全球成人軟糖維生素市場 - 預測 2025-2030

成人維生素軟糖市場預計將從 2025 年的 62.87 億美元成長到 2030 年的 86.45 億美元，複合年成長率為 6.58%。

成人軟糖維生素是一種類似糖果的咀嚼式營養補充劑，最初是為不願服用傳統藥片的兒童開發的，但後來在成人市場廣受歡迎。這些營養豐富的補充品外觀精美，與傳統維生素片相比更容易消化，同時仍能提供人體生理所需的必需營養素。

市場從兒童用藥轉向成人用藥，反映了消費者對便利補充方式的偏好變化。對於成年人來說，工薪階層不規則的飲食習慣和繁忙的工作日程造成了營養缺乏，而軟糖維生素可以解決這個問題。軟糖維生素是人體代謝必需的健康成分，有助於調節葉酸和血糖值。

市場成長動力

維生素D補充需求

維生素D補充劑的需求推動了維生素軟糖市場的成長，因為人體約90%的維生素D合成是透過自然陽光照射實現的。研究表明，服用維生素D軟糖有助於控制血液中的維生素水平，解決與心血管疾病風險增加相關的維生素缺乏問題。

維生素D軟糖具有多種健康益處，包括降低癌症風險和增強免疫系統，抵抗呼吸道感染疾病。這些治療益處使維生素D軟糖成為一種有價值的補充劑，可以解決不同人群普遍存在的維生素D缺乏問題，尤其是那些由於室內生活方式或地理位置限制而無法接觸陽光的人。

人們越來越意識到維生素 D 在維持整體健康方面的作用，從而對軟糖配方產生了持續的需求，與傳統補充劑形式相比，這種配方可以提高依從性，支持尋求便捷營養補充劑的各個人群的市場成長。

偏好有機產品

隨著消費者環保和健康意識的增強，對有機軟糖維生素的需求不斷成長，推動了市場擴張。有機軟糖維生素採用以環境永續的方式種植的原料製成，不使用殺蟲劑，對尋求潔淨標示產品的消費者極具吸引力。

對基因改造食品及其潛在健康危害的擔憂，正促使消費者轉向天然替代品。由於基因改造食品中化學成分的健康風險尚不明確，且有研究顯示其可能引發毒血症和肝損傷，人們越來越偏好有機維生素製劑。

純素軟糖維生素的開發滿足了特定的飲食需求，同時將市場擴展到植物來源消費族群。生產純素配方的公司正在滿足日益成長的道德消費需求，同時保持營養功效和適口性的標準。

醫療保健組織正在關注營養不良問題，特別是在營養不良率不斷上升的地區，透過進行宣傳宣傳活動和增加專家對維生素補充的建議，並透過可行的交付方式支持市場擴張。

區域市場動態

北美市場領導地位

北美在市場領導，並呈現出顯著的同比成長模式，這得益於對維生素C和維生素D補充劑日益成長的需求，這些補充劑有助於維持骨骼、心臟和能量的健康。該地區市場的強勁表現反映了消費者已建立的補充劑消費習慣，以及對醫療保健預防益處的強烈認知。

對各種水果口味的純素和植物來源產品的需求不斷成長，支持了北美市場的持續擴張，表明消費者偏好多樣化，並願意採用替代補充劑配方來滿足特定的飲食要求。

歐洲市場成長

歐洲市場的擴張源於軟糖維生素消費量的不斷成長，以及公眾對兒童和成人營養需求的強烈關注。該地區的成長反映了醫療保健基礎設施的建立，這些基礎設施支持補充劑推薦和促進預防性健康措施的消費者教育計畫。

亞太地區事態發展

亞太地區市場的成長得益於新興國家對維生素和膳食補充劑的需求不斷成長，這得益於主要市場的人口成長以及市場參與企業的擴張活動。該地區的發展反映了人們日益增強的健康意識和不斷成長的可支配收入，這使得人們能夠購買補充劑。

中東和非洲的商業機會

中東和非洲市場展現出成長潛力，這得益於兒童營養問題的解決以及軟糖維生素日益普及。該地區的成長機會體現在醫療基礎設施的改善以及人們透過便捷的補充劑形式解決營養缺乏問題的意識的提升。

成人軟糖維生素市場表現出強勁的基本面，受到健康意識趨勢、便利偏好和滿足不同人口和地區的不同消費者需求的產品創新的支持。

本報告的主要優點

• 深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
• 競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
• 市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
• 可行的建議：利用洞察力來制定策略決策，在動態環境中開闢新的業務流和收益。
• 受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，既有利又划算。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響

分析範圍

• 歷史資料（2022-2024）和預測資料（2025-2030）
• 成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
• 競爭對手定位、策略和市場佔有率分析
• 按部門和地區（國家）分類的收益成長和預測分析
• 公司概況（策略、產品、財務資訊、主要趨勢等）

目錄

第1章執行摘要

第2章市場概述

• 市場概況
• 市場定義
• 分析範圍
• 細分市場

第3章 經營狀況

• 市場促進因素
• 市場限制
• 市場機遇
• 波特五力分析
• 產業價值鏈分析
• 政策法規
• 策略建議

第4章 技術展望

5. 全球成人維生素軟糖市場（依產品類型）

• 介紹
• 單一維生素
• 綜合維他命
• 其他

6. 全球成人軟糖維生素市場（依成分來源）

• 介紹
• 動物源性
• 植物來源

7. 全球成人軟糖維生素市場（按應用）

• 介紹
• 體重管理
• 營養補充品
• 維生素缺乏
• 免疫
• 其他

8. 全球成人維生素軟糖市場依通路分類

• 介紹
• 離線
  • 超級市場
  • 專賣店
  • 藥局
  • 其他
• 線上

9. 全球成人軟糖維生素市場（按地區）

• 介紹
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 其他
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他
• 亞太地區
  • 日本
  • 中國
  • 印度
  • 韓國
  • 澳洲
  • 其他

第10章競爭格局及分析

• 主要企業和策略分析
• 市佔率分析
• 企業合併、協議、商業合作
• 競爭對手儀表板

第11章：公司簡介

• Nestle Health Science
• Church & Dwight Co., Inc.
• Bayer, Inc.
• Pharmavite LLC（Otsuka Pharmaceutical）
• Pfizer, Inc.
• Makers Nutrition, LLC
• Hero Nutritionals
• Uniliver
• TrustWorks Manufacturing

第12章 附錄

• 貨幣
• 先決條件
• 基準年和預測年時間表
• 相關人員的主要利益
• 分析方法
• 簡稱

The Global Adult Vitamin Gummies Market is expected to grow from USD 6.287 billion in 2025 to USD 8.645 billion in 2030, at a CAGR of 6.58%.

Adult vitamin gummies represent chewable dietary supplements resembling candy-like products, originally developed for children who resisted traditional tablet forms but subsequently gaining substantial adult market acceptance. These nutrient-rich supplements offer attractive appearance characteristics and enhanced digestibility compared to conventional vitamin tablets, while providing essential nutrients required for human physiological functions.

The market transition from pediatric to adult applications reflects changing consumer preferences toward convenient supplement delivery methods. Adult adoption drivers include irregular meal patterns and demanding work schedules among working-class demographics, resulting in nutritional deficiencies that gummy vitamins help address. The products serve as essential metabolic health components, supporting folic acid regulation and glycemic index management within human physiological systems.

Market Growth Drivers

Vitamin D Supplementation Demand

Vitamin D supplementation requirements significantly influence gummy vitamin market expansion, as natural sunlight exposure provides approximately 90% of the body's vitamin D synthesis needs. Research indicates vitamin D gummy consumption helps manage blood vitamin levels, addressing deficiency issues that correlate with increased cardiovascular disease risks.

Vitamin D gummies provide multiple health benefits including cancer risk reduction and immune system strengthening against respiratory infections. These therapeutic advantages position vitamin D gummies as valuable supplements for addressing widespread deficiency problems across diverse population segments, particularly individuals with limited sunlight exposure due to indoor lifestyles or geographical limitations.

The growing recognition of vitamin D's role in overall health maintenance creates sustained demand for gummy formulations that improve compliance compared to traditional supplement forms, supporting market growth across demographics seeking convenient nutritional solutions.

Organic Product Preferences

Escalating consumer demand for organic vitamin gummies drives market expansion as environmental consciousness and health awareness increase. Organic gummy vitamins utilize raw materials cultivated through environmentally sustainable methods without pesticide applications, appealing to consumers seeking clean-label products.

Concerns regarding GMO-based food products and potential adverse health reactions motivate consumer shifts toward natural alternatives. Chemical components in GMO-derived foods present unknown health risks, with studies suggesting potential toxemia and liver damage associations, prompting increased preference for organic vitamin formulations.

Vegan gummy vitamin development addresses specific dietary requirements while expanding market reach to plant-based consumer segments. Companies producing vegan-friendly formulations capture growing demand for ethical consumption choices while maintaining nutritional efficacy and palatability standards.

Healthcare organization focus on malnutrition issues, particularly in regions with rising undernourishment rates, supports market expansion through increased awareness campaigns and professional recommendations for vitamin supplementation through accessible delivery methods.

Regional Market Dynamics

North American Market Leadership

North America maintains projected market leadership for adult vitamin gummies with notable year-over-year growth patterns driven by increasing demand for vitamin C and vitamin D supplements supporting bone, heart, and energy health applications. Regional market strength reflects established supplement consumption habits and strong consumer awareness of preventative healthcare benefits.

Growing demand for vegan and plant-based products across diverse fruit flavor profiles supports continued North American market expansion, indicating consumer preference diversification and willingness to adopt alternative supplement formulations meeting specific dietary requirements.

European Market Growth

European market expansion stems from increased gummy vitamin consumption and robust public health awareness regarding both pediatric and adult nutritional needs. Regional growth reflects established healthcare infrastructure supporting supplement recommendations and consumer education programs promoting preventative health measures.

Asia-Pacific Development

Asia-Pacific market growth prospects derive from rising vitamin and dietary supplement demand within developing economies, supported by population growth in major markets and industry participant expansion activities. Regional development reflects increasing health consciousness and disposable income growth enabling supplement purchases.

Middle East and Africa Opportunities

Middle East and Africa markets demonstrate expansion potential through addressing pediatric nutritional challenges and increasing gummy vitamin acceptance. Regional growth opportunities reflect healthcare infrastructure development and growing awareness of nutritional deficiency solutions through accessible supplement formats.

The global adult vitamin gummies market demonstrates strong fundamentals supported by health awareness trends, convenience preferences, and product innovation addressing diverse consumer requirements across multiple demographic segments and geographical regions.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Product Type

• Single Vitamins
• Multi-Vitamins
• Others

By Ingredient Source

• Animal Derived
• Plant Derived

By Application

• Weight Management
• Food Supplements
• Vitamin Deficiency
• Immunity
• Others

By Distribution Channel

• Offline
• Supermarkets
• Specialty Stores
• Pharmacies
• Others
• Online

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Others
• Middle East & Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Australia
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL ADULT VITAMIN GUMMIES MARKET BY PRODUCT TYPE

• 5.1. Introduction
• 5.2. Single Vitamins
• 5.3. Multi-Vitamins
• 5.4. Others

6. GLOBAL ADULT VITAMIN GUMMIES MARKET BY INGREDIENT SOURCE

• 6.1. Introduction
• 6.2. Animal Derviced
• 6.3. Plant Derived

7. GLOBAL ADULT VITAMIN GUMMIES MARKET BY APPLICATION

• 7.1. Introduction
• 7.2. Weight Management
• 7.3. Food Supplements
• 7.4. Vitamin Deficiency
• 7.5. Immunity
• 7.6. Others

8. GLOBAL ADULT VITAMIN GUMMIES MARKET BY DISTRIBUTION CHANNEL

• 8.1. Introduction
• 8.2. Offline
  • 8.2.1. Supermarkets
  • 8.2.2. Specialty Stores
  • 8.2.3. Pharmacies
  • 8.2.4. Others
• 8.3. Online

9. GLOBAL ADULT VITAMIN GUMMIES MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. United Kingdom
  • 9.4.2. Germany
  • 9.4.3. France
  • 9.4.4. Italy
  • 9.4.5. Spain
  • 9.4.6. Others
• 9.5. Middle East & Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. Japan
  • 9.6.2. China
  • 9.6.3. India
  • 9.6.4. South Korea
  • 9.6.5. Australia
  • 9.6.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Nestle Health Science
• 11.2. Church & Dwight Co., Inc.
• 11.3. Bayer, Inc.
• 11.4. Pharmavite LLC (Otsuka Pharmaceutical)
• 11.5. Pfizer, Inc.
• 11.6. Makers Nutrition, LLC
• 11.7. Hero Nutritionals
• 11.8. Uniliver
• 11.9. TrustWorks Manufacturing

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key benefits for the stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations