數位體驗平台市場規模、佔有率和成長分析（按組件、部署、用例、定價模式、組織規模、垂直和地區）- 產業預測 2025-2032

預計到 2023 年數位體驗平台市場規模將達到 134.3 億美元，從 2024 年的 147.7 億美元成長到 2032 年的 316.7 億美元，預測期內（2025-2032 年）的複合年成長率為 10.0%。

由於對改善客戶體驗的需求不斷增加以及個人化互動的趨勢日益成長，數位體驗平台市場預計將見證顯著成長。全球數位化和各種數位轉型舉措的推出預計將進一步推動市場需求。此外，電子商務和零售活動的不斷擴大為數位體驗平台提供者帶來了新的機會。人工智慧的融合、消費者偏好的改變以及對客戶參與的重視預計將支持全球市場的發展。然而，整合困難、實施成本高以及變革阻力等挑戰可能會阻礙整體需求前景。企業必須克服這些限制，才能充分利用不斷發展的數位體驗平台格局。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 技術分析

數位體驗平台市場規模（按組件和複合年成長率） (2025-2032)

• 市場概況
• 平台
  • 網站內容管理
  • 數位資產管理
  • 產品資訊管理
  • 分析人工智慧機器學習
  • 其他
• 服務
  • 專業服務
  • 諮詢
  • 支援和維護
  • 訓練
  • 託管服務

數位體驗平台市場規模（按部署和複合年成長率） (2025-2032)

• 市場概況
• 雲
• 本地

數位體驗平台市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 企業對消費者 (B2C)
• 企業對企業 (B2B)
• 其他

數位體驗平台市場規模（按定價模式和複合年成長率） (2025-2032)

• 市場概況
• 訂閱
• 用戶基礎
• 基於交易

數位體驗平台市場規模（按組織規模和複合年成長率） (2025-2032)

• 市場概況
• 中小型企業
• 大型企業

數位體驗平台市場規模（依垂直產業分類）及複合年成長率（2025-2032 年）

• 市場概況
• 資訊科技和通訊
• 銀行、金融服務和保險（BFSI）
• 零售
• 衛生保健
• 製造業
• 旅遊與飯店
• 媒體與娛樂
• 公共部門

數位體驗平台市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Adobe Inc.（USA）
• Salesforce, Inc.（USA）
• SAP SE（Germany）
• Oracle Corporation（USA）
• International Business Machines Corporation（IBM）（USA）
• Sitecore（Denmark）
• Acquia（USA）
• Liferay, Inc.（USA）
• Optimizely（USA）
• OpenText Corporation（Canada）
• Kentico Software（Czech Republic）
• Bloomreach（USA）
• Crownpeak（USA）
• SDL plc（United Kingdom）
• Progress Software Corporation（USA）
• The Trade Desk, Inc.（USA）
• Tencent Holdings Ltd.（China）
• HCL Technologies（India）
• HubSpot, Inc.（USA）
• Sprinklr, Inc.（USA）

結論和建議

Digital Experience Platform Market size was valued at USD 13.43 billion in 2023 and is poised to grow from USD 14.77 billion in 2024 to USD 31.67 billion by 2032, growing at a CAGR of 10.0% during the forecast period (2025-2032).

The digital experience platform market is poised for significant growth, driven by the rising demand for enhanced customer experiences and the increasing trend toward personalized interactions. Global digitization and the launch of various digital transformation initiatives are expected to further spur market demand. Additionally, the expansion of e-commerce and retail activities worldwide provides new opportunities for digital experience platform providers. The integration of artificial intelligence, shifting consumer preferences, and a focus on customer engagement are anticipated to support global market development. However, challenges such as integration difficulties, high deployment costs, and resistance to change may hinder the overall demand outlook. Companies must navigate these constraints to fully leverage the evolving landscape of digital experience platforms.

Top-down and bottom-up approaches were used to estimate and validate the size of the Digital Experience Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Digital Experience Platform Market Segments Analysis

Global Digital Experience Platform Market is segmented by Component, Deployment, Application, Pricing Model, Organization Size, Vertical and region. Based on Component, the market is segmented into Platform and Services. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Business-to-Consumer (B2C), Business-to-Business (B2B), and Others. Based on Pricing Model, the market is segmented into Subscription, Per-user and Transaction-based. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Vertical, the market is segmented into IT and Telecom, Banking, Financial Services, and Insurance (BFSI), Retail, Healthcare, Manufacturing, Travel and Hospitality, Media and Entertainment and Public Sector. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Digital Experience Platform Market

The Digital Experience Platform market is witnessing significant growth driven by the rapidly changing consumer preferences globally. As customers increasingly seek personalized interactions, businesses are prioritizing enhanced customer engagement and loyalty strategies. Digital experience platforms are essential in delivering tailored experiences, thus catering to these evolving consumer expectations. This shift toward personalized customer journeys not only enhances user satisfaction but also fosters deeper brand loyalty, further propelling the demand for such platforms. As companies strive to adapt to these trends, the focus on creating optimal digital experiences becomes vital for market expansion and competitiveness in the dynamic business landscape.

Restraints in the Digital Experience Platform Market

The growth of the Digital Experience Platform market faces several constraints stemming from the necessity for data to enhance user experiences, which in turn is subject to various privacy regulations and standards. The contentious issue of data ownership has sparked significant concerns regarding data privacy, particularly relating to the methods and purposes for which companies employ this data. As organizations navigate these complexities, the resulting hesitations and compliance challenges may inhibit the expansion of the market, ultimately affecting their ability to deliver seamless digital experiences to consumers and businesses alike.

Market Trends of the Digital Experience Platform Market

The Digital Experience Platform (DXP) market is witnessing a prominent trend towards AI-powered personalization, with solution providers increasingly integrating advanced artificial intelligence capabilities into their offerings. This trend not only enhances user experiences through tailored content and interaction but also drives automation, enabling companies to optimize engagement and retention strategies. As businesses recognize the competitive advantage of personalized digital experiences, the demand for DXPs equipped with AI functionalities is expected to surge, creating new growth opportunities for market players. This evolution reflects a broader shift towards data-driven strategies, positioning AI as a pivotal element in the future landscape of digital transformation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Digital Experience Platform Market Size by Component & CAGR (2025-2032)

• Market Overview
• Platform
  • Web Content Management
  • Digital Asset Management
  • Product Information Management
  • Analytics, Artificial Intelligence, and Machine Learning
  • Others
• Services
  • Professional Services
  • Consulting
  • Support and Maintenance
  • Training
  • Managed Services

Global Digital Experience Platform Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Digital Experience Platform Market Size by Application & CAGR (2025-2032)

• Market Overview
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Others

Global Digital Experience Platform Market Size by Pricing Model & CAGR (2025-2032)

• Market Overview
• Subscription
• Per-user
• Transaction-based

Global Digital Experience Platform Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Digital Experience Platform Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• IT and Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Retail
• Healthcare
• Manufacturing
• Travel and Hospitality
• Media and Entertainment
• Public Sector

Global Digital Experience Platform Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • US
  • Canada
• Europe (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (IBM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liferay, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimizely (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kentico Software (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomreach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crownpeak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SDL plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Progress Software Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Trade Desk, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations