軟糖補充劑市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024年，全球軟糖補充劑市場規模達107億美元，預計年複合成長率達9.5%，到2034年將達271億美元。軟糖補充劑提供了一種可咀嚼、類似糖果的替代傳統藥片和膠囊的膳食補充劑，使其更具吸引力，尤其對那些不喜歡吞嚥藥片的人群（例如兒童）而言。雖然這些補充劑通常含有必需的維生素、礦物質或其他營養素，但也存在高糖含量、人工香料和保存期限短等問題。然而，包括包裝和配方技術創新在內的研發領域的持續進步正在有效地解決這些問題。消費者對便利、美味且易於服用的補充劑的需求不斷成長，推動了市場的成長。軟糖補充劑可以滿足各種健康需求，包括增強免疫力、促進消化系統健康和改善睡眠。清潔標籤、配方改進以及線上和線下零售通路供應的不斷擴大，這些趨勢正在進一步加速市場擴張。總體而言，該行業受益於人們對預防性營養、健康、保健和永續性議題的日益關注，凸顯了全球巨大的成長機會。

維生素細分市場佔據36.2%的市場佔有率，2024年市場價值達39億美元。由於維生素C、D和B群維生素等單一維生素以及滿足各年齡層日常營養需求的複合維生素的廣泛使用，該細分市場仍佔據主導地位。維生素C和D等維生素對免疫力和骨骼健康至關重要，而B群維生素有助於能量代謝和神經系統。現代軟糖補充劑融入了水果口味，使其更加美味，並受到消費者的廣泛歡迎。

線下零售通路在2024年佔據了75.3%的市場佔有率，預計到2034年將以7.5%的複合年成長率成長。線下通路的主導地位源自於其便捷的取得、即時的商品供應以及消費者在購買前查看商品的能力。面對面諮詢、即時庫存展示和個人化客戶服務能夠建立消費者信心，尤其對於首次購買的消費者而言。該通路包括超市、藥局、專賣店和其他實體零售店。

2024年，北美軟糖補充劑市場佔據38.8%的市場。美國在該地區佔據核心地位，這得益於其成熟的補充劑消費文化、消費者高度的健康意識以及廣泛的產品供應。知名的美國品牌擁有覆蓋藥局、超市和電商平台的廣泛分銷網路，有效滿足了消費者需求，並推動了市場成長。

影響全球軟糖補充劑市場的關鍵參與者包括輝瑞、拜耳公司、雀巢健康科學、聯合利華和安麗公司。為了鞏固其在軟糖補充劑市場的立足點，各公司高度重視產品創新，開發更清潔的標籤和更健康的配方，例如減少糖分和添加天然成分，以滿足不斷變化的消費者偏好。擴大分銷管道，尤其是在電子商務和實體零售領域，使品牌能夠觸及更廣泛的受眾。各公司投資行銷活動，強調軟糖補充劑的便利性、口感和健康益處，以吸引新的消費者，包括尋求便捷補充劑選擇的兒童和成人。包裝和生產中的永續性措施被優先考慮，以吸引具有環保意識的消費者。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 供應商概況
  • 利潤率
  • 每個階段的增值
  • 影響價值鏈的因素
  • 中斷
• 產業衝擊力
  • 成長動力
  • 產業陷阱與挑戰
  • 市場機會
• 成長潛力分析
• 監管格局
  • 北美洲
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲
• 波特的分析
• PESTEL分析
• 價格趨勢
  • 按地區
  • 按產品
• 未來市場趨勢
• 技術和創新格局
  • 當前的技術趨勢
  • 新興技術
• 專利態勢
• 貿易統計（HS編碼）（註：僅提供重點國家的貿易統計資料）
  • 主要進口國
  • 主要出口國
• 永續性和環境方面
  • 永續實踐
  • 減少廢棄物的策略
  • 生產中的能源效率
  • 環保舉措

第4章：競爭格局

• 介紹
• 公司市佔率分析
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • MEA
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 關鍵進展
  • 併購
  • 夥伴關係與合作
  • 新產品發布
  • 擴張計劃

第5章：市場估計與預測：按成分類型，2021 - 2034 年

• 主要趨勢
• 維生素
  • 單一維生素
    • 維生素C
    • 維生素D
    • 維生素B複合物
    • 其他
  • 複合維生素
• 礦物質
  • 鈣
  • 鋅
  • 鎂
  • 鐵
  • 其他
• 植物和草藥提取物
  • 接骨木
  • 薑黃
  • 南非醉茄
  • 其他
• 特殊營養素
  • Omega 3脂肪酸
  • 膠原
  • 輔酶Q10
  • 其他
• 益生菌和益生元
• 其他

第6章：市場估計與預測：按應用，2021 - 2034 年

• 主要趨勢
• 免疫健康
• 消化健康
• 骨骼和關節健康
• 心臟健康
• 大腦與認知健康
• 睡眠和壓力管理
• 體重管理
• 美容和皮膚健康
• 其他

第7章：市場估計與預測：按配銷通路，2021 - 2034 年

• 主要趨勢
• 線上
  • 電子商務平台
  • 公司網站
  • 網路藥局
• 離線
  • 超市和大賣場
  • 藥局和藥局
  • 專賣店
  • 其他

第8章：市場估計與預測：按地區，2021 - 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
  • 荷蘭
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中東和非洲
  • 沙烏地阿拉伯
  • 南非
  • 阿拉伯聯合大公國

第9章：公司簡介

• Nestle Health Science
• Bayer AG
• Pfizer Inc.
• Church & Dwight Co., Inc.
• The Clorox Company (Rainbow Light)
• Pharmavite LLC (Nature Made)
• Haleon plc (formerly GSK Consumer Healthcare)
• Herbalife Nutrition Ltd.
• Olly PBC
• SmartyPants Vitamins
• Glanbia plc
• Procaps Group SA
• Amway Corp.
• Unilever (OLLY)
• The Honest Company

The Global Gummy Supplements Market was valued at USD 10.7 billion in 2024 and is estimated to grow at a CAGR of 9.5% to reach USD 27.1 billion by 2034. Gummy supplements provide a chewable, candy-like alternative to traditional pills and capsules, making dietary supplements more appealing, especially to those who dislike swallowing tablets, such as children. While these supplements often contain essential vitamins, minerals, or other nutrients, challenges like high sugar content, artificial flavors, and limited shelf life exist. However, ongoing advancements in research and development, including innovations in packaging and formulation technologies, are addressing these issues effectively. Market growth is fueled by rising consumer demand for convenient, flavorful, and easy-to-consume supplement options. Gummy supplements cater to various health needs, including immunity support, digestive health, and better sleep. Trends toward clean labeling, improved formulations, and expanded availability across both offline and online retail channels are further accelerating market expansion. Overall, the industry benefits from a growing focus on preventive nutrition, health, wellness, and sustainability concerns, highlighting significant growth opportunities worldwide.

The vitamins segment accounted for a 36.2% share and was valued at USD 3.9 billion in 2024. This segment remains dominant due to the widespread use of single vitamins like Vitamin C, D, and B complex, as well as multivitamins addressing daily nutritional requirements for all age groups. Vitamins such as C and D are highly favored for immunity and bone health, while the B complex supports energy metabolism and the nervous system. Modern gummy supplements incorporate fruity flavors, making them enjoyable and widely accepted by consumers.

The offline retail channels segment held a 75.3% share in 2024 and is expected to grow at a CAGR of 7.5%, by 2034. The dominance of offline channels stems from their accessibility, instant product availability, and the ability for customers to examine products before purchase. In-person consultations, real-time stock displays, and personalized customer service build confidence, particularly for first-time users. This channel includes supermarkets, pharmacies, specialty stores, and other physical retail locations.

North America Gummy Supplements Market held a 38.8% share in 2024. The United States plays a central role within the region, driven by a well-established supplement consumption culture, high consumer health awareness, and widespread product availability. Prominent U.S.-based brands have extensive distribution networks spanning pharmacies, supermarkets, and e-commerce platforms, catering effectively to consumer demands and fueling market growth.

Key players shaping the Global Gummy Supplements Market include Pfizer Inc., Bayer AG, Nestle Health Science, Unilever, and Amway Corp. To strengthen their foothold in the gummy supplements market, companies focus heavily on product innovation, developing cleaner labels and healthier formulations such as reduced sugar and natural ingredients to meet evolving consumer preferences. Expanding distribution channels, particularly in e-commerce and brick-and-mortar retail, allows brands to reach a broader audience. Firms invest in marketing campaigns that emphasize the convenience, taste, and health benefits of gummy supplements to attract new consumers, including children and adults seeking easy supplement options. Sustainability initiatives in packaging and production are prioritized to appeal to environmentally conscious buyers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Product
  • 2.2.3 End Use
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls and challenges
  • 3.2.3 Market opportunities
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
  • 3.6.1 Technology and innovation landscape
  • 3.6.2 Current technological trends
  • 3.6.3 Emerging technologies
• 3.7 Price trends
  • 3.7.1 By region
  • 3.7.2 By product
• 3.8 Future market trends
• 3.9 Technology and innovation landscape
  • 3.9.1 Current technological trends
  • 3.9.2 Emerging technologies
• 3.10 Patent Landscape
• 3.11 Trade statistics (HS code) (Note: the trade statistics will be provided for key countries only)
  • 3.11.1 Major importing countries
  • 3.11.2 Major exporting countries
• 3.12 Sustainability and environmental aspects
  • 3.12.1 Sustainable practices
  • 3.12.2 Waste reduction strategies
  • 3.12.3 Energy efficiency in production
  • 3.12.4 Eco-friendly Initiatives

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
    • 4.2.1.4 LATAM
    • 4.2.1.5 MEA
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans

Chapter 5 Market Estimates and Forecast, By Ingredient Type, 2021 - 2034 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Vitamins
  • 5.2.1 Single vitamins
    • 5.2.1.1 Vitamin C
    • 5.2.1.2 Vitamin D
    • 5.2.1.3 Vitamin B complex
    • 5.2.1.4 Others
  • 5.2.2 Multivitamins
• 5.3 Minerals
  • 5.3.1 Calcium
  • 5.3.2 Zinc
  • 5.3.3 Magnesium
  • 5.3.4 Iron
  • 5.3.5 Others
• 5.4 Botanical and herbal extracts
  • 5.4.1 Elderberry
  • 5.4.2 Turmeric
  • 5.4.3 Ashwagandha
  • 5.4.4 Others
• 5.5 Specialty nutrients
  • 5.5.1 Omega 3 fatty acids
  • 5.5.2 Collagen
  • 5.5.3 Coenzyme Q10
  • 5.5.4 Others
• 5.6 Probiotics and prebiotics
• 5.7 Others

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2034 (USD Million) (Kilo Tons)

• 6.1 Key trends
• 6.2 Immune health
• 6.3 Digestive health
• 6.4 Bone and joint health
• 6.5 Heart health
• 6.6 Brain and cognitive health
• 6.7 Sleep and stress management
• 6.8 Weight management
• 6.9 Beauty and skin health
• 6.10 Others

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Million) (Kilo Tons)

• 7.1 Key trends
• 7.2 Online
  • 7.2.1 E-commerce platforms
  • 7.2.2 Company websites
  • 7.2.3 Online pharmacies
• 7.3 Offline
  • 7.3.1 Supermarkets and hypermarkets
  • 7.3.2 Pharmacies and drug stores
  • 7.3.3 Specialty stores
  • 7.3.4 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Million) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Nestle Health Science
• 9.2 Bayer AG
• 9.3 Pfizer Inc.
• 9.4 Church & Dwight Co., Inc.
• 9.5 The Clorox Company (Rainbow Light)
• 9.6 Pharmavite LLC (Nature Made)
• 9.7 Haleon plc (formerly GSK Consumer Healthcare)
• 9.8 Herbalife Nutrition Ltd.
• 9.9 Olly PBC
• 9.10 SmartyPants Vitamins
• 9.11 Glanbia plc
• 9.12 Procaps Group S.A.
• 9.13 Amway Corp.
• 9.14 Unilever (OLLY)
• 9.15 The Honest Company