草本美容產品市場規模、佔有率和成長分析（按產品、最終用途、分銷管道和地區）- 2025-2032 年行業預測

預計到 2023 年全球草本美容產品市場規模將達到 845.2 億美元，並從 2024 年的 920.4 億美元成長到 2032 年的 1820.6 億美元，預測期內（2025-2032 年）的複合年成長率為 8.9%。

由於消費者對健康益處和環境問題的認知不斷提高，護膚和化妝品中尋求天然和有機成分，全球草本美容產品市場正在經歷強勁成長。這一趨勢是由人們對不含合成化學物質的產品的需求以及對草藥成分功效的信心所推動的。尤其是亞太地區和北美地區，正引領這項運動，人們對阿育吠陀和草藥護膚等傳統療法的興趣日益濃厚。展望未來，市場已準備好進行創新，透過配方和永續包裝的進步來滿足消費者對植物來源美容解決方案不斷變化的偏好。總體而言，該行業正在適應對清潔、環保產品日益成長的需求。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• 專利分析

草本美容產品市場規模（依產品及複合年成長率） (2025-2032)

• 市場概況
• 護膚
• 頭髮護理
• 香味
• 其他

草本美容產品市場規模（依最終用途和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士

草本美容產品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場
• 藥局和藥局
• 電子商務
• 其他

草本美容產品市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• L'Oreal（France）
• Unilever（UK）
• Procter & Gamble（USA）
• Shiseido（Japan）
• Estee Lauder Companies（USA）
• Beiersdorf AG（Germany）
• Amway（USA）
• Natura & Co（Brazil）
• Weleda AG（Switzerland）
• Himalaya Herbals（India）
• Dabur India Ltd.（India）
• Lotus Herbals（India）
• Bio Veda Action Research Co.（India）
• Arbonne International, LLC（USA）
• Hemas Holdings PLC（Sri Lanka）
• Klienz Herbal Pvt. Ltd.（India）
• VLCC Health Care Ltd.（India）
• Patanjali Ayurved Ltd.（India）
• Forest Essentials（India）
• Khadi Natural（India）

結論和建議

Global Herbal Beauty Products Market size was valued at USD 84.52 billion in 2023 and is poised to grow from USD 92.04 billion in 2024 to USD 182.06 billion by 2032, growing at a CAGR of 8.9% during the forecast period (2025-2032).

The global herbal beauty products market is witnessing robust growth as consumers shift towards natural and organic ingredients in skincare and cosmetics, driven by heightened awareness of health benefits and environmental issues. The demand for products devoid of synthetic chemicals and the belief in the efficacy of herbal ingredients underpin this trend. Notably, the Asia-Pacific and North America regions are leading the charge, with a growing interest in traditional remedies like Ayurveda and Chinese herbal skincare. Looking ahead, the market is poised for innovation, with advancements in formulations and sustainable packaging to cater to evolving consumer preferences for plant-based beauty solutions. Overall, the sector is adapting to meet the increasing demand for clean, eco-friendly products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Herbal Beauty Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Herbal Beauty Products Market Segments Analysis

Global Herbal Beauty Products Market is segmented by Product, End-Use, Distribution Channel and region. Based on Product, the market is segmented into Skin Care, Hair Care, Fragrance and Others. Based on End-Use, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Hypermarkets, Pharmacy & Drug Stores, E-Commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market is experiencing robust growth, fueled by a noticeable increase in consumer awareness regarding the advantages of natural and herbal ingredients in beauty solutions. As more individuals prioritize their health and well-being, they are gravitating towards products that contain minimal synthetic chemicals, opting instead for those with natural formulations. This shift in consumer preferences has significantly propelled the demand for herbal beauty products, reflecting a broader trend towards cleaner and more sustainable beauty regimes. Consequently, brands that offer herbal and organic alternatives are well-positioned to capture the attention of today's conscious consumers.

Restraints in the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market faces certain challenges related to the inherent properties of herbal ingredients. These natural components tend to be more affected by environmental variables and often possess a shorter shelf life when compared to their synthetic counterparts. As a result, manufacturers encounter difficulties in creating effective and stable herbal beauty products that can maintain their efficacy over extended periods. Overcoming these obstacles is essential for producers aiming to meet consumer demands for longer-lasting products while ensuring the integrity and effectiveness of the herbal formulations. This limitation could potentially hinder the growth of the herbal beauty product sector in the competitive market.

Market Trends of the Global Herbal Beauty Products Market

The Global Herbal Beauty Products market is experiencing a robust upward trend, fueled by a significant consumer shift towards natural and organic beauty solutions. As awareness of the detrimental effects of synthetic ingredients surges, consumers increasingly prefer products that are sustainably sourced and environmentally friendly. This growing demand aligns with the broader movement advocating for clean beauty, prompting brands to innovate and reformulate their offerings. Herbal beauty products, characterized by their use of plant-based ingredients and elimination of harsh chemicals, are at the forefront of this trend, capturing the attention of health-conscious consumers who prioritize both efficacy and environmental impact.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Herbal Beauty Products Market Size by Product & CAGR (2025-2032)

• Market Overview
• Skin Care
• Hair Care
• Fragrance
• Others

Global Herbal Beauty Products Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Herbal Beauty Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets
• Pharmacy & Drug Stores
• E-Commerce
• Others

Global Herbal Beauty Products Market Size & CAGR (2025-2032)

• North America (Product, End-Use, Distribution Channel)
  • US
  • Canada
• Europe (Product, End-Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End-Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End-Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End-Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weleda AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Herbals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Herbals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bio Veda Action Research Co. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arbonne International, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hemas Holdings PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klienz Herbal Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VLCC Health Care Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forest Essentials (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Khadi Natural (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations