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資料收益化

市場調查報告書

商品編碼

1701724

資料貨幣化市場規模、佔有率、成長分析（按組件、資料類型、業務功能、部署類型、組織規模、垂直產業和地區）－2025 年至 2032 年產業預測

Data Monetization Market Size, Share, and Growth Analysis, By Component, By Data Type, By Business Function, By Deployment Type, By Organization Size, By Industry Vertical, By Region - Industry Forecast 2025-2032

出版日期: 2025年04月07日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2023 年資料貨幣化市場規模價值 35 億美元，預計將從 2024 年的 41.8 億美元成長到 2032 年的 171.3 億美元，預測期內（2025-2032 年）的複合年成長率為 19.3%。

由於工業規模上數位技術的採用日益廣泛、對雲端基礎的數據貨幣化解決方案的需求不斷成長以及供應鏈和客戶關係管理系統的增強，數據貨幣化市場正在經歷顯著成長。然而，開發中國家IT基礎設施不足以及對安全和隱私的日益擔憂等挑戰繼續阻礙著成長。主要成長動力包括企業資料的爆炸性成長、資料貨幣化意識的增強以及外部資料來源的整合。此外，數據處理、人工智慧和數據主導決策的日益普及也有望推動市場的發展。公司擴大採用數據貨幣化來最佳化數據使用、提高客戶忠誠度、降低成本、加強合規性並改善整體客戶體驗和滿意度。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 公司分部佔有率分析
- 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

Microsoft（US）
Oracle（US）
Salesforce（US）
SAS（US）
TIBCO Software（US）
IBM（US）
SAP（Germany）
ThoughtSpot（US）
Sisense（US）
Domo（US）
Accenture（Ireland）
Infosys（India）
Reltio（US）
DataRobot（US）
NETSCOUT（US）
Adastra（Canada）
Optiva（Canada）
Comviva（India）

結論和建議

簡介目錄

Product Code: SQMIG45C2059

Data Monetization Market size was valued at USD 3.5 billion in 2023 and is poised to grow from USD 4.18 billion in 2024 to USD 17.13 billion by 2032, growing at a CAGR of 19.3% during the forecast period (2025-2032).

The data monetization market is witnessing significant growth, driven by the rising adoption of digital technologies at an industrial scale, increasing demand for cloud-based data monetization solutions, and enhanced supply chain and customer relationship management systems. However, challenges such as inadequate IT infrastructure in developing nations and heightened security and privacy concerns hinder progress. Key growth drivers include the burgeoning volume of enterprise data, heightened awareness of data monetization, and the integration of external data sources. Moreover, the growing acceptance of data processing, artificial intelligence, and data-driven decision-making is expected to propel the market. Organizations are increasingly leveraging data monetization to optimize data usage, boost customer loyalty, reduce costs, enhance compliance, and improve overall customer experiences and satisfaction.

Top-down and bottom-up approaches were used to estimate and validate the size of the Data Monetization market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Data Monetization Market Segments Analysis

Global Data Monetization Market is segmented by Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical and region. Based on Component, the market is segmented into Tools and Services. Based on Data Type, the market is segmented into Customer Data, Product Data, Financial Data and Supplier Data. Based on Business Function, the market is segmented into Sales And Marketing,Supply Chain Management, Operations, Finance and Others. Based on Deployment Type, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into Large Enterprises and Small And Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Telecommunication, Consumer Goods And Retail, Information Technology, Healthcare, Manufacturing, Media And Entertainment, Transportation And Logistics, Energy And Utilities and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Data Monetization Market

The Data Monetization market is being fueled by organizations increasingly recognizing the importance of harnessing data to make informed decisions. Many businesses employing business intelligence software and tools have discovered that these innovations not only boost profitability but also provide a pathway to more effective strategic choices. The rising demand for actionable insights in response to business queries across various industries serves as a significant driver for advancements in analytics. By offering tools and techniques for data analysis and processing, data monetization enables organizations to transform raw data into valuable insights that facilitate intelligent decision-making and enhance overall performance.

Restraints in the Data Monetization Market

The data monetization market faces significant challenges that hinder its growth potential, primarily due to security risks and fraudulent activities associated with data platforms. The inherent nature and high costs of data assets expose them to various threats, including cyber-attacks, data leaks, fraud, and potential loss or exploitation. As a result, establishing strong data security measures and privacy protocols is crucial for the effective monetization of data. Without addressing these vulnerabilities, companies may struggle to capitalize on their data assets, limiting their market share and overall success within the rapidly evolving data monetization landscape.

Market Trends of the Data Monetization Market

The Data Monetization market is witnessing significant growth, fueled by the rapid adoption of AI, machine learning, and IoT technologies to process vast amounts of data in real-time. As organizations generate unprecedented quantities of data, the demand for Business Intelligence (BI) tools has surged, enabling effective collection and processing capabilities. This trend is driving companies to leverage data monetization solutions that efficiently manage these data influxes and extract actionable insights. As businesses increasingly recognize the value of their data, the integration of advanced analytics and BI tools is becoming crucial, positioning data monetization as a key strategic focus in the market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Patent Analysis
Technology Analysis
Case Studies

Global Data Monetization Market Size by Component & CAGR (2025-2032)

Market Overview
Tools
Services
- Support And Maintenance
- Consulting
- Implementation And Integration

Global Data Monetization Market Size by Data Type & CAGR (2025-2032)

Market Overview
Customer Data
Product Data
Financial Data
Supplier Data

Global Data Monetization Market Size by Business Function & CAGR (2025-2032)

Market Overview
Sales And Marketing
Supply Chain Management
Operations
Finance
Others

Global Data Monetization Market Size by Deployment Type & CAGR (2025-2032)

Market Overview
Cloud
On-Premises

Global Data Monetization Market Size by Organization Size & CAGR (2025-2032)

Market Overview
Large Enterprises
Small And Medium-Sized Enterprises

Global Data Monetization Market Size by Industry Vertical & CAGR (2025-2032)

Market Overview
BFSI
Telecommunication
Consumer Goods And Retail
Information Technology
Healthcare
Manufacturing
Media And Entertainment
Transportation And Logistics
Energy And Utilities
Others

Global Data Monetization Market Size & CAGR (2025-2032)

North America (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
- US
- Canada
Europe (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Data Type, Business Function, Deployment Type, Organization Size, Industry Vertical)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Microsoft (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TIBCO Software (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAP (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ThoughtSpot (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sisense (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Domo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Accenture (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infosys (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reltio (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DataRobot (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NETSCOUT (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adastra (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Optiva (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Comviva (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments