休閒市場規模、佔有率和成長分析（按產品、類別、最終用戶、分銷管道和地區）—2025-2032 年產業預測

預計休閒市場規模在 2023 年將達到 3,145 億美元，並從 2024 年的 3,406 億美元成長到 2032 年的 6,445.8 億美元，在預測期內（2025-2032 年）的複合年成長率為 8.3%。

由於消費者對瑜珈褲、貼身褲和短褲等舒適而時尚的運動服的需求不斷成長，休閒市場正在經歷顯著成長。運動服裝製造商的技術創新使得這些服裝更加實用，透氣、防水、輕盈。休閒的這種雙重用途特性與人們越來越注重健康的生活方式以及健身服裝的流行趨勢完美契合。消費者越來越要求具有濕度管理和溫度調節功能的更高品質的材料，並且往往願意為這些功能支付額外費用。新冠疫情帶來了健身房關閉等挑戰，但市場正在復甦，尤其是隨著越來越多的女性開始從事體育運動並在家運動。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

休閒市場規模（依產品及複合年成長率） (2025-2032)

• 市場概況
• 瑜珈服
  • 最高額
  • 褲子
  • 短褲
  • 緊身衣
  • 卡普里褲
  • 其他
• 襯衫和 T 卹
• 貼身褲
• 短褲
• 其他

休閒市場規模（按類別和複合年成長率） (2025-2032)

• 市場概況
• 大規模生產
• 優質的

休閒市場規模（依最終用戶和複合年成長率） (2025-2032)

• 市場概況
• 男性
• 女士
• 孩子

休閒市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場和超級市場
• 運動用品零售商
• 線上
• 其他

休閒市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nike（US）
• Adidas（Germany）
• Lululemon Athletica（Canada）
• Under Armour（US）
• Puma SE（Germany）
• Reebok（US）
• New Balance（US）
• ASICS（Japan）
• Anta Sports（China）
• Li Ning（China）
• Skechers（US）
• Columbia Sportswear（US）
• VF Corporation（US）
• PVH Corp.（US）
• Hanesbrands Inc.（US）
• LVMH（France）
• Kering（France）
• Fast Retailing Co., Ltd.（Uniqlo）（Japan）
• JD Sports Fashion plc（UK）
• Foot Locker, Inc.（US）

結論和建議

Athleisure Market size was valued at USD 314.5 billion in 2023 and is poised to grow from USD 340.6 billion in 2024 to USD 644.58 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The athleisure market is witnessing significant growth driven by a surge in consumer demand for comfortable yet stylish activewear, such as yoga pants, leggings, and shorts. Innovations by sports apparel manufacturers have enhanced the functionality of these garments, making them breathable, waterproof, and lightweight, thereby increasing their appeal for both exercise and casual wear. This dual-purpose nature of athleisure aligns well with the rising trend of health-conscious lifestyles and the desire for fitness-oriented apparel. Consumers are increasingly seeking high-quality materials that offer moisture management and temperature regulation, often willing to pay a premium for such features. Although COVID-19 has presented challenges, including gym closures, the market is poised for recovery, especially with more women engaging in home-based sports and physical activities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Athleisure market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Athleisure Market Segments Analysis

Global Athleisure Market is segmented by Product, Category, End User, Distribution Channel and region. Based on Product, the market is segmented into Yoga Apparel, Shirts & T-Shirts, Leggings, Shorts and Others. Based on Category, the market is segmented into Mass and Premium. Based on End User, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Sporting Goods Retailers, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Athleisure Market

The athleisure market is witnessing significant growth, driven primarily by the rising interest in outdoor sports and fitness among the youth demographic. As health consciousness becomes more prevalent, consumers are increasingly seeking stylish yet comfortable apparel, making athleisure a popular choice. Companies worldwide are focusing on specialized athletic products, prioritizing exceptional customer satisfaction by offering tailored options that cater to diverse preferences. Additionally, sustainability is emerging as a pivotal trend, with consumers actively pursuing high-quality, eco-friendly materials. Notably, the senior demographic is also gravitating towards athleisure, further expanding the market opportunities for established brands globally, particularly among women who value both functionality and fashion.

Restraints in the Athleisure Market

The Athleisure market faces significant restraints due to its perception as a luxury segment, which often results in higher prices compared to standard athletic wear. This steep pricing could hinder the market's growth potential in the future. Additionally, many consumers are unaware of the benefits of quality athleisure products and tend to favor cheaper, lower-quality alternatives. This trend poses challenges for the global market, as these inferior products not only fail to provide durability and performance but also raise sustainability concerns that may tarnish the market's reputation and appeal among environmentally-conscious shoppers.

Market Trends of the Athleisure Market

The athleisure market is experiencing a significant shift with the rising acceptance of denim athleisure, leading to a fusion of comfort and style in everyday wear. Major denim manufacturers, like Levi Strauss, are capitalizing on this trend by developing luxurious stretch jeans that incorporate elastin and Lycra for maximum flexibility. This innovative approach has spurred collaborations within the industry, as brands aim to meet consumer demand for more versatile options that blend traditional denim aesthetics with the practicality of activewear. As the appetite for comfortable yet fashionable clothing continues to grow, denim athleisure is poised to become a key driver of market expansion over the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Athleisure Market Size by Product & CAGR (2025-2032)

• Market Overview
• Yoga Apparel
  • Tops
  • Pants
  • Shorts
  • Unitards
  • Capris
  • Others
• Shirts & T-Shirts
• Leggings
• Shorts
• Others

Global Athleisure Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Athleisure Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Athleisure Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Sporting Goods Retailers
• Online
• Others

Global Athleisure Market Size & CAGR (2025-2032)

• North America (Product, Category, End User, Distribution Channel)
  • US
  • Canada
• Europe (Product, Category, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kering (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing Co., Ltd. (Uniqlo) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations