店內分析市場規模、佔有率、按組件、部署模式、公司規模和地區分類的成長分析 - 2025 年至 2032 年產業預測

預計到 2023 年全球店內分析市場價值將達到 34.3 億美元，到 2032 年將達到 239.5 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 24.1%。

隨著零售商擴大採用數據主導策略來提高客戶滿意度和簡化業務，店內分析市場正在經歷動態成長。對於與電子商務巨頭競爭的實體店來說，即時追蹤客戶行為至關重要。貨架管理、庫存追蹤和個人化行銷方面的進步，加上人工智慧和物聯網解決方案，在渴望提高消費者參與度和銷售轉換率的大型零售商和大賣場中越來越受歡迎。然而，存在著重大障礙，包括高昂的實施成本以及將新系統整合到傳統框架中的挑戰，這些都阻礙了中小型零售商的發展。此外，資料隱私問題和 GDPR 等法規的遵守也為提供者帶來了障礙。在已開發地區，未來的成長預計將由雲端基礎的分析和行動追蹤技術的創新推動。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 案例研究分析
• 專利分析
• 技術分析

店內分析市場規模（按組件和複合年成長率） (2025-2032)

• 市場概覽
• 軟體
• 服務
  • 託管服務
  • 專業服務

店內分析市場規模（按部署模式和複合年成長率） (2025-2032)

• 市場概覽
• 本地
• 雲

店內分析市場規模（依公司規模及複合年成長率） (2025-2032)

• 市場概覽
• 主要企業
• 小型企業

店內分析市場規模（依應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 客戶管理
• 行銷管理
• 商品行銷分析
• 店鋪營運管理
• 風險與合規管理
• 其他

店內分析市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• RetailNext, Inc.
• SAP SE
• Capillary Technologies
• Happiest Minds Technologies
• Trax Image Recognition
• Amoobi Inc.
• Thinkinside SRL
• Inpixon
• Walkbase
• Mindtree
• Cloud4Wi
• Scanalytics Inc.
• Dor Technologies
• Hoxton Analytics
• Wipro

結論和建議

Global In-Store Analytics Market size was valued at USD 3.43 billion in 2023 and is poised to grow from USD 4.26 billion in 2024 to USD 23.95 billion by 2032, growing at a CAGR of 24.1% during the forecast period (2025-2032).

The In-Store Analytics market is experiencing dynamic growth as retailers increasingly leverage data-driven strategies to enhance customer satisfaction and streamline operations. Real-time tracking of customer behavior is crucial for traditional stores competing with e-commerce giants. Advancements in shelf management, inventory tracking, and personalized marketing-coupled with AI and IoT solutions-are gaining traction among large retailers and hypermarkets eager to boost consumer engagement and sales conversions. However, significant barriers persist, including high implementation costs and challenges in integrating new systems into legacy frameworks, which hinder small to mid-sized retailers. Additionally, concerns regarding data privacy and compliance with regulations like GDPR pose obstacles for providers. Future growth is anticipated in developed regions, driven by innovations in cloud-based analytics and mobile tracking technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global In-Store Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global In-Store Analytics Market Segments Analysis

Global In-Store Analytics Market is segmented by Component, Deployment Mode, Enterprise Size, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprise and Small and Medium-sized Enterprise. Based on Application, the market is segmented into Customer Management, Marketing Management, Merchandising Analysis, Store Operations Management, Risk and Compliance Management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global In-Store Analytics Market

The rise of omnichannel retailing is a significant driver for the Global In-Store Analytics market, as it compels retailers to implement solutions focused on in-store data analysis. By seamlessly integrating physical shopping experiences with digital platforms, merchants are increasingly reliant on data analytics to improve customer interactions across multiple retail channels. In-store analytics empowers retailers to monitor customer behavior, foot traffic, and purchasing patterns, allowing for the delivery of personalized shopping experiences both online and offline. This integration fosters better inventory management, tailored promotional offers, and stronger customer relationships, making in-store analytics an essential strategy for retailers aiming to thrive in an evolving marketplace.

Restraints in the Global In-Store Analytics Market

A significant obstacle facing the Global In-Store Analytics market is the substantial initial investment needed for the technology and its subsequent maintenance. Small to mid-sized retailers often find the requirement for specialized hardware, software, and skilled personnel to be a deterrent when considering these solutions. Moreover, integrating analytics systems with current retail infrastructure can incur additional costs and demand significant time and effort, complicating the process further. Consequently, many retailers struggle to see a clear cost-to-benefit ratio, which may limit the broader adoption of in-store analytics across the industry.

Market Trends of the Global In-Store Analytics Market

The Global In-Store Analytics market is experiencing a significant surge in demand as retailers prioritize customer behavior tracking solutions. Driven by the need for enhanced customer engagement and personalization, this trend is leading to the widespread adoption of technologies like video analytics and heatmaps to optimize store layouts and analyze foot traffic. Additionally, the increasing integration of AI-driven analytics tools is revolutionizing decision-making processes by enabling real-time insights for inventory optimization and dynamic pricing strategies. As retailers strive to create more tailored shopping experiences, the reliance on sophisticated in-store analytics continues to accelerate, positioning the market for sustained growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Case Study Analysis
• Patent Analysis
• Technology Analysis

Global In-Store Analytics Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Services
  • Managed Services
  • Professional Services

Global In-Store Analytics Market Size by Deployment Mode & CAGR (2025-2032)

• Market Overview
• On-premise
• Cloud

Global In-Store Analytics Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Large Enterprise
• Small and Medium-sized Enterprise

Global In-Store Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Customer Management
• Marketing Management
• Merchandising Analysis
• Store Operations Management
• Risk and Compliance Management
• Others

Global In-Store Analytics Market Size & CAGR (2025-2032)

• North America (Component, Deployment Mode, Enterprise Size, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Enterprise Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• RetailNext, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Capillary Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happiest Minds Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trax Image Recognition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amoobi Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thinkinside SRL
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inpixon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walkbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindtree
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud4Wi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scanalytics Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dor Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoxton Analytics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations