無線滑鼠市場規模、佔有率和成長分析（按技術、分佈、應用和地區）- 產業預測 2025-2032

2023 年全球無線滑鼠市場規模價值 43 億美元，預計將從 2024 年的 46.5 億美元成長到 2032 年的 87.4 億美元，預測期內（2025-2032 年）的複合年成長率為 8.2%。

由於不斷的產品創新和技術進步（例如延長電池壽命和打造時尚的設計），全球無線滑鼠市場預計將經歷顯著成長。主要企業正在向市場推出尖端產品，例如羅技的 G PRO 無線遊戲滑鼠。電腦科技的快速發展推動了對無線設備（尤其是無線滑鼠）的需求，全球約有 26 億遊戲玩家更喜歡使用無線滑鼠來獲得更靈活的遊戲體驗。與傳統的有線選項相比，業界向無線技術的轉變為用戶提供了更大的便利性和行動性。此外，高速網路存取的增加和遊戲訂閱量的激增進一步推動了市場需求，鼓勵羅技和雷蛇等製造商專注於開發專業的高效能設備。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

無線滑鼠市場規模（依技術及複合年成長率） (2025-2032)

• 市場概況
• 射頻 (RF)
• Bluetooth
• 紅外線的
• 其他

無線滑鼠市場規模（按分佈類型和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

無線滑鼠市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 個人的
• 商業的
• 對於遊戲

無線滑鼠市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Logitech（Switzerland）
• Microsoft（US）
• Apple（US）
• Dell（US）
• HP Inc.（US）
• Lenovo（China）
• Razer（Singapore）
• Corsair Gaming（US）
• SteelSeries（Denmark）
• Roccat（Germany）
• Kensington（US）
• Anker Innovations（China）
• Cherry GmbH（Germany）
• Mad Catz（Hong Kong）
• Rapoo（China）
• Redragon（China）
• Aula（China）

結論和建議

Global Wireless Mouse Market size was valued at USD 4.3 billion in 2023 and is poised to grow from USD 4.65 billion in 2024 to USD 8.74 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The global wireless mouse market is poised for significant growth driven by continuous product innovations and technological advancements such as enhanced battery life and refined designs. Key players are introducing cutting-edge products, exemplified by Logitech's G PRO Wireless Gaming Mouse, which debuted a novel carbon impact level. The rapid evolution of computer technology has resulted in a growing demand for wireless devices, particularly among the estimated 2.6 billion gamers globally who favor wireless mice for a more flexible gaming experience. The industry's shift to wireless technology enhances user convenience and mobility compared to traditional wired options. Additionally, increased access to high-speed internet and the surge in gaming subscriptions further fuel market demand, prompting manufacturers like Logitech and Razer to focus on developing specialized, high-performance devices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wireless Mouse market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wireless Mouse Market Segments Analysis

Global Wireless Mouse Market is segmented by Technology, Distribution, Application and region. Based on Technology, the market is segmented into Radio Frequency (RF), Bluetooth, Infrared and Others. Based on Distribution, the market is segmented into Online and Offline. Based on Application, the market is segmented into Personal, Commercial and Gaming. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wireless Mouse Market

The primary driver of the global wireless mouse market during the forecast period is the growing demand for wireless mice, spurred by the increasing adoption of advanced technologies in various mouse designs around the globe. As users seek more efficient and flexible input devices, the wireless mouse has gained significant traction across different sectors. This trend reflects the broader technological advancements and the preferences of consumers who value convenience and mobility in their computing experiences. Consequently, the global wireless mouse market is poised for substantial growth as innovative features and functionalities become more prevalent.

Restraints in the Global Wireless Mouse Market

The growth of the global wireless mouse market is anticipated to be hindered by several key factors, including increasing competition among major players in the industry, market saturation, and the emergence of replacements driven by technological advancements and innovations. As companies vie for market share, the intensity of competition can limit opportunities for growth. Additionally, as the market becomes saturated with products, consumer choices may wane, making it more challenging for new or existing products to gain traction. Furthermore, rapid technological developments may lead to the introduction of alternative devices, further restraining the traditional wireless mouse market.

Market Trends of the Global Wireless Mouse Market

The global wireless mouse market is experiencing significant growth, propelled by an increased adoption of wireless technology and a burgeoning gamer demographic. As more individuals embrace gaming as a recreational activity, the demand for high-quality, responsive wireless mice is surging, driven by the need for precision and convenience during gameplay. Moreover, advancements in wireless technology, including improved battery life and connectivity, are enhancing the user experience, attracting both casual and professional gamers. This trend is further supported by the rising popularity of esports and streaming platforms, creating a robust market environment for innovative wireless mouse solutions tailored for gaming enthusiasts.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wireless Mouse Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Radio Frequency (RF)
• Bluetooth
• Infrared
• Others

Global Wireless Mouse Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Wireless Mouse Market Size by Application & CAGR (2025-2032)

• Market Overview
• Personal
• Commercial
• Gaming

Global Wireless Mouse Market Size & CAGR (2025-2032)

• North America (Technology, Distribution, Application)
  • US
  • Canada
• Europe (Technology, Distribution, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Distribution, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Distribution, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Distribution, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Logitech (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HP Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Razer (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Corsair Gaming (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SteelSeries (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roccat (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kensington (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anker Innovations (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cherry GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mad Catz (Hong Kong)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rapoo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redragon (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aula (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations