Chromebook 市場規模、佔有率及成長分析（按類型、產品類型、螢幕類型、處理器類型、儲存容量、應用和地區）－2025-2032 年產業預測

全球 Chromebook 市場規模預計到 2023 年將達到 69 億美元，從 2024 年的 78.7 億美元成長到 2032 年的 202.2 億美元，預測期內（2025-2032 年）的複合年成長率為 12.5%。

由於教育數位化加快以及數位學習平台的興起，Chromebook 市場預計將實現成長。教育工作者和學生對經濟實惠的雲端基礎的學習解決方案的認知不斷提高，加上人工智慧和設備管理的進步，正在推動這一需求。政府旨在改善學校數位基礎設施和整合混合學習模式的支援措施，尤其是在美國、加拿大、德國、英國和澳洲等已開發國家，可能會進一步推動 Chromebook 的普及。此外，網際網路、智慧型手機和雲端技術的廣泛應用對於全球教育系統廣泛採用 Chromebook 解決方案至關重要。然而，網路安全問題、高實施成本、相容性問題以及新興市場數位素養水平差異等挑戰可能會阻礙市場擴張。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 案例研究

Chromebook 市場規模（按類型）

• 市場概覽
• 小於 13 英寸
• 13至17英寸
• 17吋或以上

Chromebook 市場規模：按產品

• 市場概覽
• Chromebook 筆記型電腦
• Chromebook 可轉換型
• Chromebook 平板電腦

Chromebook 市場規模（依螢幕類型）

• 市場概覽
• 觸控螢幕
• 非觸控螢幕

Chromebook 市場規模（按處理器類型）

• 市場概覽
• 英特爾處理器
• ARM處理器
• AMD 處理器

Chromebook 市場規模（以儲存容量）

• 市場概覽
• 小於 32 GB
• 32GB 至 64GB
• 64 GB 或更多

Chromebook 市集規模：依用途

• 市場概覽
• 教育
• 企業部門
• 其他

Chromebook 市場規模

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Acer Inc.（Taiwan）
• ASUS（ASUSTeK Computer Inc.）（Taiwan）
• Dell Inc.（United States）
• Fujitsu Client Computing Limited（Japan）
• Google LLC（United States）
• HP Inc.（United States）
• Lenovo Group Limited（China）
• LG Electronics Inc.（South Korea）
• NEC Corporation（Japan）
• Poin2 Lab（South Korea）
• Samsung Electronics Co., Ltd.（South Korea）
• Sharp Corporation（Japan）
• Framework Computer Inc.（United States）
• CTL Corporation（United States）
• Positivo Tecnologia SA（Brazil）
• Edxis AG（Switzerland）
• Haier Group Corporation（China）
• Hisense Group（China）
• Toshiba Corporation（Japan）
• AOpen Inc.（Taiwan）

結論和建議

Global Chromebook Market size was valued at USD 6.9 Billion in 2023 and is poised to grow from USD 7.87 Billion in 2024 to USD 20.22 Billion by 2032, growing at a CAGR of 12.5% during the forecast period (2025-2032).

The Chromebook market is poised for growth due to the accelerated digitization of education and the rise of e-learning platforms. Increased awareness among educators and students about affordable, cloud-based learning solutions, along with advancements in AI and device management, significantly drive this demand. Supportive government initiatives aimed at improving digital infrastructure in schools and the integration of hybrid learning models will further enhance Chromebook adoption, particularly in developed nations like the U.S., Canada, Germany, the U.K., and Australia. Additionally, widespread internet accessibility and the proliferation of smartphones and cloud technologies are crucial for promoting Chromebook solutions in global education systems. However, challenges such as cybersecurity concerns, high deployment costs, compatibility issues, and varying digital literacy levels in developing regions may hinder market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Chromebook market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Chromebook Market Segments Analysis

Global Chromebook Market is segmented by Type, Product, Screen Type, Processor Type, Storage Capacity, Application and region. Based on Type, the market is segmented into <13 Inches, 13-17 Inches and >17 Inches. Based on Product, the market is segmented into Chromebook Laptops, Chromebook Convertibles and Chromebook Tablets. Based on Screen Type, the market is segmented into Touch Screen and Non-Touch Screen. Based on Processor Type, the market is segmented into Intel Processors, ARM Processors and AMD Processors. Based on Storage Capacity, the market is segmented into Less than 32 GB, 32 GB to 64 GB and More than 64 GB. Based on Application, the market is segmented into Education Sector, Corporate Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Chromebook Market

The Global Chromebook market is primarily driven by the rising demand for affordable computing devices. Price-conscious consumers, particularly students and educational institutions, are increasingly turning to Chromebooks as a cost-effective alternative to traditional laptops. These devices present a strong value proposition, offering essential features, easy cloud integration, and user-friendly interfaces that cater to fundamental computing requirements. Their affordability becomes even more significant in emerging markets and for large-scale implementations across businesses and schools, solidifying their appeal as a suitable choice for budget-conscious users seeking reliable technology solutions.

Restraints in the Global Chromebook Market

The global Chromebook market is currently facing significant constraints due to saturation in the education sector, which had been its primary growth driver during the COVID-19 pandemic. With schools around the world embracing Chromebooks for online learning thanks to their cost-effectiveness and cloud-centric features, demand surged during that period. However, as classrooms have returned to traditional learning environments, the demand for new devices has notably declined. Given that schools generally follow a lengthy device refresh cycle of around 4 to 5 years, there has been a marked slowdown in purchases, particularly in mature markets like Europe and North America. As a result, vendors are increasingly seeking alternative avenues for growth beyond the educational sector.

Market Trends of the Global Chromebook Market

The global Chromebook market is witnessing significant growth, driven by the increasing adoption of Chromebooks in educational institutions. A notable example is the New York City Department of Education's recent acquisition of 500,000 Chromebooks for K-12 schools in 2024, highlighting a robust trend towards integrating technology in classrooms. This initiative underscores the preference for affordable, user-friendly devices that facilitate online learning and collaboration. As remote and hybrid learning models continue to gain traction, educational bodies worldwide are likely to follow suit, boosting demand for Chromebooks and solidifying their position as essential tools for modern education.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Case Studies

Global Chromebook Market Size by Type & CAGR (2025-2032)

• Market Overview
• <13 Inches
• 13-17 Inches
• >17 Inches

Global Chromebook Market Size by Product & CAGR (2025-2032)

• Market Overview
• Chromebook Laptops
• Chromebook Convertibles
• Chromebook Tablets

Global Chromebook Market Size by Screen Type & CAGR (2025-2032)

• Market Overview
• Touch Screen
• Non-Touch Screen

Global Chromebook Market Size by Processor Type & CAGR (2025-2032)

• Market Overview
• Intel Processors
• ARM Processors
• AMD Processors

Global Chromebook Market Size by Storage Capacity & CAGR (2025-2032)

• Market Overview
• Less than 32 GB
• 32 GB to 64 GB
• More than 64 GB

Global Chromebook Market Size by Application & CAGR (2025-2032)

• Market Overview
• Education Sector
• Corporate Sector
• Others

Global Chromebook Market Size & CAGR (2025-2032)

• North America (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • US
  • Canada
• Europe (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Acer Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASUS (ASUSTeK Computer Inc.) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Client Computing Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HP Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poin2 Lab (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framework Computer Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTL Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Positivo Tecnologia S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edxis AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AOpen Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations