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健康美容化妝品

市場調查報告書

商品編碼

1698297

草本個人護理產品市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

Herbal Personal Care Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

出版日期: 2025年02月20日 | 出版商:

Global Market Insights Inc. | 英文 225 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024 年全球草本個人護理產品市場規模達 871 億美元，預計 2025 年至 2034 年的複合年成長率為 6.7%。人們越來越意識到美容和個人護理產品中合成成分的潛在風險，這刺激了對草本配方的需求。消費者積極尋求安全、有效、永續的產品，推動市場擴張。可支配收入的增加、生活方式偏好的改變以及對整體健康的日益成長的傾向進一步增強了市場的成長。隨著品牌強調蘆薈、茶樹油和洋甘菊等草本成分的優勢，該行業也受益於社交媒體和數位行銷的影響力。此外，清潔美容運動正在蓬勃發展，推動主要產業參與者推出創新的植物配方。監管機構也發揮作用，對化學成分實施更嚴格的指導，這促使品牌重新制定其產品配方。這些因素共同促成了市場良好的成長軌跡。

消費者對天然、有機和環保個人護理產品的偏好不斷增加，並持續推動需求成長。遠離合成化學物質的轉變源於人們對過敏、皮膚敏感和環境影響的日益擔憂。消費者越來越注重成分錶，更喜歡不含對羥基苯甲酸酯、硫酸鹽和人工香料的產品。這種上升趨勢正在鼓勵品牌不斷創新，滿足對安全有效的草藥替代品日益成長的需求。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	871億美元
預測值	1637億美元
複合年成長率	6.7%

根據產品類型，市場分為護膚產品、口腔護理產品、化妝品和彩妝、沐浴和淋浴產品、香水、嬰兒護理產品、美容產品、護髮產品等。護膚品領域在 2024 年以 210 億美元的估值引領市場，預計 2025 年至 2034 年期間的複合年成長率為 6.9%。有關皮膚健康的道德考慮以及合成化學品的不利影響促使人們轉向草本解決方案。消費者正在積極投資天然護膚配方，這些配方具有保濕、抗衰老的功效，並能防止污染，同時又不會產生與刺激性化學物質相關的風險。

從分銷通路來看，市場分為線上和線下兩部分。線下零售領域在 2024 年佔據主導地位，佔據 57.7% 的市場佔有率，預計到 2034 年將以 6.5% 的複合年成長率成長。實體零售店，包括超市、藥局和專業保健商店，由於其提供的有形購物體驗而繼續蓬勃發展。消費者更喜歡在實體店購物，在那裡他們可以測試產品、諮詢知識淵博的員工並享受店內促銷和折扣。然而，線上市場正在獲得發展動力，電子商務平台透過訂閱模式、獨家交易以及越來越多的草本個人護理產品擴大其覆蓋範圍。

受消費者對天然、有機和永續產品的認知和需求不斷提高的推動，美國草本個人護理產品市場規模到 2024 年將達到 214 億美元。該國的健康與保健運動正在穩步興起，消費者積極尋求無化學成分和環保的個人護理解決方案。人們對草本替代品的日益成長的偏好預計將推動市場進一步擴張，為專注於清潔和綠色美容創新的品牌創造豐厚的機會。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
- 零售商
衝擊力
- 成長動力
  - 消費者意識不斷提高
  - 健康與保健趨勢
  - 影響力行銷和社群媒體趨勢
  - 配方創新
- 產業陷阱與挑戰
  - 市場飽和與誤導性產品
  - 消費者的懷疑態度
技術與創新格局
消費者購買行為分析
- 人口趨勢
- 影響購買決策的因素
- 消費者產品採用
- 首選配銷通路
成長潛力分析
監管格局
定價分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 年至 2034 年

主要趨勢
保養產品
- 乳霜和乳液
- 身體乳霜和乳液
- 保濕霜
- 清潔劑
- 防曬乳
- 抗衰老產品
- 精華液
- 其他（去角質產品、眼霜、唇部護理產品等）
口腔護理產品
- 牙膏
- 漱口水
- 牙粉
- 其他（口氣清新劑等）
化妝品和彩妝
- 基礎
- 口紅
- 眼線筆
- 粉末
- 其他（卸妝液、腮紅和高光）
沐浴及淋浴產品
- 肥皂
- 沐浴露
- 沐浴油
- 沐浴鹽
- 其他（沐浴球、磨砂膏等）
香水
- 香水
- 除臭劑
- 身體噴霧
- 其他（走珠香水、固體香水）
嬰兒護理產品
- 洗髮精
- 乳液
- 油
- 濕紙巾
- 粉末
- 其他（尿布霜等）
美容產品
- 鬍鬚油
- 須後水
- 刮鬍膏
- 其他（除毛蠟紙及套裝、刮鬍刀及修剪器等）
護髮產品
- 洗髮精
- 護髮素
- 髮油
- 髮膜
- 護髮精華素
- 其他（生髮劑、髮膠、染髮劑和色素等）
其他（私密護理、指甲護理等）

第6章：市場估計與預測：依皮膚類型，2021 年至 2034 年

主要趨勢
正常皮膚
皮膚乾燥
油性肌膚
混合性肌膚
敏感肌膚

第7章：市場估計與預測：依形式，2021 年至 2034 年

主要趨勢
乳霜
乳液
液體
酒吧
凝膠
油
其他（泡沫、噴霧劑、粉末等）

第8章：市場估計與預測：依成分，2021 年至 2034 年

主要趨勢
植物成分
精油
天然萃取物
其他草本成分（活性碳、死海礦物質）

第9章：市場估計與預測：依消費者群體分類，2021 年至 2034 年

主要趨勢
男士
女性
孩子們

第10章：市場估計與預測：依價格，2021 年至 2034 年

主要趨勢
低的
中等的
高的

第 11 章：市場估計與預測：按配銷通路，2021 年至 2034 年

主要趨勢
網路零售
- 電子商務平台
- 品牌網站
線下零售
- 超市/大賣場
- 專賣店
- 藥局和藥局
- 百貨公司

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 馬來西亞
- 印尼
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非

第13章：公司簡介

Amway Corporation
Aveda Corporation
Biotique
Burt's Bees
Dabur India Ltd.
Forest Essentials
Himalaya Drug Company
Kama Ayurveda
Khadi Natural
Lotus Herbals
Lush Fresh Handmade Cosmetics
Oriflame Cosmetics
Patanjali Ayurved Ltd.
The Body Shop International Limited
Weleda AG

簡介目錄

Product Code: 13209

The Global Herbal Personal Care Products Market generated USD 87.1 billion in 2024 and is projected to expand at a CAGR of 6.7% from 2025 to 2034. Growing awareness of the potential risks associated with synthetic ingredients in beauty and personal care products has fueled demand for herbal formulations. Consumers are actively seeking products that offer safety, efficacy, and sustainability, driving market expansion. Rising disposable income, evolving lifestyle preferences, and an increasing inclination toward holistic wellness have further strengthened market growth. The industry is also benefiting from the influence of social media and digital marketing, as brands highlight the advantages of herbal ingredients such as aloe vera, tea tree oil, and chamomile. Additionally, the clean beauty movement is gaining momentum, pushing major industry players to introduce innovative, plant-based formulations. Regulatory agencies are also playing a role, enforcing stricter guidelines on chemical compositions, which is prompting brands to reformulate their offerings. These factors collectively contribute to the market's promising growth trajectory.

Herbal Personal Care Products Market - IMG1

Increased consumer preference for natural, organic, and eco-friendly personal care products continues to drive demand. The shift away from synthetic chemicals stems from growing concerns over allergies, skin sensitivity, and environmental impact. Consumers are becoming more conscious of ingredient lists, preferring products free from parabens, sulfates, and artificial fragrances. This rising trend is encouraging brands to innovate and cater to the increasing demand for safe and effective herbal alternatives.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$87.1 Billion
Forecast Value	$163.7 Billion
CAGR	6.7%

By product type, the market is categorized into skin care products, oral care products, makeup and color cosmetics, bath and shower products, fragrances, baby care products, grooming products, hair care products, and others. The skin care products segment led the market with a valuation of USD 21 billion in 2024 and is expected to grow at a CAGR of 6.9% between 2025 and 2034. Ethical considerations regarding skin health and the adverse effects of synthetic chemicals have fueled a shift toward herbal-based solutions. Consumers are actively investing in natural skincare formulations that provide hydration, anti-aging benefits, and protection against pollutants without the risks associated with harsh chemicals.

In terms of distribution channels, the market is divided into online and offline segments. The offline segment dominated in 2024, securing a market share of 57.7%, and is expected to grow at a CAGR of 6.5% through 2034. Brick-and-mortar retail stores, including supermarkets, drugstores, and specialty health and wellness stores, continue to thrive due to the tangible shopping experience they offer. Consumers prefer shopping in physical stores where they can test products, consult knowledgeable staff, and access in-store promotions and discounts. However, the online segment is gaining traction, with e-commerce platforms expanding their reach through subscription-based models, exclusive deals, and a growing assortment of herbal personal care products.

The United States herbal personal care products market reached USD 21.4 billion in 2024, driven by increasing consumer awareness and demand for natural, organic, and sustainable products. The country is witnessing a steady rise in the health and wellness movement, with consumers actively seeking chemical-free and eco-friendly personal care solutions. This growing preference for herbal alternatives is expected to propel further market expansion, creating lucrative opportunities for brands focusing on clean and green beauty innovations.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameters
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factors affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
3.2 Impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising consumer awareness
  - 3.2.1.2 Health and wellness trends
  - 3.2.1.3 Influencer marketing and social media trends
  - 3.2.1.4 Innovation in formulations
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Market saturation and misleading products
  - 3.2.2.2 Consumer skepticism
3.3 Technology & innovation landscape
3.4 Consumer buying behavior analysis
- 3.4.1 Demographic trends
- 3.4.2 Factors affecting buying decision
- 3.4.3 Consumer product adoption
- 3.4.4 Preferred distribution channel
3.5 Growth potential analysis
3.6 Regulatory landscape
3.7 Pricing analysis
3.8 Porter’s analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 – 2034, (USD Billion)

5.1 Key trends
5.2 Skin care products
- 5.2.1 Face creams & lotions
- 5.2.2 Body creams & lotions
- 5.2.3 Moisturizers
- 5.2.4 Cleansers
- 5.2.5 Sunscreens
- 5.2.6 Anti-aging products
- 5.2.7 Serums
- 5.2.8 Other (exfoliators, eye creams, lip care etc.)
5.3 Oral care products
- 5.3.1 Toothpaste
- 5.3.2 Mouthwash
- 5.3.3 Tooth powder
- 5.3.4 Other (breath fresheners etc.)
5.4 Makeup and color cosmetics
- 5.4.1 Foundation
- 5.4.2 Lipsticks
- 5.4.3 Eyeliners
- 5.4.4 Powders
- 5.4.5 Others (makeup removers, blushes and highlighters)
5.5 Bath & Shower Products
- 5.5.1 Soaps
- 5.5.2 Shower gels
- 5.5.3 Bath oils
- 5.5.4 Bath salts
- 5.5.5 Others (bath bombs, scrubs etc.)
5.6 Fragrances
- 5.6.1 Perfumes
- 5.6.2 Deodorants
- 5.6.3 Body mists
- 5.6.4 Others (roll-ons, solid perfumes)
5.7 Baby care products
- 5.7.1 Shampoos
- 5.7.2 Lotions
- 5.7.3 Oils
- 5.7.4 Wipes
- 5.7.5 Powder
- 5.7.6 Others (diaper creams, etc.)
5.8 Grooming products
- 5.8.1 Beard oils
- 5.8.2 Aftershave lotions
- 5.8.3 Shaving creams
- 5.8.4 Others (waxing strips and kits, razors and trimmers etc.)
5.9 Hair care products
- 5.9.1 Shampoos
- 5.9.2 Conditioners
- 5.9.3 Hair oils
- 5.9.4 Hair masks
- 5.9.5 Hair serums
- 5.9.6 Other (hair tonics, hair sprays, hair dyes and colors etc.)
5.10 Others (intimate care, nail care etc.)

Chapter 6 Market Estimates & Forecast, By Skin Type, 2021 – 2034, (USD Billion)

6.1 Key trends
6.2 Normal skin
6.3 Dry skin
6.4 Oily skin
6.5 Combination skin
6.6 Sensitive skin

Chapter 7 Market Estimates & Forecast, By Form, 2021 – 2034, (USD Billion)

7.1 Key trends
7.2 Creams
7.3 Lotions
7.4 Liquids
7.5 Bars
7.6 Gels
7.7 Oils
7.8 Other (foam, sprays, powders, etc.)

Chapter 8 Market Estimates & Forecast, By Ingredient, 2021 – 2034, (USD Billion)

8.1 Key trends
8.2 Plant-based ingredients
8.3 Essential oils
8.4 Natural extracts
8.5 Other herbal ingredients (activated charcoal, dead sea minerals)

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 – 2034, (USD Billion)

9.1 Key trends
9.2 Men
9.3 Women
9.4 Children

Chapter 10 Market Estimates & Forecast, By Price, 2021 – 2034, (USD Billion)

10.1 Key trends
10.2 Low
10.3 Medium
10.4 High

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion)

11.1 Key trends
11.2 Online retail
- 11.2.1 E-commerce platforms
- 11.2.2 Brand websites
11.3 Offline retail
- 11.3.1 Supermarkets/hypermarkets
- 11.3.2 Specialty stores
- 11.3.3 Pharmacies & drugstores
- 11.3.4 Departmental stores

Chapter 12 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion)

12.1 Key trends
12.2 North America
- 12.2.1 U.S.
- 12.2.2 Canada
12.3 Europe
- 12.3.1 Germany
- 12.3.2 UK
- 12.3.3 France
- 12.3.4 Italy
- 12.3.5 Spain
12.4 Asia Pacific
- 12.4.1 China
- 12.4.2 India
- 12.4.3 Japan
- 12.4.4 South Korea
- 12.4.5 Australia
- 12.4.6 Malaysia
- 12.4.7 Indonesia
12.5 Latin America
- 12.5.1 Brazil
- 12.5.2 Mexico
12.6 MEA
- 12.6.1 Saudi Arabia
- 12.6.2 UAE
- 12.6.3 South Africa