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商品編碼

1755282

醫療保健數位體驗平台市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

Healthcare Digital Experience Platform Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年05月29日 | 出版商:

Global Market Insights Inc. | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024年，全球醫療保健數位體驗平台市場規模達11億美元，預計到2034年將以13.5%的複合年成長率成長，達到39億美元。這一成長反映了醫療保健產業正在向「數位優先」策略轉型，該策略優先考慮患者參與度和營運效率。隨著個人化醫療需求的日益成長，醫療服務提供者正在轉向先進的數位解決方案，以便透過無縫整合的體驗與患者建立聯繫。隨著醫療機構逐漸認知到簡化互動、改善臨床療效並滿足不斷變化的消費者期望的平台的價值，市場發展勢頭強勁。

儘管醫療技術發展迅速，但該行業在實施體驗驅動的數位化框架方面卻進展緩慢。然而，如今，醫療服務正明顯轉向以病人為中心的、強調數位化參與的照護模式。醫療服務提供者面臨越來越大的壓力，需要提供直覺、反應迅速且個人化的數位化介面。數位體驗平台正在填補這一空白，使醫療機構能夠透過行動應用程式、遠距醫療和線上入口網站與患者建立聯繫。這些系統創造了統一的患者旅程，使其更有效率、便利且有效。數位體驗平台 (DXP) 不僅支援溝通，還能增強資料共享和服務交付，確保患者在護理的每個階段都能獲得量身定做的支援。隨著最佳化醫療服務和簡化後端流程這一更廣泛目標的實現，對這些平台的需求也不斷成長。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	11億美元
預測值	39億美元
複合年成長率	13.5%

從組成部分來看，市場包括平台和服務，其中平台細分市場預計將實現 12.2% 的複合年成長率，到 2034 年估值將超過 19 億美元。平台作為適應性強的數位基礎，支援電子健康記錄和其他關鍵醫療工具的整合。與一次性應用程式不同，這些平台可自訂，並可隨著醫療服務提供者的需求而發展。這種靈活性使其更容易整合新模組或第三方應用程式，確保系統能夠快速回應法規更新、技術變革和不斷變化的患者需求。

從交付模式來看，2024 年，基於雲端的解決方案佔據了 63.7% 的市場。雲端部署因其成本效益、可擴展性和易於實施的特點，持續受到青睞。這些系統無需大量的基礎設施投資，並允許提供者根據組織需求快速調整數位服務。透過雲端技術，遠距醫療平台 (DXP) 與遠距醫療平台、電子病歷 (EHR) 和其他數位工具的整合更加無縫，從而創建了一個互聯的醫療保健環境。安全仍然是重中之重，許多雲端供應商在合規性和網路安全措施方面投入巨資，以保護敏感的患者資料並確保遵守法規。

就解決方案類型而言，市場細分為企業對消費者 (B2C)、企業對企業 (B2B) 和其他類型。 B2C 細分市場在 2024 年佔據領先地位，價值達 5.8 億美元，預計到 2034 年將以 13.9% 的複合年成長率成長。 B2C DXP 正日益受到重視，因為它們可以幫助醫療服務提供者直接與患者互動，提供存取健康記錄、教育內容和自助服務工具的權限。這些平台透過提醒和個人化建議來提高治療依從性，使患者更容易遵循護理計劃。 B2C 解決方案具有可與行動應用程式和穿戴式裝置整合的功能，使醫療服務提供者能夠提供更個人化的即時護理體驗。

根據最終用途，市場分為醫院和診所、醫療保健支付方和其他。醫院和診所細分市場在2025年佔據主導地位，預計到2034年將達到26億美元。這些機構優先採用數位化技術來管理病患工作流程、加強臨床溝通並確保服務交付的一致性。數位化交付平台 (DXP) 可協助他們透過從行動裝置到內部入口網站等各種管道提供協調一致的服務。它們還支持詳細的分析，使醫院和診所能夠評估患者治療效果、監測患者參與度並相應地調整護理策略。

在美國，2024 年醫療保健 DXP 市場規模達 3.753 億美元，預計未來幾年將大幅成長。支持數位醫療轉型的國家政策持續推動全國的數位化醫療應用。鼓勵使用電子醫療系統和安全資料共享基礎設施的激勵計劃正促使許多醫療機構部署 DXP。此外，對基於價值的醫療服務的關注也促使醫療服務提供者優先考慮患者參與度和營運效率，這進一步推動了對能夠增強醫療服務品質並推動更好醫療結果的數位平台的需求。

醫療保健數位體驗平台市場的領導者包括 DXC Technology、Adobe、Epic、Liferay、Medallia、IBM、Microsoft、Optum、Philips、Oracle、Salesforce、Sitecore、SAP 和 Veradigm。

產業生態系統分析
產業衝擊力
- 成長動力
  - 對個人化患者參與的需求日益增加
  - 遠距醫療和虛擬照護的普及率不斷上升
  - 越來越重視以病人為中心的護理
  - 數位健康生態系統的擴展
- 產業陷阱與挑戰
  - 有限的互通性標準
  - 對資料所有權和控制權的擔憂
成長潛力分析
監管格局
技術格局
消費者行為分析
波特的分析
PESTEL分析
價值鏈分析
未來市場趨勢

第4章：競爭格局

介紹
公司矩陣分析
公司市佔率分析
主要市場參與者的競爭分析
競爭定位矩陣
策略儀表板

第5章：市場估計與預測：按組件，2021 - 2034 年

主要趨勢
平台
服務

第6章：市場估計與預測：依部署模式，2021 - 2034 年

主要趨勢
基於雲端
本地

第7章：市場估計與預測：按解決方案類型，2021 - 2034 年

主要趨勢
企業對消費者（B2C）
企業對企業（B2B）
其他解決方案類型

第8章：市場估計與預測：依最終用途 2021 - 2034

主要趨勢
醫院和診所
醫療保健付款人
其他最終用途

第9章：市場估計與預測：按地區，2021 - 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
亞太地區
- 中國
- 日本
- 印度
- 澳洲
- 韓國
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中東和非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第10章：公司簡介

Adobe
DXC TECHNOLOGY
Epic
IBM
Liferay
Medallia
Microsoft
Optum
Oracle
Philips
Salesforce
SAP
SITECORE
veradigm

簡介目錄

Product Code: 14027

The Global Healthcare Digital Experience Platform Market was valued at USD 1.1 billion in 2024 and is estimated to grow at a CAGR of 13.5% to reach USD 3.9 billion by 2034. This growth reflects the healthcare industry's ongoing transition toward digital-first strategies that prioritize patient engagement and operational efficiency. As the demand for personalized healthcare intensifies, providers are turning to advanced digital solutions that allow them to connect with patients through seamless, integrated experiences. The market is gaining momentum as healthcare organizations recognize the value of platforms that simplify interaction, improve clinical outcomes, and align with evolving consumer expectations.

Healthcare Digital Experience Platform Market - IMG1

Despite rapid advancements in healthcare technology, the sector has been slower in implementing experience-driven digital frameworks. However, there is now a clear shift toward patient-centric care models that emphasize digital engagement. Providers are under increasing pressure to deliver intuitive, responsive, and personalized digital interfaces. Digital experience platforms are stepping in to bridge this gap, enabling organizations to connect with patients through mobile apps, telehealth, and online portals. These systems create unified patient journeys that are more efficient, accessible, and effective. DXPs not only support communication but also enhance data sharing and service delivery, ensuring that patients receive tailored support at every stage of care. The need for these platforms is growing in tandem with the broader goal of optimizing healthcare delivery and streamlining backend processes.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$1.1 Billion
Forecast Value	$3.9 Billion
CAGR	13.5%

By component, the market includes platforms and services, with the platforms segment expected to witness a CAGR of 12.2%, reaching a valuation of over USD 1.9 billion by 2034. Platforms serve as adaptable digital foundations that support the integration of electronic health records and other critical healthcare tools. Unlike single-use apps, these platforms are customizable and can evolve alongside healthcare providers' needs. This flexibility makes it easier to integrate new modules or third-party applications, ensuring the system remains responsive to regulatory updates, technological changes, and shifting patient demands.

On the basis of delivery mode, cloud-based solutions held a significant 63.7% share of the market in 2024. Cloud deployment continues to gain traction due to its cost-effectiveness, scalability, and ease of implementation. These systems eliminate the need for substantial infrastructure investment and allow providers to adapt digital services to organizational needs swiftly. The integration of DXPs with telehealth platforms, EHRs, and other digital tools is more seamless through the cloud, creating a connected healthcare environment. Security remains a top priority, and many cloud providers invest heavily in compliance and cybersecurity measures to protect sensitive patient data and ensure regulatory adherence.

In terms of solution type, the market is segmented into business-to-consumer (B2C), business-to-business (B2B), and others. The B2C segment led in 2024 with a value of USD 580 million and is anticipated to grow at a CAGR of 13.9% through 2034. B2C DXPs are gaining prominence as they help providers engage patients directly, offering access to health records, educational content, and self-service tools. These platforms support improved treatment adherence through reminders and personalized suggestions, making it easier for patients to follow care plans. With features designed to integrate with mobile applications and wearables, B2C solutions are enabling providers to offer more customized, real-time care experiences.

Based on end use, the market is divided into hospitals and clinics, healthcare payers, and others. The hospitals and clinics segment dominated in 2025 and is projected to reach USD 2.6 billion by 2034. These institutions are prioritizing digital adoption to manage patient workflows, enhance clinical communication, and ensure consistent service delivery. DXPs help them offer coordinated services through various channels, from mobile to in-house portals. They also allow for detailed analytics, enabling hospitals and clinics to assess patient outcomes, monitor engagement, and adjust care strategies accordingly.

In the United States, the healthcare DXP market was valued at USD 375.3 million in 2024 and is expected to grow significantly over the coming years. National policies supporting digital healthcare transformation continue to drive adoption across the country. Incentive programs encouraging the use of electronic health systems and secure data-sharing infrastructure are prompting many facilities to implement DXPs. Additionally, the focus on value-based care has encouraged providers to prioritize patient engagement and operational effectiveness, further fueling the need for digital platforms that can enhance care delivery and drive better health outcomes.

Leading players in the healthcare digital experience platform market include DXC Technology, Adobe, Epic, Liferay, Medallia, IBM, Microsoft, Optum, Philips, Oracle, Salesforce, Sitecore, SAP, and Veradigm.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Increasing demand for personalized patient engagement
  - 3.2.1.2 Rising adoption of telehealth and virtual care
  - 3.2.1.3 Growing emphasis on patient-centric care
  - 3.2.1.4 Expansion of digital health ecosystems
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Limited interoperability standards
  - 3.2.2.2 Concerns over data ownership and control
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Consumer behaviour analysis
3.7 Porter's analysis
3.8 PESTEL analysis
3.9 Value chain analysis
3.10 Future market trends

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company matrix analysis
4.3 Company market share analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Component, 2021 - 2034 ($ Mn)

5.1 Key trends
5.2 Platforms
5.3 Services

Chapter 6 Market Estimates and Forecast, By Deployment Mode, 2021 - 2034 ($ Mn)

6.1 Key trends
6.2 Cloud based
6.3 On-premises

Chapter 7 Market Estimates and Forecast, By Solution Type, 2021 - 2034 ($ Mn)

7.1 Key trends
7.2 Business-to-consumer (B2C)
7.3 Business-to-business (B2B)
7.4 Other solution types

Chapter 8 Market Estimates and Forecast, By End Use 2021 - 2034 ($ Mn)

8.1 Key trends
8.2 Hospitals and clinics
8.3 Healthcare payers
8.4 Other end use

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Netherlands
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 Japan
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 South Korea
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 Middle East and Africa
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE