrics

Global Gummy Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacies & Drugstores
• Convenience Stores
• Online Retail Stores
• Other Distribution Channels

Global Gummy Supplements Market Size & CAGR (2025-2032)

• North America (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • US
  • Canada
• Europe (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Starch Ingredient, Functionality, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Clorox Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pfizer Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Way (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitafusion (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland Naturals Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BYHEALTH Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GummiKing (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations