![]() |
市場調查報告書
商品編碼
1859703
資料貨幣化平台市場預測至2032年:按組件、貨幣化方式、組織規模、技術、最終用戶和地區分類的全球分析Data Monetization Platform Market Forecasts to 2032 - Global Analysis By Component (Platform and Services), Monetization Method, Organization Size, Technology, End User and By Geography |
||||||
根據 Stratistics MRC 的數據,全球數據貨幣化平台市場預計到 2025 年將達到 41.5 億美元,到 2032 年將達到 145 億美元,預測期內複合年成長率為 19.6%。
數據貨幣化平台是一種技術解決方案,它使企業能夠以安全合規的方式收集、管理、分析和交換數據,從而利用其數據資產創造收益。這些平台透過直接銷售、數據主導的洞察、夥伴關係關係和附加價值服務,幫助企業釋放資料的經濟價值。它們整合了資料管治、分析、API 和市場管理工具,確保透明度、擴充性和對隱私法規的合規性。借助此類平台,企業可以將原始數據轉化為可貨幣化的資產,增強決策能力,最佳化營運,並創造新的收入來源,同時也能保持數據品質和可信度。
資料量和資料種類爆炸性成長
企業正從物聯網設備、客戶互動、交易和營運系統中產生大量的結構化和非結構化資料。該平台支援透過 API、儀表板和分析服務對資料進行打包、豐富和交付。與雲端基礎設施和人工智慧引擎的整合,為內部和外部用例提供了可擴展的盈利模式。通訊、零售、銀行、金融服務和保險 (BFSI) 以及醫療保健等行業對即時洞察和數據即產品 (DaaP) 策略的需求日益成長。這些趨勢正在推動該平台在數據豐富且數位化成熟的組織中部署。
缺乏組織能力和文化
資料貨幣化需要跨職能協作、管治框架以及從孤立的資料所有權向企業級管理的轉變。許多公司缺乏將數據轉化為創收資產所需的技能、獎勵和領導力。對數據共用的抵制、不明確的投資回報率模型以及分散的基礎設施都會損害平台性能和相關人員的參與。如果沒有數據主導的文化,貨幣化舉措要么資金不足,要么與業務優先事項不符。這些限制阻礙了傳統組織的規模化發展和策略影響力。
對數據主導決策的需求日益成長
企業正利用平台,透過嵌入式分析、數據即服務 (DaaS) 和市場模式,向內部團隊、合作夥伴和客戶提供洞察。與商業智慧 (BI) 工具、客戶關係管理 (CRM) 系統和雲端資料倉儲的整合,實現了跨業務職能的無縫存取和使用。供應鏈、行銷和財務工作流程對預測建模、即時儀錶板和情境智慧的需求日益成長。平台透過提高效率、客戶維繫和產品創新,支持間接獲利。這些趨勢正在推動以決策為中心的數據獲利生態系統的發展。
互通性和多重雲端複雜性
企業經營多個雲端服務供應商、資料湖和分析堆疊,這些平台採用不同的標準和 API。缺乏統一的元資料、身分解析和存取控制阻礙了跨平台資料共用和變現。從舊有系統遷移到雲端原生平台會帶來延遲、資料重複和管治風險。供應商必須在靈活性和合規性之間取得平衡,以支援跨不同基礎設施的安全且可擴展的變現。這些限制持續限制多重雲端部署中的平台成熟度和跨職能協作。
疫情加速了資料變現的進程,企業紛紛尋求提升數位化韌性、獲取客戶洞察並增強營運敏捷性。企業利用各種平台分析消費行為、最佳化供應鏈,並跨遠端通路打造個人化的數位體驗。醫療保健、零售和金融服務業對即時數據存取和嵌入式分析的需求激增。雲端原生架構實現了對分散式團隊和合作夥伴的快速部署和擴展。後疫情時代,數據變現已成為數位轉型和收入多角化策略的重要支柱。這項轉變強化了企業對數據基礎設施和變現平台的長期投資。
預計在預測期內,數據即服務 (DaaS) 平台細分市場將達到最大。
由於其擴充性、可存取性和跨企業生態系統的整合能力,資料即服務 (DaaS) 平台預計將在預測期內佔據最大的市場佔有率。 DaaS 平台透過雲端原生介面向內部和外部使用者提供精選資料集、API 和分析服務。企業正在利用 DaaS 在通訊、零售和物流等垂直行業中實現客戶、營運和市場數據的商業化。與管治、收費和身分框架的整合支援安全合規的資料交付。在數位化優先的組織中,對模組化、低程式碼和即時資訊服務的需求正在成長。這些功能正在增強數據貨幣化基礎設施領域的細分優勢。
預計在預測期內,間接貨幣化細分市場將以最高的複合年成長率成長。
預計在預測期內,間接貨幣化領域將實現最高成長率,因為企業將優先考慮數據主導的效率、個人化和創新,而非直接產生收入。平台利用豐富且情境化的資料來支援內部用例,例如流程最佳化、風險緩解和改善客戶體驗。與人工智慧、自動化和決策支援系統的整合,無需向外部出售數據即可擴大業務影響。製造業、銀行、金融服務和保險 (BFSI) 以及醫療保健產業對嵌入式智慧和營運敏捷性的需求日益成長。
由於北美擁有成熟的數據基礎設施、企業IT環境和創新文化,預計在預測期內將佔據最大的市場佔有率。美國和加拿大的公司正在通訊、金融、醫療保健和零售等行業部署數據貨幣化平台,以支援其數據即產品(DaaP)策略和嵌入式分析。對雲端遷移、資料管治和人工智慧整合方面的投資有助於提高平台的擴充性和合規性。主要供應商、系統整合商和數據市場的存在推動了生態系統的成熟和普及。這些因素共同促成了北美在數據貨幣化商業化和平台創新領域的領先地位。
在預測期內,隨著數位轉型、行動優先策略和資料在地化在亞太地區經濟的滲透,該地區預計將呈現最高的複合年成長率。印度、中國、新加坡和澳洲等國家正在通訊、金融科技、電子商務和公共服務等領域擴展資料貨幣化平台。政府支持的計畫為整個數位生態系統的數據基礎設施、新興企業孵化和跨境合規提供支援。本地企業和全球供應商提供多語言、具成本效益的解決方案,以滿足區域消費行為和法規結構。這些趨勢正在推動該地區數據貨幣化創新和應用的成長。
According to Stratistics MRC, the Global Data Monetization Platform Market is accounted for $4.15 billion in 2025 and is expected to reach $14.5 billion by 2032 growing at a CAGR of 19.6% during the forecast period. A Data Monetization Platform is a technology solution that enables organizations to generate revenue from their data assets by collecting, managing, analyzing, and exchanging data in a secure and compliant manner. It helps businesses unlock the economic value of data through direct sales, data-driven insights, partnerships, or value-added services. These platforms integrate tools for data governance, analytics, APIs, and marketplace management to ensure transparency, scalability, and compliance with privacy regulations. By leveraging such platforms, enterprises can transform raw data into monetizable assets, enhance decision-making, optimize operations, and create new revenue streams while maintaining data quality and trust.
Explosive growth of data volume & variety
Enterprises generate vast amounts of structured and unstructured data from IoT devices, customer interactions, transactions, and operational systems. Platforms enable data packaging, enrichment, and distribution through APIs, dashboards, and analytics services. Integration with cloud infrastructure and AI engines supports scalable monetization across internal and external use cases. Demand for real-time insights and data-as-a-product strategies is rising across telecom, retail, BFSI, and healthcare sectors. These dynamics are propelling platform deployment across data-rich and digitally mature organizations.
Lack of organisational capabilities & culture
Data monetization requires cross-functional collaboration, governance frameworks, and a shift from siloed data ownership to enterprise-wide stewardship. Many firms lack the skills, incentives, and leadership alignment to operationalize data as a revenue-generating asset. Resistance to data sharing, unclear ROI models, and fragmented infrastructure degrade platform performance and stakeholder engagement. Without a data-driven culture, monetization initiatives remain underfunded or misaligned with business priorities. These constraints continue to hinder scalability and strategic impact across legacy-heavy organizations.
Growing demand for data-driven decision-making
Enterprises use platforms to deliver insights to internal teams, partners, and customers through embedded analytics, data-as-a-service, and marketplace models. Integration with BI tools, CRM systems, and cloud data warehouses enables seamless access and consumption across business functions. Demand for predictive modeling, real-time dashboards, and contextual intelligence is rising across supply chain, marketing, and finance workflows. Platforms support indirect monetization through improved efficiency, customer retention, and product innovation. These trends are fostering growth across decision-centric data monetization ecosystems.
Interoperability & Multi-Cloud Complexity
Enterprises operate across multiple cloud providers, data lakes, and analytics stacks with varying standards and APIs. Lack of unified metadata, identity resolution, and access control hampers cross-platform data sharing and monetization. Migration from legacy systems to cloud-native platforms introduces latency, duplication, and governance risks. Vendors must balance flexibility with compliance to support secure and scalable monetization across diverse infrastructures. These limitations continue to constrain platform maturity and cross-functional alignment across multi-cloud deployments.
The pandemic accelerated data monetization initiatives as organizations sought digital resilience, customer insights, and operational agility. Enterprises used platforms to analyze consumer behavior, optimize supply chains, and personalize digital experiences across remote channels. Demand for real-time data access and embedded analytics surged across healthcare, retail, and financial services. Cloud-native architecture enabled rapid deployment and scalability across distributed teams and partners. Post-pandemic strategies now include data monetization as a core pillar of digital transformation and revenue diversification. These shifts are reinforcing long-term investment in data infrastructure and monetization platforms.
The data-as-a-service (DaaS) platforms segment is expected to be the largest during the forecast period
The data-as-a-service (DaaS) platforms segment is expected to account for the largest market share during the forecast period due to their scalability, accessibility, and integration capabilities across enterprise ecosystems. DaaS platforms deliver curated datasets, APIs, and analytics services to internal and external consumers through cloud-native interfaces. Enterprises use DaaS to monetize customer, operational, and market data across verticals such as telecom, retail, and logistics. Integration with governance, billing, and identity frameworks supports secure and compliant data delivery. Demand for modular, low-code, and real-time data services is rising across digital-first organizations. These capabilities are boosting segment dominance across data monetization infrastructure.
The indirect monetization segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the indirect monetization segment is predicted to witness the highest growth rate as enterprises prioritize data-driven efficiency, personalization, and innovation over direct revenue generation. Platforms support internal use cases such as process optimization, risk mitigation, and customer experience enhancement using enriched and contextualized data. Integration with AI, automation, and decision support systems amplifies business impact without selling data externally. Demand for embedded intelligence and operational agility is rising across manufacturing, BFSI, and healthcare sectors.
During the forecast period, the North America region is expected to hold the largest market share due to its mature data infrastructure, enterprise IT landscape, and innovation culture. U.S. and Canadian firms deploy monetization platforms across telecom, finance, healthcare, and retail to support data-as-a-product strategies and embedded analytics. Investment in cloud migration, data governance, and AI integration supports platform scalability and compliance. Presence of leading vendors, system integrators, and data marketplaces drives ecosystem maturity and adoption. These factors are propelling North America's leadership in data monetization commercialization and platform innovation.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as digital transformation, mobile-first strategies, and data localization converge across regional economies. Countries like India, China, Singapore, and Australia scale monetization platforms across telecom, fintech, e-commerce, and public services. Government-backed programs support data infrastructure, startup incubation, and cross-border compliance across digital ecosystems. Local firms and global providers offer multilingual and cost-effective solutions tailored to regional consumer behavior and regulatory frameworks. These trends are accelerating regional growth across data monetization innovation and adoption.
Key players in the market
Some of the key players in Data Monetization Platform Market include Salesforce, SAP, Oracle, IBM, Microsoft, Amazon Web Services (AWS), Google Cloud, Informatica, Reltio, Dawex, LiveRamp, Habu, Snowflake, Optable and InfoSum.
In August 2025, SAP unveiled new capabilities in SAP Business Data Cloud during the SAP Platform and Data Summit 2025, integrating AI-driven data harmonization, semantic enrichment, and monetization tooling. The platform enables enterprises to activate data across SAP S/4HANA, SAP Build, and SAP Joule, supporting real-time insights, consent-based sharing, and revenue-generating analytics.
In April 2025, Salesforce announced that Data Cloud reached $900 million in annual recurring revenue, positioning it as the intelligent activation layer for enterprise AI. The platform now supports real-time data harmonization, consent-based enrichment, and AI-driven segmentation across marketing, sales, and service. It enables brands like Maserati, Equinix, and Insulet to monetize customer data through personalized engagement and predictive insights.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.