成人維生素軟糖市場規模、佔有率、成長分析（按產品、膠凝劑類型、按應用、按分銷管道、按地區）－2025 年至 2032 年產業預測

2023 年成人維生素軟糖市場規模價值 56 億美元，預計將從 2024 年的 60 億美元成長到 2032 年的 103.8 億美元，預測期內（2025-2032 年）的複合年成長率為 7.1%。

全球對成人軟糖維生素的需求受到多種因素的推動，包括日益增強的健康意識、對有吸引力的補充劑的偏好以及可支配收入的增加。隨著消費者尋求傳統錠劑的便利替代品，人口老化和預防保健意識的增強正在推動這一趨勢。對於尋求滿足不同消費者需求的製造商來說，以無糖和有機選擇為特色的產品創新至關重要。 Country Life® Vitamins 和 Centrum 等公司最近推出的產品凸顯了人們轉向兼具功能性和享受性的營養產品的趨勢。此外，電子商務的成長提高了可近性，社群媒體正在影響消費行為。然而，過量攝取帶來的健康風險以及來自傳統形式的競爭等挑戰可能會阻礙市場未來的成長。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

成人維生素軟糖市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 單一維生素
• 綜合維他命
• III型及其他

成人維生素軟糖市場規模（按膠凝劑類型和複合年成長率）(2025-2032)

• 市場概覽
• 明膠
• 果膠
• 鹿角菜膠
• 其他

成人維生素軟糖市場規模（按應用）及複合年成長率（2025-2032）

• 市場概覽
• 營養補充品
• 維生素缺乏症
• 體重管理
• 免疫
• 其他

成人維生素軟糖市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概覽
• 離線
  • 大賣場/超級市場
  • 藥局
  • 專賣店
  • 從業者
  • 其他
• 線上

成人維生素軟糖市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Pfizer Inc.（US）
• Church & Dwight Co., Inc.（US）
• Bayer AG（Germany）
• Pharmavite（US）
• HERBALAND USA（US）
• Sundown Naturals Canada（Canada）
• Nature's Bounty（US）
• Glanbia（Ireland）
• Cargill（US）
• Archer-Daniels-Midland Company（US）
• Investopedia
• Herbaland USA
• DuPont（US）

結論和建議

Adult Vitamin Gummies Market size was valued at USD 5.6 billion in 2023 and is poised to grow from USD 6.0 billion in 2024 to USD 10.38 billion by 2032, growing at a CAGR of 7.1% during the forecast period (2025-2032).

The global demand for adult vitamin gummies is being driven by multiple factors, including increasing health consciousness, a preference for appealing supplements, and rising disposable incomes. The aging population and heightened awareness of preventive healthcare further fuel this trend, as consumers seek convenient alternatives to traditional pills. Product innovation, characterized by sugar-free and organic options, is essential for manufacturers aiming to cater to diverse consumer needs. Recent product launches by companies like Country Life(R) Vitamins and Centrum highlight this shift towards functional, enjoyable nutritional products. Additionally, e-commerce growth enhances accessibility, while social media influences consumer behavior. However, challenges such as health risks from overconsumption and competition from traditional formats may hinder market growth in the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Adult Vitamin Gummies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Adult Vitamin Gummies Market Segments Analysis

Global Adult Vitamin Gummies Market is segmented by Product, Gelling Agent Type, Application, Distribution Channel and region. Based on Product, the market is segmented into Single Vitamins, Multi-Vitamins and Type III & Others. Based on Gelling Agent Type, the market is segmented into Gelatin, Pectin, Carrageenan and Others (Agar). Based on Application, the market is segmented into Food Supplements, Vitamin Deficiency, Weight Management, Immunity and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market is significantly driven by the rising influence of social media on consumer behavior. The increasing presence of celebrities and social media influencers endorsing vitamin gummies has greatly enhanced their visibility and credibility. This heightened awareness, facilitated by social media platforms, is likely to positively impact the long-term prospects of the global adult vitamin gummies market. As consumers are more inclined to trust recommendations from familiar faces, this trend is expected to further propel the demand for these products, contributing to the overall growth in the segment.

Restraints in the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market faces significant restraints primarily due to the appealing candy-like form of these supplements, which heightens the risk of overconsumption among users, often exacerbated by insufficient consumer education regarding proper dosage. This propensity for excessive intake can lead to hypervitaminosis or pose adverse interactions with other medications, raising safety concerns among potential consumers. As a result, these risks can deter individuals from embracing adult vitamin gummies, ultimately restricting market growth and adoption rates as consumers remain cautious about their safety and the potential health implications of excessive vitamin intake.

Market Trends of the Adult Vitamin Gummies Market

The Adult Vitamin Gummies market is witnessing a growing trend towards innovation in flavor profiles and formulations, driven by increasing consumer demand for diverse and appealing products. Manufacturers are focusing on developing gummies with unique, enticing flavors that cater to varying taste preferences, thus enhancing the overall consumption experience. Additionally, the shift towards health-conscious consumers has prompted an emphasis on natural, organic, and non-GMO ingredients, leading to cleaner formulations that resonate with today's wellness-oriented demographic. This focus on both flavor and ingredient integrity not only meets consumer expectations but also presents new avenues for market growth, ensuring long-term sustainability for industry players.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer And Buying Criteria Analysis

Global Adult Vitamin Gummies Market Size by Product & CAGR (2025-2032)

• Market Overview
• Single Vitamins
• Multi-Vitamins
• Type III & Others

Global Adult Vitamin Gummies Market Size by Gelling Agent Type & CAGR (2025-2032)

• Market Overview
• Gelatin
• Pectin
• Carrageenan
• Others

Global Adult Vitamin Gummies Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food Supplements
• Vitamin Deficiency
• Weight Management
• Immunity
• Others

Global Adult Vitamin Gummies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others
• Online

Global Adult Vitamin Gummies Market Size & CAGR (2025-2032)

• North America (Product, Gelling Agent Type, Application, Distribution Channel)
  • US
  • Canada
• Europe (Product, Gelling Agent Type, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Gelling Agent Type, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Gelling Agent Type, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Gelling Agent Type, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Pfizer Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HERBALAND USA (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundown Naturals Canada (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glanbia (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cargill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer-Daniels-Midland Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Investopedia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbaland USA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DuPont (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations